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Upturn AI SWOT - About
ZUMZ 
Zumiez Inc (ZUMZ)
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Upturn Advisory Summary
09/12/2025: ZUMZ (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $18
1 Year Target Price $18
| 0 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 115.47% | Avg. Invested days 54 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 360.57M USD | Price to earnings Ratio - | 1Y Target Price 18 |
Price to earnings Ratio - | 1Y Target Price 18 | ||
Volume (30-day avg) 3 | Beta 0.96 | 52 Weeks Range 11.31 - 24.67 | Updated Date 09/10/2025 |
52 Weeks Range 11.31 - 24.67 | Updated Date 09/10/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.06 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-09-04 | When After Market | Estimate -0.11 | Actual -0.06 |
Profitability
Profit Margin 0.07% | Operating Margin (TTM) 14.92% |
Management Effectiveness
Return on Assets (TTM) 0.76% | Return on Equity (TTM) 0.19% |
Valuation
Trailing PE - | Forward PE 46.73 | Enterprise Value 462550179 | Price to Sales(TTM) 0.4 |
Enterprise Value 462550179 | Price to Sales(TTM) 0.4 | ||
Enterprise Value to Revenue 0.51 | Enterprise Value to EBITDA 18.84 | Shares Outstanding 17153500 | Shares Floating 15752395 |
Shares Outstanding 17153500 | Shares Floating 15752395 | ||
Percent Insiders 23.55 | Percent Institutions 84.29 |
Upturn AI SWOT
Zumiez Inc
Company Overview
History and Background
Zumiez Inc. was founded in 1978 by Tom Campion and Gary Haakenson in Seattle, Washington. Initially named 'Above the Belt,' it focused on apparel and accessories. It evolved into Zumiez, targeting a youth demographic with action sports-related lifestyle products. The company expanded rapidly through the 1990s and went public in 2005.
Core Business Areas
- Retail Apparel: Zumiez offers a wide range of apparel, including t-shirts, hoodies, pants, and jackets, from various brands catering to the youth market.
- Footwear: The company sells a variety of footwear, including sneakers, skate shoes, and sandals, also from popular brands.
- Accessories: Zumiez also provides accessories like hats, backpacks, jewelry, and other items related to action sports and youth culture.
- Hardgoods: Zumiez sells skateboards, snowboards, and related equipment.
Leadership and Structure
Richard Brooks is the Chief Executive Officer. The company operates with a standard corporate structure, including a board of directors and various management teams overseeing different aspects of the business, such as merchandising, marketing, and operations.
Top Products and Market Share
Key Offerings
- Apparel (T-shirts, Hoodies): Zumiez's apparel offerings form a significant portion of its revenue. Competitors include PacSun (PSUN), American Eagle Outfitters (AEO), and Urban Outfitters (URBN). Market share data for specific apparel categories is fragmented.
- Skateboards and Skateboarding Accessories: Zumiez is a key retailer for skateboarding hardgoods and related apparel. Competitors include Tactics Boardshop, CCS, and local skate shops. Market share is difficult to pinpoint precisely due to the fragmented nature of the skateboarding market.
- Footwear (Sneakers): Zumiez's sneaker selection is another key product. Competitors in this area include Foot Locker (FL), Nike (NKE), and Adidas (ADS.DE). Market share data by retailer for specific sneaker brands is generally proprietary.
Market Dynamics
Industry Overview
The retail apparel and action sports industries are characterized by intense competition, evolving fashion trends, and shifts in consumer preferences. E-commerce has significantly impacted the landscape, requiring retailers to adapt with strong online strategies.
Positioning
Zumiez is positioned as a leading retailer targeting youth interested in action sports, skateboarding, and related lifestyle brands. Its competitive advantage lies in its curated product selection, in-store experience, and strong brand partnerships.
Total Addressable Market (TAM)
The global apparel market is estimated to be worth trillions of dollars. The action sports market is smaller, estimated in the tens of billions of dollars. Zumiez is positioned to capture a segment of the youth apparel and action sports market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among youth
- Curated product selection catering to target demographic
- Established store network
- Strong vendor relationships
Weaknesses
- Dependence on youth fashion trends
- Vulnerability to economic downturns
- Relatively small scale compared to larger retailers
- Limited geographic diversity
Opportunities
- Expansion into new markets (international or online)
- Strategic partnerships with relevant brands
- Enhanced e-commerce capabilities
- Development of private label brands
Threats
- Intense competition from online and brick-and-mortar retailers
- Shifting fashion trends
- Economic downturns impacting consumer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- PacSun (PSUN)
- Urban Outfitters (URBN)
- Boot Barn (BOOT)
Competitive Landscape
Zumiez competes with larger, more diversified retailers. Its advantage lies in its focused target market and curated product selection. Disadvantages include smaller scale and less brand diversification.
Major Acquisitions
Blue Tomato
- Year: 2012
- Acquisition Price (USD millions): 72.7
- Strategic Rationale: Expansion into the European market.
Growth Trajectory and Initiatives
Historical Growth: Zumiez experienced significant growth in its early years, driven by store expansion. Recent growth has been more moderate, influenced by e-commerce and market competition.
Future Projections: Analyst projections vary, depending on factors such as economic forecasts and consumer behavior. Growth is expected to be driven by e-commerce and strategic initiatives.
Recent Initiatives: Recent initiatives likely focus on enhancing the online shopping experience, optimizing store operations, and expanding brand partnerships.
Summary
Zumiez is a well-established retailer targeting the youth action sports market. Its strong brand and curated selection are working well, but its smaller size and dependence on trends present challenges. The company needs to navigate the evolving retail landscape and manage competition effectively to maintain growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change rapidly. Market share data is based on estimates and can vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Zumiez Inc
Exchange NASDAQ | Headquaters Lynnwood, WA, United States | ||
IPO Launch date 2005-05-06 | CEO & Director Mr. Richard M. Brooks Jr. | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 2400 | Website https://www.zumiez.com |
Full time employees 2400 | Website https://www.zumiez.com | ||
Zumiez Inc. operates as a specialty retailer of apparel, footwear, accessories, and hardgoods for young men and women in the United States, Australia, Canada, Europe, and internationally. The company offers hardgoods, including skateboards, snowboards, bindings, components, and other equipment. It operates stores under the names of Zumiez, Blue Tomato, and Fast Times through zumiez.com, zumiez.ca, blue-tomato.com, and fasttimes.com.au e-commerce websites. Zumiez Inc. was founded in 1978 and is headquartered in Lynnwood, Washington.
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