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Upturn AI Summary - About
Zumiez Inc(ZUMZ)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for ZUMZ
09/28/2026: ZUMZ (2-star) is currently NOT-A-BUY. Pass it for now.
Zumiez Inc is a specialty retailer catering to the action sports and youth subculture markets through a mix of physical stores and a growing digital platform. The company has a leading position in niche apparel and hardgoods, supported by a distinctive 'store culture' that encourages community engagement. Its primary growth opportunity lies in international expansion and the development of higher-margin private label brands. However, risks include the cyclical nature of teen fashion, dependence on mall traffic, and intense competition from digital-first retailers. The stock may suit growth-oriented investors who are comfortable with retail volatility and willing to monitor the firm’s ability to evolve its physical store model.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company's growth is mature and heavily dependent on specific retail cycles. |
| Momentum investor | Weak fit | The stock often lacks strong, sustained directional momentum due to retail volatility. |
| Value investor | Strong fit while signal remains positive | The stock can be attractive when trading at low multiples of earnings or cash flow. |
| Dividend investor | Weak fit | The company does not pay a regular dividend to shareholders. |
| Low-risk investor | Weak fit | Retail sector exposure and sensitivity to consumer spending create high inherent volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to sharp price fluctuations based on quarterly sales performance. |
| Valuation risk | Medium | Market sentiment toward retail can compress multiples even when fundamentals are stable. |
| Competition risk (Direct-to-Consumer) | High | Direct-to-consumer digital channels from major brands threaten to bypass retailers. |
| Business quality | Medium | The business has a solid history but faces secular pressures from changing shopping habits. |
| Dividend income | Low / none | The company offers no yield, making it unsuitable for income-focused portfolios. |
| Execution risk | Medium | Successfully managing a multi-country retail fleet requires precise operational execution. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Highly Choppy
The stock has experienced frequent, large price swings that make its near-term movement less predictable.
Analysis of Past Performance
Type Stock | Historic Profit 116.77% | Avg. Invested days 52 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  5.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/28/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 216.77M USD | Price to earnings Ratio 21.42 | 1Y Target Price 21 |
Price to earnings Ratio 21.42 | 1Y Target Price 21 | ||
Volume (30-day avg) 329.3K shares | Beta 1 | 52 Weeks Range 13.07 - 31.70 | Updated Date 09/29/2026 |
52 Weeks Range 13.07 - 31.70 | Updated Date 09/29/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.66 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| North American Retail | Physical store and e-commerce sales of apparel and skate gear in the US and Canada. | This is the core engine of revenue, driven by foot traffic and seasonal fashion. |
| International Retail | Operations in Europe and Australia, representing a growth-oriented, smaller segment. | Provides geographic diversification but faces varied regional economic risks. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 21.42 | Forward PE 29.94 | Enterprise Value 340.89M | Price to Sales(TTM) 0.23 |
Enterprise Value 340.89M | Price to Sales(TTM) 0.23 | ||
Enterprise Value to Revenue 0.37 | Enterprise Value to EBITDA 8.45 | Shares Outstanding 15.33M | Shares Floating 11.41M |
Shares Outstanding 15.33M | Shares Floating 11.41M | ||
Percent Insiders 25.55 | Percent Institutions 87.21 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Zumiez Inc
Exchange NASDAQ | Headquarters Lynnwood, WA, United States | ||
IPO Launch date 2005-05-06 | CEO & Director Mr. Richard M. Brooks Jr. | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 2400 | Website https://www.zumiez.com |
Full time employees 2400 | Website https://www.zumiez.com | ||
Zumiez Inc. operates as a specialty retailer of apparel, footwear, accessories, and hardgoods for young men and women in the United States, Australia, Canada, Europe, and internationally. It offers hardgoods, including skateboards, snowboards, bindings, components, and other equipment. The company operates stores under the names of Zumiez, Blue Tomato, and Fast Times through zumiez.com, zumiez.ca, blue-tomato.com, and fasttimes.com.au e-commerce websites. Zumiez Inc. was incorporated in 1978 and is headquartered in Lynnwood, Washington.
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