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Zumiez Inc (ZUMZ)



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Upturn Advisory Summary
03/26/2025: ZUMZ (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 1.33% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 285.28M USD | Price to earnings Ratio - | 1Y Target Price 18 |
Price to earnings Ratio - | 1Y Target Price 18 | ||
Volume (30-day avg) 351480 | Beta 1.23 | 52 Weeks Range 12.67 - 31.37 | Updated Date 04/1/2025 |
52 Weeks Range 12.67 - 31.37 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.09 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-12 | When Before Market | Estimate 0.785 | Actual 0.78 |
Profitability
Profit Margin -0.19% | Operating Margin (TTM) 14.92% |
Management Effectiveness
Return on Assets (TTM) 0.33% | Return on Equity (TTM) -0.5% |
Valuation
Trailing PE - | Forward PE 84.75 | Enterprise Value 327580933 | Price to Sales(TTM) 0.32 |
Enterprise Value 327580933 | Price to Sales(TTM) 0.32 | ||
Enterprise Value to Revenue 0.37 | Enterprise Value to EBITDA 13.59 | Shares Outstanding 19159200 | Shares Floating 17446296 |
Shares Outstanding 19159200 | Shares Floating 17446296 | ||
Percent Insiders 21.01 | Percent Institutions 81.84 |
Analyst Ratings
Rating 3 | Target Price 23.5 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 4 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Zumiez Inc

Company Overview
History and Background
Zumiez Inc. was founded in 1978 by Tom Campion and Gary Haakenson in Seattle, Washington, as a single store called 'Best Foot Forward'. It evolved from selling shoes to focusing on apparel, footwear, and accessories for young adults. The company expanded rapidly through the 1990s and 2000s, going public in 2005.
Core Business Areas
- Retail Stores: Zumiez operates retail stores primarily in the United States, Canada, and Europe. These stores offer a wide selection of apparel, footwear, accessories, and hard goods catering to teens and young adults. Brands like Adidas, Nike, Vans, and Thrasher are typically sold.
- E-Commerce: Zumiez operates a robust e-commerce platform through its website, zumiez.com, providing online access to its product offerings. This segment complements the brick-and-mortar stores.
Leadership and Structure
Richard Brooks is the Chief Executive Officer. The organizational structure is hierarchical, with regional managers overseeing store operations and a corporate headquarters managing merchandising, marketing, and finance.
Top Products and Market Share
Key Offerings
- Apparel (Clothing): Zumiez offers a variety of apparel, including t-shirts, hoodies, jackets, pants, and dresses. This is a significant revenue driver. It's difficult to assess the exact market share for each product. Competitors include PacSun, Tillys, Urban Outfitters, and mainstream retailers. Revenue from this product constitutes 50% of total revenue
- Footwear: Zumiez sells various athletic and casual footwear, including sneakers, skate shoes, and sandals. Brands like Vans, Adidas, and Nike are prominent. Competitors include Foot Locker, Finish Line, and other athletic footwear retailers. Revenue from this product constitutes 25% of total revenue
- Accessories: Zumiez offers accessories such as hats, backpacks, jewelry, and sunglasses. While accessories contribute to overall revenue, they have a smaller market share compared to apparel and footwear. Competitors include department stores and specialty retailers. Revenue from this product constitutes 15% of total revenue
- Hard Goods: Zumiez also sells skateboards, snowboards, and related equipment in some locations. This segment is typically more seasonal and has a niche market. Competitors include specialized skate and snowboard shops. Revenue from this product constitutes 10% of total revenue
Market Dynamics
Industry Overview
The retail industry, particularly for apparel and footwear, is highly competitive and subject to changing consumer tastes and economic conditions. Online retail continues to grow, posing challenges for traditional brick-and-mortar stores. Shifts in trends among younger consumers heavily influence performance.
Positioning
Zumiez positions itself as a retailer catering specifically to teens and young adults, focusing on action sports and streetwear brands. Their brand image emphasizes authenticity and relevance to youth culture. Their competitive advantage lies in their curated selection of trending brands and targeted marketing.
Total Addressable Market (TAM)
The global apparel and footwear market is valued at trillions of dollars annually. Zumiez targets a portion of this market focused on youth and action sports. They are positioned to capture a segment of the younger market, especially those interested in skating and streetwear.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among teens and young adults
- Focus on action sports and streetwear niche
- Established network of retail stores and e-commerce platform
- Loyal customer base
- Skilled buyers that keeps up with trends
Weaknesses
- Reliance on discretionary consumer spending
- Vulnerability to changing fashion trends
- Competition from larger retailers and online platforms
- Relatively small market capitalization
Opportunities
- Expansion into new markets (international or domestic)
- Increased focus on e-commerce and digital marketing
- Strategic partnerships with complementary brands
- Diversification of product offerings to broaden appeal
- Capitalizing on social media trends
Threats
- Economic downturns impacting consumer spending
- Increased competition from online retailers
- Shifting fashion trends that can render inventory obsolete
- Changes in social media trends affecting marketing effectiveness
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- ASOS (ASC.L)
- PACW
- URBN
Competitive Landscape
Zumiez faces strong competition from larger retailers with greater resources and established online platforms. It must continue to differentiate itself through its brand image and curated product selection.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been variable, with periods of expansion followed by contraction due to economic factors and competitive pressures.
Future Projections: Future projections are cautiously optimistic, reflecting expectations of moderate growth driven by e-commerce and strategic initiatives.
Recent Initiatives: Recent initiatives include investments in e-commerce, targeted marketing campaigns, and adjustments to store layouts to enhance the customer experience.
Summary
Zumiez is a niche retailer targeting teens and young adults with a focus on action sports and streetwear. Its strengths lie in its brand recognition and loyal customer base, but it faces challenges from changing fashion trends and online competition. Its fluctuating stock price reflects sensitivity to economic conditions and consumer preferences. They must be wary of larger retailers and keep up with trends.
Similar Companies
- PACW
- URBN
- AEO
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
This analysis is based on publicly available information and analyst estimates. It should not be considered financial advice. Investment decisions should be made after consulting with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Zumiez Inc
Exchange NASDAQ | Headquaters Lynnwood, WA, United States | ||
IPO Launch date 2005-05-06 | CEO & Director Mr. Richard M. Brooks Jr. | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 2400 | Website https://www.zumiez.com |
Full time employees 2400 | Website https://www.zumiez.com |
Zumiez Inc. operates as a specialty retailer of apparel, footwear, accessories, and hardgoods for young men and women in the United States, Australia, Canada, Europe, and internationally. The company offers hardgoods, including skateboards, snowboards, bindings, components, and other equipment. It operates stores under the names of Zumiez, Blue Tomato, and Fast Times through zumiez.com, zumiez.ca, blue-tomato.com, and fasttimes.com.au e-commerce websites. Zumiez Inc. was founded in 1978 and is headquartered in Lynnwood, Washington.
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