Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
ZDGE 
Zedge Inc (ZDGE)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/11/2025: ZDGE (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $5
1 Year Target Price $5
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -1.82% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/11/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 41.71M USD | Price to earnings Ratio - | 1Y Target Price 5 |
Price to earnings Ratio - | 1Y Target Price 5 | ||
Volume (30-day avg) 1 | Beta 1.07 | 52 Weeks Range 1.73 - 4.89 | Updated Date 09/12/2025 |
52 Weeks Range 1.73 - 4.89 | Updated Date 09/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.13 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -6.34% | Operating Margin (TTM) 9.5% |
Management Effectiveness
Return on Assets (TTM) -1.15% | Return on Equity (TTM) -6.29% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 21417677 | Price to Sales(TTM) 1.41 |
Enterprise Value 21417677 | Price to Sales(TTM) 1.41 | ||
Enterprise Value to Revenue 0.73 | Enterprise Value to EBITDA 38.18 | Shares Outstanding 13107100 | Shares Floating 11049217 |
Shares Outstanding 13107100 | Shares Floating 11049217 | ||
Percent Insiders 16.73 | Percent Institutions 18.08 |
Upturn AI SWOT
Zedge Inc
Company Overview
History and Background
Zedge Inc. was founded in 2003 as a mobile content sharing platform. Initially focused on ringtones and wallpapers, it has evolved into a marketplace for digital content, including NFTs and personalized content creation tools.
Core Business Areas
- Zedge Premium: A marketplace allowing users to purchase premium digital content, including ringtones, wallpapers, and notification sounds, often created by independent artists and creators.
- Etsy: Zedge acquired Etsy in 2022, a marketplace offering custom goods.
- Zedge+: A subscription service providing ad-free access to Zedge Premium content and additional features.
- GuruShots: A platform where photographers can showcase their work, compete in contests, and gain exposure.
Leadership and Structure
The leadership team includes Jonathan Reich, CEO. The organizational structure is departmental, encompassing product development, marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- Ringtones & Wallpapers: Zedge is known for its vast library of free and premium ringtones and wallpapers. Market share is estimated at ~25% (subject to variations across regions and content types). Competitors include mobile providers offering built-in options and other content aggregator apps.
- NFTs: Zedge has entered the NFT space, allowing users to discover, buy, and sell unique digital assets. While the NFT market is still evolving, Zedge is trying to capitalize on a growing creator base. Competitors include OpenSea, Rarible, and other NFT marketplaces.
- GuruShots photography contests: Competitors include ViewBug, Photocrowd and Agora.
Market Dynamics
Industry Overview
The digital content market is growing, driven by increasing smartphone usage and demand for personalized experiences. It is highly competitive, with numerous players offering various content formats.
Positioning
Zedge is positioned as a platform offering a diverse range of digital content, focusing on user personalization and catering to a global audience. Its competitive advantage lies in its established brand, extensive content library, and community-driven platform.
Total Addressable Market (TAM)
The global digital content market is estimated at billions of dollars. Zedge is positioned to capture a portion of this market through its diverse offerings and user base. Specific TAM varies across content categories.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large user base
- Diverse content library
- Established community
- Mobile-first approach
Weaknesses
- Reliance on ad revenue
- Competition from larger players
- Potential copyright issues
- Monetization challenges in some markets
Opportunities
- Expansion into new markets
- Partnerships with content creators
- Development of new content formats
- Increased focus on personalization
- Leveraging emerging technologies (e.g., AI)
Threats
- Increasing competition
- Changes in consumer preferences
- Piracy and copyright infringement
- Economic downturn
- App store policies
Competitors and Market Share
Key Competitors
- MTCH
- BMBL
- PINS
Competitive Landscape
Zedge faces competition from larger companies with greater resources and established user bases. However, Zedge differentiates itself through its unique content library, community-driven platform, and focus on personalization.
Major Acquisitions
Etsy
- Year: 2022
- Acquisition Price (USD millions): 2
- Strategic Rationale: Acquired to expand Zedge's marketplace to custom, personalized goods and broaden its user base.
Growth Trajectory and Initiatives
Historical Growth: Zedge has experienced growth in user base and revenue over the past years, driven by increased mobile adoption and demand for personalized content. Historical growth rates vary.
Future Projections: Analyst estimates project continued growth for Zedge, driven by its expansion into new markets and content formats. Projections vary based on market conditions.
Recent Initiatives: Recent initiatives include the expansion into NFTs, the introduction of Zedge+, and partnerships with content creators.
Summary
Zedge is a company with a strong brand and diverse content, focusing on personalization and digital content. While it has a large user base, it faces competition from larger, well-resourced players. Zedge needs to continuously innovate and monetize its platform effectively, by expanding into new markets and content formats. It needs to watch out for copyright infringement and piracy.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
- Company Press Releases
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Zedge Inc
Exchange NYSE MKT | Headquaters New York, NY, United States | ||
IPO Launch date 2016-05-26 | CEO & President Mr. Jonathan Reich | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 96 | Website https://www.zedge.net |
Full time employees 96 | Website https://www.zedge.net | ||
Zedge, Inc. builds digital marketplaces and competitive games around content that people use to express themselves. It offers the Zedge Ringtones and Wallpapers app, a freemium digital content marketplace that provides a wide array of mobile personalization content, including mobile phone wallpapers, video wallpapers, ringtones, and notification sounds; and pAInt, a generative AI wallpaper maker. The company also provides GuruShots, a platform for skill-based photo challenge game that allows amateur photographers to compete in various contests showcasing their photos; and Emojipedia, a source for all things emoji. Zedge, Inc. was incorporated in 2008 and is headquartered in New York, New York.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.