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Upturn AI SWOT - About
ZDGE 
Zedge Inc (ZDGE)
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Upturn Advisory Summary
03/27/2025: ZDGE (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -24.79% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 32.59M USD | Price to earnings Ratio - | 1Y Target Price 3.5 |
Price to earnings Ratio - | 1Y Target Price 3.5 | ||
Volume (30-day avg) 36865 | Beta 1.23 | 52 Weeks Range 1.93 - 4.38 | Updated Date 03/31/2025 |
52 Weeks Range 1.93 - 4.38 | Updated Date 03/31/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.14 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-13 | When Before Market | Estimate 0.04 | Actual -0.01 |
Profitability
Profit Margin -6.61% | Operating Margin (TTM) -13.05% |
Management Effectiveness
Return on Assets (TTM) -2.63% | Return on Equity (TTM) -6.6% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 12665503 | Price to Sales(TTM) 1.11 |
Enterprise Value 12665503 | Price to Sales(TTM) 1.11 | ||
Enterprise Value to Revenue 0.43 | Enterprise Value to EBITDA 248.34 | Shares Outstanding 13343100 | Shares Floating 11224796 |
Shares Outstanding 13343100 | Shares Floating 11224796 | ||
Percent Insiders 16.14 | Percent Institutions 15.62 |
Analyst Ratings
Rating 4 | Target Price 4 | Buy 1 | Strong Buy - |
Buy 1 | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Zedge Inc
Company Overview
History and Background
Zedge Inc. was founded in 2003 as a ringtone provider. It has evolved into a content platform and marketplace for smartphone personalization, offering ringtones, wallpapers, and other mobile content.
Core Business Areas
- Zedge Premium: A marketplace where artists and creators can sell their content to Zedge users.
- Zedge+ Subscription: A subscription service offering ad-free access to premium content and additional features within the Zedge app.
- Advertising: Revenue generated from advertising displayed within the Zedge app to non-subscribing users.
Leadership and Structure
Jonathan Reich is the Chief Executive Officer. The company has a traditional corporate structure with departments like engineering, marketing, and sales, all reporting to the executive team.
Top Products and Market Share
Key Offerings
- Wallpapers: High-quality wallpapers for smartphones. Zedge is a leading provider in this space, but specific market share data is difficult to obtain. Competitors include: Vellum Wallpapers, Backdrops, and various other wallpaper apps on app stores. The number of active users varies, but Zedge has millions of monthly active users. Revenue is generated through Zedge+ subscriptions and advertising within the free wallpaper section.
- Ringtones: Custom ringtones for smartphones. Zedge was initially built on this product and remains a key offering. Zedge has large portion of this market share. Competitors include: Audiko and various ringtone apps. Revenue is generated through Zedge+ subscriptions and advertising within the free ringtone section.
- Video Wallpapers: Animated, looping videos that serve as wallpapers, providing added engagement and novelty. Competitors include: TikTok and other dynamic wallpaper apps.
Market Dynamics
Industry Overview
The mobile content personalization market is growing, driven by increased smartphone adoption and user demand for customization. The market is fragmented, with numerous apps and platforms offering similar services.
Positioning
Zedge is positioned as a comprehensive mobile content platform, offering a wide range of personalization options. Its competitive advantage lies in its large user base, extensive content library, and established brand reputation.
Total Addressable Market (TAM)
The total addressable market for mobile content personalization is estimated to be in the billions of dollars globally. Zedge is well-positioned to capture a significant portion of this TAM, given its large user base and diverse content offerings.
Upturn SWOT Analysis
Strengths
- Large user base
- Extensive content library
- Established brand reputation
- Diverse revenue streams (advertising, subscriptions, marketplace)
Weaknesses
- Reliance on app store ecosystems
- Competition from other content platforms
- Dependence on user-generated content quality
Opportunities
- Expanding into new geographic markets
- Developing new content formats
- Partnering with content creators and brands
- Integrating AI to improve content discovery and personalization
Threats
- Changes in app store policies
- Increasing competition
- Content piracy
- Economic downturn affecting consumer spending
Competitors and Market Share
Key Competitors
- MOBI
- Audiko
Competitive Landscape
Zedge's advantages include its established brand and large content library. Disadvantages may include dependence on user-generated content quality compared to competitors with curated offerings.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth can be assessed by analyzing past revenue and user growth trends based on publicly available financial reports.
Future Projections: Future growth projections would be based on analyst estimates and the company's own guidance.
Recent Initiatives: Recent strategic initiatives might include new content partnerships, platform updates, and expansion into new markets.
Summary
Zedge Inc. is a well-established mobile content personalization platform with a large user base and diverse revenue streams. Its strengths include a strong brand and extensive content library. Potential weaknesses include reliance on app store ecosystems. Investors should look out for how well Zedge manages competition and economic downturns.
Similar Companies
- MOBI
- APPN
- APPS
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data and estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Zedge Inc
Exchange NYSE MKT | Headquaters New York, NY, United States | ||
IPO Launch date 2016-05-26 | CEO & President Mr. Jonathan Reich | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 106 | Website https://www.zedge.net |
Full time employees 106 | Website https://www.zedge.net | ||
Zedge, Inc. builds digital marketplaces and competitive games around content that people use to express themselves. It offers the Zedge Ringtones and Wallpapers app, a freemium digital content marketplace that provides a wide array of mobile personalization content, including mobile phone wallpapers, video wallpapers, ringtones, and notification sounds; and pAInt, a generative AI wallpaper maker. The company also provides GuruShots, a platform for skill-based photo challenge game that allows amateur photographers to compete in various contests showcasing their photos; and Emojipedia, a source for all things emoji. Zedge, Inc. was incorporated in 2008 and is headquartered in New York, New York.
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