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Upturn AI SWOT - About
ZDGE 
Zedge Inc (ZDGE)
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Upturn Advisory Summary
06/27/2025: ZDGE (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Year Target Price $5
Year Target Price $5
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 14.11% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 54.66M USD | Price to earnings Ratio - | 1Y Target Price 5 |
Price to earnings Ratio - | 1Y Target Price 5 | ||
Volume (30-day avg) - | Beta 0.82 | 52 Weeks Range 1.73 - 4.38 | Updated Date 06/29/2025 |
52 Weeks Range 1.73 - 4.38 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.13 |
Earnings Date
Report Date 2025-06-09 | When After Market | Estimate 0.02 | Actual 0.06 |
Profitability
Profit Margin -6.34% | Operating Margin (TTM) 9.5% |
Management Effectiveness
Return on Assets (TTM) -1.15% | Return on Equity (TTM) -6.29% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 34368002 | Price to Sales(TTM) 1.85 |
Enterprise Value 34368002 | Price to Sales(TTM) 1.85 | ||
Enterprise Value to Revenue 1.16 | Enterprise Value to EBITDA 61.26 | Shares Outstanding 13107100 | Shares Floating 11049217 |
Shares Outstanding 13107100 | Shares Floating 11049217 | ||
Percent Insiders 16.73 | Percent Institutions 15.01 |
Analyst Ratings
Rating 4 | Target Price 5 | Buy 1 | Strong Buy - |
Buy 1 | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Zedge Inc
Company Overview
History and Background
Zedge Inc. was founded in Norway in 2003 and initially focused on providing free ringtones and wallpapers. It evolved into a content platform for smartphone personalization, offering a diverse range of content beyond its initial offerings.
Core Business Areas
- Zedge Premium: A marketplace allowing creators to sell digital content, including wallpapers, ringtones, and stickers, directly to users.
- Zedge+: A subscription based service that enables users to access exclusive content and features.
- Advertising: Generating revenue through advertising placements within the Zedge app.
- GuruShots: Acquired in 2020, a platform for photography enthusiasts to showcase and compete with their work.
Leadership and Structure
Jonathan Reich is the CEO. The company is structured with various departments overseeing content creation, technology, marketing, and sales.
Top Products and Market Share
Key Offerings
- Wallpapers: A large library of wallpapers for smartphones. Market share data is difficult to pinpoint precisely, but Zedge is a significant player in the mobile personalization market, with millions of active users. Competitors include apps like Vellum and Walli.
- Ringtones: A vast collection of ringtones. Zedge was one of the first platforms to offer free ringtones. Competition includes many websites and applications specializing in ringtones such as Mobile9 and various app store offerings.
- Zedge Premium/Zedge+: Marketplace and subscription that allows creators to sell digital content and users to access exclusive content, respectively. Revenue from Premium is approximately 25% of total revenue. Competitors are other stock content platforms and individual creators on platforms like Patreon.
- GuruShots: GuruShots is a photo-based game platform that allows photographers to showcase, challenge, and get feedback on their photos. GuruShots revenues are approximately 20% of total revenue. Competitors include platforms like 500px and Flickr.
Market Dynamics
Industry Overview
The mobile content and personalization market is driven by the increasing adoption of smartphones and the desire for users to customize their devices. The industry is competitive, with numerous players offering similar services.
Positioning
Zedge positions itself as a leading provider of free and premium mobile content, differentiating itself through its large library, user-friendly interface, and creator-focused marketplace.
Total Addressable Market (TAM)
The total addressable market for mobile personalization content is estimated to be in the billions of dollars globally. Zedge is positioned to capture a portion of this TAM through its freemium model and expansion into new content categories.
Upturn SWOT Analysis
Strengths
- Large user base
- Extensive content library
- Strong brand recognition
- Freemium business model
- Creator-driven marketplace (Zedge Premium/Zedge+)
- GuruShots engagement
Weaknesses
- Reliance on advertising revenue
- Competition from other content providers
- Potential for copyright infringement
- Dependence on app store policies
Opportunities
- Expansion into new content categories (e.g., live wallpapers, video ringtones)
- Partnerships with brands and influencers
- International expansion
- Further development of Zedge Premium/Zedge+
- Enhanced GuruShots integration
Threats
- Changes in app store policies
- Increased competition
- Copyright infringement lawsuits
- Economic downturn affecting advertising revenue
- Decline in user engagement with mobile personalization
Competitors and Market Share
Key Competitors
- APPS
- IMGN
- Getty Images
Competitive Landscape
Zedge's strengths include its freemium model and large user base. Weaknesses include a reliance on advertising and competition from larger players. The mobile personalization market is fiercely competitive.
Major Acquisitions
GuruShots
- Year: 2020
- Acquisition Price (USD millions): 23
- Strategic Rationale: Diversified revenue streams and expanded into the photography enthusiast market.
Growth Trajectory and Initiatives
Historical Growth: Zedge has demonstrated growth in user base and revenue. Growth is tied to global smartphone usage.
Future Projections: Analyst estimates vary but generally project continued growth, driven by Zedge Premium and Zedge+, advertising and GuruShots..
Recent Initiatives: Focus on growing subscriptions, improving content personalization, and enhancing the creator marketplace.
Summary
Zedge is a stable company in the mobile personalization market, leveraging its large user base and freemium model. Its Zedge Premium/Zedge+ and GuruShots acquisitions are important for revenue diversification. Competition remains fierce, and the reliance on advertising revenue presents risks. They need to keep innovating and maintain strong user engagement.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10K, 10Q), Press releases, Analyst reports, Third-party market research reports
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Zedge Inc
Exchange NYSE MKT | Headquaters New York, NY, United States | ||
IPO Launch date 2016-05-26 | CEO & President Mr. Jonathan Reich | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 96 | Website https://www.zedge.net |
Full time employees 96 | Website https://www.zedge.net | ||
Zedge, Inc. builds digital marketplaces and competitive games around content that people use to express themselves. It offers the Zedge Ringtones and Wallpapers app, a freemium digital content marketplace that provides a wide array of mobile personalization content, including mobile phone wallpapers, video wallpapers, ringtones, and notification sounds; and pAInt, a generative AI wallpaper maker. The company also provides GuruShots, a platform for skill-based photo challenge game that allows amateur photographers to compete in various contests showcasing their photos; and Emojipedia, a source for all things emoji. Zedge, Inc. was incorporated in 2008 and is headquartered in New York, New York.
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