Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
AAPL 
Apple Inc (AAPL)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
11/04/2025: AAPL (3-star) is a STRONG-BUY. BUY since 86 days. Simulated Profits (28.77%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
46 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $278.02
1 Year Target Price $278.02
| 20 | Strong Buy |
| 7 | Buy |
| 16 | Hold |
| 1 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 35.1% | Avg. Invested days 57 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/04/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 3.98T USD | Price to earnings Ratio 36.11 | 1Y Target Price 278.02 |
Price to earnings Ratio 36.11 | 1Y Target Price 278.02 | ||
Volume (30-day avg) 46 | Beta 1.09 | 52 Weeks Range 168.80 - 277.32 | Updated Date 11/3/2025 |
52 Weeks Range 168.80 - 277.32 | Updated Date 11/3/2025 | ||
Dividends yield (FY) 0.38% | Basic EPS (TTM) 7.45 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-30 | When After Market | Estimate 1.76 | Actual 1.85 |
Profitability
Profit Margin 26.92% | Operating Margin (TTM) 31.65% |
Management Effectiveness
Return on Assets (TTM) 22.96% | Return on Equity (TTM) 171.42% |
Valuation
Trailing PE 36.11 | Forward PE 32.05 | Enterprise Value 3862235480700 | Price to Sales(TTM) 9.55 |
Enterprise Value 3862235480700 | Price to Sales(TTM) 9.55 | ||
Enterprise Value to Revenue 9.45 | Enterprise Value to EBITDA 27.26 | Shares Outstanding 14776353000 | Shares Floating 14750198855 |
Shares Outstanding 14776353000 | Shares Floating 14750198855 | ||
Percent Insiders 1.98 | Percent Institutions 63.91 |
Upturn AI SWOT
Apple Inc
Company Overview
History and Background
Apple Inc. was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Initially focused on personal computers, Apple revolutionized the tech industry with products like the Macintosh, iPod, iPhone, and iPad. It has grown into one of the world's most valuable companies.
Core Business Areas
- iPhone: Apple's flagship product, a smartphone known for its design, features, and ecosystem integration.
- Mac: Apple's line of personal computers, including desktops and laptops, known for their user-friendly operating system and design.
- iPad: Apple's line of tablets, offering a portable computing experience with a focus on media consumption and productivity.
- Wearables, Home and Accessories: Includes Apple Watch, AirPods, HomePod, Apple TV, and accessories. Provides connectivity and entertainment.
- Services: Encompasses Apple's growing ecosystem of services, including App Store, iCloud, Apple Music, Apple Pay, Apple TV+, and other subscriptions.
Leadership and Structure
Tim Cook is the CEO. The company operates with a hierarchical structure, with senior vice presidents heading various departments (Engineering, Marketing, Operations, etc.) reporting to the CEO.
Top Products and Market Share
Key Offerings
- competitors: Samsung,Xiaomi,Google
- iPhone: Apple's flagship smartphone. In Q4 2023, Apple held around 20% global market share (by shipments), competing with Samsung, Xiaomi, and other Android phone makers. Generated ~$200B in revenue in 2023.
- Mac: Line of personal computers known for macOS and design. Market share around 10% (by shipments). Competes with Dell, HP, and Lenovo. Generated ~$30B in revenue in 2023.
- competitors: Dell,HP,Lenovo
- competitors: Samsung,Amazon
- iPad: Tablets. Apple holds around 35% tablet market share. Competes with Samsung and Amazon. Generated ~$29B in revenue in 2023.
- Apple Watch: Smartwatch. Estimated to be in the low to mid 30% smart watch market share. Competitors include Samsung and Fitbit.
- competitors: Samsung,Fitbit
- Services: Includes App Store, iCloud, Apple Music, Apple Pay, Apple TV+. Generated ~$85B in revenue in 2023. No Direct Competitor since its unique to Apple
- competitors:
Market Dynamics
Industry Overview
The technology industry is highly competitive and rapidly evolving, with constant innovation and shifting consumer preferences. There are many companies in this industry fighting to acquire market share.
Positioning
Apple is a premium brand known for its innovative design, user experience, and ecosystem integration. It maintains a strong competitive advantage through its brand loyalty and unique product offerings.
Total Addressable Market (TAM)
The global consumer electronics market is estimated at over $1 trillion. Apple is positioned to address a significant portion of this TAM across various product categories, particularly within the premium segment. Additionally Apple will be adding the Vision Pro to their line of products which competes in the AR/VR space and extends their TAM
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Loyal customer base
- Innovative product design
- Integrated ecosystem of hardware and software
- High profit margins
- Large cash reserves
Weaknesses
- High product prices
- Limited customizability compared to competitors
- Dependency on a few key products (iPhone)
- Closed ecosystem can deter new users
Opportunities
- Expansion into new markets (e.g., emerging economies)
- Growth in services (e.g., subscriptions, cloud storage)
- Development of new product categories (e.g., AR/VR)
- Strategic acquisitions to expand product offerings and technology
- Leveraging AI and Machine Learning
Threats
- Intense competition from other technology companies
- Economic downturns impacting consumer spending
- Changing consumer preferences and technological advancements
- Supply chain disruptions
- Regulatory scrutiny and antitrust concerns
Competitors and Market Share
Key Competitors
- Samsung (SSNLF)
- Microsoft (MSFT)
- Alphabet (GOOGL)
Competitive Landscape
Apple competes in various segments. It has a strong brand, but its products are typically priced higher than competitors. Its ecosystem provides a competitive advantage, and its competitors generally focus on different market segments or strategies.
Major Acquisitions
AI Music
- Year: 2023
- Acquisition Price (USD millions): 50
- Strategic Rationale: Enhance Apple Music capabilities and acquire talent in AI-driven music creation.
Spectral Edge
- Year: 2020
- Acquisition Price (USD millions): 100
- Strategic Rationale: Improve iPhone camera image processing through computational photography technology.
Growth Trajectory and Initiatives
Historical Growth: Apple experienced rapid growth in the past decade, driven by the success of the iPhone and expansion into new product categories and services.
Future Projections: Analysts project continued growth for Apple, albeit at a slower pace than in the past. Growth is expected to be driven by services, wearables, and expansion into new markets.
Recent Initiatives: Focus on developing new technologies like AI, exploring new markets, investing in R&D, expanding its services offerings, and launching new products like the Vision Pro.
Summary
Apple's strength lies in its robust brand, loyal customer base, and innovative product ecosystem, generating consistent profits. However, high product prices and dependence on iPhone sales pose risks. Future growth relies on successful expansion into services and new markets while navigating intense competition and potential supply chain disruptions. Apple should continue to leverage its cash reserves for strategic acquisitions and innovations.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Apple's SEC Filings (10-K, 10-Q)
- Market research reports (e.g., Gartner, IDC)
- Financial news sources (e.g., Bloomberg, Reuters)
- Analyst reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change, impacting future results. Market share data is based on estimates and may vary across different sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Apple Inc
Exchange NASDAQ | Headquaters Cupertino, CA, United States | ||
IPO Launch date 1980-12-12 | CEO & Director Mr. Timothy D. Cook | ||
Sector Technology | Industry Consumer Electronics | Full time employees 166000 | Website https://www.apple.com |
Full time employees 166000 | Website https://www.apple.com | ||
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers exclusive original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.