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AAPL logo AAPL
Upturn stock ratingUpturn stock rating
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Apple Inc (AAPL)

Upturn stock ratingUpturn stock rating
$229.86
Delayed price
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

01/27/2025: AAPL (3-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

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Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

AI Based Fundamental Rating

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Outstanding Performance

These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.

Analysis of Past Performance

Type Stock
Historic Profit 37.09%
Avg. Invested days 62
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 5.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 01/27/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 3.36T USD
Price to earnings Ratio 35.22
1Y Target Price 252.59
Price to earnings Ratio 35.22
1Y Target Price 252.59
Volume (30-day avg) 53654017
Beta 1.18
52 Weeks Range 163.31 - 259.81
Updated Date 03/26/2025
52 Weeks Range 163.31 - 259.81
Updated Date 03/26/2025
Dividends yield (FY) 0.45%
Basic EPS (TTM) 6.29

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 24.3%
Operating Margin (TTM) 34.46%

Management Effectiveness

Return on Assets (TTM) 22.52%
Return on Equity (TTM) 136.52%

Valuation

Trailing PE 35.22
Forward PE 30.49
Enterprise Value 3404212833750
Price to Sales(TTM) 8.49
Enterprise Value 3404212833750
Price to Sales(TTM) 8.49
Enterprise Value to Revenue 8.6
Enterprise Value to EBITDA 24.78
Shares Outstanding 15022100480
Shares Floating 14998187904
Shares Outstanding 15022100480
Shares Floating 14998187904
Percent Insiders 2.07
Percent Institutions 62.83

Analyst Ratings

Rating 4.11
Target Price 247.93
Buy 8
Strong Buy 24
Buy 8
Strong Buy 24
Hold 12
Sell 2
Strong Sell 1
Strong Sell 1

ai summary icon Upturn AI SWOT

Apple Inc

stock logo

Company Overview

History and Background

Apple Inc. was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Initially focused on personal computers, it revolutionized the tech industry with products like the Macintosh, iPod, iPhone, and iPad, becoming a global leader in consumer electronics, software, and online services.

Core Business Areas

  • iPhone: Apple's flagship product, driving a significant portion of its revenue. Known for its premium design, user-friendly interface, and extensive app ecosystem.
  • Mac: Apple's line of personal computers, including iMac, MacBook, and Mac Pro, known for their performance, design, and integration with Apple's ecosystem.
  • iPad: Apple's tablet computer, offering a range of models for various uses, from personal entertainment to professional productivity.
  • Wearables, Home and Accessories: Includes Apple Watch, AirPods, Apple TV, HomePod, and other accessories, expanding Apple's ecosystem and revenue streams.
  • Services: Encompasses Apple's subscription-based offerings like Apple Music, Apple TV+, iCloud, Apple Arcade, and Apple Pay, providing recurring revenue and expanding its ecosystem.

Leadership and Structure

Tim Cook is the CEO of Apple Inc. The company has a functional organizational structure with key departments led by senior vice presidents.

Top Products and Market Share

Key Offerings

  • Market Share: 20
  • iPhone: Smartphones. Apple held approximately 20% global market share in Q1 2024. Competitors include Samsung, Xiaomi, and Google.
  • Market Share: 35
  • iPad: Tablets. Apple continues to be the leader in the tablet market, with a substantial share. Competitors include Samsung, Lenovo and Microsoft.
  • Mac: Personal computers. In Q1 2024, Apple's Mac shipments grew but held a lower market share in the PC market compared to Lenovo and HP. Competitors include Lenovo, HP, Dell, and Microsoft.
  • Market Share: 8
  • Apple Watch: Smartwatches. Apple Watch is the leading smartwatch vendor with a significant market share. Competitors include Samsung, Garmin and Fitbit.
  • Market Share: 30
  • AirPods: Wireless earbuds. Apple leads the wireless earbuds market. Competitors include Samsung, Sony, and Bose.
  • Market Share: 25

Market Dynamics

Industry Overview

The tech industry is rapidly evolving, characterized by intense competition, technological advancements, and shifting consumer preferences. Growth is driven by digital transformation, cloud computing, AI, and emerging technologies.

Positioning

Apple Inc. holds a premium position in the tech industry, known for its innovative products, strong brand loyalty, and integrated ecosystem. It competes across various segments, including smartphones, tablets, PCs, wearables, and services.

Total Addressable Market (TAM)

Upturn SWOT Analysis

Strengths

  • Strong brand reputation
  • High customer loyalty
  • Integrated ecosystem
  • Innovative product design
  • Large cash reserves

Weaknesses

  • High product prices
  • Limited customization options
  • Dependence on a few key products
  • Closed ecosystem
  • Reliance on third-party manufacturers

Opportunities

  • Expansion into new markets
  • Development of new product categories
  • Growth of services revenue
  • AI and Machine Learning advancement
  • Augmented and Virtual Reality

Threats

  • Intense competition
  • Changing consumer preferences
  • Economic downturns
  • Supply chain disruptions
  • Regulatory scrutiny

Competitors and Market Share

Key Competitors

  • Samsung Electronics (SSNLF)
  • Microsoft (MSFT)
  • Alphabet (GOOGL)
  • Amazon (AMZN)

Competitive Landscape

The tech industry is highly competitive, with numerous companies vying for market share. Apple competes with companies like Samsung, Microsoft, Google, and Amazon across various segments.

Major Acquisitions

AI Music

  • Year: 2019
  • Acquisition Price (USD millions): Estimate 50
  • Strategic Rationale: AI Music technology allows for dynamic soundtracks that change based on user interaction, driving content creation to generate unique experiences for its user.

Drive.ai

  • Year: 2019
  • Acquisition Price (USD millions): Estimate 200
  • Strategic Rationale: Acquiring the talent, the companyu2019s cars and other assets for its secretive autonomous driving car project.

Growth Trajectory and Initiatives

Historical Growth: Apple has demonstrated strong growth in revenue and profitability over the past years, driven by its innovative products and expanding ecosystem. However, recent growth has slowed compared to previous years.

Future Projections: Analysts project continued growth for Apple, driven by its services business, expansion into new markets, and development of new product categories. However, growth may be impacted by economic conditions and competitive pressures.

Recent Initiatives: Apple's recent initiatives include expanding its services offerings, investing in AI and machine learning, developing augmented and virtual reality technologies, and focusing on sustainability.

Similar Companies

  • MSFT
  • GOOGL
  • SMCI
  • DELL
  • HPQ

Sources and Disclaimers

Data Sources:

  • Apple's SEC filings
  • Industry reports
  • Market research reports
  • Financial news sources

Disclaimers:

The data and analysis provided are for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change. Please do your own research before making any investment decisions.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Apple Inc

Exchange NASDAQ
Headquaters Cupertino, CA, United States
IPO Launch date 1980-12-12
CEO & Director Mr. Timothy D. Cook
Sector Technology
Industry Consumer Electronics
Full time employees 150000
Full time employees 150000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

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