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Amazon.com Inc (AMZN)



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Upturn Advisory Summary
03/11/2025: AMZN (2-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 35.8% | Avg. Invested days 54 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 2.04T USD | Price to earnings Ratio 34.69 | 1Y Target Price 264.82 |
Price to earnings Ratio 34.69 | 1Y Target Price 264.82 | ||
Volume (30-day avg) 42932914 | Beta 1.19 | 52 Weeks Range 151.61 - 242.52 | Updated Date 04/1/2025 |
52 Weeks Range 151.61 - 242.52 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 5.54 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.29% | Operating Margin (TTM) 11.29% |
Management Effectiveness
Return on Assets (TTM) 7.44% | Return on Equity (TTM) 24.29% |
Valuation
Trailing PE 34.69 | Forward PE 29.15 | Enterprise Value 2066263649573 | Price to Sales(TTM) 3.19 |
Enterprise Value 2066263649573 | Price to Sales(TTM) 3.19 | ||
Enterprise Value to Revenue 3.24 | Enterprise Value to EBITDA 16.69 | Shares Outstanding 10597699584 | Shares Floating 9480092815 |
Shares Outstanding 10597699584 | Shares Floating 9480092815 | ||
Percent Insiders 8.74 | Percent Institutions 65.52 |
Analyst Ratings
Rating 4.6 | Target Price 241.71 | Buy 18 | Strong Buy 45 |
Buy 18 | Strong Buy 45 | ||
Hold 3 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Amazon.com Inc

Company Overview
History and Background
Amazon.com Inc. was founded in 1994 by Jeff Bezos as an online bookstore. It has since diversified into e-commerce, cloud computing, digital streaming, and artificial intelligence, becoming one of the world's most valuable companies.
Core Business Areas
- North America: Retail sales of consumer products and subscriptions in North America. Includes online and physical stores.
- International: Retail sales of consumer products and subscriptions internationally. Includes online and physical stores.
- Amazon Web Services (AWS): Provides cloud computing services, including compute, storage, databases, and analytics.
- Advertising Services: Offers advertising services to sellers, vendors, publishers, authors, and others through sponsored ads, display advertising, and video advertising.
Leadership and Structure
Andy Jassy is the CEO. The company has a hierarchical structure with various business units reporting to senior leadership.
Top Products and Market Share
Key Offerings
- Online Retail: Amazon.com is the largest online retailer in the US. Competitors include Walmart (WMT), Target (TGT), and eBay (EBAY). Amazon.com has about 37.6% of US e-commerce market share based on gross merchandise volume (GMV) in 2023.
- Amazon Web Services (AWS): AWS is a leading provider of cloud computing services, with a market share of approximately 31% in Q4 2023. Competitors include Microsoft Azure (MSFT) and Google Cloud Platform (GOOGL).
- Amazon Prime: A subscription service offering free shipping, streaming, and other benefits. Has over 200 million members worldwide. Competitors include Netflix (NFLX), Hulu (DIS), and Spotify (SPOT).
- Advertising Services: Amazon's advertising business generated $46.9 billion in revenue in 2023. Competitors include Google (GOOGL) and Meta Platforms (META).
Market Dynamics
Industry Overview
The e-commerce and cloud computing industries are rapidly growing, driven by increasing internet penetration and digital transformation. The advertising space continues to be dominated by Google, Meta, and now Amazon is a strong competitor.
Positioning
Amazon.com Inc is a dominant player in e-commerce, cloud computing, and digital advertising. Its competitive advantages include its scale, customer loyalty, and technological innovation.
Total Addressable Market (TAM)
The global e-commerce market is projected to reach $8.1 trillion by 2026. The global cloud computing market is expected to reach $1 trillion by 2030. Amazon is well-positioned to capture a significant share of these markets.
Upturn SWOT Analysis
Strengths
- Large and loyal customer base
- Dominant market share in e-commerce and cloud computing
- Strong brand recognition
- Extensive logistics network
- Technological innovation
Weaknesses
- High operating costs
- Dependence on third-party sellers
- Exposure to regulatory scrutiny
- Price wars can impact profitability
Opportunities
- Expansion into new markets
- Growth of cloud computing
- Increasing demand for e-commerce
- Development of new technologies (AI, Robotics)
Threats
- Increased competition
- Economic downturn
- Changes in consumer preferences
- Data privacy concerns
Competitors and Market Share
Key Competitors
- WMT
- MSFT
- GOOGL
Competitive Landscape
Amazon.com Inc has a strong competitive position due to its scale, customer loyalty, and technological innovation. However, it faces increasing competition from other large technology companies and retailers.
Major Acquisitions
One Medical
- Year: 2023
- Acquisition Price (USD millions): 3900
- Strategic Rationale: Expanded Amazon's healthcare footprint, providing primary care services and virtual care offerings.
Growth Trajectory and Initiatives
Historical Growth: Amazon.com Inc has experienced significant growth in revenue and profitability over the past decade.
Future Projections: Analysts project continued growth in revenue and earnings for Amazon.com Inc, driven by its expansion in e-commerce, cloud computing, and advertising.
Recent Initiatives: Recent initiatives include investments in artificial intelligence, expansion of its logistics network, and development of new products and services.
Summary
Amazon demonstrates robust financial growth led by its diversified business model and strategic expansions. AWS and the advertising segment contribute significantly. Regulatory scrutiny and strong competition remain key challenges. Continued innovation in AI and further expansion in emerging markets could offer substantial future opportunities. While maintaining its market dominance in e-commerce and cloud, Amazon needs to focus on improving profitability.
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Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Market Research Reports
- Analyst Estimates
- Company Website
- SEC.gov
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Investment decisions should be made based on individual circumstances and consultation with a qualified financial advisor. Market share and other figures are based on estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amazon.com Inc
Exchange NASDAQ | Headquaters Seattle, WA, United States | ||
IPO Launch date 1997-05-15 | President, CEO & Director Mr. Andrew R. Jassy | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 1556000 | Website https://www.aboutamazon.com |
Full time employees 1556000 | Website https://www.aboutamazon.com |
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.
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