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Upturn AI SWOT - About
META 
Meta Platforms Inc. (META)
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Upturn Advisory Summary
09/17/2025: META (4-star) is a STRONG-BUY. BUY since 88 days. Simulated Profits (18.33%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
68 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $864.59
1 Year Target Price $864.59
| 47 | Strong Buy |
| 13 | Buy |
| 6 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 108.53% | Avg. Invested days 68 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 1.96T USD | Price to earnings Ratio 28.25 | 1Y Target Price 864.59 |
Price to earnings Ratio 28.25 | 1Y Target Price 864.59 | ||
Volume (30-day avg) 68 | Beta 1.24 | 52 Weeks Range 479.43 - 796.25 | Updated Date 09/17/2025 |
52 Weeks Range 479.43 - 796.25 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 0.27% | Basic EPS (TTM) 27.58 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 39.99% | Operating Margin (TTM) 43.02% |
Management Effectiveness
Return on Assets (TTM) 18.47% | Return on Equity (TTM) 40.65% |
Valuation
Trailing PE 28.25 | Forward PE 25.91 | Enterprise Value 1923523585932 | Price to Sales(TTM) 10.94 |
Enterprise Value 1923523585932 | Price to Sales(TTM) 10.94 | ||
Enterprise Value to Revenue 10.76 | Enterprise Value to EBITDA 19.64 | Shares Outstanding 2168960000 | Shares Floating 2164486216 |
Shares Outstanding 2168960000 | Shares Floating 2164486216 | ||
Percent Insiders 0.08 | Percent Institutions 79.79 |
Upturn AI SWOT
Meta Platforms Inc.
Company Overview
History and Background
Meta Platforms, Inc., formerly Facebook, Inc., was founded in 2004 by Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, Andrew McCollum, and Chris Hughes. Initially a social networking site for Harvard students, it expanded globally, acquiring Instagram (2012) and WhatsApp (2014). The company rebranded to Meta in 2021, reflecting its focus on the metaverse.
Core Business Areas
- Family of Apps (FoA): Includes Facebook, Instagram, WhatsApp, and Messenger. Revenue primarily comes from advertising shown on these platforms.
- Reality Labs (RL): Develops augmented and virtual reality hardware, software, and content. Focuses on the metaverse and related technologies.
Leadership and Structure
Mark Zuckerberg is the Chairman and CEO. The organizational structure is hierarchical, with various product and engineering teams reporting to senior leadership.
Top Products and Market Share
Key Offerings
- Facebook: Social networking platform with over 3 billion monthly active users. Primary revenue source is advertising. Competitors: TikTok, X (Twitter). Advertising market share approximately 20%.
- Instagram: Photo and video-sharing social networking platform. Also generates revenue through advertising. Competitors: TikTok, Snapchat. Advertising market share approximately 15%.
- WhatsApp: Messaging application with over 2 billion users. Primarily used for communication. Developing business solutions for revenue generation. Competitors: Telegram, Signal.
- Meta Quest: VR Headset. Competitors: HTC Vive, Sony PlayStation VR, Apple Vision Pro. Accounts for the majority of the VR headset market share.
Market Dynamics
Industry Overview
The digital advertising market is growing, but facing challenges from privacy regulations and increased competition. The metaverse is still in early stages of development.
Positioning
Meta is a dominant player in social media and digital advertising. It aims to be a leader in the metaverse, but faces significant competition and technological challenges.
Total Addressable Market (TAM)
The digital advertising TAM is estimated at hundreds of billions of dollars annually. The metaverse TAM is difficult to estimate but expected to grow significantly in the future. Meta is positioned to capture a significant portion of both markets.
Upturn SWOT Analysis
Strengths
- Large user base
- Strong brand recognition
- Advanced advertising technology
- Significant cash reserves
- Experienced leadership
Weaknesses
- Privacy concerns
- Public image issues
- Dependence on advertising revenue
- Reality Labs division is losing money
- Controversies regarding data use
Opportunities
- Growth in emerging markets
- Expansion into the metaverse
- Development of new advertising formats
- Integration of AI technologies
- Expansion of VR/AR applications
Threats
- Increased competition from TikTok and other platforms
- Changing privacy regulations
- Economic downturn
- Reputational damage from scandals
- Technological obsolescence
Competitors and Market Share
Key Competitors
- GOOGL
- SNAP
- TTD
- PINS
Competitive Landscape
Meta has a large user base and strong brand, but faces competition from Google in advertising and TikTok in social media. Its metaverse efforts are nascent and unproven.
Major Acquisitions
CTRL-Labs
- Year: 2019
- Acquisition Price (USD millions): 1000
- Strategic Rationale: Acquisition of CTRL-Labs, a neural interface company, to advance Meta's AR/VR capabilities by enabling control of digital devices through thought.
Giphy
- Year: 2020
- Acquisition Price (USD millions): 400
- Strategic Rationale: Acquisition of Giphy, a GIF search engine, to integrate its GIF library into Meta's platforms, enhancing user expression and content creation.
Growth Trajectory and Initiatives
Historical Growth: Meta experienced rapid growth in its early years, but growth has slowed in recent years due to market saturation and increased competition.
Future Projections: Analysts project moderate revenue growth driven by digital advertising and metaverse initiatives. Profitability is expected to improve as Reality Labs matures.
Recent Initiatives: Focus on AI development, metaverse investments, efficiency measures, and strategic acquisitions.
Summary
Meta Platforms is a powerful force in the digital advertising and social media space, buoyed by its massive user base and advanced technology. However, the company grapples with privacy concerns, regulatory scrutiny, and substantial losses in its Reality Labs division. While its dominance in established social platforms provides a solid foundation, the success of its metaverse endeavors remains uncertain. Meta needs to navigate these challenges carefully to maintain its competitive edge and achieve sustainable growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Analyst Reports
- Market Research Reports
- Statista
- eMarketer
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Meta Platforms Inc.
Exchange NASDAQ | Headquaters Menlo Park, CA, United States | ||
IPO Launch date 2012-05-18 | Founder, Chairman & CEO Mr. Mark Elliot Zuckerberg | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 75945 | Website https://investor.atmeta.com |
Full time employees 75945 | Website https://investor.atmeta.com | ||
Meta Platforms, Inc. engages in the development of products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality and mixed reality headsets, augmented reality, and wearables worldwide. It operates through two segments, Family of Apps (FoA) and Reality Labs (RL). The FoA segment offers Facebook, which enables people to build community through feed, reels, stories, groups, marketplace, and other; Instagram that brings people closer through instagram feed, stories, reels, live, and messaging; Messenger, a messaging application for people to connect with friends, family, communities, and businesses across platforms and devices through text, audio, and video calls; Threads, an application for text-based updates and public conversations; and WhatsApp, a messaging application that is used by people and businesses to communicate and transact in a private way. The RL segment provides virtual, augmented, and mixed reality related products comprising consumer hardware, software, and content that help people feel connected, anytime, and anywhere. The company was formerly known as Facebook, Inc. and changed its name to Meta Platforms, Inc. in October 2021. The company was incorporated in 2004 and is headquartered in Menlo Park, California.
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