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META 
Meta Platforms Inc. (META)
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Upturn Advisory Summary
12/03/2025: META (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
68 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $839.1
1 Year Target Price $839.1
| 47 | Strong Buy |
| 13 | Buy |
| 6 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 91.14% | Avg. Invested days 69 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 12/03/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 1.63T USD | Price to earnings Ratio 28.33 | 1Y Target Price 839.1 |
Price to earnings Ratio 28.33 | 1Y Target Price 839.1 | ||
Volume (30-day avg) 68 | Beta 1.27 | 52 Weeks Range 479.11 - 795.71 | Updated Date 12/2/2025 |
52 Weeks Range 479.11 - 795.71 | Updated Date 12/2/2025 | ||
Dividends yield (FY) 0.32% | Basic EPS (TTM) 22.84 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 30.89% | Operating Margin (TTM) 40.08% |
Management Effectiveness
Return on Assets (TTM) 18.01% | Return on Equity (TTM) 32.64% |
Valuation
Trailing PE 28.33 | Forward PE 22.17 | Enterprise Value 1639787856475 | Price to Sales(TTM) 8.61 |
Enterprise Value 1639787856475 | Price to Sales(TTM) 8.61 | ||
Enterprise Value to Revenue 8.66 | Enterprise Value to EBITDA 15.96 | Shares Outstanding 2177889269 | Shares Floating 2173375331 |
Shares Outstanding 2177889269 | Shares Floating 2173375331 | ||
Percent Insiders 0.06 | Percent Institutions 79.31 |
Upturn AI SWOT
Meta Platforms Inc.
Company Overview
History and Background
Founded in 2004 as Facebook, Meta Platforms Inc. has evolved from a social networking site to a technology conglomerate. Key milestones include the acquisition of Instagram and WhatsApp, and the shift towards metaverse technologies.
Core Business Areas
- Family of Apps (FoA): Includes Facebook, Instagram, WhatsApp, and Messenger. Generates revenue primarily through advertising and provides communication and content-sharing platforms.
- Reality Labs (RL): Focuses on developing augmented and virtual reality hardware, software, and content. Aims to build the metaverse.
Leadership and Structure
Mark Zuckerberg is the CEO. The company operates with a hierarchical structure, organizing teams by product and function.
Top Products and Market Share
Key Offerings
- Facebook: A social networking platform connecting billions globally. Holds a substantial share of the social media market, but faces competition from platforms like TikTok and X. Competitors: TikTok, X, Snap.
- Instagram: A photo and video-sharing platform with a large user base, especially among younger demographics. Competitors: TikTok, Snapchat.
- WhatsApp: A messaging application offering end-to-end encryption. Competitors: Telegram, Signal, WeChat.
- Reality Labs Products (Meta Quest, Ray-Ban Meta smart glasses): Develops AR/VR hardware and software, including the Meta Quest VR headset. Competitors: Apple, HTC, Sony.
Market Dynamics
Industry Overview
The technology industry is characterized by rapid innovation, intense competition, and evolving regulatory landscapes. Social media and digital advertising are key segments.
Positioning
Meta is a dominant player in social media and digital advertising, leveraging its vast user base and data capabilities. It aims to be a leader in the emerging metaverse.
Total Addressable Market (TAM)
The TAM for digital advertising and the metaverse is projected to be vast, reaching hundreds of billions of dollars. Meta is positioned to capture a significant share through its existing platforms and investments in AR/VR.
Upturn SWOT Analysis
Strengths
- Large user base
- Strong brand recognition
- Advanced data analytics capabilities
- Extensive infrastructure
Weaknesses
- Privacy concerns
- Dependence on advertising revenue
- High investments in Reality Labs with uncertain returns
- Negative public perception
Opportunities
- Growth in emerging markets
- Expansion of metaverse technologies
- Development of new AI-powered features
- Partnerships with other tech companies
Threats
- Increasing competition from TikTok and other platforms
- Regulatory scrutiny and potential antitrust actions
- Changing user preferences
- Economic downturn affecting advertising spending
Competitors and Market Share
Key Competitors
- GOOGL
- SNAP
- X
- AAPL
Competitive Landscape
Meta faces intense competition in social media and digital advertising. Its advantages include a large user base and data analytics. Disadvantages include privacy concerns and regulatory scrutiny.
Major Acquisitions
CTRL-Labs
- Year: 2019
- Acquisition Price (USD millions): 500
- Strategic Rationale: Acquired to develop neural interface technology for controlling devices with thoughts.
Giphy
- Year: 2020
- Acquisition Price (USD millions): 400
- Strategic Rationale: Acquired to integrate Giphy's GIF library into its social media platforms, though later forced to sell by regulators.
Growth Trajectory and Initiatives
Historical Growth: Meta experienced rapid growth in its early years, slowing down in recent years due to market saturation and increased competition.
Future Projections: Analysts project moderate revenue growth driven by digital advertising and metaverse initiatives. Earnings growth is expected to be stronger as metaverse investments potentially pay off. Averages expect double digit growth.
Recent Initiatives: Focusing on AI integration across apps, building the metaverse with AR/VR technology, and enhancing data privacy.
Summary
Meta Platforms Inc. is a strong company with a large user base and vast resources. Advertising is still its bread and butter. Its aggressive push into the metaverse presents both opportunities and risks. Meta needs to carefully navigate regulatory challenges and competition while ensuring profitability.
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Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Meta Platforms Inc.
Exchange NASDAQ | Headquaters Menlo Park, CA, United States | ||
IPO Launch date 2012-05-18 | Founder, Chairman & CEO Mr. Mark Elliot Zuckerberg | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 78450 | Website https://investor.atmeta.com |
Full time employees 78450 | Website https://investor.atmeta.com | ||
Meta Platforms, Inc. engages in the development of products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality and mixed reality headsets, augmented reality, and wearables worldwide. It operates through two segments, Family of Apps (FoA) and Reality Labs (RL). The FoA segment offers Facebook, which enables people to build community through feed, reels, stories, groups, marketplace, and other; Instagram that brings people closer through instagram feed, stories, reels, live, and messaging; Messenger, a messaging application for people to connect with friends, family, communities, and businesses across platforms and devices through text, audio, and video calls; Threads, an application for text-based updates and public conversations; and WhatsApp, a messaging application that is used by people and businesses to communicate and transact in a private way. The RL segment provides virtual, augmented, and mixed reality related products comprising consumer hardware, software, and content that help people feel connected, anytime, and anywhere. The company was formerly known as Facebook, Inc. and changed its name to Meta Platforms, Inc. in October 2021. The company was incorporated in 2004 and is headquartered in Menlo Park, California.
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