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Meta Platforms Inc.(META)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for META
10/07/2026: META (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Meta Platforms Inc. is a leading digital media and technology company that operates some of the world's most widely used social platforms. Its core business is exceptionally strong, driven by a highly effective, data-backed digital advertising model that generates consistent free cash flow. The company's primary growth story centers on integrating generative AI into its advertising and user experiences, alongside ambitious long-term bets in virtual and augmented reality. Key risks include intense competition for user attention, evolving global data privacy regulations, and the capital intensity of its research segments. The stock may suit growth-oriented investors, while the recent dividend initiation offers added appeal for those seeking long-term value.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Meta offers significant growth potential through AI-driven advertising and long-term digital ecosystem expansion. |
| Momentum investor | Strong fit while signal remains positive | The stock often exhibits strong price trends tied to revenue growth and earnings surprises. |
| Value investor | Mixed fit | While historically tech-heavy, the valuation has become more reasonable given its strong cash generation and dividend initiation. |
| Dividend investor | Mixed fit | The company has only recently initiated a dividend, offering a low initial yield compared to mature income stocks. |
| Low-risk investor | Weak fit | Meta experiences high price volatility and faces significant regulatory and competitive risks common to large-cap tech. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Technology stocks can see rapid price swings based on sentiment and macroeconomic data. |
| Valuation risk | Medium | Growth expectations are often priced into the stock, leaving little margin for earnings misses. |
| Competition risk (AI and social media) | High | The company faces constant threats to user time and ad revenue from competitors like TikTok and Google. |
| Business quality | Strong | Meta operates a high-margin, scalable business model with a vast, entrenched user network. |
| Dividend income | Low | Dividends are a nascent part of the return profile and are not the primary reason to hold the stock. |
| Execution risk | Medium / high | The shift toward AI and metaverse projects requires flawless execution and massive capital investment. |
Price Behavior
Flat / Range-Bound
The stock price has been trading within a narrow range with minimal directional movement.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 3.97% | Avg. Invested days 44 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/07/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 1.88T USD | Price to earnings Ratio 27.84 | 1Y Target Price 794.96 |
Price to earnings Ratio 27.84 | 1Y Target Price 794.96 | ||
Volume (30-day avg) 21.4M shares | Beta 1.19 | 52 Weeks Range 519.37 - 779.82 | Updated Date 10/07/2026 |
52 Weeks Range 519.37 - 779.82 | Updated Date 10/07/2026 | ||
Dividends yield (FY) 0.28% | Basic EPS (TTM) 26.54 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Advertising | Targeted ads served across Facebook, Instagram, and Messenger ecosystems. | This is the primary engine of the company, leveraging user data to sell highly effective ads. |
| Reality Labs | VR/AR hardware (Quest) and metaverse-related software services. | A long-term, R&D-heavy segment that is currently operating at a significant loss. |
| Geographic Markets | Revenue generated globally, with North America and Europe typically contributing the highest average revenue per user. | Meta is a global company that benefits from diverse geographic engagement, though it remains sensitive to regional economic conditions. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 27.84 | Forward PE 22.08 | Enterprise Value 1.92T | Price to Sales(TTM) 8.25 |
Enterprise Value 1.92T | Price to Sales(TTM) 8.25 | ||
Enterprise Value to Revenue 8.4 | Enterprise Value to EBITDA 17.08 | Shares Outstanding 2.21B | Shares Floating 2.20B |
Shares Outstanding 2.21B | Shares Floating 2.20B | ||
Percent Insiders 0.15 | Percent Institutions 79.03 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
News (Last Updated: 10/07/2026)
About Meta Platforms Inc.
Exchange NASDAQ | Headquarters Menlo Park, CA, United States | ||
IPO Launch date 2012-05-18 | Founder, Chairman & CEO Mr. Mark Elliot Zuckerberg | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 75472 | Website https://www.meta.com |
Full time employees 75472 | Website https://www.meta.com | ||
Meta Platforms, Inc. engages in the development of products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality (VR) headsets, and AI glasses in the United States, Canada, Europe, Asia-Pacific, and internationally. It operates through two segments, Family of Apps (FoA) and Reality Labs (RL). The FoA segment offers Facebook, which enables people to build community through feed, reels, stories, groups, marketplace, and other; Instagram that brings people closer through Instagram feed, stories, reels, live, and messaging; Messenger, a messaging application for people to connect with friends, family, communities, and businesses across platforms and devices through text, audio, and video calls; Meta AI, an assistant that's available across apps, as a stand-alone app, on AI glasses, and on the web; Threads, an application for text-based updates and public conversations; and WhatsApp, a messaging application that is used by people and businesses to communicate and transact. The RL segment provides virtual and augmented reality products, including consumer hardware, software, and content that help people feel connected, as well as Meta Quest devices that enable social experiences across gaming, fitness, entertainment, and more. The segment also includes wearables such as AI glasses like Ray Ban Meta and Oakley Meta glasses; and the Meta Ray Ban Display, which combines AI glasses with an integrated lens display and the Meta Neural Band, a wrist worn device using electromyography that lets people control their AI glasses through neuromuscular signals. Meta Platforms, Inc. has a collaboration with Microsoft Corporation, NVIDIA Corporation, Advanced Micro Devices, Inc., Broadcom Inc., and OpenAI, L.L.C. The company was formerly known as Facebook, Inc. and changed its name to Meta Platforms, Inc. in October 2021. The company was incorporated in 2004 and is headquartered in Menlo Park, California.
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