Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
META 
Meta Platforms Inc. (META)
Today’s top pick
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/30/2025: META (5-star) is a STRONG-BUY. BUY since 33 days. Profits (12.59%). Updated daily EoD!
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $711.78
1 Year Target Price $711.78
| 47 | Strong Buy |
| 13 | Buy |
| 6 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 98.42% | Avg. Invested days 60 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 1.78T USD | Price to earnings Ratio 27.7 | 1Y Target Price 723.22 |
Price to earnings Ratio 27.7 | 1Y Target Price 723.22 | ||
Volume (30-day avg) - | Beta 1.27 | 52 Weeks Range 441.14 - 739.68 | Updated Date 06/26/2025 |
52 Weeks Range 441.14 - 739.68 | Updated Date 06/26/2025 | ||
Dividends yield (FY) 0.30% | Basic EPS (TTM) 25.58 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 39.11% | Operating Margin (TTM) 41.49% |
Management Effectiveness
Return on Assets (TTM) 17.88% | Return on Equity (TTM) 39.84% |
Valuation
Trailing PE 27.7 | Forward PE 28.09 | Enterprise Value 1769992866737 | Price to Sales(TTM) 10.46 |
Enterprise Value 1769992866737 | Price to Sales(TTM) 10.46 | ||
Enterprise Value to Revenue 10.39 | Enterprise Value to EBITDA 19.3 | Shares Outstanding 2171150080 | Shares Floating 2166721507 |
Shares Outstanding 2171150080 | Shares Floating 2166721507 | ||
Percent Insiders 0.07 | Percent Institutions 80.05 |
Analyst Ratings
Rating 4.54 | Target Price 711.78 | Buy 13 | Strong Buy 47 |
Buy 13 | Strong Buy 47 | ||
Hold 6 | Sell 2 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Meta Platforms Inc.
Company Overview
History and Background
Founded in 2004 as Facebook by Mark Zuckerberg, it expanded from a social networking site to a global technology company with acquisitions of Instagram (2012) and WhatsApp (2014). Rebranded to Meta Platforms in 2021 to focus on the metaverse.
Core Business Areas
- Family of Apps (FoA): Includes Facebook, Instagram, WhatsApp, and Messenger. Focuses on connecting people and providing communication tools and content sharing.
- Reality Labs (RL): Develops augmented and virtual reality hardware, software, and content. Focuses on building the metaverse through devices like Oculus VR headsets and related technologies.
Leadership and Structure
Mark Zuckerberg is the CEO. The organizational structure includes various product and engineering divisions, as well as functional departments like finance, legal, and human resources.
Top Products and Market Share
Key Offerings
- Facebook: Social networking platform connecting billions globally. Over 3 billion monthly active users. Competitors include Twitter (X) and TikTok.
- Market Share (%): 62.7
- Instagram: Photo and video sharing platform with over 2 billion monthly active users. Competitors include TikTok and Snapchat.
- Market Share (%): 13.9
- Market Share (%): 45.3
- WhatsApp: Messaging application with over 2 billion users. Competitors include Telegram and Signal.
- Market Share (%): 50.7
- Oculus (Meta Quest): Virtual reality headsets. Competitors include Sony, HTC, and Valve.
Market Dynamics
Industry Overview
The digital advertising market is experiencing growth, but facing challenges related to data privacy and regulation. The metaverse market is still nascent, but with potential for significant growth.
Positioning
Meta Platforms Inc. is a dominant player in social networking and digital advertising. It aims to be a leader in the metaverse, leveraging its existing user base and technological capabilities.
Total Addressable Market (TAM)
Digital advertising TAM is expected to reach hundreds of billions USD. The metaverse TAM is projected to reach trillions USD over the next decade. Meta is positioned to capture a significant share of both markets.
Upturn SWOT Analysis
Strengths
- Large user base across multiple platforms
- Strong brand recognition
- Extensive data collection capabilities
- Significant cash reserves
- Experienced leadership
Weaknesses
- Reputational risks from data privacy concerns
- Dependence on advertising revenue
- High R&D expenses for metaverse development
- Competition from TikTok and other platforms
- Regulatory scrutiny
Opportunities
- Growth in emerging markets
- Expansion of metaverse offerings
- Development of new advertising formats
- Integration of AI and machine learning
- Partnerships with other technology companies
Threats
- Increasing data privacy regulations
- Shifting user preferences
- Economic downturn impacting advertising spend
- Cybersecurity threats
- Competition from new and existing players
Competitors and Market Share
Key Competitors
- GOOGL
- SNAP
- TTD
- PINS
Competitive Landscape
Meta Platforms Inc. holds a strong position with its large user base and advertising infrastructure but faces competition from Google, Snap, and emerging platforms.
Major Acquisitions
CTRL-Labs
- Year: 2019
- Acquisition Price (USD millions): 500
- Strategic Rationale: Acquisition of CTRL-Labs to develop neural interface technology for interacting with computers and VR/AR environments.
Giphy
- Year: 2020
- Acquisition Price (USD millions): 400
- Strategic Rationale: Acquisition of Giphy for integration into its family of apps.
Growth Trajectory and Initiatives
Historical Growth: Significant growth in revenue and user base over the past decade, driven by the success of Facebook, Instagram, and WhatsApp.
Future Projections: Analysts project continued revenue growth, driven by digital advertising and the development of the metaverse. However, profitability may be impacted by investments in Reality Labs.
Recent Initiatives: Focus on AI development, metaverse initiatives, and efforts to improve user privacy and data security.
Summary
Meta Platforms Inc. is a powerful technology company with a dominant position in social networking. Its strengths lie in its large user base and advertising infrastructure. Its strategic shift to the metaverse is a high-risk, high-reward endeavor that requires continued investment. It is vulnerable to data privacy and regulatory concerns.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Analyst Reports
- Market Research Reports
- Company Press Releases
Disclaimers:
The analysis is based on publicly available information and should not be considered financial advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Meta Platforms Inc.
Exchange NASDAQ | Headquaters Menlo Park, CA, United States | ||
IPO Launch date 2012-05-18 | Founder, Chairman & CEO Mr. Mark Elliot Zuckerberg | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 76834 | Website https://investor.atmeta.com |
Full time employees 76834 | Website https://investor.atmeta.com | ||
Meta Platforms, Inc. engages in the development of products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality and mixed reality headsets, augmented reality, and wearables worldwide. It operates through two segments, Family of Apps (FoA) and Reality Labs (RL). The FoA segment offers Facebook, which enables people to build community through feed, reels, stories, groups, marketplace, and other; Instagram that brings people closer through instagram feed, stories, reels, live, and messaging; Messenger, a messaging application for people to connect with friends, family, communities, and businesses across platforms and devices through text, audio, and video calls; Threads, an application for text-based updates and public conversations; and WhatsApp, a messaging application that is used by people and businesses to communicate and transact in a private way. The RL segment provides virtual, augmented, and mixed reality related products comprising consumer hardware, software, and content that help people feel connected, anytime, and anywhere. The company was formerly known as Facebook, Inc. and changed its name to Meta Platforms, Inc. in October 2021. The company was incorporated in 2004 and is headquartered in Menlo Park, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.