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Upturn AI SWOT - About
META 
Meta Platforms Inc. (META)
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Upturn Advisory Summary
10/29/2025: META (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
68 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $868.31
1 Year Target Price $868.31
| 47 | Strong Buy |
| 13 | Buy |
| 6 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 91.14% | Avg. Invested days 69 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 10/29/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 1.89T USD | Price to earnings Ratio 27.27 | 1Y Target Price 868.31 |
Price to earnings Ratio 27.27 | 1Y Target Price 868.31 | ||
Volume (30-day avg) 68 | Beta 1.2 | 52 Weeks Range 479.11 - 795.71 | Updated Date 10/29/2025 |
52 Weeks Range 479.11 - 795.71 | Updated Date 10/29/2025 | ||
Dividends yield (FY) 0.27% | Basic EPS (TTM) 27.56 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-29 | When After Market | Estimate 6.7 | Actual - |
Profitability
Profit Margin 39.99% | Operating Margin (TTM) 43.02% |
Management Effectiveness
Return on Assets (TTM) 18.47% | Return on Equity (TTM) 40.65% |
Valuation
Trailing PE 27.27 | Forward PE 24.63 | Enterprise Value 1828941459398 | Price to Sales(TTM) 10.56 |
Enterprise Value 1828941459398 | Price to Sales(TTM) 10.56 | ||
Enterprise Value to Revenue 10.23 | Enterprise Value to EBITDA 18.67 | Shares Outstanding 2168962480 | Shares Floating 2164461095 |
Shares Outstanding 2168962480 | Shares Floating 2164461095 | ||
Percent Insiders 0.08 | Percent Institutions 79.92 |
Upturn AI SWOT
Meta Platforms Inc.
Company Overview
History and Background
Founded in 2004 as Facebook by Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, Andrew McCollum, and Chris Hughes. Initially a Harvard-only social network, it expanded globally and acquired Instagram (2012) and WhatsApp (2014). Rebranded as Meta Platforms Inc. in 2021, focusing on metaverse technologies.
Core Business Areas
- Family of Apps (FoA): Includes Facebook, Instagram, WhatsApp, and Messenger. Generates revenue primarily through advertising. Connects people and businesses globally.
- Reality Labs (RL): Focuses on developing augmented and virtual reality hardware, software, and content. Includes products like Meta Quest and related software. Aims to build the metaverse.
Leadership and Structure
Mark Zuckerberg is the Chairman and CEO. The organizational structure is primarily functional, with key leaders overseeing different product groups and technology areas. Andrew Bosworth is the CTO.
Top Products and Market Share
Key Offerings
- Facebook: The largest social networking platform globally, connecting billions of users. Generates revenue primarily through targeted advertising. Competitors: X (formerly Twitter), TikTok, LinkedIn. Market Share of social media users is roughly 40%, but varies by region.
- Instagram: A popular photo and video-sharing platform. Generates revenue through advertising and e-commerce features. Competitors: TikTok, Snapchat, Pinterest. About 28% of users worldwide utilize instagram.
- WhatsApp: A messaging application with end-to-end encryption. Expanding into business solutions and payment services. Competitors: Telegram, Signal, WeChat. About 55% of internet users worldwide use WhatsApp
- Meta Quest: Virtual reality headsets designed for gaming, entertainment, and social experiences. Competitors: Sony PlayStation VR, HTC Vive, Valve Index. The overall VR headset market share is roughly 50%.
Market Dynamics
Industry Overview
The social media and digital advertising industry is highly competitive and rapidly evolving. Growth is driven by increased internet access, mobile device usage, and the adoption of new technologies like AI and VR/AR. Privacy concerns and regulatory scrutiny are significant challenges.
Positioning
Meta Platforms Inc. holds a dominant position in social networking and digital advertising due to its large user base, sophisticated advertising platform, and established brands. Its focus on the metaverse aims to establish a leading position in the next generation of digital experiences.
Total Addressable Market (TAM)
The global digital advertising market is estimated to reach over $800 billion by 2026. The metaverse TAM is projected to be in the trillions over the next decade. Meta is positioned to capture a significant share through its existing platforms and investment in VR/AR technologies.
Upturn SWOT Analysis
Strengths
- Large and engaged user base
- Sophisticated advertising platform with advanced targeting capabilities
- Strong brand recognition and network effects
- Significant cash reserves for investment in new technologies
- Extensive data on user behavior
Weaknesses
- Dependence on advertising revenue
- Privacy concerns and regulatory scrutiny
- Negative public perception related to data handling and misinformation
- High investment costs in Reality Labs with uncertain returns
- Reliance on a single CEO (Mark Zuckerberg)
Opportunities
- Growth in emerging markets
- Expansion of e-commerce and social commerce features
- Development of new metaverse experiences and applications
- Integration of AI to improve user experience and advertising effectiveness
- Partnerships with other companies to expand the metaverse ecosystem
Threats
- Increased competition from other social media platforms (TikTok, Snapchat)
- Changes in user behavior and preferences
- Adverse regulatory changes related to data privacy and antitrust
- Economic downturn affecting advertising spending
- Technological disruptions and emergence of new platforms
Competitors and Market Share
Key Competitors
- GOOG
- SNAP
- TTD
Competitive Landscape
Meta has advantages in user base size and ad targeting. Google is a major competitor in digital advertising. Snapchat and TikTok compete for younger users. Meta's metaverse efforts face competition from various companies including Apple.
Major Acquisitions
Kustomer
- Year: 2020
- Acquisition Price (USD millions): 1000
- Strategic Rationale: Acquisition of customer service platform Kustomer enhanced business messaging capabilities and customer relationship management for businesses.
Oculus VR
- Year: 2014
- Acquisition Price (USD millions): 2000
- Strategic Rationale: Acquisition of Oculus VR was to build the future Meta Reality Labs and metaverse technologies.
Growth Trajectory and Initiatives
Historical Growth: Meta experienced rapid growth in revenue and user base in its early years. Growth has slowed in recent years due to increased competition and market saturation. However, they are seeing a rebound in growth numbers.
Future Projections: Analysts project moderate revenue growth for Meta Platforms Inc. in the coming years, driven by advertising revenue, metaverse investments, and e-commerce initiatives. Profitability is expected to improve as Reality Labs becomes more efficient.
Recent Initiatives: Focus on AI-driven content recommendations, investment in the metaverse, cost-cutting measures, and development of new e-commerce features.
Summary
Meta Platforms Inc. remains a dominant force in social media and digital advertising, bolstered by its massive user base and strong advertising platform. While investments in Reality Labs are a long-term bet, the company's core business continues to generate significant revenue. Privacy concerns and competition remain ongoing challenges that Meta must navigate. Growth is dependent on emerging market penetration and advancement of its AI technology to remain competitive.
Similar Stocks
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Investor Relations
- Industry Reports
- Analyst Estimates
- Statista
- eMarketer
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Investment decisions should be based on individual circumstances and consultation with a financial professional.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Meta Platforms Inc.
Exchange NASDAQ | Headquaters Menlo Park, CA, United States | ||
IPO Launch date 2012-05-18 | Founder, Chairman & CEO Mr. Mark Elliot Zuckerberg | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 75945 | Website https://investor.atmeta.com |
Full time employees 75945 | Website https://investor.atmeta.com | ||
Meta Platforms, Inc. engages in the development of products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality and mixed reality headsets, augmented reality, and wearables worldwide. It operates through two segments, Family of Apps (FoA) and Reality Labs (RL). The FoA segment offers Facebook, which enables people to build community through feed, reels, stories, groups, marketplace, and other; Instagram that brings people closer through instagram feed, stories, reels, live, and messaging; Messenger, a messaging application for people to connect with friends, family, communities, and businesses across platforms and devices through text, audio, and video calls; Threads, an application for text-based updates and public conversations; and WhatsApp, a messaging application that is used by people and businesses to communicate and transact in a private way. The RL segment provides virtual, augmented, and mixed reality related products comprising consumer hardware, software, and content that help people feel connected, anytime, and anywhere. The company was formerly known as Facebook, Inc. and changed its name to Meta Platforms, Inc. in October 2021. The company was incorporated in 2004 and is headquartered in Menlo Park, California.
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