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Upturn AI SWOT - About
META 
Meta Platforms Inc. (META)
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Upturn Advisory Summary
04/22/2025: META (5-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Analysis of Past Performance
Type Stock | Historic Profit 159.48% | Avg. Invested days 61 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 04/22/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 1.26T USD | Price to earnings Ratio 20.97 | 1Y Target Price 722.91 |
Price to earnings Ratio 20.97 | 1Y Target Price 722.91 | ||
Volume (30-day avg) 20215513 | Beta 1.28 | 52 Weeks Range 412.99 - 740.25 | Updated Date 04/22/2025 |
52 Weeks Range 412.99 - 740.25 | Updated Date 04/22/2025 | ||
Dividends yield (FY) 0.42% | Basic EPS (TTM) 23.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-04-30 | When After Market | Estimate - | Actual - |
Profitability
Profit Margin 37.91% | Operating Margin (TTM) 45.28% |
Management Effectiveness
Return on Assets (TTM) 16.86% | Return on Equity (TTM) 37.14% |
Valuation
Trailing PE 20.97 | Forward PE 19.65 | Enterprise Value 1234176622374 | Price to Sales(TTM) 7.68 |
Enterprise Value 1234176622374 | Price to Sales(TTM) 7.68 | ||
Enterprise Value to Revenue 7.5 | Enterprise Value to EBITDA 14.21 | Shares Outstanding 2181270016 | Shares Floating 2185509145 |
Shares Outstanding 2181270016 | Shares Floating 2185509145 | ||
Percent Insiders 0.09 | Percent Institutions 79.81 |
Analyst Ratings
Rating 4.49 | Target Price 660.73 | Buy 13 | Strong Buy 45 |
Buy 13 | Strong Buy 45 | ||
Hold 8 | Sell 2 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Meta Platforms Inc.
Company Overview
History and Background
Founded in 2004 as Facebook by Mark Zuckerberg, the company evolved from a social networking site to a broad technology company with acquisitions like Instagram and WhatsApp. It rebranded as Meta Platforms in 2021 to reflect its focus on the metaverse.
Core Business Areas
- Family of Apps (FoA): Includes Facebook, Instagram, WhatsApp, and Messenger. Revenue is primarily generated through advertising sales. This segment facilitates social connection, communication, and content sharing.
- Reality Labs (RL): Focuses on augmented and virtual reality related hardware, software, and content. This segment includes the development of the metaverse and related technologies, such as VR headsets and AR glasses.
Leadership and Structure
Mark Zuckerberg is the Chairman and CEO. The company has a hierarchical structure with various departments responsible for different product areas and functions. The board of directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Facebook: The original social networking platform with billions of monthly active users. Dominant in social media advertising. Competitors: TikTok, X(Twitter), Snapchat. Facebook had approximately 2.96 billion daily active users on average for December 2023.
- Instagram: A photo and video-sharing platform with a large user base. Highly effective for visual advertising. Competitors: TikTok, Snapchat. Instagram has over 2 billion monthly active users.
- WhatsApp: A messaging application with end-to-end encryption, popular for personal and business communication. Competitors: Telegram, Signal. WhatsApp has over 2 billion monthly active users.
- Messenger: A messaging platform integrated with Facebook, used for text, voice, and video communication. Competitors: WhatsApp, Telegram, Signal.
- Oculus/Meta Quest: Virtual Reality headsets used for gaming, entertainment, and virtual experiences. Competitors: Sony PlayStation VR, HTC Vive, Valve Index. Market share in VR is significant but fluctuating.
Market Dynamics
Industry Overview
The digital advertising market is highly competitive and rapidly evolving, influenced by technological advancements, changing consumer behavior, and regulatory pressures. The metaverse market is nascent but projected for substantial growth.
Positioning
Meta Platforms Inc. holds a leading position in social media and digital advertising. Its metaverse initiatives aim to establish a dominant presence in the future of digital interaction. A competitive advantage is the vast amount of user data available for ad targeting. However, privacy regulations pose a significant challenge.
Total Addressable Market (TAM)
The digital advertising market is expected to reach trillions of dollars. The metaverse TAM is estimated in the hundreds of billions and expected to grow into the trillions. Meta aims to capture a significant share of both markets.
Upturn SWOT Analysis
Strengths
- Large user base across multiple platforms
- Sophisticated data analytics and targeting capabilities
- Strong brand recognition
- Significant cash reserves
- Established ecosystem for developers and advertisers
Weaknesses
- Dependence on advertising revenue
- Controversies related to data privacy and misinformation
- High capital expenditure on Reality Labs with uncertain returns
- Negative brand image for metaverse and lack of mainstream consumer adoption
Opportunities
- Growth in emerging markets
- Expansion of metaverse ecosystem and adoption
- Development of new advertising formats and technologies
- Integration of AI to enhance user experience and monetization
- Strategic partnerships in e-commerce and other sectors
Threats
- Increased competition from other tech companies (TikTok, Google, Apple, Amazon, Snap)
- Changing user preferences and platform fatigue
- Regulatory scrutiny and potential restrictions on data collection
- Economic downturn impacting advertising spending
- Technological disruptions in the digital landscape
Competitors and Market Share
Key Competitors
- GOOGL
- SNAP
- TTD
- AMZN
- AAPL
Competitive Landscape
Meta faces intense competition in digital advertising. Its strengths include its large user base and advanced targeting technology. Its weaknesses include privacy concerns and competition for user attention. Competitors such as Google and Amazon have advantages in search and e-commerce advertising.
Major Acquisitions
Kustomer
- Year: 2021
- Acquisition Price (USD millions): 1000
- Strategic Rationale: Integrated Kustomer's CRM platform to enhance business messaging and customer service capabilities.
- Year: 2012
- Acquisition Price (USD millions): 1000
- Strategic Rationale: Expand into visual media sharing and compete with emerging photo-sharing platforms.
- Year: 2014
- Acquisition Price (USD millions): 19000
- Strategic Rationale: Expand into mobile messaging and enhance global communication capabilities.
Growth Trajectory and Initiatives
Historical Growth: Experienced rapid growth in revenue and user base in the past decade, but growth has slowed in recent years.
Future Projections: Analysts project continued growth in revenue, driven by digital advertising and potential metaverse adoption. However, growth rates are expected to be lower than in the past.
Recent Initiatives: Focus on AI advancements, metaverse development, Reels monetization, and cost efficiency.
Summary
Meta is a large tech company dominating the social media and digital advertising landscape. Its huge user base is its main strength. The Reality Labs division is a large cost center that might not pay off. Meta is facing increasingly high levels of competition from companies like Google and TikTok and the Metaverse is not catching on with the public.
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MSFT
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Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Investor Relations
- Market Research Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Meta Platforms Inc.
Exchange NASDAQ | Headquaters Menlo Park, CA, United States | ||
IPO Launch date 2012-05-18 | CEO - | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 74067 | Website https://investor.atmeta.com |
Full time employees 74067 | Website https://investor.atmeta.com | ||
Meta Platforms, Inc. engages in the development of products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality and mixed reality headsets, augmented reality, and wearables worldwide. It operates through two segments, Family of Apps (FoA) and Reality Labs (RL). The FoA segment offers Facebook, which enables people to build community through feed, reels, stories, groups, marketplace, and other; Instagram that brings people closer through instagram feed, stories, reels, live, and messaging; Messenger, a messaging application for people to connect with friends, family, communities, and businesses across platforms and devices through text, audio, and video calls; Threads, an application for text-based updates and public conversations; and WhatsApp, a messaging application that is used by people and businesses to communicate and transact in a private way. The RL segment provides virtual, augmented, and mixed reality related products comprising consumer hardware, software, and content that help people feel connected, anytime, and anywhere. The company was formerly known as Facebook, Inc. and changed its name to Meta Platforms, Inc. in October 2021. The company was incorporated in 2004 and is headquartered in Menlo Park, California.
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