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Yum! Brands Inc (YUM)



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Upturn Advisory Summary
04/01/2025: YUM (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -10.61% | Avg. Invested days 36 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 44.35B USD | Price to earnings Ratio 30.44 | 1Y Target Price 155.33 |
Price to earnings Ratio 30.44 | 1Y Target Price 155.33 | ||
Volume (30-day avg) 2125528 | Beta 1.03 | 52 Weeks Range 121.56 - 163.30 | Updated Date 04/1/2025 |
52 Weeks Range 121.56 - 163.30 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 1.80% | Basic EPS (TTM) 5.22 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 19.69% | Operating Margin (TTM) 30.61% |
Management Effectiveness
Return on Assets (TTM) 24.49% | Return on Equity (TTM) - |
Valuation
Trailing PE 30.44 | Forward PE 26.25 | Enterprise Value 55933879669 | Price to Sales(TTM) 5.88 |
Enterprise Value 55933879669 | Price to Sales(TTM) 5.88 | ||
Enterprise Value to Revenue 7.41 | Enterprise Value to EBITDA 21.82 | Shares Outstanding 279102016 | Shares Floating 278429300 |
Shares Outstanding 279102016 | Shares Floating 278429300 | ||
Percent Insiders 0.16 | Percent Institutions 86.68 |
Analyst Ratings
Rating 3.48 | Target Price 143.91 | Buy 2 | Strong Buy 6 |
Buy 2 | Strong Buy 6 | ||
Hold 21 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Yum! Brands Inc

Company Overview
History and Background
Yum! Brands Inc. was founded in 1997 when PepsiCo spun off its restaurant division, which included KFC, Pizza Hut, and Taco Bell. It has since grown to be one of the world's largest restaurant companies.
Core Business Areas
- KFC: KFC is a global chicken restaurant chain known for its fried chicken, chicken sandwiches, and side dishes.
- Pizza Hut: Pizza Hut is a global pizza restaurant chain that offers a variety of pizzas, pasta, and sides, delivery, carryout, and dine-in options.
- Taco Bell: Taco Bell is a global restaurant chain, serving Mexican-inspired foods such as tacos, burritos, and nachos.
Leadership and Structure
The CEO of Yum! Brands is David Gibbs. The company operates with a structure that includes global leadership teams overseeing each brand and regional teams managing operations in various geographic areas.
Top Products and Market Share
Key Offerings
- KFC Fried Chicken: KFC's signature fried chicken remains a top seller. Market share varies by region but is significant in the fast-food chicken segment. Competitors include Popeyes (PLKI) and Chick-fil-A (Private).
- Pizza Hut Pizza: Pizza Hut's pizza offerings, including its pan pizza, are major revenue drivers. Competitors include Domino's Pizza (DPZ) and Papa John's (PZZA). Market share in the US Pizza market is around 13%.
- Taco Bell Tacos: Taco Bell's tacos, especially the Crunchy Taco and Doritos Locos Tacos, are core products. Competitors include Chipotle (CMG) and Qdoba (Private). Market share in the Mexican-inspired fast-food segment is significant.
Market Dynamics
Industry Overview
The quick-service restaurant (QSR) industry is highly competitive, with trends toward online ordering, delivery, and healthier menu options.
Positioning
Yum! Brands is positioned as a leading player in the QSR industry with a global presence and a diverse portfolio of brands, offering a variety of cuisines and price points. The company benefits from brand recognition and economies of scale.
Total Addressable Market (TAM)
The global QSR market is estimated at over $700 billion. Yum! Brands' is positioned well to address a substantial portion of this TAM through its various brands and international presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Global presence
- Diversified portfolio
- Established supply chain
- Franchise business model
Weaknesses
- Exposure to changing consumer preferences
- Dependence on franchisees
- Health concerns related to fast food
- Vulnerability to commodity price fluctuations
Opportunities
- Expansion in emerging markets
- Menu innovation and healthier options
- Digitalization and online ordering
- Partnerships and collaborations
- Further acquisitions of growth brands
Threats
- Intense competition
- Economic downturns
- Changing food regulations
- Labor shortages
- Geopolitical risks
Competitors and Market Share
Key Competitors
- McDonald's (MCD)
- Restaurant Brands International (QSR)
- Domino's Pizza (DPZ)
Competitive Landscape
Yum! Brands competes with a variety of fast-food chains. Its competitive advantages include a diverse portfolio and global presence. Disadvantages include the reliance on franchisees and the dynamic preferences of consumers.
Major Acquisitions
Habit Burger Grill
- Year: 2020
- Acquisition Price (USD millions): 375
- Strategic Rationale: Diversification of Yum! Brands' portfolio with a fast-casual burger chain, targeting a younger demographic.
Growth Trajectory and Initiatives
Historical Growth: Yum! Brands has grown through a combination of organic growth, expansion into new markets, and acquisitions.
Future Projections: Analyst projections vary, but generally anticipate continued growth driven by international expansion and digital initiatives.
Recent Initiatives: Recent initiatives include expanding digital capabilities, focusing on menu innovation, and streamlining operations.
Summary
Yum! Brands is a global QSR leader with a diverse portfolio, supported by strong brands and franchise model. Growth is fueled by international expansion, digital transformation, and acquisitions. Challenges include competition, changing consumer preferences, and reliance on franchisees. Overall, Yum! Brands is fundamentally sound but needs to continually adapt to stay ahead.
Similar Companies
- MCD
- QSR
- DPZ
- WEN
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Market research
- Analyst estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Yum! Brands Inc
Exchange NYSE | Headquaters Louisville, KY, United States | ||
IPO Launch date 1997-09-17 | CEO & Director Mr. David W. Gibbs | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 40000 | Website https://www.yum.com |
Full time employees 40000 | Website https://www.yum.com |
Yum! Brands, Inc., together with its subsidiaries, develops, operates, and franchises quick service restaurants worldwide. It operates through four segments: KFC Division, Taco Bell Division, Pizza Hut Division, and Habit Burger & Grill Division segments. The company also operates restaurants under the KFC, Pizza Hut, Taco Bell, and Habit Burger & Grill brands, which specialize in chicken, made-to-order chargrilled burgers, sandwiches, Mexican-style food and pizza categories, and other products. The company was formerly known as TRICON Global Restaurants, Inc. and changed its name to Yum! Brands, Inc. in May 2002. Yum! Brands, Inc. was incorporated in 1997 and is based in Louisville, Kentucky.
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