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Upturn AI SWOT - About
SIRI 
Sirius XM Holding Inc (SIRI)
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Upturn Advisory Summary
02/06/2025: SIRI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -34.06% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 02/06/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.44B USD | Price to earnings Ratio - | 1Y Target Price 23.96 |
Price to earnings Ratio - | 1Y Target Price 23.96 | ||
Volume (30-day avg) 5689541 | Beta 1.06 | 52 Weeks Range 20.26 - 40.70 | Updated Date 04/1/2025 |
52 Weeks Range 20.26 - 40.70 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 4.79% | Basic EPS (TTM) -4.93 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -19.14% | Operating Margin (TTM) 20.38% |
Management Effectiveness
Return on Assets (TTM) 4.05% | Return on Equity (TTM) -17.17% |
Valuation
Trailing PE - | Forward PE 7.41 | Enterprise Value 17991358464 | Price to Sales(TTM) 0.88 |
Enterprise Value 17991358464 | Price to Sales(TTM) 0.88 | ||
Enterprise Value to Revenue 2.06 | Enterprise Value to EBITDA 6.7 | Shares Outstanding 338768992 | Shares Floating 329567688 |
Shares Outstanding 338768992 | Shares Floating 329567688 | ||
Percent Insiders 44.4 | Percent Institutions 40.71 |
Analyst Ratings
Rating 2.79 | Target Price 25.54 | Buy 1 | Strong Buy 2 |
Buy 1 | Strong Buy 2 | ||
Hold 6 | Sell 2 | Strong Sell 3 | |
Strong Sell 3 |
Upturn AI SWOT
Sirius XM Holding Inc
Company Overview
History and Background
Sirius XM was formed by the merger of Sirius Satellite Radio and XM Satellite Radio in 2008. Sirius began broadcasting in 2002, and XM followed shortly after. The merger aimed to consolidate satellite radio services and improve financial viability.
Core Business Areas
- Satellite Radio: Provides subscription-based audio entertainment and information services. Content includes music, sports, news, talk, and entertainment programming.
- Streaming: Offers streaming access to Sirius XM's content via the internet through mobile apps and web players.
- Connected Vehicle Services: Offers connected vehicle services like safety, security, convenience, and infotainment services to automakers and their customers.
Leadership and Structure
Jennifer Witz serves as the Chief Executive Officer. The company operates under a board of directors and has a typical corporate structure with various departments including programming, engineering, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Market Share (%): 25
- Sirius XM Radio Subscription: Satellite radio service with over 150 channels. Includes curated music channels, talk shows, sports coverage, and news. Sirius XM has approximately 34 million subscribers. Competitors include Spotify, Pandora, Apple Music, and terrestrial radio.
- Market Share (%): 25
- Sirius XM Streaming: Streaming access to Sirius XM content. Allows subscribers to listen on mobile devices, computers, and other internet-connected devices. Competitors include Spotify, Pandora, Apple Music, and iHeartRadio.
- Connected Vehicle Services: Provides services such as automatic crash notification, stolen vehicle recovery, remote door unlock, and turn-by-turn navigation. Sirius XM faces competition from companies like Verizon, AT&T, and other telematics providers.
- Market Share (%): 50
Market Dynamics
Industry Overview
The audio entertainment industry is undergoing a shift towards streaming services. Satellite radio faces competition from streaming platforms, but maintains a unique position through its curated content and automotive partnerships.
Positioning
Sirius XM is a leading provider of subscription-based audio entertainment in the US. Its competitive advantages include exclusive content, automotive partnerships, and a large subscriber base.
Total Addressable Market (TAM)
The global audio entertainment market is estimated to be worth hundreds of billions of dollars. Sirius XM is positioned to capture a significant share through its various offerings, focusing on paid subscribers and connected vehicle services.
Upturn SWOT Analysis
Strengths
- Large subscriber base
- Exclusive content and programming
- Strong automotive partnerships
- Recurring revenue model
- Established brand recognition
Weaknesses
- High subscriber acquisition costs
- Dependence on automotive industry trends
- Vulnerability to cord-cutting
- Content licensing costs
- Competition from streaming services
Opportunities
- Expansion into new markets
- Development of new content formats
- Partnerships with other media companies
- Growth of connected vehicle services
- Innovation in audio technology
Threats
- Increasing competition from streaming services
- Changes in consumer listening habits
- Economic downturns affecting auto sales
- Content piracy
- Technological disruptions
Competitors and Market Share
Key Competitors
- SPOT
- PANDORA
- AAPL
- IHRT
Competitive Landscape
Sirius XM's advantage lies in its captive audience within vehicles and its exclusive content. Streaming services have a wider reach and greater flexibility in terms of access. Competition is fierce, requiring constant innovation.
Major Acquisitions
Pandora
- Year: 2019
- Acquisition Price (USD millions): 3000
- Strategic Rationale: Acquisition of Pandora provided a platform for streaming and increased its presence in the audio streaming market.
Growth Trajectory and Initiatives
Historical Growth: Sirius XM has experienced steady subscriber growth in recent years, driven by its strong content offerings and automotive partnerships.
Future Projections: Analysts project continued subscriber growth for Sirius XM, although at a slower pace due to increased competition. Revenue is expected to increase driven by higher subscription fees and growth in connected vehicle services.
Recent Initiatives: Recent initiatives include investments in original content, expansion of streaming services, and partnerships with automakers to integrate Sirius XM into new vehicles.
Summary
Sirius XM is a leading audio entertainment company with a strong subscriber base and exclusive content, offering a unique service compared to other competitors. Dependence on the automotive industry and the streaming industry requires the company to diversify and innovate to retain their audience. While their revenue is stable the company is under pressure to grow beyond their current market. The acquistion of Pandora and increased streaming services are strategic moves that can boost the company.
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GM
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IHRT
iHeartMedia Inc Class A
IHRT
iHeartMedia Inc Class A
RACE
Ferrari NV
RACE
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SPOT
Spotify Technology SA
SPOT
Spotify Technology SA
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Industry News
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance may change. Data is subject to inaccuracies.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sirius XM Holding Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 1994-09-13 | CEO & Director Ms. Jennifer C. Witz | ||
Sector Communication Services | Industry Entertainment | Full time employees 5515 | Website https://www.siriusxm.com |
Full time employees 5515 | Website https://www.siriusxm.com | ||
Sirius XM Holdings Inc. operates as an audio entertainment company in North America. It operates through two segments, Sirius XM, and Pandora and Off-platform. The Sirius XM segment provides music, sports, entertainment, comedy, and talk and news channels, as well as podcast and infotainment services on subscription fee basis; and live, curated, and exclusive and on demand programming services through satellite radio systems and streamed through applications for mobile and home devices, and other consumer electronic equipment. This segment also distributes satellite radios through automakers and retailers, as well as its website; offers advertising other ancillary services; sells radios and accessories; podcasts, including true crime, news, politics, music, comedy, sports, and entertainment; and offers location-based services through two-way wireless connectivity, including safety, security, convenience, maintenance and data, remote vehicles diagnostic, and stolen or parked vehicle locator services, as well as data services related to graphical weather and fuel prices. In addition, this segment provides music channels on the DISH Network satellite television service as a programming package; Travel Link, a suite of data services that include graphical weather, fuel prices, sports schedule and scores, and movie listings; graphic information related to road closings, traffic flow, and incident data for consumers with in-vehicle navigation systems; real-time weather services in vehicles, boats, and planes; music programming and commercial-free music services for office, restaurants, and other business; and wireless communications service. The Pandora and Off-platform segment operates music, comedy, and podcast streaming platform, which offers personalized experience for listener through mobile devices, vehicle speakers, and connected devices; and provides advertising services. The company was incorporated in 2013 and is headquartered in New York.
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