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Upturn AI SWOT - About
JMIA 
Jumia Technologies AG (JMIA)
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Upturn Advisory Summary
04/01/2025: JMIA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit -51.9% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 475.16M USD | Price to earnings Ratio - | 1Y Target Price 3.81 |
Price to earnings Ratio - | 1Y Target Price 3.81 | ||
Volume (30-day avg) 3406024 | Beta 2.87 | 52 Weeks Range 2.07 - 15.04 | Updated Date 03/30/2025 |
52 Weeks Range 2.07 - 15.04 | Updated Date 03/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.81 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -53.64% | Operating Margin (TTM) -55.21% |
Management Effectiveness
Return on Assets (TTM) -15.17% | Return on Equity (TTM) -101.56% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 146671215 | Price to Sales(TTM) 1.61 |
Enterprise Value 146671215 | Price to Sales(TTM) 1.61 | ||
Enterprise Value to Revenue 0.88 | Enterprise Value to EBITDA -4.62 | Shares Outstanding 122463000 | Shares Floating 189052517 |
Shares Outstanding 122463000 | Shares Floating 189052517 | ||
Percent Insiders 1.5 | Percent Institutions 28.81 |
Analyst Ratings
Rating 2.33 | Target Price 3.74 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 2 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Jumia Technologies AG
Company Overview
History and Background
Jumia Technologies AG was founded in 2012 in Lagos, Nigeria, with the aim of creating an Amazon-like e-commerce platform for Africa. It started as an online retailer for fashion and electronics and has since expanded into logistics, payments, and food delivery. Jumia went public on the NYSE in April 2019.
Core Business Areas
- E-commerce Marketplace: Jumia's core business is its online marketplace, connecting sellers and buyers across various product categories, including electronics, fashion, home goods, and groceries.
- Jumia Logistics: Provides logistics services, including warehousing, delivery, and last-mile fulfillment, to both Jumia marketplace participants and third-party clients.
- JumiaPay: A payment platform integrated within the Jumia ecosystem, facilitating online payments for goods and services. It aims to offer secure and convenient payment options across Africa.
- Jumia Food: An online food delivery platform that connects customers with local restaurants. It operates in several African countries, offering a wide range of cuisines.
Leadership and Structure
The company's leadership team consists of co-CEOs Francis Dufay and Antoine Maillet-Mezeray. Jumia operates with a regional structure across several African countries. The headquarters are in Berlin, Germany.
Top Products and Market Share
Key Offerings
- Electronics: Jumia offers a wide range of consumer electronics, including smartphones, laptops, and home appliances. Market share data is variable by region. Competitors include local retailers and other e-commerce platforms.
- Fashion: Jumia's fashion category includes clothing, shoes, and accessories for men, women, and children. The market share varies significantly. Competitors include local fashion stores and international brands' online presence.
- Home & Living: This segment consists of home decor, furniture, and kitchen appliances. The market share varies significantly. Competitors include brick and mortar stores and online retailers.
- JumiaPay: Digital Payments, with payment infrastructure as an offering. Competitors include Flutterwave and Paystack.
Market Dynamics
Industry Overview
The e-commerce market in Africa is growing rapidly due to increasing internet penetration and smartphone adoption. However, it faces challenges such as logistical infrastructure, limited payment options, and low consumer trust.
Positioning
Jumia aims to be the leading e-commerce platform in Africa, differentiating itself through its wide product selection, logistics infrastructure, and payment solutions. It faces strong competition from local and international players.
Total Addressable Market (TAM)
The total addressable market for e-commerce in Africa is estimated to be in the tens of billions of dollars, and is expected to continue growing. Jumia aims to capture a significant portion of this market by expanding its reach and offerings.
Upturn SWOT Analysis
Strengths
- Established brand recognition in several African countries
- Extensive logistics network
- Integrated payment platform (JumiaPay)
- Wide product selection
- First mover advantage in some markets
Weaknesses
- High operating costs
- Net losses and negative cash flow
- Logistical challenges in some regions
- Dependence on third-party vendors
- Limited customer trust in some areas
Opportunities
- Growing internet penetration and smartphone adoption in Africa
- Expanding into new markets and product categories
- Leveraging JumiaPay for financial services
- Partnerships with local businesses
- Improving logistics infrastructure
Threats
- Competition from local and international e-commerce platforms
- Economic instability in some African countries
- Fluctuations in currency exchange rates
- Regulatory uncertainty
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- AMZN
- MELI
- AFRM
Competitive Landscape
Jumia faces disadvantages in resources compared to global players like Amazon, but it possesses localized knowledge in the African market. Local and regional e-commerce platforms also present significant competition.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends show fluctuating revenue and persistent losses as the company invests in expansion. User growth has been observed but at a slow pace
Future Projections: Analyst projections suggest continued revenue growth but are uncertain on profitability due to operating in a risky emerging market with high inflation.
Recent Initiatives: Recent initiatives include expanding JumiaPay's reach and offerings, optimizing the logistics network, and focusing on high-value product categories.
Summary
Jumia faces profitability challenges with its expansion plans in a risky market. It must capitalize on its first-mover advantage and localized expertise to maintain its market position. Logistical hurdles and economic instability in key markets are key watch-out items for Jumia. The success of JumiaPay will be crucial in its growth as well. Although operating in a nascent industry, Jumia's path is not without substantial risks.
Similar Companies
AFRM
Affirm Holdings Inc
AFRM
Affirm Holdings Inc
AMZN
Amazon.com Inc
AMZN
Amazon.com Inc
MELI
MercadoLibre Inc.
MELI
MercadoLibre Inc.
SHOP
Shopify Inc. Class A Subordinate Voting Shares
SHOP
Shopify Inc. Class A Subordinate Voting Shares
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Analyst estimates
- Industry publications
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. The information provided is based on available data and is subject to change. Investing in Jumia Technologies AG involves significant risks.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Jumia Technologies AG
Exchange NYSE | Headquaters - | ||
IPO Launch date 2019-04-12 | CEO & Member of Management Board Mr. Francis Dufay | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 2163 | Website https://group.jumia.com |
Full time employees 2163 | Website https://group.jumia.com | ||
Jumia Technologies AG operates an e-commerce platform in West Africa, North Africa, East and South Africa, Europe, the United Arab Emirates, and internationally. The company's platform consists of marketplace that connects sellers with customers; logistics service, which enables the shipment and delivery of packages from sellers to consumers; and payment service with its network of licensed payment service providers and other partner which facilitates transactions to participants active on the company's platform in selected markets under the JumiaPay name. Its marketplace offers various products in a range of categories, including phones, electronics, home and living, fashion, beauty, and fast-moving consumer goods; and various digital lifestyle services, such as utility bills payment, airtime recharge, and gaming and entertainment. It serves through retailers, distributors, and other corporate buyers. The company was formerly known as Africa Internet Holding GmbH and changed its name to Jumia Technologies AG in January 2019. Jumia Technologies AG was incorporated in 2012 and is headquartered in Berlin, Germany.
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