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Upturn AI SWOT - About
DKS 
Dick’s Sporting Goods Inc (DKS)
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Upturn Advisory Summary
04/01/2025: DKS (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit 27.21% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 16.48B USD | Price to earnings Ratio 14.69 | 1Y Target Price 234.44 |
Price to earnings Ratio 14.69 | 1Y Target Price 234.44 | ||
Volume (30-day avg) 1570661 | Beta 1.57 | 52 Weeks Range 179.05 - 253.13 | Updated Date 04/1/2025 |
52 Weeks Range 179.05 - 253.13 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 2.41% | Basic EPS (TTM) 14.05 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-12 | When Before Market | Estimate 3.5129 | Actual 3.62 |
Profitability
Profit Margin 8.67% | Operating Margin (TTM) 9.94% |
Management Effectiveness
Return on Assets (TTM) 9.32% | Return on Equity (TTM) 40.08% |
Valuation
Trailing PE 14.69 | Forward PE 13.7 | Enterprise Value 18893531136 | Price to Sales(TTM) 1.2 |
Enterprise Value 18893531136 | Price to Sales(TTM) 1.2 | ||
Enterprise Value to Revenue 1.41 | Enterprise Value to EBITDA 9.6 | Shares Outstanding 56285100 | Shares Floating 53911372 |
Shares Outstanding 56285100 | Shares Floating 53911372 | ||
Percent Insiders 3.79 | Percent Institutions 98.77 |
Analyst Ratings
Rating 3.83 | Target Price 239.84 | Buy 3 | Strong Buy 11 |
Buy 3 | Strong Buy 11 | ||
Hold 14 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Dick’s Sporting Goods Inc
Company Overview
History and Background
Dick's Sporting Goods, Inc. was founded in 1948 by Richard 'Dick' Stack in Binghamton, NY. Initially a bait-and-tackle shop, it expanded into a full-fledged sporting goods retailer. The company went public in 2002 and has grown through organic expansion and acquisitions.
Core Business Areas
- Sporting Goods Retail: Sells a wide range of sporting goods, apparel, and footwear through its retail stores and e-commerce platform.
- Golf Galaxy: Specialty retailer focused on golf equipment, apparel, and accessories.
- Public Lands: Outdoor specialty retail concept offering apparel and gear for outdoor enthusiasts.
Leadership and Structure
Lauren Hobart is the President and CEO. The company has a board of directors overseeing management. The organizational structure is typical of a large retail corporation, with functional departments such as merchandising, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- Athletic Apparel (Nike, Adidas, Under Armour): Apparel for various sports and fitness activities. Dick's leverages strong brand partnerships for revenue. Competitors include Nike (NKE), Adidas (ADS), Lululemon (LULU) and direct-to-consumer brands. Market share within the apparel sold at sporting goods retailers varies based on brand popularity and promotional activities.
- Footwear (Nike, Adidas, Under Armour): Athletic footwear for various sports and outdoor activities. Similar to apparel, Dick's relies on brand partnerships. Competitors are the same as above. Market share mirrors apparel.
- Sports Equipment (Golf, Fitness, Team Sports): Equipment for various sports, including golf clubs, fitness equipment, and team sports gear. Competitors include specialized retailers and online marketplaces. The specific market share for each category varies.
Market Dynamics
Industry Overview
The sporting goods industry is competitive, driven by consumer spending, participation rates in sports and outdoor activities, and trends in athletic apparel and footwear. E-commerce is a significant and growing channel.
Positioning
Dick's Sporting Goods is a leading full-line sporting goods retailer in the US. Its competitive advantages include its brand recognition, store network, and private label brands.
Total Addressable Market (TAM)
The global sporting goods market is estimated at hundreds of billions of USD. Dick's is well-positioned to capture a significant portion, focusing on the US market and expanding its online presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive store network
- Private label brands
- Strong e-commerce presence
- Loyalty program
Weaknesses
- Reliance on key brands
- Vulnerability to economic downturns
- Competitive pricing pressures
- Seasonality of sales
Opportunities
- Expansion of e-commerce
- Growth in outdoor recreation
- Partnerships with fitness studios
- Expansion of private label brands
- Capitalizing on athleisure trends
Threats
- Increased competition from online retailers
- Changing consumer preferences
- Supply chain disruptions
- Economic recession
- Shifting trends in sports participation
Competitors and Market Share
Key Competitors
- Academy Sports and Outdoors (ASO)
- Hibbett Sports (HIBB)
- Walmart (WMT)
- Amazon (AMZN)
Competitive Landscape
Dick's advantages include a strong brand and broad product selection. Disadvantages include higher prices compared to discounters and susceptibility to online competition.
Major Acquisitions
Affinity Sports
- Year: 2021
- Acquisition Price (USD millions): 0
- Strategic Rationale: This acquisition helped expand DKS's digital presence and reach more young athletes and their families.
Growth Trajectory and Initiatives
Historical Growth: Dick's Sporting Goods has experienced growth through store expansion, e-commerce development, and strategic acquisitions. However, growth rates can fluctuate based on economic conditions and competition.
Future Projections: Future growth projections depend on analyst estimates. These estimates are influenced by factors such as economic forecasts, industry trends, and company-specific initiatives.
Recent Initiatives: Recent strategic initiatives include expanding e-commerce, developing private label brands, and enhancing the customer experience.
Summary
Dick's Sporting Goods is a leading sporting goods retailer with a strong brand and extensive network, but faces challenges from online competition and economic downturns. Expanding e-commerce and private label brands are key growth drivers, but reliance on key brands and fluctuating consumer preferences pose risks. The company's acquisitions point towards a good direction, but the company must stay competitive on pricing. It needs to diversify its partnerships to prevent over-reliance on key players.
Similar Companies
ASO
Academy Sports Outdoors Inc
ASO
Academy Sports Outdoors Inc
HIBB
Hibbett Sports Inc
HIBB
Hibbett Sports Inc
NKE
Nike Inc
NKE
Nike Inc
UA
Under Armour Inc C
UA
Under Armour Inc C
Sources and Disclaimers
Data Sources:
- Company filings, industry reports, analyst estimates.
- Yahoo Finance, Google Finance
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dick’s Sporting Goods Inc
Exchange NYSE | Headquaters Coraopolis, PA, United States | ||
IPO Launch date 2002-10-16 | President, CEO & Director Ms. Lauren R. Hobart | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 18600 | |
Full time employees 18600 | |||
DICK'S Sporting Goods, Inc., together with its subsidiaries, operates as an omni-channel sporting goods retailer primarily in the United States. The company provides hardlines, including sporting goods equipment, fitness equipment, golf equipment, and fishing gear products; and apparel. It also offers footwear and accessories, such as athletic shoes for running, walking, tennis, fitness and cross training, basketball, and hiking; and specialty footwear comprising casual footwear and a complete line of cleats for team sports. In addition, the company owns and operates Sporting Goods, Golf Galaxy, Public Lands, Moosejaw, and Going Going Gone! specialty concept stores; and DICK'S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for live streaming, scheduling, communications, and scorekeeping. It offers its products online, as well as through its mobile apps. The company was formerly known as Dick'S Clothing and Sporting Goods, Inc. and changed its name to DICK'S Sporting Goods, Inc. in April 1999. DICK'S Sporting Goods, Inc. was incorporated in 1948 and is based in Coraopolis, Pennsylvania.
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