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Upturn AI SWOT - About
NKE 
Nike Inc (NKE)
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Upturn Advisory Summary
04/01/2025: NKE (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -28.81% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 96.08B USD | Price to earnings Ratio 21.58 | 1Y Target Price 81.39 |
Price to earnings Ratio 21.58 | 1Y Target Price 81.39 | ||
Volume (30-day avg) 16608404 | Beta 1.02 | 52 Weeks Range 62.65 - 96.61 | Updated Date 04/2/2025 |
52 Weeks Range 62.65 - 96.61 | Updated Date 04/2/2025 | ||
Dividends yield (FY) 2.47% | Basic EPS (TTM) 3.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-20 | When After Market | Estimate 0.28 | Actual 0.54 |
Profitability
Profit Margin 9.43% | Operating Margin (TTM) 6.99% |
Management Effectiveness
Return on Assets (TTM) 8.37% | Return on Equity (TTM) 31.93% |
Valuation
Trailing PE 21.58 | Forward PE 30.12 | Enterprise Value 97306257201 | Price to Sales(TTM) 2.01 |
Enterprise Value 97306257201 | Price to Sales(TTM) 2.01 | ||
Enterprise Value to Revenue 2 | Enterprise Value to EBITDA 19.37 | Shares Outstanding 1181240064 | Shares Floating 1162584774 |
Shares Outstanding 1181240064 | Shares Floating 1162584774 | ||
Percent Insiders 1.7 | Percent Institutions 82.2 |
Analyst Ratings
Rating 3.82 | Target Price 86.54 | Buy 5 | Strong Buy 15 |
Buy 5 | Strong Buy 15 | ||
Hold 17 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Nike Inc
Company Overview
History and Background
Nike Inc. was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, later becoming Nike in 1971. Initially focused on importing Japanese running shoes, Nike grew into a global sportswear and equipment giant, known for its innovative designs and marketing.
Core Business Areas
- Footwear: Designs, develops, and markets athletic and casual footwear.
- Apparel: Designs, develops, and markets athletic and casual apparel.
- Equipment: Designs, develops, and markets sports equipment and accessories.
- Direct to Consumer (DTC): Sales through Nike-owned retail stores and online platforms.
Leadership and Structure
John Donahoe serves as the CEO. The company has a functional organizational structure, with divisions focused on product categories, geographic regions, and sales channels.
Top Products and Market Share
Key Offerings
- Air Max: Iconic running shoe line. Competitors: Adidas Boost, New Balance Fresh Foam. Market share within athletic footwear is significant but not precisely quantifiable due to category breadth. Estimated revenue generation is several billion annually.
- Air Force 1: Classic basketball shoe. Competitors: Adidas Superstar, Puma Suede. A heritage product with a large following. Significant revenue generation, but exact numbers are proprietary.
- Nike Apparel: Includes various athletic and casual clothing items. Competitors: Adidas Apparel, Lululemon. Market share depends on specific categories but is substantial overall.
Market Dynamics
Industry Overview
The athletic apparel and footwear industry is characterized by intense competition, evolving consumer preferences, and technological innovation.
Positioning
Nike is a leading global brand with strong brand recognition, innovative product development, and a vast distribution network, giving it a significant competitive advantage.
Total Addressable Market (TAM)
The global athletic apparel and footwear market is estimated to exceed $400 billion. Nike is positioned to capture a significant share of this TAM through its brand strength and product innovation.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive product portfolio
- Innovative design capabilities
- Global distribution network
- Powerful marketing campaigns
Weaknesses
- Dependence on contract manufacturing
- Exposure to currency fluctuations
- Supply chain vulnerabilities
- Ethical concerns regarding labor practices
Opportunities
- Growth in emerging markets
- Expansion of DTC channel
- Development of sustainable products
- Leveraging digital technologies
- Growing demand for athleisure apparel
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Trade restrictions
- Counterfeit products
Competitors and Market Share
Key Competitors
- ADDYY
- PUMSY
- LULU
Competitive Landscape
Nike possesses a dominant brand presence and innovation capabilities. Competitors such as Adidas provide strong rivalry.
Major Acquisitions
RTFKT
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: RTFKT is a creator of virtual shoes, NFTs, and collectibles. Acquisition helped Nike move into the metaverse space.
Growth Trajectory and Initiatives
Historical Growth: Nike has experienced significant growth over the past decades, driven by product innovation, marketing prowess, and international expansion.
Future Projections: Analyst estimates vary, but project continued growth for Nike, driven by DTC sales and emerging market expansion.
Recent Initiatives: Recent initiatives include investments in digital transformation, sustainable materials, and personalized shopping experiences.
Summary
Nike maintains a strong market presence with its powerful brand and innovative products. They have significant strengths in marketing and distribution; however, supply chain issues and reliance on contract manufacturing can create vulnerabilities. Expanding into new markets and leveraging DTC sales present growth opportunities, while competition and changing consumer preferences are persistent threats. Overall, Nike is strategically positioned but requires continuous adaptation.
Similar Companies
FL
Foot Locker Inc
FL
Foot Locker Inc
LULU
Lululemon Athletica Inc.
LULU
Lululemon Athletica Inc.
UA
Under Armour Inc C
UA
Under Armour Inc C
Sources and Disclaimers
Data Sources:
- Nike Inc. Investor Relations
- Market Research Reports
- Analyst Estimates
- Public Filings
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Financial data and market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Nike Inc
Exchange NYSE | Headquaters Beaverton, OR, United States | ||
IPO Launch date 1980-12-02 | CEO, President & Director Mr. Elliott J. Hill | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 79400 | Website https://www.nike.com |
Full time employees 79400 | Website https://www.nike.com | ||
NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the NIKE, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also sells a line of performance equipment and accessories comprising bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. In addition, the company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel; licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks; and operates digital platforms, including fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was founded in 1964 and is headquartered in Beaverton, Oregon.
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