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Upturn AI SWOT - About
UAA 
Under Armour Inc A (UAA)
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Upturn Advisory Summary
04/01/2025: UAA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -46.55% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.65B USD | Price to earnings Ratio - | 1Y Target Price 9.74 |
Price to earnings Ratio - | 1Y Target Price 9.74 | ||
Volume (30-day avg) 13380832 | Beta 1.64 | 52 Weeks Range 6.10 - 11.89 | Updated Date 04/1/2025 |
52 Weeks Range 6.10 - 11.89 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.39% | Operating Margin (TTM) 4.26% |
Management Effectiveness
Return on Assets (TTM) 3.05% | Return on Equity (TTM) -6.12% |
Valuation
Trailing PE - | Forward PE 22.32 | Enterprise Value 3202896394 | Price to Sales(TTM) 0.5 |
Enterprise Value 3202896394 | Price to Sales(TTM) 0.5 | ||
Enterprise Value to Revenue 0.6 | Enterprise Value to EBITDA 50.99 | Shares Outstanding 188823008 | Shares Floating 321439024 |
Shares Outstanding 188823008 | Shares Floating 321439024 | ||
Percent Insiders 0.17 | Percent Institutions 103.85 |
Analyst Ratings
Rating 3.27 | Target Price 10.89 | Buy 2 | Strong Buy 5 |
Buy 2 | Strong Buy 5 | ||
Hold 16 | Sell 1 | Strong Sell 2 | |
Strong Sell 2 |
Upturn AI SWOT
Under Armour Inc A
Company Overview
History and Background
Under Armour, Inc. was founded in 1996 by Kevin Plank. Initially focused on moisture-wicking apparel, it quickly grew into a major sports apparel and footwear brand. Under Armour expanded into footwear, accessories, and connected fitness technologies, becoming a global competitor.
Core Business Areas
- Apparel: Under Armour's core business segment, providing performance apparel for various sports and activities. It includes base layers, outerwear, and training apparel, sold through wholesale channels, direct-to-consumer, and licensed partners.
- Footwear: Under Armour's footwear segment focuses on athletic shoes for running, training, basketball, and other sports. The products are distributed through similar channels as apparel.
- Accessories: This segment includes a range of accessories like bags, gloves, hats, and protective gear. Sold through wholesale, DTC, and licensed partners.
- Connected Fitness: Previously included in the operating segments but later discontinued due to poor performance. Included MapMyFitness and MyFitnessPal, digital health and fitness platforms designed to engage athletes and promote the Under Armour brand.
Leadership and Structure
Stephanie Linnartz is the current President and CEO. The organizational structure comprises functional departments like Marketing, Sales, Product Development, and Operations, led by senior executives reporting to the CEO.
Top Products and Market Share
Key Offerings
- HeatGear Apparel: Under Armour's original moisture-wicking apparel line, designed to keep athletes cool and dry. Competitors include Nike Dri-FIT, Adidas ClimaCool, and Lululemon's performance fabrics. Market share is variable but significant within performance apparel category.
- ColdGear Apparel: Apparel designed to keep athletes warm in cold weather. Competitors include Nike Therma-FIT, Adidas Climaheat, and similar offerings from outdoor brands. Market share is competitive with other leading sports apparel brands.
- HOVR Running Shoes: Under Armour's cushioning technology for running shoes. The company claimed that the HOVR Machina 3 shoes generated 15% of the companyu2019s total footwear revenue. Competitors include Nike React, Adidas Boost, and Brooks DNA AMP.
Market Dynamics
Industry Overview
The athletic apparel and footwear industry is highly competitive, driven by fashion trends, technological innovation, and brand marketing. The industry is experiencing growth in athleisure and increasing consumer demand for performance wear.
Positioning
Under Armour positions itself as a performance-focused athletic brand. Its competitive advantages include innovative apparel technology and a strong brand image among athletes.
Total Addressable Market (TAM)
The global sportswear market is estimated to be hundreds of billions of dollars. Under Armour is positioned to capture a portion of this TAM through its performance-oriented products and brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among athletes
- Innovative performance apparel technology
- Established distribution network
- Focus on data-driven product development
Weaknesses
- Inconsistent brand messaging in the past
- Over-reliance on the North American market
- Higher price point may deter some consumers
- Faced inventory and supply chain issues in the past
Opportunities
- Expanding into international markets
- Developing new product categories
- Leveraging digital marketing and e-commerce
- Partnerships with athletes and influencers
Threats
- Intense competition from Nike and Adidas
- Changing consumer preferences and fashion trends
- Economic downturns impacting consumer spending
- Disruptions in the supply chain
Competitors and Market Share
Key Competitors
- NKE
- ADDYY
- LULU
Competitive Landscape
Under Armour faces intense competition from Nike and Adidas, who have larger market shares and greater resources. Under Armour differentiates itself through its focus on performance and innovation.
Major Acquisitions
MapMyFitness
- Year: 2013
- Acquisition Price (USD millions): 150
- Strategic Rationale: Acquired to strengthen Under Armour's connected fitness platform and engage with athletes.
Endomondo
- Year: 2015
- Acquisition Price (USD millions): 85
- Strategic Rationale: Acquired to strengthen Under Armour's connected fitness platform and engage with athletes.
Growth Trajectory and Initiatives
Historical Growth: Under Armour experienced rapid growth in its early years but has faced challenges in recent years due to increased competition and changing consumer tastes.
Future Projections: Future growth projections depend on various factors, including market conditions, product innovation, and marketing effectiveness. Analyst estimates should be consulted for specific financial forecasts.
Recent Initiatives: Recent initiatives include restructuring efforts, focusing on key product categories, and investing in digital marketing and e-commerce.
Summary
Under Armour is a performance-focused athletic brand with a strong brand reputation, though it faces intense competition. While its innovative apparel technology is a strength, inconsistent messaging and reliance on North America need to be addressed. Future growth depends on successful expansion into international markets and effective digital strategies.
Similar Companies
LULU
Lululemon Athletica Inc.
LULU
Lululemon Athletica Inc.
NKE
Nike Inc
NKE
Nike Inc
VFC
VF Corporation
VFC
VF Corporation
Sources and Disclaimers
Data Sources:
- Under Armour Investor Relations
- MarketWatch
- Yahoo Finance
- Statista
Disclaimers:
The information provided is for general informational purposes only and should not be construed as investment advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Under Armour Inc A
Exchange NYSE | Headquaters Baltimore, MD, United States | ||
IPO Launch date 2005-11-18 | Founder, President, CEO & Director Mr. Kevin A. Plank | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 6800 | Website https://www.underarmour.com |
Full time employees 6800 | Website https://www.underarmour.com | ||
Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company provides accessories, which include gloves, bags, headwear, and socks; and engages in brand licensing, digital subscription, advertising, and other digital business activities. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through Brand and Factory House stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.
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