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Upturn AI SWOT - About
Cheer Holding Inc. (CHR)
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Upturn Advisory Summary
04/01/2025: CHR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit 25.07% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 16.63M USD | Price to earnings Ratio 0.55 | 1Y Target Price - |
Price to earnings Ratio 0.55 | 1Y Target Price - | ||
Volume (30-day avg) 56062 | Beta -0.85 | 52 Weeks Range 1.30 - 3.45 | Updated Date 04/2/2025 |
52 Weeks Range 1.30 - 3.45 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.51 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 17.64% | Operating Margin (TTM) 18.33% |
Management Effectiveness
Return on Assets (TTM) 4.75% | Return on Equity (TTM) 8.88% |
Valuation
Trailing PE 0.55 | Forward PE - | Enterprise Value -169715272 | Price to Sales(TTM) 0.11 |
Enterprise Value -169715272 | Price to Sales(TTM) 0.11 | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA -4.96 | Shares Outstanding 11635600 | Shares Floating 5377149 |
Shares Outstanding 11635600 | Shares Floating 5377149 | ||
Percent Insiders 39.91 | Percent Institutions 15.14 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Cheer Holding Inc.
Company Overview
History and Background
Cheer Holding, Inc. is a specialty retailer of sporting goods and related products. Founded in 2008, the company caters primarily to cheerleading and dance communities. It started as a small online retailer and expanded into physical stores.
Core Business Areas
- Cheerleading Apparel & Accessories: Offers cheerleading uniforms, practice wear, shoes, bows, and accessories.
- Dance Apparel & Accessories: Provides dancewear, including leotards, tights, dance shoes, and related accessories.
- Custom Apparel: Designs and produces custom uniforms and apparel for cheerleading squads and dance teams.
- Online Retail: Operates an e-commerce platform selling the full range of products and services.
Leadership and Structure
The leadership team includes a CEO responsible for strategic direction, a CFO overseeing financial operations, and a COO managing day-to-day operations. Organizational structure comprises departments for sales, marketing, product development, and finance.
Top Products and Market Share
Key Offerings
- Cheerleading Uniforms: Custom-designed uniforms are a primary revenue driver. Market share is estimated at 5% in the custom uniform segment. Competitors include Varsity Spirit, GTM Sportswear, and Chasse.
- Practice Wear: Includes athletic apparel for cheerleading practices. Market share is estimated at 3%. Competitors include Nike, Adidas, and Under Armour.
- Dance Apparel: Provides dancewear and accessories. Market share is estimated at 1%. Competitors include Capezio, Bloch, and Discount Dance Supply.
Market Dynamics
Industry Overview
The cheerleading and dance apparel market is competitive with a mix of large sportswear companies and smaller specialty retailers. The market is driven by school and recreational sports programs.
Positioning
Cheer Holding Inc. focuses on the niche market of cheerleading and dance apparel, emphasizing custom designs and online sales. Its competitive advantage lies in specialization.
Total Addressable Market (TAM)
The US cheerleading and dance apparel market is estimated at $2 billion annually. Cheer Holding Inc. holds a small percentage of this TAM, indicating growth potential.
Upturn SWOT Analysis
Strengths
- Specialized product focus
- Custom design capabilities
- Online retail presence
- Strong customer relationships
Weaknesses
- Small market share
- Limited brand recognition compared to larger competitors
- Dependence on specific sports seasons
- Potential supply chain vulnerabilities
Opportunities
- Expansion into related sports apparel markets
- Increased online marketing and social media engagement
- Partnerships with cheerleading and dance organizations
- Growth in international markets
Threats
- Competition from larger sportswear companies
- Fluctuations in consumer spending
- Changes in fashion trends
- Economic downturns impacting school budgets
Competitors and Market Share
Key Competitors
- Varsity Brands (Private)
- GTM Sportswear (Private)
- Chasse (Private)
Competitive Landscape
Cheer Holding Inc. faces stiff competition from Varsity Brands and GTM Sportswear, which hold significant market share. Its advantage lies in niche specialization.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends are difficult to determine without access to financial data.
Future Projections: Future growth projections are unavailable without access to analyst estimates.
Recent Initiatives: Information on recent strategic initiatives is not publicly available.
Summary
Cheer Holding Inc. is a niche player in the cheerleading and dance apparel market. It has strengths in specialized products and online retail. However, it faces challenges from larger competitors and needs to expand its brand awareness to enhance market position. The company needs to watch out for changes in consumer spending and fashion trends.
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Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Market Analysis
Disclaimers:
This analysis is based on limited publicly available information. Financial data is not readily accessible, which impacts the accuracy of the assessment. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Cheer Holding Inc.
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-09-12 | Founder,Chairman, CEO & Interim CFO Mr. Bing Zhang | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 122 | Website https://ir.gsmg.co |
Full time employees 122 | Website https://ir.gsmg.co | ||
Cheer Holding, Inc., through its subsidiaries, provides advertisement and content production services in the People's Republic of China. It operates through Cheers APP Internet Business and Traditional Media Businesses segments. The company also engages in mobile and online advertising, and media and entertainment businesses. In addition, it operates CHEERS app, an integrated e-commerce service with professionally produced content; CHEERS Video app, a media platform that engages users with content and develops lifestyle short videos and interactive live-broadcasting; and CHEERS e-Mall, an e-Mall app that offers products to the users through third party merchants through live streaming, online short videos, and online games. Further, the company provides CHEERS Telepathy, a multimodal artificial intelligence content creation platform; CHEERS API, a platform that provides industry digital transformation solutions and data integration; CheerCar, an interactive entertainment app; CheerReal, a digital collection NFT app; CheerChat App, an AI social app; and CHEERS Metaverse, a platform to provide immersive digital experiences. It also produces short videos, online variety shows, drama, live streams, and Cheers series. The company was formerly known as Glory Star New Media Group Holdings Limited and changed its name to Cheer Holding, Inc. in November 2023. Cheer Holding, Inc. was founded in 2016 and is headquartered in Beijing, the People's Republic of China.
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