Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
SONY 
Sony Group Corp (SONY)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
04/01/2025: SONY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -5.19% | Avg. Invested days 37 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 153.08B USD | Price to earnings Ratio 20.48 | 1Y Target Price 28.04 |
Price to earnings Ratio 20.48 | 1Y Target Price 28.04 | ||
Volume (30-day avg) 6168730 | Beta 0.72 | 52 Weeks Range 14.97 - 25.78 | Updated Date 04/1/2025 |
52 Weeks Range 14.97 - 25.78 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 0.49% | Basic EPS (TTM) 1.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.2% | Operating Margin (TTM) 10.74% |
Management Effectiveness
Return on Assets (TTM) 2.56% | Return on Equity (TTM) 14.32% |
Valuation
Trailing PE 20.48 | Forward PE 17.21 | Enterprise Value 159916409954 | Price to Sales(TTM) 0.01 |
Enterprise Value 159916409954 | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue 1.74 | Enterprise Value to EBITDA 8.83 | Shares Outstanding 6029069824 | Shares Floating 6021930804 |
Shares Outstanding 6029069824 | Shares Floating 6021930804 | ||
Percent Insiders - | Percent Institutions 7.77 |
Analyst Ratings
Rating 4.71 | Target Price 24.27 | Buy 2 | Strong Buy 5 |
Buy 2 | Strong Buy 5 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Sony Group Corp
Company Overview
History and Background
Sony Group Corp. was founded in 1946 as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation). It gained prominence with transistor radios and has evolved into a global conglomerate in electronics, entertainment, and financial services.
Core Business Areas
- Game & Network Services (G&NS): Includes PlayStation hardware, software, network services (PSN), and related content.
- Music: Encompasses recorded music, music publishing, and visual media platform operations.
- Pictures: Involves motion picture production, television production, and media networks.
- Entertainment, Technology & Services (ET&S): Covers TVs, audio equipment, digital cameras, mobile phones, and professional solutions.
- Imaging & Sensing Solutions (I&SS): Focuses on image sensors and related solutions for mobile devices, automotive, and industrial applications.
- Financial Services: Includes insurance and banking services primarily in Japan.
Leadership and Structure
Kenichiro Yoshida is the Chairman, President, and CEO. Sony operates with a corporate executive team overseeing various business segments and regional operations.
Top Products and Market Share
Key Offerings
- PlayStation: Gaming console and related services. Market share is estimated at around 60-70% against Microsoft's Xbox and Nintendo. The total gaming market is huge, and gaming contributes about 30% of Sony's revenue. Competitors: Microsoft (MSFT), Nintendo (NTDOY)
- Image Sensors: CMOS image sensors for smartphones and other devices. Holds a significant market share estimated between 40-50% in the global image sensor market. Competitors: Samsung, OmniVision.
- Music Entertainment: Recorded music, music publishing, and artist management. One of the top three music companies globally, alongside Universal Music Group and Warner Music Group. Competitors: Universal Music Group, Warner Music Group
- Pictures: Motion picture production and distribution. Competitors: Walt Disney (DIS), Warner Bros. Discovery (WBD)
Market Dynamics
Industry Overview
The entertainment and technology industries are dynamic, driven by innovation, consumer preferences, and technological advancements. The market landscape is influenced by global economic conditions and regulatory changes.
Positioning
Sony is a leading global brand with a strong presence in electronics, entertainment, and imaging. It leverages its technology expertise and content assets to compete effectively.
Total Addressable Market (TAM)
The combined TAM across Sony's business segments is estimated to be hundreds of billions of dollars annually. Sony is positioned to capture a substantial portion of the TAM through its diverse portfolio.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Diversified Business Segments
- Technological Innovation
- Extensive Content Library
- Leading Market Position in Gaming and Image Sensors
Weaknesses
- Exposure to Cyclical Industries
- Complex Organizational Structure
- Dependence on Key Suppliers
- Inconsistent Financial Performance across Segments
- Geographic Concentration in Japan
Opportunities
- Growth in Cloud Gaming
- Expansion in Emerging Markets
- Development of New Imaging Technologies
- Strategic Acquisitions
- Increased Demand for Entertainment Content
Threats
- Intense Competition
- Rapid Technological Changes
- Economic Downturns
- Intellectual Property Risks
- Changing Consumer Preferences
Competitors and Market Share
Key Competitors
- MSFT
- AAPL
- DIS
- NTDOY
Competitive Landscape
Evaluate Sony Group Corpu2019s advantages and disadvantages compared to its competitors.
Major Acquisitions
Crunchyroll
- Year: 2021
- Acquisition Price (USD millions): 1175
- Strategic Rationale: To strengthen its anime content offerings and expand its global reach in the animation market.
Growth Trajectory and Initiatives
Historical Growth: Discuss Sony Group Corp's growth trends over the past years.
Future Projections: Provide projections for Sony Group Corp's future growth based on analyst estimates.
Recent Initiatives: Highlight recent strategic initiatives undertaken by Sony Group Corp.
Summary
Sony is a global conglomerate with a strong brand, diverse business segments, and a leading position in gaming and image sensors. Its entertainment businesses provide a stable revenue stream, while its technology divisions drive innovation. Competition and economic cycles pose ongoing challenges, but Sony's strategic initiatives and growth opportunities position it for continued success. Sony must focus on adapting to rapid technological change and increasing efficiency.
Similar Companies
AAPL
Apple Inc
AAPL
Apple Inc
DIS
Walt Disney Company
DIS
Walt Disney Company
GOOG
Alphabet Inc Class C
GOOG
Alphabet Inc Class C
MSFT
Microsoft Corporation
MSFT
Microsoft Corporation
SNPS
Synopsys Inc
SNPS
Synopsys Inc
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The analysis is based on publicly available information and is subject to change. Market conditions can significantly impact financial performance.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sony Group Corp
Exchange NYSE | Headquaters - | ||
IPO Launch date 1958-12-01 | CEO, Representative Corporate Executive Officer & Chairman Mr. Kenichiro Yoshida | ||
Sector Technology | Industry Consumer Electronics | Full time employees 113000 | Website https://www.sony.com |
Full time employees 113000 | Website https://www.sony.com | ||
Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; and home gaming consoles, packaged and game software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operation of television networks and direct-to-consumer streaming services; operates a visual effects and animation unit; and manages a studio facility. Further, it researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, as well as compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, accessories, and applications; and metal oxide semiconductor image sensors, charge-coupled devices, integration systems, and other semiconductors. Additionally, it offers Internet broadband network services; recording media, and storage media products; and life and non-life insurance, banking, and other services, as well as creates and distributes content for PCs and mobile phones. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.
Upturn is now on iOS and Android!
Experience Upturn on your mobile. Install it now!
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.