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Barfresh Food Group Inc (BRFH)



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Upturn Advisory Summary
04/01/2025: BRFH (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -22.91% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 47.63M USD | Price to earnings Ratio - | 1Y Target Price 5.25 |
Price to earnings Ratio - | 1Y Target Price 5.25 | ||
Volume (30-day avg) 16884 | Beta 0.56 | 52 Weeks Range 1.03 - 4.61 | Updated Date 04/2/2025 |
52 Weeks Range 1.03 - 4.61 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.18 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -26.36% | Operating Margin (TTM) -29.56% |
Management Effectiveness
Return on Assets (TTM) -42.65% | Return on Equity (TTM) -183.38% |
Valuation
Trailing PE - | Forward PE 11.39 | Enterprise Value 48231192 | Price to Sales(TTM) 4.91 |
Enterprise Value 48231192 | Price to Sales(TTM) 4.91 | ||
Enterprise Value to Revenue 4.9 | Enterprise Value to EBITDA -5.56 | Shares Outstanding 15809900 | Shares Floating 6873116 |
Shares Outstanding 15809900 | Shares Floating 6873116 | ||
Percent Insiders 50.38 | Percent Institutions 23.39 |
Analyst Ratings
Rating 4.5 | Target Price 5.25 | Buy 1 | Strong Buy 1 |
Buy 1 | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Barfresh Food Group Inc

Company Overview
History and Background
Barfresh Food Group, Inc. was founded in 2004. It focuses on providing ready-to-blend frozen beverage solutions.
Core Business Areas
- Ready-to-Blend Beverages: Offers a range of frozen beverage blends, including smoothies, shakes, and frappes. The blends are designed for easy preparation and consistent quality.
Leadership and Structure
Riccardo Delle Coste is the Chief Executive Officer. The company has a board of directors overseeing strategic direction.
Top Products and Market Share
Key Offerings
- Smoothies: Barfresh offers various smoothie flavors, targeting the foodservice industry. Market share data is not readily available, competition includes companies offering similar frozen beverage solutions and the broader smoothie market.
- Shakes: Shake products cater to quick-service restaurants and other foodservice providers. Market share data not readily available. Competitors include frozen dessert and milkshake suppliers.
Market Dynamics
Industry Overview
The frozen beverage market is driven by increasing consumer demand for convenient and healthy options. The foodservice sector is a major distribution channel.
Positioning
Barfresh positions itself as a provider of high-quality, easy-to-prepare frozen beverage solutions for the foodservice industry. Its competitive advantage lies in its proprietary blend formulations and ease of use.
Total Addressable Market (TAM)
The global smoothie market is expected to reach billions of USD. Barfresh is positioned to capture a portion of this TAM through its foodservice offerings.
Upturn SWOT Analysis
Strengths
- Proprietary product formulations
- Focus on ease of preparation
- Established relationships with foodservice distributors
Weaknesses
- Limited brand awareness
- Dependence on foodservice industry trends
- Relatively small size compared to major competitors
Opportunities
- Expanding distribution network
- Introducing new product lines
- Partnering with larger foodservice companies
Threats
- Competition from established beverage brands
- Fluctuations in raw material costs
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- FDP
- SBUX
- DNKN
Competitive Landscape
Barfresh faces competition from large, established beverage companies and smaller specialized firms. Its advantage lies in the convenience and consistency of its frozen beverage solutions.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Growth has been focused on expanding distribution and product offerings.
Future Projections: Future growth depends on factors such as market penetration, new product launches, and overall industry trends. Analyst estimates would provide specifics.
Recent Initiatives: Focus has been on increasing distribution partnerships and developing new flavor profiles.
Summary
Barfresh Food Group focuses on the ready-to-blend frozen beverage market, targeting the foodservice industry. The company's strengths include proprietary product formulations and ease of preparation. Challenges include competition from larger brands and limited brand awareness. Expansion into new markets and product development are critical for growth. The company should focus on raising brand awareness and developing partnerships with large foodservice providers.
Similar Companies

FDP

Fresh Del Monte Produce Inc



FDP

Fresh Del Monte Produce Inc

SBUX

Starbucks Corporation



SBUX

Starbucks Corporation
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Financial News Articles
Disclaimers:
The information provided is for general informational purposes only and should not be construed as investment advice. Market share data may not be precise and is based on available estimates.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Barfresh Food Group Inc
Exchange NASDAQ | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2012-03-30 | Founder, Chairman, President & CEO Mr. Riccardo Delle Coste | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 11 | Website https://www.barfresh.com |
Full time employees 11 | Website https://www.barfresh.com |
Barfresh Food Group, Inc., together with its subsidiaries, manufactures and distributes ready-to-drink and ready-to-blend frozen beverages in the United States. It offers smoothies, shakes and frappes in various formats comprising ready-to-drink smoothie, easy pour, juice concentrates, and single serve. The company was founded in 2009 and is based in Los Angeles, California.
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