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Alarm.com Holdings Inc (ALRM)



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Upturn Advisory Summary
04/01/2025: ALRM (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 2.71% | Avg. Invested days 51 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.77B USD | Price to earnings Ratio 24.38 | 1Y Target Price 73.5 |
Price to earnings Ratio 24.38 | 1Y Target Price 73.5 | ||
Volume (30-day avg) 430150 | Beta 1.1 | 52 Weeks Range 51.87 - 71.98 | Updated Date 04/2/2025 |
52 Weeks Range 51.87 - 71.98 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.21% | Operating Margin (TTM) 12.78% |
Management Effectiveness
Return on Assets (TTM) 3.91% | Return on Equity (TTM) 16.38% |
Valuation
Trailing PE 24.38 | Forward PE 24.51 | Enterprise Value 2607798716 | Price to Sales(TTM) 2.95 |
Enterprise Value 2607798716 | Price to Sales(TTM) 2.95 | ||
Enterprise Value to Revenue 2.77 | Enterprise Value to EBITDA 13.29 | Shares Outstanding 49646900 | Shares Floating 47227646 |
Shares Outstanding 49646900 | Shares Floating 47227646 | ||
Percent Insiders 5.44 | Percent Institutions 98.97 |
Analyst Ratings
Rating 3.56 | Target Price 73.62 | Buy 2 | Strong Buy 2 |
Buy 2 | Strong Buy 2 | ||
Hold 4 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Alarm.com Holdings Inc

Company Overview
History and Background
Alarm.com was founded in 2000 as a business unit of MicroStrategy before being spun off as an independent company in 2009. It initially focused on providing security system monitoring but has expanded into a broad suite of smart home and business solutions.
Core Business Areas
- Alarm.com Platform: Provides a cloud-based platform that powers security, automation, and energy management solutions for residential and commercial customers. This is the core offering.
- Connected Devices: Designs and sells a variety of connected devices, including security sensors, cameras, smart locks, thermostats, and other smart home accessories.
- Energy Management: Offers solutions for managing energy consumption, including smart thermostats and integration with utility programs.
- Commercial Solutions: Offers tailored solutions for businesses, including intrusion detection, access control, video surveillance, and energy management.
Leadership and Structure
The CEO is Steve Trundle. Alarm.com has a typical corporate structure with departments focused on engineering, sales, marketing, finance, and operations. The board of directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Interactive Security: Provides remote monitoring and control of security systems. Market share is estimated around 25% in the professionally installed smart home security market. Competitors include ADT, Vivint, and Comcast.
- Smart Home Automation: Offers features like remote door locking/unlocking, lighting control, and garage door control. Market share is difficult to isolate but growing rapidly with broader smart home adoption. Competitors include Google Nest, Amazon Ring, and various DIY solutions.
- Video Monitoring: Cloud-based video surveillance and storage. Competitors include Arlo, Ring, Nest.
Market Dynamics
Industry Overview
The smart home and security market is experiencing significant growth, driven by increasing consumer demand for convenience, safety, and energy efficiency. Technological advancements and decreasing hardware costs are also contributing factors.
Positioning
Alarm.com is positioned as a leading provider of professionally installed smart home security and automation solutions. Its competitive advantages include its established dealer network, robust platform, and comprehensive suite of products and services.
Total Addressable Market (TAM)
The global smart home market is projected to reach hundreds of billions of dollars in the coming years. Alarm.com is well-positioned to capture a significant share of this market through its partnerships with security dealers and expanding product offerings.
Upturn SWOT Analysis
Strengths
- Strong dealer network
- Robust cloud-based platform
- Comprehensive product suite
- High recurring revenue
- Brand recognition
Weaknesses
- Dependence on dealer network
- Higher price point compared to DIY solutions
- Slower adoption in certain market segments
- Integration complexities with older systems
Opportunities
- Expansion into new geographic markets
- Development of new products and services
- Partnerships with other technology companies
- Increased adoption of smart home technology
- Growth in the commercial security market
Threats
- Increased competition from DIY solutions
- Technological disruption
- Economic downturn
- Cybersecurity threats
- Changes in regulations
Competitors and Market Share
Key Competitors
- ADT (ADT)
- Vivint Smart Home (VVNT)
- Comcast (CMCSA)
Competitive Landscape
Alarm.com's advantages include its strong dealer network and platform. Disadvantages include reliance on dealers for sales and installation and higher price points than DIY solutions.
Major Acquisitions
Connect M
- Year: 2019
- Acquisition Price (USD millions): 31.5
- Strategic Rationale: Expanded Alarm.com's offerings in the commercial security market.
Growth Trajectory and Initiatives
Historical Growth: Alarm.com has experienced strong revenue growth over the past several years, driven by the increasing adoption of smart home security and automation solutions.
Future Projections: Analyst projections vary, but generally anticipate continued revenue growth driven by market trends.
Recent Initiatives: Recent initiatives include new product launches, expansion of the dealer network, and strategic partnerships.
Summary
Alarm.com demonstrates robust growth in the smart home security market, leveraging its dealer network and platform. While the company faces competition from DIY solutions and larger players, its comprehensive offerings and strategic partnerships position it well. Potential headwinds include economic downturns and technological disruption. Future growth hinges on innovation and expanding its market reach. They have to ensure their hardware integrations and user experience can keep up with more intuitive and streamlined competitor offerings.
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Sources and Disclaimers
Data Sources:
- Alarm.com Investor Relations
- SEC Filings (10-K, 10-Q)
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share estimates are approximate and may vary depending on the source. Financial data and future projections are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Alarm.com Holdings Inc
Exchange NASDAQ | Headquaters Tysons, VA, United States | ||
IPO Launch date 2015-06-26 | CEO & Director Mr. Stephen S. Trundle | ||
Sector Technology | Industry Software - Application | Full time employees 2010 | Website https://www.alarm.com |
Full time employees 2010 | Website https://www.alarm.com |
Alarm.com Holdings, Inc. provides various Internet of Things (IoT) and solutions for residential, multi-family, small business, and enterprise commercial markets in North America and internationally. The company operates through Alarm.com and Other segments. It offers solutions to control and monitor security systems, as well as to IoT devices, including door locks, garage doors, thermostats, and video cameras; and video analytics, AI deterrence, vacation watch, video doorbells, intelligent integration, live streaming, secure cloud storage, and video alerts. The company also provides scenes, video analytics triggers, thermostat schedules, responsive savings, precision comfort, energy usage monitoring, places feature, whole home water safety, and solar monitoring solutions, as well as heating, ventilation, and air conditioning monitoring services. In addition, it offers demand response programs, commercial grade video, commercial video analytics, access control, cell connectors, enterprise dashboard and multi-site management, connected fleet, energy savings, protection for valuables and inventory, temperature monitoring, and daily safeguard solutions. Further, the company provides a permission-based online portal that provides account management, sales, marketing, training, and support tools; service dashboard, a unified interface that displays key operational and customer experience indicators; installation and support services; MobileTech Application and Remote Toolkit; video health reports; smart gateway; AI-powered enhancements to professional monitoring and false alarm reduction; Web services and business intelligence; sales, marketing, and training services; and home builder programs. Additionally, it offers electric utility grid and water management, indoor gunshot detection, and health and wellness and data-rich emergency response solutions. The company was founded in 2000 and is headquartered in Tysons, Virginia.
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