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TripAdvisor Inc (TRIP)



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Upturn Advisory Summary
04/01/2025: TRIP (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 11.96% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.98B USD | Price to earnings Ratio 354.25 | 1Y Target Price 17.81 |
Price to earnings Ratio 354.25 | 1Y Target Price 17.81 | ||
Volume (30-day avg) 3111221 | Beta 1.36 | 52 Weeks Range 12.93 - 28.15 | Updated Date 03/31/2025 |
52 Weeks Range 12.93 - 28.15 | Updated Date 03/31/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.27% | Operating Margin (TTM) 2.92% |
Management Effectiveness
Return on Assets (TTM) 3.02% | Return on Equity (TTM) 0.55% |
Valuation
Trailing PE 354.25 | Forward PE 10.19 | Enterprise Value 1828209099 | Price to Sales(TTM) 1.08 |
Enterprise Value 1828209099 | Price to Sales(TTM) 1.08 | ||
Enterprise Value to Revenue 1 | Enterprise Value to EBITDA 8.39 | Shares Outstanding 127582000 | Shares Floating 112514552 |
Shares Outstanding 127582000 | Shares Floating 112514552 | ||
Percent Insiders 9.85 | Percent Institutions 84.41 |
Analyst Ratings
Rating 3 | Target Price 17.32 | Buy 2 | Strong Buy 2 |
Buy 2 | Strong Buy 2 | ||
Hold 11 | Sell 2 | Strong Sell 2 | |
Strong Sell 2 |
Upturn AI SWOT
TripAdvisor Inc

Company Overview
History and Background
TripAdvisor was founded in 2000 by Stephen Kaufer, Langley Steinert, and several others as a place for official hotel reviews rather than customer reviews. It has evolved into a comprehensive travel platform offering reviews, price comparison, and booking services.
Core Business Areas
- Tripadvisor Core Platform: Encompasses the TripAdvisor website and mobile app, providing users with reviews, opinions, and price comparison tools for accommodations, experiences, restaurants, and other travel-related services. This segment generates revenue primarily through advertising and transaction fees.
- Viator: Focuses on tours, activities, and experiences offered through the Viator platform. It provides a wide range of options for travelers to book and discover unique local experiences. Viator generates revenue through commission on bookings.
- TheFork: Operates a restaurant reservation platform, allowing users to discover and book restaurants online. TheFork is primarily active in Europe and Latin America. It generates revenue through commissions from restaurants and subscription fees for premium features.
Leadership and Structure
TripAdvisor Inc. is led by a CEO and executive team, with a board of directors overseeing strategic direction. The organizational structure includes various departments responsible for product development, marketing, sales, and technology.
Top Products and Market Share
Key Offerings
- Tripadvisor Website and App: Provides reviews, price comparison, and booking services for accommodations, experiences, and restaurants. While exact market share data is dynamic, TripAdvisor remains a leading player in travel reviews. Competitors include Google Travel, Expedia, and Booking.com. User data is in the hundreds of millions.
- Viator Tours and Activities: Offers a wide selection of tours, activities, and experiences worldwide. Market share is competitive. Competitors include GetYourGuide and Airbnb Experiences.
- TheFork Restaurant Reservations: A restaurant reservation platform popular in Europe and Latin America. Competitors include OpenTable and Resy.
Market Dynamics
Industry Overview
The online travel industry is highly competitive, driven by factors such as increasing internet penetration, mobile device usage, and a growing desire for personalized travel experiences.
Positioning
TripAdvisor is positioned as a comprehensive travel resource offering reviews, price comparison, and booking services. Its competitive advantage lies in its vast database of user-generated reviews and opinions.
Total Addressable Market (TAM)
The global online travel market is estimated at hundreds of billions of dollars. TripAdvisor aims to capture a significant portion of this market by providing a comprehensive and trusted travel platform.
Upturn SWOT Analysis
Strengths
- Large user base
- Extensive database of reviews and opinions
- Strong brand recognition
- Comprehensive travel platform
Weaknesses
- Reliance on user-generated content
- Monetization challenges
- Competition from other travel platforms
- Inconsistent review quality
Opportunities
- Expansion into new markets
- Development of new products and services
- Partnerships with other travel companies
- Enhanced personalization and AI-driven recommendations
Threats
- Increased competition
- Negative reviews impacting reputation
- Changes in travel trends
- Economic downturn
Competitors and Market Share
Key Competitors
- BKNG
- EXPE
- GOGL
Competitive Landscape
TripAdvisor faces competition from large online travel agencies and search engines. Its advantage lies in the user generated content and its weakness is in its inability to monitize as well as its competitors.
Major Acquisitions
SinglePlatform
- Year: 2019
- Acquisition Price (USD millions): 182
- Strategic Rationale: Acquisition provided TripAdvisor with SinglePlatform's capabilities in managing and syndicating restaurant content, aiming to improve the restaurant discovery and booking experience on TripAdvisor.
Growth Trajectory and Initiatives
Historical Growth: TripAdvisor's historical growth has been influenced by the growth of online travel and its ability to capture user-generated content.
Future Projections: Future growth projections vary based on analyst estimates and depend on TripAdvisor's ability to innovate and compete in the market.
Recent Initiatives: Recent initiatives often include platform enhancements, strategic partnerships, and investments in new technologies.
Summary
TripAdvisor holds a substantial position in the online travel space thanks to its extensive user-generated content. However, it faces fierce competition and monetization challenges. To thrive, TripAdvisor needs to capitalize on personalization and explore new revenue streams, while mitigating the risks associated with user-generated content quality and economic downturns.
Similar Companies

ABNB

Airbnb Inc



ABNB

Airbnb Inc

BKNG

Booking Holdings Inc



BKNG

Booking Holdings Inc

EXPE

Expedia Group Inc.



EXPE

Expedia Group Inc.

GOGL

Golden Ocean Group Ltd



GOGL

Golden Ocean Group Ltd
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
Data provided is for informational purposes only and should not be considered investment advice. Market share and financial data are estimates and may vary. Real-time data access may be required to get the latest information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About TripAdvisor Inc
Exchange NASDAQ | Headquaters Needham, MA, United States | ||
IPO Launch date 2011-12-21 | President, CEO & Director Mr. Matthew Goldberg | ||
Sector Consumer Cyclical | Industry Travel Services | Full time employees 2860 | Website https://www.tripadvisor.com |
Full time employees 2860 | Website https://www.tripadvisor.com |
TripAdvisor, Inc., an online travel company, engages in the provision of travel guidance products and services worldwide. The company operates through three segments: Brand Tripadvisor, Viator, and TheFork. The Brand Tripadvisor segment offers travel guidance platforms for travelers to discover, generate, and share authentic user-generated content in the form of ratings and reviews and opinions for destinations, points-of-interest, experiences, accommodations, restaurants, and cruises. The Viator segment operates an online marketplace that connects travelers to discover and book tours, activities, and attractions from experience operators. TheFork segment provides an online marketplace, which enables diners to discover and book online reservations at restaurants. The company was founded in 2000 and is headquartered in Needham, Massachusetts. Tripadvisor, Inc. is a subsidiary of Liberty TripAdvisor Holdings, Inc.
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