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Sportsmans (SPWH)



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Upturn Advisory Summary
04/01/2025: SPWH (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -71.58% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 38.30M USD | Price to earnings Ratio - | 1Y Target Price 3.3 |
Price to earnings Ratio - | 1Y Target Price 3.3 | ||
Volume (30-day avg) 859096 | Beta 0.52 | 52 Weeks Range 0.92 - 4.44 | Updated Date 03/31/2025 |
52 Weeks Range 0.92 - 4.44 | Updated Date 03/31/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.88 |
Earnings Date
Report Date 2025-04-01 | When Before Market | Estimate - | Actual - |
Profitability
Profit Margin -2.69% | Operating Margin (TTM) 1.59% |
Management Effectiveness
Return on Assets (TTM) -1.64% | Return on Equity (TTM) -12.82% |
Valuation
Trailing PE - | Forward PE 12.67 | Enterprise Value 552001854 | Price to Sales(TTM) 0.03 |
Enterprise Value 552001854 | Price to Sales(TTM) 0.03 | ||
Enterprise Value to Revenue 0.45 | Enterprise Value to EBITDA 50.61 | Shares Outstanding 37957300 | Shares Floating 32334670 |
Shares Outstanding 37957300 | Shares Floating 32334670 | ||
Percent Insiders 5.28 | Percent Institutions 77.29 |
Analyst Ratings
Rating 4 | Target Price 3.3 | Buy 1 | Strong Buy 2 |
Buy 1 | Strong Buy 2 | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Sportsmans

Company Overview
History and Background
Sportsman's Warehouse Holdings, Inc. was founded in 1986 in Midvale, Utah. Initially focused on providing a wide range of sporting goods, the company expanded through acquisitions and organic growth, becoming a significant player in the outdoor specialty retail market. It went public in 2014.
Core Business Areas
- Hunting and Shooting: Offers firearms, ammunition, optics, reloading equipment, and hunting accessories.
- Camping and Fishing: Provides tents, sleeping bags, cooking equipment, fishing rods, reels, tackle, and boating supplies.
- Outdoor Apparel and Footwear: Sells clothing and footwear for various outdoor activities, including hiking, camping, and hunting.
Leadership and Structure
The leadership team consists of Jon Barker (CEO) and Jeff White (CFO). The company operates under a traditional corporate structure with various departments including merchandising, operations, marketing, and finance.
Top Products and Market Share
Key Offerings
- Firearms and Ammunition: This segment is a significant revenue driver. Market share data is highly variable, but Sportsman's Warehouse competes with national chains like Bass Pro Shops/Cabela's and Academy Sports + Outdoors. The market is sensitive to regulatory changes and political climates.
- Hunting Gear: Includes items such as tree stands, game calls, and camouflage clothing. Competitors include online retailers like Amazon and specialized hunting stores.
- Fishing Tackle: Rods, reels, lines, lures, and other accessories for both freshwater and saltwater fishing. Competitors include Dick's Sporting Goods and local bait and tackle shops.
Market Dynamics
Industry Overview
The outdoor recreation industry is experiencing growth due to increased participation in outdoor activities. Trends include e-commerce expansion, product innovation, and focus on sustainable products. However, it is also subject to economic cycles and regulatory changes.
Positioning
Sportsman's Warehouse is positioned as a specialty retailer catering to outdoor enthusiasts. Its competitive advantages include a wide product selection, knowledgeable staff, and focus on customer service.
Total Addressable Market (TAM)
The total addressable market for outdoor recreation products is estimated to be in the hundreds of billions of dollars annually. Sportsman's Warehouse aims to capture a portion of this market through its retail and online presence.
Upturn SWOT Analysis
Strengths
- Wide product selection
- Knowledgeable staff
- Strong brand recognition in certain regions
- Focus on customer service
Weaknesses
- Reliance on firearm and ammunition sales
- Seasonality of sales
- Limited international presence
- Geographic concentration
Opportunities
- Expansion into new markets
- Growth in e-commerce
- Partnerships with outdoor brands
- Increased participation in outdoor activities
Threats
- Economic downturns
- Increased competition from online retailers
- Changes in firearm regulations
- Fluctuations in commodity prices
Competitors and Market Share
Key Competitors
- Dick's Sporting Goods (DKS)
- Bass Pro Shops (Private)
- Cabela's (Private)
- Academy Sports and Outdoors (ASO)
Competitive Landscape
Sportsman's Warehouse competes on product selection, customer service, and regional presence. It needs to continue to grow its online presence to effectively compete with e-commerce giants.
Major Acquisitions
No Acquisitions
- Year: 2024
- Acquisition Price (USD millions): 0
- Strategic Rationale: Not applicable
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by new store openings and increased same-store sales.
Future Projections: Analyst estimates vary depending on market conditions and company performance.
Recent Initiatives: Recent initiatives may include expansion of e-commerce platform, loyalty program enhancements, and new store openings.
Summary
Sportsman's Warehouse is a specialty retailer in the outdoor sporting goods market with strengths in product selection and customer service. The company's reliance on firearm sales and geographic concentration pose risks. Opportunities exist in e-commerce expansion and new markets. Competition is strong, requiring continuous adaptation to remain competitive.
Similar Companies

AMZN

Amazon.com Inc



AMZN

Amazon.com Inc

ASO

Academy Sports Outdoors Inc



ASO

Academy Sports Outdoors Inc

DKS

Dick’s Sporting Goods Inc



DKS

Dick’s Sporting Goods Inc

WMT

Walmart Inc



WMT

Walmart Inc
Sources and Disclaimers
Data Sources:
- Company Website
- Market Research Reports
- Analyst Reports
- Public Filings
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Market share data is estimated and may vary. Financial performance data is unavailable at this time. Accuracy is not guaranteed.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sportsmans
Exchange NASDAQ | Headquaters West Jordan, UT, United States | ||
IPO Launch date 2014-04-17 | President, CEO & Director Mr. Paul E. Stone | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 2100 | Website https://www.sportsmans.com |
Full time employees 2100 | Website https://www.sportsmans.com |
Sportsman's Warehouse Holdings, Inc., together with its subsidiaries, operates as an outdoor sporting goods retailer in the United States. It offers camping products, such as backpacks, camp essentials, canoes and kayaks, coolers, outdoor cooking equipment, sleeping bags, tents, and tools; and apparel products, including camouflage, jackets, hats, outerwear, sportswear, technical gear, and work wear. The company also provides fishing products comprising bait, electronics, fishing rods, flotation items, fly fishing products, lines, lures, reels, tackles, and small boats; and foot wear products consist of hiking and work boots, socks, sport sandals, technical footwear, trial and casual shoes, and waders. In addition, it offers hunting and shooting products, such as ammunition, archery items, ATV accessories, blinds and tree stands, decoys, firearms, firearms safety and storage products, reloading equipment, and shooting gear products; and optics, electronics, accessories, and other products comprising gift items, GPS devices, knives, lighting, optics, and two-way radios. Further, the company's stores provide archery technician services, fishing-reel line winding, scope mounting and bore sighting, and cleaning services, as well as issues hunting and fishing licenses. Additionally, it offers various private label and special make-up offerings under the Rustic Ridge, Killik, Vital Impact, Yukon Gold, Lost Creek, and Sportsman's Warehouse brands. Sportsman's Warehouse Holdings, Inc. was founded in 1986 and is headquartered in West Jordan, Utah.
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