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Upturn AI SWOT - About
Pursuit Attractions and Hospitality, Inc. (PRSU)
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Upturn Advisory Summary
04/01/2025: PRSU (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit -20.01% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.15B USD | Price to earnings Ratio 40.53 | 1Y Target Price 57 |
Price to earnings Ratio 40.53 | 1Y Target Price 57 | ||
Volume (30-day avg) 293635 | Beta 2.04 | 52 Weeks Range 29.46 - 47.49 | Updated Date 03/29/2025 |
52 Weeks Range 29.46 - 47.49 | Updated Date 03/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.02 |
Earnings Date
Report Date 2025-03-12 | When - | Estimate - | Actual 10.8089 |
Profitability
Profit Margin 2.68% | Operating Margin (TTM) 18.61% |
Management Effectiveness
Return on Assets (TTM) 6.29% | Return on Equity (TTM) 14.49% |
Valuation
Trailing PE 40.53 | Forward PE 23.2 | Enterprise Value 1593422794 | Price to Sales(TTM) 0.82 |
Enterprise Value 1593422794 | Price to Sales(TTM) 0.82 | ||
Enterprise Value to Revenue 1.14 | Enterprise Value to EBITDA 9.41 | Shares Outstanding 27901900 | Shares Floating 20659137 |
Shares Outstanding 27901900 | Shares Floating 20659137 | ||
Percent Insiders 2.93 | Percent Institutions 125.6 |
Analyst Ratings
Rating 4.5 | Target Price - | Buy - | Strong Buy 3 |
Buy - | Strong Buy 3 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Pursuit Attractions and Hospitality, Inc.
Company Overview
History and Background
Pursuit Attractions and Hospitality, Inc. is a global attractions and hospitality company focused on delivering inspiring and unforgettable experiences in iconic destinations. While specific founding details and milestones are not publicly available due to its nature as a privately-held entity owned by Viad Corp (VVI on the NYSE), its evolution involves significant growth in its portfolio of attractions, lodges, and hotels across North America.
Core Business Areas
- Attractions: Includes iconic attractions such as the Banff Gondola, Columbia Icefield Adventure, FlyOver Canada and others. Focuses on providing memorable experiences to visitors in natural and culturally significant locations.
- Lodging: Owns and operates hotels and lodges situated in or near national parks and iconic destinations, offering accommodations and related services.
- Food and Beverage: Provides food and beverage services within its attractions and lodging facilities.
- Retail: Operates retail shops selling merchandise and souvenirs at its attractions and lodging locations.
Leadership and Structure
As a subsidiary of Viad Corp (VVI), Pursuit Attractions and Hospitality, Inc. operates under the leadership and organizational structure defined by Viad. Detailed information about the specific leadership team within Pursuit is not readily available to the public, but it falls under the organizational umbrella of Viad.
Top Products and Market Share
Key Offerings
- Banff Gondola: A major attraction providing panoramic views of the Canadian Rockies. Market share data is not publicly available. Competitors include other gondola operations and scenic attractions in the Banff area.
- Columbia Icefield Adventure: A guided tour onto the Athabasca Glacier. Market share data is not publicly available. Competitors include other glacier tour operators and guided tours in the Canadian Rockies.
- FlyOver Canada/Iceland/Las Vegas: An immersive flight simulation attraction. Market share data is not publicly available. Competitors include other simulation attractions and entertainment venues.
- Lodges and Hotels: Offers accommodations in key tourist destinations. Market share data is not publicly available. Competitors include other hotels, resorts, and vacation rentals in the specific destinations.
Market Dynamics
Industry Overview
The attractions and hospitality industry is experiencing a rebound following the COVID-19 pandemic, with increased demand for travel and tourism. The industry is competitive, with a focus on unique experiences and sustainable tourism practices.
Positioning
Pursuit Attractions and Hospitality, Inc. positions itself as a provider of premium, authentic, and sustainable travel experiences in iconic destinations. Its competitive advantage lies in its portfolio of unique attractions and lodging options in desirable locations and strong relationships with tourist destinations and tourism agencies.
Total Addressable Market (TAM)
The global tourism market is estimated at trillions of dollars. Pursuit Attractions and Hospitality, Inc. aims to capture a significant portion of the experiential travel segment by growing its portfolio of offerings, but specifics on the percentage of TAM are not available.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in key tourist destinations
- Portfolio of unique and desirable attractions
- Strategic locations near or within national parks and iconic destinations
- Focus on sustainable tourism practices
- Part of a larger publicly traded entity (Viad Corp.)
Weaknesses
- Seasonality of operations due to dependence on tourism
- Geographic concentration in specific regions, primarily Western North America
- Limited public data available due to private ownership
- Capital intensive nature of attraction and lodging development
Opportunities
- Expansion into new geographic markets
- Acquisition of complementary attractions and lodging facilities
- Development of new and innovative tourist experiences
- Increased focus on sustainable tourism and responsible travel
- Leveraging technology to enhance visitor experiences
Threats
- Economic downturns impacting travel and tourism spending
- Increased competition from other attractions and lodging providers
- Environmental factors and climate change affecting natural attractions
- Regulatory changes impacting tourism operations
- Geopolitical instability impacting international travel
Competitors and Market Share
Key Competitors
- Vail Resorts, Inc. (MTN)
- Cedar Fair, L.P. (FUN)
Competitive Landscape
Pursuit Attractions and Hospitality, Inc. competes with other attraction operators and hotel chains for market share. It differentiates itself through its focus on iconic destinations and sustainable tourism practices, but has the disadvantages of being privately held subsidiary and not having as wide spread geographical footprint.
Major Acquisitions
Brewster Travel Canada
- Year: 2015
- Acquisition Price (USD millions):
- Strategic Rationale: Expands Pursuit's presence in the Canadian Rockies with iconic attractions.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by acquisitions and the development of new attractions and lodging facilities. Expansion into new markets and continued investment in existing operations has also contributed to growth.
Future Projections: Future growth is expected to be driven by continued expansion into new markets, the development of new attractions and experiences, and the increasing demand for sustainable and authentic travel experiences. While specific financial projections are not available, the long-term outlook for the industry is positive.
Recent Initiatives: Recent initiatives likely include investments in sustainable tourism practices, the development of new attractions and experiences, and the expansion into new geographic markets. Specific details are not publicly available.
Summary
Pursuit Attractions and Hospitality, Inc. is a solid company with a strong portfolio of attractions and hotels in desirable locations. Its focus on sustainable tourism and unique experiences positions it well for future growth. However, its private ownership limits transparency, and the seasonal nature of its operations and geographic concentration present challenges. Dependence on parent company Viad also means it must rely on Viad for overall decision making and access to capital.
Similar Companies
FUN
Six Flags Entertainment Corporation
FUN
Six Flags Entertainment Corporation
HLT
Hilton Worldwide Holdings Inc
HLT
Hilton Worldwide Holdings Inc
MAR
Marriott International Inc
MAR
Marriott International Inc
MTN
Vail Resorts Inc
MTN
Vail Resorts Inc
Sources and Disclaimers
Data Sources:
- Company Website (Viad Corp - VVI)
- Industry Reports
- Press Releases
- Sec Filings (Viad Corp - VVI)
Disclaimers:
Data is based on available public information and may not be entirely complete or accurate. Market share estimates are approximate. Financial data for Pursuit Attractions and Hospitality, Inc. is consolidated within Viad Corp (VVI) financials.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Pursuit Attractions and Hospitality, Inc.
Exchange NYSE | Headquaters Denver, CO, United States | ||
IPO Launch date 2004-08-12 | President, CEO & Director Mr. David W. Barry | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 1500 | |
Full time employees 1500 | |||
Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates hospitality destinations in the United States, Canada, and Iceland. It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is based in Denver, Colorado.
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