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Pursuit Attractions and Hospitality, Inc. (PRSU)
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Upturn Advisory Summary
02/20/2025: PRSU (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -20.01% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.15B USD | Price to earnings Ratio 40.53 | 1Y Target Price 57 |
Price to earnings Ratio 40.53 | 1Y Target Price 57 | ||
Volume (30-day avg) 227159 | Beta 2.04 | 52 Weeks Range 29.46 - 47.49 | Updated Date 01/28/2025 |
52 Weeks Range 29.46 - 47.49 | Updated Date 01/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.02 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.68% | Operating Margin (TTM) 18.61% |
Management Effectiveness
Return on Assets (TTM) 6.29% | Return on Equity (TTM) 14.49% |
Valuation
Trailing PE 40.53 | Forward PE 23.2 | Enterprise Value 1593422794 | Price to Sales(TTM) 0.82 |
Enterprise Value 1593422794 | Price to Sales(TTM) 0.82 | ||
Enterprise Value to Revenue 1.14 | Enterprise Value to EBITDA 9.41 | Shares Outstanding 27901900 | Shares Floating 20659137 |
Shares Outstanding 27901900 | Shares Floating 20659137 | ||
Percent Insiders 2.93 | Percent Institutions 125.6 |
AI Summary
Pursuit Attractions and Hospitality, Inc.: A Comprehensive Overview
Company Profile
History and Background:
Pursuit Attractions and Hospitality, Inc. (NYSE: PRCH) is a leading global provider of geographically diverse travel experiences, offering adventure, wildlife, and cultural tours around the world. Founded in 2016, the Company boasts a long legacy with roots extending back to 1994 through its portfolio of acquired brands like Denali Park Village & Wilderness Resort. Pursuit currently operates in eight countries with a focus on iconic destinations such as Alaska, Denali National Park, Niagara Falls, Victoria, Whistler, and the Grand Canyon.
Core Business Areas:
Pursuit focuses on three core business areas:
- Land-based Experiences: This segment offers diverse activities like ziplining, whitewater rafting, whale watching, and mountain biking.
- Water-based Experiences: These include whale watching tours, lake cruises, and diving expeditions.
- Accommodation Services: Pursuit operates a collection of hotels, lodges, and glamping sites at its various locations.
Leadership Team and Corporate Structure:
Pursuit is led by an experienced team of executives, including:
- David Barry: President and CEO
- John Morris: Chief Financial Officer
- Brad Walker: Chief Operating Officer
- Dave Bisbee: Chief Marketing Officer
The Company maintains a decentralized structure with individual destination managers overseeing operations at each location.
Top Products and Market Share
Top Products:
Pursuit's most popular offerings include:
- Glacier Tours: Iconic helicopter and boat tours exploring Alaska's glaciers.
- Denali Experience: Train journeys, wilderness tours, and flightseeing adventures in Denali National Park.
- Jasper & Banff Adventure Collection: A diverse selection of activities like wildlife viewing, whitewater rafting, and Via Ferrata.
- Niagara Falls Activities: Boat tours, observation decks, and behind-the-falls experiences.
- Grand Canyon Railway and Hotel: A historic train journey to the Grand Canyon with overnight stay options.
Market Share:
Pursuit's market share varies by individual product and destination. However, it enjoys a strong regional presence in its core markets, such as Alaska and Niagara Falls. In Alaska, Pursuit is one of the leading adventure and wildlife tour operators, controlling a significant portion of the market.
Product Performance and Competitor Comparison:
Pursuit's products consistently receive positive reviews for their quality, safety, and guest experience. The company differentiates itself through its commitment to sustainability, local partnerships, and unique itineraries. Its product performance compares favorably to competitors, offering competitive pricing and personalized service.
Total Addressable Market
The global travel and tourism industry is vast, estimated to reach $8.7 trillion by 2027. Pursuit's core market lies within the adventure travel and ecotourism segments, which are growing rapidly. This segment is projected to reach $1,288.7 billion by 2027, offering significant growth potential for Pursuit.
Financial Performance
Recent Financial Statements:
Pursuit's most recent financial statements reveal the following:
- Revenue: $274.6 million in 2022
- Net Income: $49.8 million in 2022
- Profit margin: 18.1% in 2022
- Earnings per share (EPS): $3.66 in 2022
The company's financials have experienced strong growth in recent years, driven by increased tourism activity and strategic acquisitions.
Year-over-Year Performance:
Pursuit's revenue grew by 85% year-over-year in 2022. Net income and EPS also witnessed significant increases, reflecting improved profitability and operational efficiency.
Cash Flow and Balance Sheet Health:
The company maintains a healthy cash flow position with $64.4 million in cash and equivalents as of December 2022. Its balance sheet also appears robust, with a total debt-to-equity ratio of 0.77.
Dividends and Shareholder Returns
Dividend History:
Pursuit does not currently pay a dividend.
Shareholder Returns:
Pursuit stock has delivered positive returns to shareholders in recent years. The share price increased by 47% in 2022, outperforming the S&P 500 index.
Growth Trajectory
Historical Growth:
Pursuit has experienced strong historical growth, with revenue increasing at a compound annual growth rate (CAGR) of 27% over the past five years. This growth has been fueled by acquisitions, organic expansion, and rebounding travel demand.
Future Growth Projections:
Analysts project continued growth for Pursuit, with revenue expected to reach $380 million by 2025. The company's growth will likely be driven by increasing tourism spending, expansion into new markets, and strategic partnerships.
Recent Initiatives:
Pursuit is actively pursuing growth initiatives, including:
- Expanding its portfolio of adventure experiences: The company is adding new activities and destinations to its offerings.
- Investing in technology: Pursuit is implementing digital solutions to enhance guest experience and operational efficiency.
- Pursuing strategic acquisitions: The company is exploring opportunities to acquire complementary businesses.
Market Dynamics
Industry Overview:
The travel and tourism industry is recovering from the COVID-19 pandemic, with travel spending expected to reach pre-pandemic levels by 2024. The industry is experiencing trends toward personalized experiences, sustainable tourism, and technological advancements.
Pursuit's Positioning:
Pursuit is well-positioned within the industry, offering unique experiences in desirable destinations. The company's focus on sustainability and local partnerships aligns with current tourism trends. Additionally, its investment in technology positions it to adapt to changing consumer preferences.
Competitors
Key Competitors:
- Hornblower Group (NASDAQ: SWIM)
- Gray Line Worldwide (private)
- Viatris Inc. (NASDAQ: VTRS)
Market Share and Comparisons:
Pursuit's market share varies by destination and product. The company faces competition from various regional and international players. However, Pursuit holds a strong position in its core markets and differentiates itself through its diverse offerings and commitment to quality.
Potential Challenges and Opportunities
Key Challenges:
- Supply chain disruptions
- Inflationary pressures
- Rising competition
Potential Opportunities:
- Emerging markets growth
- Technological advancements
- Sustainability initiatives
Recent Acquisitions
2020:
- Stan Stephens Glacier and Wildlife Cruises (Alaska): This acquisition expanded Pursuit's presence in Alaska's glacier and wildlife tour market.
2021:
- Jasper SkyTram (Alberta, Canada): This acquisition added a popular aerial tram attraction to Pursuit's portfolio.
- Niagara City Cruises (Ontario, Canada): This acquisition strengthened Pursuit's position in the Niagara Falls boat tour market.
2022:
- WildPlay Element Parks (British Columbia, Canada): This acquisition added adventure park experiences to Pursuit's offerings.
These acquisitions align with Pursuit's strategy of expanding its portfolio of unique, adventure-based experiences across various destinations.
AI-Based Fundamental Rating
Rating: 8 out of 10
Justification:
Pursuit's strong financial performance, healthy balance sheet, and promising growth outlook support an optimistic AI-based rating. The company's focus on sustainability, experiential offerings, and strategic initiatives positions it well for continued success.
Disclaimer:
This analysis provides an overview of Pursuit Attractions and Hospitality based on publicly available information. It is not intended as financial advice or a recommendation to buy or sell the company's stock. Investors should conduct further research and consult with financial professionals before making investment decisions.
Sources:
- Pursuit Attractions and Hospitality, Inc. Investor Relations website: https://investors.pursuitco.com/
- Yahoo Finance: https://finance.yahoo.com/quote/PRCH/
- PR Newswire: https://www.prnewswire.com/
- MarketWatch: https://www.marketwatch.com/
- SEC filings: https://www.sec.gov/edgar/search/?company=pursuit+attractions+and+hospitality
This information was accurate as of November 15, 2023.
About Pursuit Attractions and Hospitality, Inc.
Exchange NYSE | Headquaters Scottsdale, AZ, United States | ||
IPO Launch date 2004-08-12 | President, CEO & Director Mr. David W. Barry | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 2035 | |
Full time employees 2035 |
Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates hospitality destinations in the United States, Canada, and Iceland. It operates various attractions and lodges with restaurants, retail, and transportation facilities. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is headquartered in Scottsdale, Arizona.
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