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Marriot Vacations Worldwide (VAC)



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Upturn Advisory Summary
03/27/2025: VAC (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -13.61% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.89B USD | Price to earnings Ratio 9.73 | 1Y Target Price 98.9 |
Price to earnings Ratio 9.73 | 1Y Target Price 98.9 | ||
Volume (30-day avg) 629371 | Beta 1.68 | 52 Weeks Range 50.97 - 100.52 | Updated Date 04/6/2025 |
52 Weeks Range 50.97 - 100.52 | Updated Date 04/6/2025 | ||
Dividends yield (FY) 5.79% | Basic EPS (TTM) 5.61 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.65% | Operating Margin (TTM) 12.61% |
Management Effectiveness
Return on Assets (TTM) 3.33% | Return on Equity (TTM) 9% |
Valuation
Trailing PE 9.73 | Forward PE 12.09 | Enterprise Value 6914127084 | Price to Sales(TTM) 0.58 |
Enterprise Value 6914127084 | Price to Sales(TTM) 0.58 | ||
Enterprise Value to Revenue 1.39 | Enterprise Value to EBITDA 11.26 | Shares Outstanding 34563400 | Shares Floating 30195202 |
Shares Outstanding 34563400 | Shares Floating 30195202 | ||
Percent Insiders 8.58 | Percent Institutions 86.03 |
Analyst Ratings
Rating 3.55 | Target Price 103.82 | Buy 2 | Strong Buy 4 |
Buy 2 | Strong Buy 4 | ||
Hold 2 | Sell 2 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Marriot Vacations Worldwide

Company Overview
History and Background
Marriott Vacations Worldwide (MVW) was founded in 1984 as Marriott Ownership Resorts, Inc. It evolved from Marriott's timeshare division and became a separate publicly traded company in 2011. Significant milestones include the acquisition of ILG in 2018 and subsequent integration of various vacation ownership brands.
Core Business Areas
- Vacation Ownership: Development, marketing, and sales of vacation ownership intervals and points-based systems. Includes managing resorts and providing vacation-related services.
- Exchange and Third-Party Management: Operates exchange networks and provides management services for vacation ownership resorts.
Leadership and Structure
John E. Geller, Jr. serves as the President and Chief Executive Officer. The organizational structure includes various departments such as sales & marketing, operations, finance, and development, reporting to the CEO.
Top Products and Market Share
Key Offerings
- Marriott Vacation Club: Flagship vacation ownership brand offering deeded timeshare intervals. Competitors: Hilton Grand Vacations, Wyndham Destinations. Estimated revenue from this brand is substantial, forming a core part of MVW's total revenue. Market share data unavailable, but represents a significant portion of MVW's VOI sales.
- Interval International: Global exchange network connecting vacation owners with various destinations. Competitors: RCI (Resort Condominiums International). Market Share is substantial, competing directly with RCI.
- Welk Resorts: Acquired in 2021, expanded the brand portfolio. Integrates Welk's vacation ownership properties and owner base. Market share contribution increasing post-acquisition. Competitors: Hilton Grand Vacations, Wyndham Destinations.
Market Dynamics
Industry Overview
The vacation ownership industry is characterized by increasing demand for experiential travel. The timeshare market is growing and evolving with trends towards point-based systems and flexible ownership options.
Positioning
MVW is positioned as a leading player in the vacation ownership industry, leveraging the Marriott brand recognition and a diverse portfolio of brands. Their competitive advantages include a strong global presence, a loyal customer base, and a diverse product offering.
Total Addressable Market (TAM)
The global vacation ownership market is estimated at over $20 billion. Marriott Vacations Worldwide holds a significant share but has room to expand through new acquisitions and market penetration.
Upturn SWOT Analysis
Strengths
- Strong brand reputation (Marriott)
- Large and loyal customer base
- Diverse portfolio of vacation ownership brands
- Global presence and extensive resort network
- Successful integration of acquired companies.
Weaknesses
- High sales and marketing costs
- Exposure to economic cycles impacting travel demand
- Complexity of managing multiple vacation ownership programs
- Reliance on new owner acquisition
- Negative perception of timeshares among some consumers.
Opportunities
- Expanding into new geographic markets
- Developing innovative vacation ownership products
- Leveraging technology to enhance the customer experience
- Acquiring smaller vacation ownership companies
- Increased use of online sales and marketing channels
Threats
- Economic downturns affecting disposable income
- Increased competition from alternative vacation options (e.g., Airbnb)
- Changes in consumer preferences for travel
- Regulatory changes impacting the vacation ownership industry
- Geopolitical instability and travel restrictions
Competitors and Market Share
Key Competitors
- HLT
- WYND
Competitive Landscape
MVW benefits from the strong Marriott brand name. Competitors like Hilton and Wyndham have similar product offerings. MVW's competitive advantage lies in its vast global network and diverse portfolio of brands and the point-based systems that are evolving
Major Acquisitions
ILG
- Year: 2018
- Acquisition Price (USD millions): 4700
- Strategic Rationale: Expanded MVW's portfolio of vacation ownership brands and increased its presence in key markets.
Welk Resorts
- Year: 2021
- Acquisition Price (USD millions): 430
- Strategic Rationale: Added more destinations and also an expanded customer base.
Growth Trajectory and Initiatives
Historical Growth: MVW has experienced consistent growth in revenue and earnings over the past few years, driven by strong sales of vacation ownership products and the successful integration of acquired companies.
Future Projections: Analysts project continued growth for MVW in the coming years, driven by increasing demand for experiential travel and the company's expansion into new markets.
Recent Initiatives: Recent initiatives include the expansion of the Marriott Vacation Club brand, the acquisition of Welk Resorts, and investments in technology to improve the customer experience.
Summary
Marriott Vacations Worldwide is a robust player in the vacation ownership industry, backed by a strong brand and a diverse portfolio. Its consistent growth is fueled by strategic acquisitions and innovative product offerings. However, the company must remain vigilant about economic downturns and the evolving preferences of travelers, especially competition from alternative vacation rental options.
Similar Companies

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MAR

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Sources and Disclaimers
Data Sources:
- Company Financial Reports
- Industry Analysis Reports
- Market Research Data
- Publicly Available Information
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a financial advisor. Financial data is estimated and may not reflect actual performance. Market share data is approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marriot Vacations Worldwide
Exchange NYSE | Headquaters Orlando, FL, United States | ||
IPO Launch date 2011-11-08 | CEO, President & Director Mr. John E. Geller Jr. | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 22300 | |
Full time employees 22300 |
Marriott Vacations Worldwide Corporation, a vacation company, engages in the vacation ownership, exchange, rental, and resort and property management businesses in the United States and internationally. The company operates in two segments, Vacation Ownership and Exchange & Third-Party Management. It develops, markets, sells, and manages vacation ownership and related products under the Marriott Vacation Club, Grand Residences by Marriott, Sheraton Vacation Club, Westin Vacation Club, Hyatt Vacation Club, and Ritz-Carlton Club brands; and holds non-exclusive right to develop, market, and sell whole ownership residential products under the Ritz-Carlton Residences brand name, as well as has a license to use the St. Regis brand for specified fractional ownership products. The company also offers exchange network and membership programs, as well as management services to other resorts and lodging properties through its Interval International and Aqua-Aston businesses. In addition, it provides financing consumer purchases of vacation ownership products; and renting vacation ownership inventory. The company sells its upper upscale tier vacation ownership products under its brands primarily through a network of resort-based sales centers and certain off-site sales locations. Marriott Vacations Worldwide Corporation was founded in 1984 and is headquartered in Orlando, Florida.
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