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Six Flags Entertainment Corporation (FUN)



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Upturn Advisory Summary
04/01/2025: FUN (2-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -2.73% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.60B USD | Price to earnings Ratio 19.16 | 1Y Target Price 56.25 |
Price to earnings Ratio 19.16 | 1Y Target Price 56.25 | ||
Volume (30-day avg) 1737766 | Beta 1.57 | 52 Weeks Range 33.83 - 58.70 | Updated Date 03/30/2025 |
52 Weeks Range 33.83 - 58.70 | Updated Date 03/30/2025 | ||
Dividends yield (FY) 2.57% | Basic EPS (TTM) 2.4 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.96% | Operating Margin (TTM) 28.4% |
Management Effectiveness
Return on Assets (TTM) 4.91% | Return on Equity (TTM) 4.1% |
Valuation
Trailing PE 19.16 | Forward PE 15.38 | Enterprise Value 8660378492 | Price to Sales(TTM) 1.32 |
Enterprise Value 8660378492 | Price to Sales(TTM) 1.32 | ||
Enterprise Value to Revenue 3.2 | Enterprise Value to EBITDA 14.75 | Shares Outstanding 100129000 | Shares Floating 92018792 |
Shares Outstanding 100129000 | Shares Floating 92018792 | ||
Percent Insiders 0.9 | Percent Institutions 92.9 |
Analyst Ratings
Rating 4.5 | Target Price 56.38 | Buy 1 | Strong Buy 9 |
Buy 1 | Strong Buy 9 | ||
Hold 1 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Six Flags Entertainment Corporation

Company Overview
History and Background
Six Flags Entertainment Corporation was founded in 1961 in Texas. It evolved from a single theme park to the world's largest regional theme park company through expansion, acquisitions, and strategic partnerships.
Core Business Areas
- Theme Parks: Operation of regional theme parks featuring thrill rides, water parks, and family entertainment.
- Water Parks: Operation of water parks, often co-located with theme parks, featuring water slides, wave pools, and other aquatic attractions.
- In-Park Revenue: Sales of food, beverages, merchandise, and other services within the theme and water parks.
- Sponsorships and Licensing: Revenue generated through corporate sponsorships, licensing agreements, and other partnerships.
Leadership and Structure
The leadership team typically includes a CEO, CFO, COO, and other senior executives. The organizational structure is hierarchical, with regional park presidents reporting to corporate leadership.
Top Products and Market Share
Key Offerings
- Theme Park Admissions: Primary revenue driver through ticket sales to theme parks. Competitors include Disney (DIS), Universal (CMCSA), and Cedar Fair (FUN). Market share is regional and varies.
- Season Passes: Offers unlimited park visits for a fixed price. Competitors include Disney (DIS), Universal (CMCSA), and Cedar Fair (FUN). A significant driver of repeat visits and in-park spending.
- In-Park Spending: Includes food, beverages, merchandise, and games. In-park spending is key for overall revenue. Competitors are regional parks or smaller attractions.
Market Dynamics
Industry Overview
The theme park industry is competitive and cyclical, influenced by economic conditions, consumer spending, and travel trends.
Positioning
Six Flags is positioned as a regional value leader in the theme park industry, focusing on thrill rides and family entertainment. Its competitive advantage lies in its geographic footprint and value pricing.
Total Addressable Market (TAM)
The global theme park market is projected to reach several billion dollars. Six Flags captures a portion of this TAM through its regional focus and value proposition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive regional park network
- Value-oriented pricing strategy
- Loyal customer base
Weaknesses
- Seasonal business
- Dependence on weather
- High capital expenditure requirements
- Negative publicity impact (from park accidents)
Opportunities
- Expansion into new markets
- Development of new attractions and entertainment offerings
- Strategic partnerships and acquisitions
- Increased focus on digital marketing and customer engagement
Threats
- Economic downturns
- Increased competition
- Rising operating costs
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- DIS
- FUN
- CMCSA
Competitive Landscape
Six Flags competes with other regional and national theme park operators, offering a value-oriented experience compared to premium brands. Its advantage is its wide geographical presence and targeted attractions. Disadvantage is the lower-end reputation compared to premium brands.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by park expansions, acquisitions, and increased attendance.
Future Projections: Future growth projections are dependent on economic conditions and management's strategic initiatives.
Recent Initiatives: Recent initiatives include investments in new attractions, enhanced guest experiences, and digital marketing campaigns.
Summary
Six Flags operates in a competitive industry and focuses on providing regional amusement parks at competitive pricing. Its revenue is dependent on its geographic footprint and repeat customers, as well as, the overall economic landscape. The company needs to innovate and diversify its attractions to remain competitive and grow its revenue.
Similar Companies
- DIS
- FUN
- LYV
- CMCSA
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Six Flags Entertainment Corporation
Exchange NYSE | Headquaters Charlotte, NC, United States | ||
IPO Launch date 1987-04-23 | President, CEO & Director Mr. Richard A. Zimmerman | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 5000 | Website https://www.sixflags.com |
Full time employees 5000 | Website https://www.sixflags.com |
Six Flags Entertainment Corporation operates amusement parks and resort properties in North America. It operates amusement parks, water parks, and resorts in the United States, Mexico, and Canada. The company was formerly known as Cedar Fair, L.P. and changed its name to Six Flags Entertainment Corporation in July 2024. Six Flags Entertainment Corporation was founded in 1983 and is headquartered in Charlotte, North Carolina.
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