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Upturn AI SWOT - About
Olaplex Holdings Inc (OLPX)
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Upturn Advisory Summary
04/01/2025: OLPX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -63.48% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 877.30M USD | Price to earnings Ratio 42.33 | 1Y Target Price 2.04 |
Price to earnings Ratio 42.33 | 1Y Target Price 2.04 | ||
Volume (30-day avg) 1712768 | Beta 2.44 | 52 Weeks Range 1.19 - 2.77 | Updated Date 04/1/2025 |
52 Weeks Range 1.19 - 2.77 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.03 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-04 | When - | Estimate 0.0007 | Actual 0.01 |
Profitability
Profit Margin 4.62% | Operating Margin (TTM) 3.02% |
Management Effectiveness
Return on Assets (TTM) 2.39% | Return on Equity (TTM) 2.27% |
Valuation
Trailing PE 42.33 | Forward PE 18.15 | Enterprise Value 908561928 | Price to Sales(TTM) 2.08 |
Enterprise Value 908561928 | Price to Sales(TTM) 2.08 | ||
Enterprise Value to Revenue 2.15 | Enterprise Value to EBITDA 6.49 | Shares Outstanding 664620032 | Shares Floating 158784276 |
Shares Outstanding 664620032 | Shares Floating 158784276 | ||
Percent Insiders 2.25 | Percent Institutions 98.94 |
Analyst Ratings
Rating 2.9 | Target Price 2.27 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 9 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Olaplex Holdings Inc
Company Overview
History and Background
Olaplex Holdings Inc. was founded in 2014 and quickly gained popularity for its bond-building technology that repairs and strengthens damaged hair. Initially a professional salon product, it expanded into retail channels. It became publicly traded in 2021.
Core Business Areas
- Hair Care Products: Develops, manufactures, and sells hair care products designed to rebuild broken bonds in hair, primarily targeting professional salons and consumers.
Leadership and Structure
JuE Wong serves as Chief Executive Officer. The company has a typical corporate structure with departments for marketing, sales, research and development, operations, and finance.
Top Products and Market Share
Key Offerings
- Olaplex No. 3 Hair Perfector: A pre-shampoo treatment designed to repair and strengthen hair. Estimates of market share specific to this product are difficult to obtain precisely. Competitors include K18, Redken, and other bond-building treatments. Olaplex holds a substantial share within professional and retail markets for bond-building products.
- Olaplex No. 4 Bond Maintenance Shampoo & No. 5 Bond Maintenance Conditioner: Everyday shampoo and conditioner designed to maintain healthy hair and continue the bond-building process. Competitors include salon professional brands like Pureology, Kerastase, and drugstore brands like L'Oreal Elvive.
- Olaplex No. 6 Bond Smoother: A leave-in styling creme which strengthens, hydrates, moisturizes and speeds up blow dry times. Competitors include salon professional brands and general styling brands like Moroccanoil and Briogeo.
Market Dynamics
Industry Overview
The hair care industry is large and competitive, with segments including shampoo, conditioner, styling products, and treatments. Increasing consumer awareness of hair health and the demand for premium products drive growth.
Positioning
Olaplex is positioned as a premium, science-backed brand focused on repairing and strengthening hair. Its bond-building technology differentiates it from many competitors.
Total Addressable Market (TAM)
The global haircare market is expected to reach hundreds of billions of dollars. Olaplex is positioned to capture a significant portion of the premium hair repair segment. Current estimates place the global hair care market close to $100 Billion.
Upturn SWOT Analysis
Strengths
- Proprietary bond-building technology
- Strong brand recognition
- High customer loyalty
- Premium pricing
- Expansion into retail channels
Weaknesses
- Price point may limit accessibility
- Reliance on a single technology (bond building)
- Vulnerable to competition and knock-offs
- Sued for Hair Loss by customers, which may affect customer loyalty.
Opportunities
- Further expansion into international markets
- Development of new product lines
- Strategic partnerships with salons and retailers
- Increased focus on sustainability and ethical sourcing
Threats
- Increased competition from existing and new players
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
- Adverse publicity regarding product safety or efficacy
Competitors and Market Share
Key Competitors
- K18
- L'Oreal (OR.PA)
- Procter & Gamble (PG)
- Unilever (UL)
Competitive Landscape
Olaplex's strengths include its innovative bond-building technology and strong brand. Weaknesses include its premium price point and reliance on a single technology, making it vulnerable to disruption. Competitors like L'Oreal and P&G have broader product portfolios and greater financial resources.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Discuss Olaplex Holdings Inc's growth trends over the past years.
Future Projections: Provide projections for Olaplex Holdings Inc's future growth based on analyst estimates.
Recent Initiatives: Highlight recent strategic initiatives undertaken by Olaplex Holdings Inc.
Summary
Olaplex has achieved rapid growth due to its innovative bond-building technology and strong brand reputation within the premium hair care market. The company faces challenges from increased competition and potential saturation. It should focus on expanding its product line and exploring new markets to sustain growth, while carefully managing supply chain risks and addressing any negative publicity.
Similar Companies
- ELC
- PG
- UL
- COTY
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Olaplex Holdings Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-09-30 | CEO & Director Ms. Amanda G. Baldwin | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 231 | Website https://olaplex.com |
Full time employees 231 | Website https://olaplex.com | ||
Olaplex Holdings, Inc., through its subsidiaries, develops, manufactures, and sells haircare products in the United States and internationally. The company offers hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair, as well as oil, moisture mask, and nourishing hair serum. It also provides in-salon services for repairing and shaping curls. In addition, the company offers hair care products to professional hair salons, retailers, and everyday consumers. It distributes its products through professional distributors in salons, directly to retailers for sale in their physical stores, e-commerce sites, and its website, as well as third party e-commerce platforms. The company was founded in 2014 and is based in New York, New York.
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