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Kimberly-Clark Corporation (KMB)



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Upturn Advisory Summary
03/26/2025: KMB (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -3.7% | Avg. Invested days 41 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 46.67B USD | Price to earnings Ratio 18.61 | 1Y Target Price 144.73 |
Price to earnings Ratio 18.61 | 1Y Target Price 144.73 | ||
Volume (30-day avg) 2275078 | Beta 0.38 | 52 Weeks Range 119.58 - 150.45 | Updated Date 03/30/2025 |
52 Weeks Range 119.58 - 150.45 | Updated Date 03/30/2025 | ||
Dividends yield (FY) 3.58% | Basic EPS (TTM) 7.56 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 12.69% | Operating Margin (TTM) 13.29% |
Management Effectiveness
Return on Assets (TTM) 11.75% | Return on Equity (TTM) 252.37% |
Valuation
Trailing PE 18.61 | Forward PE 18.55 | Enterprise Value 53219711551 | Price to Sales(TTM) 2.33 |
Enterprise Value 53219711551 | Price to Sales(TTM) 2.33 | ||
Enterprise Value to Revenue 2.65 | Enterprise Value to EBITDA 13.38 | Shares Outstanding 331652000 | Shares Floating 330563507 |
Shares Outstanding 331652000 | Shares Floating 330563507 | ||
Percent Insiders 0.21 | Percent Institutions 81.46 |
Analyst Ratings
Rating 3.3 | Target Price 147.78 | Buy 3 | Strong Buy 3 |
Buy 3 | Strong Buy 3 | ||
Hold 12 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Kimberly-Clark Corporation

Company Overview
History and Background
Kimberly-Clark was founded in 1872 in Neenah, Wisconsin. Initially producing paper, it expanded into consumer products like Kleenex and Kotex, becoming a global leader in personal care, consumer tissue, and professional products.
Core Business Areas
- Personal Care: Focuses on disposable diapers, training pants, and baby wipes under brands like Huggies and Pull-Ups, as well as feminine and incontinence care products such as Kotex and Depend.
- Consumer Tissue: Produces facial and bathroom tissue, paper towels, and related products under brands like Kleenex, Scott, and Viva.
- K-C Professional: Offers a range of hygiene, safety, and productivity solutions for businesses, including wipers, towels, soaps, and safety equipment under brands like Kleenex Professional, Scott Professional, and WypAll.
Leadership and Structure
Michael D. Hsu is the Chairman and CEO. The company operates with a functional organizational structure, with global business units and supporting corporate functions.
Top Products and Market Share
Key Offerings
- Huggies: Disposable diapers and baby wipes; competes with Pampers (PG) and Luvs (PG). Market share varies by region but is generally a top-2 brand. Huggies accounts for a significant portion of Kimberly-Clark's revenue. Competitors include The Honest Company and private label brands.
- Kleenex: Facial tissues; a leading brand with significant market share in many regions. Competitors include Puffs (PG) and store-brand tissues. Revenue generated by Kleenex is substantial within the consumer tissue segment.
- Scott: Bathroom tissue and paper towels, known for affordability. Competes with Charmin (PG) and Bounty (PG). Scott contributes significantly to the consumer tissue segment's overall sales. Competitors also include Georgia-Pacific with their Sparkle brand and other private labels.
- Kotex: Feminine hygiene products; offering pads, tampons, and liners. Competes with Tampax (PG) and Always (PG). Competitors include Unilever and Johnson & Johnson.
- Depend: Incontinence products; provides underwear, pads, and guards for both men and women. Competes with Poise (KMB).
Market Dynamics
Industry Overview
The personal care and consumer tissue industry is mature and competitive, with a focus on innovation, cost management, and brand building. Trends include increased demand for sustainable products, e-commerce growth, and personalized solutions.
Positioning
Kimberly-Clark is a leading player in the industry, known for its strong brands, global reach, and focus on innovation. It competes with larger consumer goods companies and private label brands.
Total Addressable Market (TAM)
The global hygiene market is estimated to be several hundred billion dollars annually. Kimberly-Clark is positioned to capture a significant portion through its diverse product portfolio and strong brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio (Huggies, Kleenex, Scott)
- Global distribution network
- Consistent innovation in product development
- Strong financial performance
- Established market presence
Weaknesses
- Exposure to commodity price fluctuations
- High level of competition
- Dependence on a few key product categories
- Brand Perception issues for some product lines
Opportunities
- Expanding into emerging markets
- Developing sustainable and eco-friendly products
- Acquiring smaller competitors
- Growing e-commerce sales channels
- Increasing focus on product innovation and digital marketing to cater to changing consumer needs.
Threats
- Intense price competition
- Changing consumer preferences
- Economic downturns
- Increasing private label competition
- Fluctuations in currency exchange rates.
Competitors and Market Share
Key Competitors
- PG
- CL
- ESSITY B.V.
Competitive Landscape
Kimberly-Clark faces intense competition from larger consumer goods companies like P&G, as well as private label brands. Its competitive advantages include its strong brands, global reach, and innovation capabilities. However, P&G has a larger R&D budget and marketing reach.
Major Acquisitions
Bravado Designs
- Year: 2019
- Acquisition Price (USD millions): 0
- Strategic Rationale: Expanded product portfolio in intimate apparel category, with a focus on nursing bras and related products. Price undisclosed.
Growth Trajectory and Initiatives
Historical Growth: Kimberly-Clark's historical growth has been steady, driven by its strong brands and global presence. The company's growth has been influenced by product innovation, expansion into new markets, and strategic acquisitions.
Future Projections: Future growth is expected to be driven by innovation, emerging markets, and e-commerce. Analyst estimates vary, but the consensus is for moderate revenue growth and continued profitability.
Recent Initiatives: Recent initiatives include investments in digital marketing, product innovation, and sustainability. The company is also focused on optimizing its supply chain and reducing costs.
Summary
Kimberly-Clark is a strong and established consumer goods company with a solid brand portfolio and global reach. It consistently generates revenue and profit, rewarding shareholders with dividend payments. However, it faces intense competition, volatile commodity prices, and changing consumer preferences. To maintain market share and grow, Kimberly-Clark must continue investing in innovation, sustainability, and digital marketing.
Similar Companies
- PG
- CL
- ESSITY B.V.
- UNVR.IS
Sources and Disclaimers
Data Sources:
- Kimberly-Clark Investor Relations
- SEC Filings
- Market Research Reports
- Company Press Releases
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not financial advice. Actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kimberly-Clark Corporation
Exchange NYSE | Headquaters Dallas, TX, United States | ||
IPO Launch date 1984-12-17 | Chairman & CEO Mr. Michael D. Hsu | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 38000 | Website https://www.kimberly-clark.com |
Full time employees 38000 | Website https://www.kimberly-clark.com |
Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care products in the United States. It operates through three segments: North America, International Personal Care, and International Family Care and Professional. The company North America segment offers disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, facial and bathroom tissue, paper towels, napkins, wipers, tissue, towels, soaps and sanitizers, and other related products under the Huggies, Pull-Ups, GoodNites, Kotex, Poise, Depend, Kleenex, Scott, Cottonelle, Viva, Wypall, and other brand names. The International Personal Care segment provides baby and child care, adult care and feminine care, including disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, and other related products under the Huggies, Kotex, Goodfeel, Intimus, Depend and other brand names. The International Family Care and Professional segment offers facial and bathroom tissue, paper towels, napkins, wipers, tissue, towels, soaps and sanitizers, and other related products under the Kleenex, Scott, Viva, Andrex, Scottex, Wypall, and other brand names. It also sells household use products directly to supermarkets, mass merchandisers, drugstores, warehouse clubs, variety and department stores, and other retail outlets, as well as through other distributors and e-commerce; and professional use products directly to distributors, manufacturing, lodging, office building, food service, and public facilities, as well as through e-commerce. Kimberly-Clark Corporation was founded in 1872 and is headquartered in Dallas, Texas.
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