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Coty Inc (COTY)



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Upturn Advisory Summary
04/01/2025: COTY (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 16.38% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.93B USD | Price to earnings Ratio - | 1Y Target Price 7.96 |
Price to earnings Ratio - | 1Y Target Price 7.96 | ||
Volume (30-day avg) 7283727 | Beta 1.97 | 52 Weeks Range 5.35 - 11.80 | Updated Date 04/2/2025 |
52 Weeks Range 5.35 - 11.80 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.22% | Operating Margin (TTM) 16.21% |
Management Effectiveness
Return on Assets (TTM) 3.17% | Return on Equity (TTM) 0.76% |
Valuation
Trailing PE - | Forward PE 10.04 | Enterprise Value 8367102933 | Price to Sales(TTM) 0.81 |
Enterprise Value 8367102933 | Price to Sales(TTM) 0.81 | ||
Enterprise Value to Revenue 1.37 | Enterprise Value to EBITDA 11.24 | Shares Outstanding 871993024 | Shares Floating 367144053 |
Shares Outstanding 871993024 | Shares Floating 367144053 | ||
Percent Insiders 60.48 | Percent Institutions 38.49 |
Analyst Ratings
Rating 3.86 | Target Price 10.07 | Buy 5 | Strong Buy 7 |
Buy 5 | Strong Buy 7 | ||
Hold 8 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Coty Inc

Company Overview
History and Background
Coty Inc. was founded in Paris in 1904 by Franu00e7ois Coty. Initially a perfume house, it expanded into cosmetics and personal care products. Significant milestones include acquisitions of brands like Rimmel and CoverGirl, and strategic partnerships such as its deal with Kylie Jenner Beauty and Kim Kardashian.
Core Business Areas
- Prestige: Focuses on luxury fragrances, cosmetics, and skincare products sold in high-end retailers. This is the largest segment by revenue.
- Consumer Beauty: Offers mass-market fragrances, color cosmetics, and hair care products available in drugstores and supermarkets.
Leadership and Structure
The current CEO is Sue Y. Nabi. The company operates with a global structure, organized around the Prestige and Consumer Beauty segments, with regional management teams overseeing operations in various markets.
Top Products and Market Share
Key Offerings
- Hugo Boss Fragrances: Fragrances for men and women, with significant market share in the prestige fragrance category. Competitors include L'Oreal, Estee Lauder.
- CoverGirl Cosmetics: Mass-market color cosmetics brand with a strong presence in North America. Competitors include L'Oreal, Revlon, and Maybelline.
- Gucci Beauty: Luxury cosmetics and fragrances with a global presence. Competitors include Dior, Chanel and YSL.
- Kylie Cosmetics: Cosmetics and skincare, particularly in the direct-to-consumer channel, now with a stake held by Coty. Competitors include Rare Beauty, Fenty Beauty
Market Dynamics
Industry Overview
The beauty industry is competitive and dynamic, driven by innovation, consumer trends, and digital marketing. Growth is fueled by emerging markets and increased demand for premium products.
Positioning
Coty Inc. holds a significant position in both the prestige and consumer beauty segments, with a diverse portfolio of owned and licensed brands. Its competitive advantage lies in its global distribution network and brand portfolio.
Total Addressable Market (TAM)
The global beauty market is expected to reach approximately $500 billion. Coty is positioned to capture a share of this TAM across its prestige and consumer segments, focusing on high-growth categories like skincare and fragrance.
Upturn SWOT Analysis
Strengths
- Global Brand Portfolio
- Extensive Distribution Network
- Strong Presence in Prestige and Consumer Segments
- Strategic Partnerships and Acquisitions
Weaknesses
- High Debt Levels
- Brand Integration Challenges
- Dependence on Licensed Brands
- Inconsistent Financial Performance
Opportunities
- Expansion in Emerging Markets
- Growth in Skincare Category
- Digital Marketing and E-commerce
- Innovation in Product Development
Threats
- Intense Competition
- Changing Consumer Preferences
- Economic Downturns
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- EL
- LRLCY
- PG
- UNVR
Competitive Landscape
Coty faces strong competition from established players with greater resources. Coty is attempting to differentiate through niche markets, sustainable beauty, and strategic partnerships.
Major Acquisitions
Stake in Kylie Cosmetics
- Year: 2019
- Acquisition Price (USD millions): 600
- Strategic Rationale: To enter the influencer-driven beauty market and leverage Kylie Jenner's brand recognition and digital reach.
Growth Trajectory and Initiatives
Historical Growth: Coty's historical growth has been inconsistent, impacted by acquisitions and divestitures. Recent efforts focus on streamlining operations and improving profitability.
Future Projections: Analyst projections vary, but generally expect moderate growth driven by the prestige segment and cost-saving initiatives.
Recent Initiatives: Recent initiatives include focusing on core brands, expanding e-commerce, and streamlining operations.
Summary
Coty is a global beauty company with a portfolio of well-known brands. Their prestige brands are doing well, however their high debt levels and inconsistent financial performance present challenges. Focusing on profitable growth through strategic acquisitions and marketing, Coty must streamline operations and improve brand integration to compete effectively and achieve long-term success. Coty must be aware of competitors that have great resources and established brands.
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PG

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Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on your own research and due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Coty Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2013-06-13 | CEO & Director Ms. Sue Y. Nabi | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 11791 | Website https://www.coty.com |
Full time employees 11791 | Website https://www.coty.com |
Coty Inc., together with its subsidiaries, manufactures, markets, distributes, and sells beauty products worldwide. It operates through Prestige and Consumer Beauty segments. The company provides fragrance, color cosmetics, and skin and body care products. It offers Prestige segment products primarily through prestige retailers, including perfumeries, department stores, e-retailers, direct-to-consumer websites, and duty-free shops under the Burberry, Calvin Klein, Chloe, Davidoff, Escada, Gucci, Hugo Boss, Infiniment Coty Paris, Jil Sander, Joop!, Kylie Jenner, Lancaster, Marc Jacobs, Miu Miu, Orveda, philosophy, SKKN BY KIM, and Tiffany & Co. brands. The company provides Consumer Beauty segment products primarily through hypermarkets, supermarkets, drug stores, pharmacies, mid-tier department stores, traditional food and drug retailers, and e-commerce retailers under the Adidas, Beckham, Bozzano, Bourjois, Bruno Banani, CoverGirl, Jovan, Max Factor, Mexx, Monange, Nautica, Paixao, LeGer by Lena Gercke, Rimmel, Risque, Vera Wang, and Sally Hansen brands. It also sells its products through third-party distributors. The company was founded in 1904 and is headquartered in New York, New York. Coty Inc. is a subsidiary of JAB Beauty B.V.
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