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Upturn AI SWOT - About
NATR 
Natures Sunshine Products Inc (NATR)
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Upturn Advisory Summary
04/01/2025: NATR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -17.7% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 229.01M USD | Price to earnings Ratio 30.98 | 1Y Target Price 22.25 |
Price to earnings Ratio 30.98 | 1Y Target Price 22.25 | ||
Volume (30-day avg) 41922 | Beta 0.9 | 52 Weeks Range 10.80 - 20.01 | Updated Date 04/2/2025 |
52 Weeks Range 10.80 - 20.01 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.4 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-10 | When Before Market | Estimate 0.2 | Actual -0.0174 |
Profitability
Profit Margin 1.69% | Operating Margin (TTM) 3.85% |
Management Effectiveness
Return on Assets (TTM) 5.12% | Return on Equity (TTM) 4.92% |
Valuation
Trailing PE 30.98 | Forward PE 17.51 | Enterprise Value 169235007 | Price to Sales(TTM) 0.5 |
Enterprise Value 169235007 | Price to Sales(TTM) 0.5 | ||
Enterprise Value to Revenue 0.37 | Enterprise Value to EBITDA 5.16 | Shares Outstanding 18483500 | Shares Floating 10485690 |
Shares Outstanding 18483500 | Shares Floating 10485690 | ||
Percent Insiders 21.19 | Percent Institutions 67.59 |
Analyst Ratings
Rating 5 | Target Price 22 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Natures Sunshine Products Inc
Company Overview
History and Background
Natures Sunshine Products Inc. was founded in 1972. It pioneered the encapsulation of herbs, making natural health accessible to a wider audience. Over the years, it expanded its product line and distribution network, becoming a global player in the health and wellness industry.
Core Business Areas
- Herbal Supplements: Offers a wide range of herbal supplements designed to support various health needs, from digestion to immune function.
- Vitamins and Minerals: Provides essential vitamins and minerals to supplement daily nutritional needs.
- Personal Care Products: Develops and markets personal care items infused with natural ingredients.
- Home & Garden: A selection of essential oils and cleaning products to support the home environment.
Leadership and Structure
The leadership team consists of Terrence Moorehead (President and CEO) and other key executives. The organizational structure includes departments for product development, marketing, sales, operations, and finance.
Top Products and Market Share
Key Offerings
- Silver Shield: Colloidal silver product used for immune support. Limited specific market share data available. Competitors: Sovereign Silver, Argentyn 23.
- Chlorophyll: Liquid chlorophyll supplement promoted for detoxification and overall health. Limited specific market share data available. Competitors: World Organic, NOW Foods.
- NSP Probiotic Eleven: Probiotic supplement for gut health. Limited specific market share data available. Competitors: Culturelle, Align.
- SmartMeal: Meal replacement shake. Limited specific market share data available. Competitors: Herbalife Nutrition, Nutrilite.
Market Dynamics
Industry Overview
The health and wellness industry is experiencing growth, driven by increasing consumer awareness of preventive healthcare and a desire for natural alternatives. This sector includes supplements, personal care products, and functional foods.
Positioning
Natures Sunshine is positioned as a direct selling company offering high-quality herbal supplements and wellness products. Its competitive advantages include a long-standing brand reputation and a global distributor network.
Total Addressable Market (TAM)
The global dietary supplements market is expected to reach $230.73 billion by 2027. Natures Sunshine is a relatively small player with a significant but smaller piece of this TAM.
Upturn SWOT Analysis
Strengths
- Established brand reputation
- Extensive product line
- Global distribution network
- Direct selling model
- High-quality products
Weaknesses
- Dependence on direct selling distributors
- Vulnerability to regulatory changes
- Limited brand awareness compared to larger competitors
- Stock liquidity
Opportunities
- Expansion into new markets
- Development of innovative products
- Increased online presence and e-commerce
- Partnerships with healthcare professionals
Threats
- Intense competition in the supplement industry
- Changing consumer preferences
- Economic downturns impacting consumer spending
- Adverse publicity or product recalls
Competitors and Market Share
Key Competitors
- HLF
- USNA
- NWL
- GNC
- THRD
Competitive Landscape
Natures Sunshine faces competition from larger, well-established companies with greater brand recognition and marketing resources. Natures Sunshine differentiates itself through its direct selling model and emphasis on high-quality ingredients.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Placeholder: Requires historical financial data. The growth rate can then be stated.
Future Projections: Placeholder: Requires analyst estimates. Based on industry trends and historical performance, analysts may project revenue growth in the single digits.
Recent Initiatives: Placeholder: Launch of new product lines and expansion of distribution channels are standard intiatives.
Summary
Natures Sunshine possesses a long history and established presence within the natural health products industry. While its direct selling model offers certain advantages, it faces strong competition and needs to innovate to grow and maintain market share. Financial performance needs to be considered. Expanding online presence is important.
Similar Companies
HLF
Herbalife Nutrition Ltd
HLF
Herbalife Nutrition Ltd
NOW
ServiceNow Inc
NOW
ServiceNow Inc
NWL
Newell Brands Inc
NWL
Newell Brands Inc
THRD
Third Harmonic Bio Inc.
THRD
Third Harmonic Bio Inc.
USNA
USANA Health Sciences Inc
USNA
USANA Health Sciences Inc
Sources and Disclaimers
Data Sources:
- Company website
- SEC filings
- Industry reports
- Analyst estimates (where available)
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be made based on individual research and consultation with a qualified financial advisor. Market share data is approximate and based on publicly available information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Natures Sunshine Products Inc
Exchange NASDAQ | Headquaters Lehi, UT, United States | ||
IPO Launch date 2009-06-25 | President, CEO & Director Mr. Terrence O. Moorehead | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 819 | Website https://www.naturessunshine.com |
Full time employees 819 | Website https://www.naturessunshine.com | ||
Nature's Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company provides general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision; immune products; cardiovascular products; and digestive products. It also offers personal care products, including oils and lotions, aloe vera gel, herbal shampoo, herbal skin treatment, toothpaste, and skin cleanser products, as well as weight management products. The company provides its products under the Nature's Sunshine Products and Synergy WorldWide brands directly to customers and to a sales force of independent consultants. Nature's Sunshine Products, Inc. was founded in 1972 and is headquartered in Lehi, Utah.
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