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Upturn stock ratingUpturn stock rating
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USANA Health Sciences Inc (USNA)

Upturn stock ratingUpturn stock rating
$27.26
Delayed price
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

04/01/2025: USNA (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

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Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

AI Based Fundamental Rating

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Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Analysis of Past Performance

Type Stock
Historic Profit -24.83%
Avg. Invested days 37
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 04/01/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 515.34M USD
Price to earnings Ratio 12.45
1Y Target Price 50.5
Price to earnings Ratio 12.45
1Y Target Price 50.5
Volume (30-day avg) 257195
Beta 0.98
52 Weeks Range 26.19 - 49.78
Updated Date 04/1/2025
52 Weeks Range 26.19 - 49.78
Updated Date 04/1/2025
Dividends yield (FY) -
Basic EPS (TTM) 2.19

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 4.92%
Operating Margin (TTM) 3.84%

Management Effectiveness

Return on Assets (TTM) 6%
Return on Equity (TTM) 7.76%

Valuation

Trailing PE 12.45
Forward PE 9.91
Enterprise Value 362582378
Price to Sales(TTM) 0.6
Enterprise Value 362582378
Price to Sales(TTM) 0.6
Enterprise Value to Revenue 0.42
Enterprise Value to EBITDA 3.67
Shares Outstanding 18904500
Shares Floating 9966466
Shares Outstanding 18904500
Shares Floating 9966466
Percent Insiders 42.19
Percent Institutions 58.41

Analyst Ratings

Rating 3
Target Price 51.5
Buy -
Strong Buy -
Buy -
Strong Buy -
Hold 1
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

USANA Health Sciences Inc

stock logo

Company Overview

History and Background

USANA Health Sciences, Inc. was founded in 1992 by Dr. Myron Wentz. Initially focused on manufacturing diagnostic kits, it transitioned to nutritional supplements and skincare. It became a publicly traded company in 1996 and has expanded globally.

Core Business Areas

  • Nutritional Supplements: Offers a range of vitamins, minerals, and other nutritional supplements designed to support overall health and wellness.
  • Skincare Products: Develops and markets skincare products focused on anti-aging and skin health.
  • Food Products: Offers meal replacement shakes, bars, and other food products designed to support weight management and healthy eating habits.

Leadership and Structure

The CEO is Jim Brown. The organizational structure includes departments for Research and Development, Sales, Marketing, Operations, and Finance, with a direct selling distribution model through independent distributors.

Top Products and Market Share

Key Offerings

  • CellSentials: Core nutritional supplement providing essential vitamins and minerals. Competitors: Centrum, One A Day. Market share data unavailable.
  • USANA Proflavanol C100: Antioxidant supplement based on grape seed extract and vitamin C. Competitors: Life Extension, NOW Foods. Market share data unavailable.
  • Celavive Skincare: Anti-aging skincare line. Competitors: Estee Lauder, L'Oreal. Market share data unavailable.

Market Dynamics

Industry Overview

The nutritional supplement and skincare industry is highly competitive and growing, driven by increasing health awareness and an aging population.

Positioning

USANA positions itself as a premium brand focused on science-based nutrition and skincare. Its competitive advantage lies in its direct selling model and perceived high-quality products.

Total Addressable Market (TAM)

The global nutritional supplements market is estimated to be over $200 billion. USANA captures a small, but significant part of this TAM with opportunity to grow with its network marketing approach.

Upturn SWOT Analysis

Strengths

  • Strong brand reputation
  • Science-backed products
  • Direct selling distribution network
  • Global presence
  • High-quality ingredients

Weaknesses

  • Reliance on direct selling model
  • Price point compared to competitors
  • Negative perceptions associated with multi-level marketing
  • Regulatory risks

Opportunities

  • Expansion into new markets
  • Development of new products
  • Increased health awareness among consumers
  • Leveraging digital marketing strategies
  • Partnerships with health professionals

Threats

  • Intense competition
  • Changing consumer preferences
  • Economic downturns
  • Regulatory changes
  • Product liability lawsuits

Competitors and Market Share

Key Competitors

  • HLF
  • NWL
  • GNC

Competitive Landscape

USANA competes primarily with other nutritional supplement and skincare companies. Its advantages include its direct selling model and science-backed products. Disadvantages include higher prices and regulatory scrutiny.

Major Acquisitions

Growth Trajectory and Initiatives

Historical Growth: USANA has demonstrated moderate growth over the past decade, expanding its product line and entering new markets. However, growth has been volatile due to challenges in certain markets.

Future Projections: Analyst estimates vary, but project continued moderate growth driven by increasing demand for health and wellness products. These are estimates and should be used with caution.

Recent Initiatives: Recent initiatives include expanding into new international markets, launching new product lines, and focusing on digital marketing strategies.

Summary

USANA is a mid-sized player in the health and wellness industry with a strong direct selling distribution model. It benefits from a focus on science-backed products and a global presence. However, the company faces challenges related to competition, regulatory scrutiny, and negative perceptions associated with multi-level marketing, requiring constant innovation and market adaptation.

Similar Companies

  • HLF
  • NWL
  • GNC

Sources and Disclaimers

Data Sources:

  • USANA Health Sciences Inc. SEC filings (10-K, 10-Q)
  • Company Website
  • Financial News Sources
  • Industry Reports

Disclaimers:

This analysis is for informational purposes only and does not constitute financial advice. Market share data is difficult to acquire with great accuracy for private companies and may not be completely exact. Investment decisions should be based on thorough research and consultation with a qualified financial advisor.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About USANA Health Sciences Inc

Exchange NYSE
Headquaters Salt Lake City, UT, United States
IPO Launch date 1996-07-25
CEO & President Mr. Jim Brown
Sector Consumer Defensive
Industry Packaged Foods
Full time employees 1700
Full time employees 1700

USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional, personal care, and skincare products in the Asia Pacific, the Americas, and Europe. It operates in two segments, Direct selling and Hiya Direct-To-Consumer. The company offers USANA nutritional optimizers, including supplements for cardiovascular health, skeletal/structural health, and digestive health; Essentials/CellSentials, such as vitamin and mineral supplements for age group beginning with children 13 months of age; and food products that include meal replacement shakes, snack bars, and other related products for healthy weight management, digestive health, and energy and hydration. It also provides Celavive, a skincare regimen for various skin care types and ethnicities; and all other products comprising materials and online tools for associates to build business and marketing of products The company sells its products through retail customers, a subscription model, and direct selling, as well as online. The company has a research collaboration agreement with Beijing University of Chinese Medicine; and National Sports Training Bureau. USANA Health Sciences, Inc. was founded in 1992 and is headquartered in Salt Lake City, Utah.

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