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Laird Superfood Inc (LSF)



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Upturn Advisory Summary
04/01/2025: LSF (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -6.25% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 57.68M USD | Price to earnings Ratio - | 1Y Target Price 13 |
Price to earnings Ratio - | 1Y Target Price 13 | ||
Volume (30-day avg) 101922 | Beta 2.31 | 52 Weeks Range 1.90 - 10.90 | Updated Date 04/1/2025 |
52 Weeks Range 1.90 - 10.90 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.18 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-10 | When After Market | Estimate -0.035 | Actual -0.03 |
Profitability
Profit Margin -4.2% | Operating Margin (TTM) -4.11% |
Management Effectiveness
Return on Assets (TTM) -7.28% | Return on Equity (TTM) -13.68% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 55248350 | Price to Sales(TTM) 1.33 |
Enterprise Value 55248350 | Price to Sales(TTM) 1.33 | ||
Enterprise Value to Revenue 1.28 | Enterprise Value to EBITDA 0.28 | Shares Outstanding 10299500 | Shares Floating 7612762 |
Shares Outstanding 10299500 | Shares Floating 7612762 | ||
Percent Insiders 20.75 | Percent Institutions 16.11 |
Analyst Ratings
Rating 4.5 | Target Price 13 | Buy 1 | Strong Buy 1 |
Buy 1 | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Laird Superfood Inc

Company Overview
History and Background
Laird Superfood was founded in 2015 by Laird Hamilton, a big-wave surfer, and Paul Hodge. It started with a focus on creating functional food and beverage products using plant-based ingredients. The company went public in September 2020.
Core Business Areas
- Coffee Creamers: Plant-based coffee creamers made with coconut milk and other natural ingredients.
- Hydration Products: Functional beverage mixes and hydration products designed to support performance and recovery.
- Coffee, Tea & Cocoa: Premium coffee, tea, and cocoa products sourced from around the world.
- Snacks & Supplements: Snacks and supplements focusing on health and wellness, utilizing plant-based and superfood ingredients.
Leadership and Structure
The leadership team includes Jason Vieth, CEO, and Valerie Ells, CFO. The company has a typical corporate structure with functional departments such as marketing, sales, operations, and finance.
Top Products and Market Share
Key Offerings
- Superfood Creamers: Plant-based coffee creamers, including Original, Vanilla, and Pumpkin Spice flavors. The market share of plant based creamers is growing and Laird Superfood is a leader in this area with a strong consumer base. Competitors include nutpods, Califia Farms and So Delicious Dairy Free.
- Hydrate Coconut Water: Coconut water with added Aquamin and other electrolytes. Competitors include Vita Coco, Zico, and BodyArmor.
- Instafuel: Instant coffee product with added superfoods and fats. Competitors include Nestle(Nescafe), Starbucks and smaller brands.
Market Dynamics
Industry Overview
The functional foods and beverages market is growing, driven by increased consumer interest in health and wellness, plant-based diets, and convenience. The market is competitive with many established and emerging brands.
Positioning
Laird Superfood positions itself as a premium brand offering innovative and functional products with high-quality ingredients. It differentiates itself through its association with Laird Hamilton and its focus on superfoods.
Total Addressable Market (TAM)
The global functional food and beverage market is estimated at hundreds of billions of dollars and expected to grow significantly. Laird Superfood is positioned to capture a portion of this TAM through its focus on plant-based and superfood ingredients.
Upturn SWOT Analysis
Strengths
- Strong brand image associated with Laird Hamilton
- Focus on high-quality, plant-based ingredients
- Innovative product development
- Growing online presence
Weaknesses
- Relatively small market share compared to established players
- Limited distribution channels
- High production costs
- Dependence on a single brand personality
Opportunities
- Expansion into new product categories
- Increased distribution through retail partnerships
- Growing demand for plant-based and functional foods
- Partnerships with health and wellness influencers
Threats
- Increased competition from larger food and beverage companies
- Fluctuations in raw material costs
- Changes in consumer preferences
- Economic downturn affecting consumer spending
Competitors and Market Share
Key Competitors
- NWPK(Nutraceutical Wellness Inc)
- KDP (Keurig Dr Pepper)
- MNST (Monster Beverage Corporation)
Competitive Landscape
Laird Superfood faces competition from both large food and beverage companies and smaller emerging brands. Its competitive advantages include its brand image, focus on high-quality ingredients, and innovative product development. Disadvantages include its smaller scale and limited distribution channels.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Laird Superfood has experienced revenue growth in recent years, driven by increased demand for its products and expansion into new markets.
Future Projections: Future growth projections depend on factors such as market conditions, competition, and the company's ability to execute its strategic initiatives.
Recent Initiatives: Recent initiatives include expanding distribution channels, launching new products, and investing in marketing and brand awareness.
Summary
Laird Superfood, trading under the stock symbol LSF, is a company with a unique brand identity and a focus on the growing market of plant-based and functional foods. While the company faces stiff competition from established giants, its innovative product line and strong brand association provide a solid foundation. The company's success hinges on its ability to scale its distribution, manage production costs, and maintain its position in the evolving market.
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MNST

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Sources and Disclaimers
Data Sources:
- Company Website
- Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data may vary and is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Laird Superfood Inc
Exchange NYSE MKT | Headquaters Boulder, CO, United States | ||
IPO Launch date 2020-09-23 | President, CEO & Director Mr. Jason D. Vieth | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 26 | Website https://www.lairdsuperfood.com |
Full time employees 26 | Website https://www.lairdsuperfood.com |
Laird Superfood, Inc. manufactures and markets plant-based natural and functional food in the United States. The company provides powdered and liquid coffee creamers, and hydration and beverage enhancing supplements; hydrate coconut water products; performance mushroom supplements; functional, organic roasted, and instant coffee, tea, hot chocolate products; harvest snacks; and other food items. It provides its products through its e-commerce channels, including lairdsuperfood.com and pickybars.com; and third-party platforms and marketplaces. The company was incorporated in 2015 and is headquartered in Boulder, Colorado.
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