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Upturn AI SWOT - About
PLNT 
Planet Fitness Inc (PLNT)
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Upturn Advisory Summary
02/11/2025: PLNT (4-star) is a STRONG-BUY. BUY since 63 days. Profits (8.68%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
AI Based Fundamental Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Analysis of Past Performance
Type Stock | Historic Profit 33.46% | Avg. Invested days 55 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 02/11/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.12B USD | Price to earnings Ratio 48.3 | 1Y Target Price 108.66 |
Price to earnings Ratio 48.3 | 1Y Target Price 108.66 | ||
Volume (30-day avg) 1322898 | Beta 1.54 | 52 Weeks Range 57.64 - 110.00 | Updated Date 04/1/2025 |
52 Weeks Range 57.64 - 110.00 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 15.6% | Operating Margin (TTM) 28.32% |
Management Effectiveness
Return on Assets (TTM) 6.77% | Return on Equity (TTM) - |
Valuation
Trailing PE 48.3 | Forward PE 33.44 | Enterprise Value 10287405773 | Price to Sales(TTM) 7.36 |
Enterprise Value 10287405773 | Price to Sales(TTM) 7.36 | ||
Enterprise Value to Revenue 8.71 | Enterprise Value to EBITDA 20.29 | Shares Outstanding 84037504 | Shares Floating 79312495 |
Shares Outstanding 84037504 | Shares Floating 79312495 | ||
Percent Insiders 0.37 | Percent Institutions 112.91 |
Analyst Ratings
Rating 4.16 | Target Price 106.46 | Buy 8 | Strong Buy 7 |
Buy 8 | Strong Buy 7 | ||
Hold 4 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Planet Fitness Inc
Company Overview
History and Background
Planet Fitness was founded in 1992 by Michael and Marc Grondahl. Initially, it was a struggling traditional gym. In 1993, they revamped the business model to cater to novice or casual gym-goers, creating a "Judgment Free Zone". The company began franchising in 2003 and went public in 2015.
Core Business Areas
- Franchise: Planet Fitness franchises fitness centers under the Planet Fitness brand. This segment generates revenue through franchise royalties and fees.
- Corporate-Owned Stores: Planet Fitness operates fitness centers directly. This segment generates revenue through membership dues and ancillary sales (e.g., beverages, apparel).
- Equipment: Planet Fitness sells fitness equipment to franchisees.
Leadership and Structure
The CEO of Planet Fitness is Craig Benson (Interim). The organizational structure is typical of a publicly traded company, with a board of directors overseeing executive management. The company operates with a franchise model supported by corporate operations.
Top Products and Market Share
Key Offerings
- Classic Membership: Entry-level membership providing access to a single Planet Fitness location. This is their most popular offering with approximately 18.7 million members total across all locations as of 2024. Competitors include basic gym memberships at other chains like Anytime Fitness, Gold's Gym, and smaller independent gyms.
- Black Card Membership: Premium membership offering additional perks, such as access to any Planet Fitness location, guest privileges, tanning, and massage services. Competitors for these premium offerings include similar tiers at larger chains like Life Time Fitness and Equinox, as well as boutique fitness studios.
- Franchising: Offering a brand and business model for individuals to start and operate their own Planet Fitness location, this generates a steady stream of revenue. Competitors include other franchising businesses such as Anytime Fitness or Gold's Gym.
Market Dynamics
Industry Overview
The fitness industry is competitive and fragmented, experiencing growth driven by increased health awareness and lifestyle changes. Trends include budget-friendly gyms, specialized fitness studios, and digital fitness solutions.
Positioning
Planet Fitness is positioned as a low-cost, high-value gym chain targeting casual gym-goers. Its competitive advantages include its large footprint, affordable pricing, and 'Judgment Free Zone' philosophy.
Total Addressable Market (TAM)
The global health and fitness market is estimated to be worth hundreds of billions of dollars. Planet Fitness is positioned to capture a significant share by targeting a broad demographic seeking affordable and accessible fitness options. It is currently one of the top fitness franchises with the most gym locations.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large and growing membership base
- Affordable pricing model
- Extensive franchise network
- High-value, low-price model
Weaknesses
- Reliance on franchise model
- Limited service offerings compared to full-service gyms
- Potential for brand dilution through inconsistent franchisee operations
- High Debt
- Dependence on franchisee profitability
Opportunities
- Expanding into new geographic markets
- Introducing new service offerings
- Leveraging digital platforms for member engagement
- Partnerships with corporate wellness programs
- Continued growth in low-cost fitness segment
Threats
- Increased competition from other budget-friendly gyms
- Changing consumer preferences towards boutique fitness studios
- Economic downturn impacting discretionary spending
- Rising operating costs (e.g., rent, labor)
- Pandemics and events that make it harder to go to gyms
Competitors and Market Share
Key Competitors
- LA Fitness (No US Stock Symbol)
- Anytime Fitness (No US Stock Symbol)
- 24 Hour Fitness (No US Stock Symbol)
Competitive Landscape
Planet Fitness has advantages in its low-cost model and large network. Disadvantages may include limited services compared to full-service gyms and potential issues with maintaining consistent quality across all franchise locations.
Major Acquisitions
Sunshine Fitness Holdings
- Year: 2022
- Acquisition Price (USD millions): 800
- Strategic Rationale: Acquisition of one of its largest and best performing franchisees. Allows Planet Fitness to have a better relationship and control over some of the franchise's operations.
Growth Trajectory and Initiatives
Historical Growth: Planet Fitness has experienced significant growth in membership and locations since its inception. This has been driven by the success of the franchise model and the popularity of the low-cost, high-value offering.
Future Projections: Future growth is projected to come from continued expansion of franchise locations, increasing same-store sales, and potential acquisitions. Analyst estimates need to be looked up for specific revenue and earnings projections.
Recent Initiatives: Recent initiatives include investments in technology to improve member experience, expansion into new markets, and partnerships with other companies to offer additional benefits to members.
Summary
Planet Fitness is a strong brand in the low-cost gym segment with a large membership base and extensive franchise network. The affordable pricing model and focus on casual gym-goers have contributed to its success. However, the company faces competition from other budget gyms and must manage its franchise network effectively to maintain brand consistency and look for future growth opportunities.
Similar Companies
- Life Time Group Holdings Inc. (LTH)
- Xponential Fitness, Inc.(XPOF)
- Peloton Interactive, Inc (PTON)
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Industry Reports
- Analyst Estimates
- Planet Fitness Investor Relations
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Planet Fitness Inc
Exchange NYSE | Headquaters Hampton, NH, United States | ||
IPO Launch date 2015-08-06 | CEO & Director Ms. Colleen Keating | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 4173 | Website https://www.planetfitness.com |
Full time employees 4173 | Website https://www.planetfitness.com | ||
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It also engages in the sale of fitness equipment to franchisee-owned clubs in the United States, Canada, and Mexico. In addition, the company operates corporate-owned clubs in the United States, Canada, and Spain. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
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