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Upturn AI SWOT - About
ELF 
ELF Beauty Inc (ELF)
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Upturn Advisory Summary
04/22/2025: ELF (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit 448.53% | Avg. Invested days 63 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 04/22/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.02B USD | Price to earnings Ratio 32.02 | 1Y Target Price 85.82 |
Price to earnings Ratio 32.02 | 1Y Target Price 85.82 | ||
Volume (30-day avg) 2683782 | Beta 1.41 | 52 Weeks Range 49.40 - 219.77 | Updated Date 04/22/2025 |
52 Weeks Range 49.40 - 219.77 | Updated Date 04/22/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.56% | Operating Margin (TTM) 9.87% |
Management Effectiveness
Return on Assets (TTM) 6.92% | Return on Equity (TTM) 14.24% |
Valuation
Trailing PE 32.02 | Forward PE 13.74 | Enterprise Value 3205746711 | Price to Sales(TTM) 2.32 |
Enterprise Value 3205746711 | Price to Sales(TTM) 2.32 | ||
Enterprise Value to Revenue 2.46 | Enterprise Value to EBITDA 17.97 | Shares Outstanding 56398600 | Shares Floating 55231721 |
Shares Outstanding 56398600 | Shares Floating 55231721 | ||
Percent Insiders 2.56 | Percent Institutions 112 |
Analyst Ratings
Rating 4.32 | Target Price 158.48 | Buy 3 | Strong Buy 11 |
Buy 3 | Strong Buy 11 | ||
Hold 5 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
ELF Beauty Inc
Company Overview
History and Background
e.l.f. Beauty, Inc. (Eyes Lips Face) was founded in 2004 by Joseph Shamah and Scott Vincent Borba. Initially an online retailer offering affordable makeup, it expanded into retail partnerships and product innovation. The company went public in 2016.
Core Business Areas
- Cosmetics: This segment involves the development, marketing, and sale of a wide range of color cosmetics, including eyeshadows, lipsticks, foundations, and more. These products are designed for everyday makeup routines and are targeted towards budget-conscious consumers.
- Skincare: This segment includes a variety of skincare products, like cleansers, moisturizers, serums, and masks. E.L.F. focuses on offering cruelty-free and vegan-friendly skincare options for different skin types and concerns.
- Tools & Accessories: This segment encompasses makeup brushes, applicators, sponges, and other tools used for applying and blending makeup. E.L.F. provides a range of affordable and accessible tools for makeup enthusiasts and professionals.
Leadership and Structure
Tarang P. Amin is the Chairman and CEO of e.l.f. Beauty. The company has a typical corporate structure with departments like Marketing, Sales, R&D, and Operations.
Top Products and Market Share
Key Offerings
- Halo Glow Liquid Filter: This is a complexion booster for a radiant, soft-focus look. E.L.F. has gained social media success through TikTok, making it a top-selling product. Competitors include Charlotte Tilbury's Hollywood Flawless Filter and similar products from brands like L'Oreal and Maybelline.
- Power Grip Primer: A sticky gel face primer with a blurring effect. E.L.F. has gained social media success through TikTok, making it a top-selling product. Competitors include Milk Makeup's Hydro Grip Primer and similar products from brands like NYX and Rare Beauty.
- Holy Hydration! Face Cream: A nourishing face cream infused with skin-loving ingredients. This is a top product due to its focus on high-quality ingredients at an affordable price. Competitors include CeraVe Moisturizing Cream and Neutrogena Hydro Boost Water Gel.
Market Dynamics
Industry Overview
The beauty industry is highly competitive and dynamic, driven by evolving consumer trends, technological advancements, and increasing emphasis on sustainability and inclusivity. The rise of social media and influencer marketing significantly impacts consumer choices.
Positioning
E.L.F. Beauty is positioned as a value-driven brand focused on providing quality, cruelty-free, and vegan products at affordable prices. It targets a broad demographic, including Gen Z and millennials, leveraging social media and influencer marketing for growth.
Total Addressable Market (TAM)
The global beauty market is expected to reach hundreds of billions of dollars in value. E.L.F. is positioned to capture a significant share by offering affordable products and targeting younger demographics. It has a high growth and high return on invested capital
Upturn SWOT Analysis
Strengths
- Affordable Pricing
- Strong Brand Recognition
- Cruelty-Free and Vegan Products
- Effective Social Media Marketing
- Strong Financial Performance
Weaknesses
- Perception as a Budget Brand
- Limited High-End Product Offerings
- Reliance on Third-Party Retailers
Opportunities
- Expansion into New Product Categories
- Increased International Presence
- Strategic Partnerships
- Direct-to-Consumer (DTC) Growth
Threats
- Intense Competition
- Changing Consumer Preferences
- Economic Downturns
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- COTY
- IPAR
- ULTA
Competitive Landscape
E.L.F. Beauty differentiates itself through affordability, cruelty-free practices, and effective social media marketing. It competes with both mass-market and prestige brands.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: E.L.F. Beauty has demonstrated strong growth over the past few years, driven by product innovation, effective marketing, and expansion into new channels.
Future Projections: Analyst estimates project continued growth for E.L.F. Beauty, fueled by its value proposition and expansion plans.
Recent Initiatives: Recent initiatives include new product launches, partnerships with influencers, and expansion into international markets.
Summary
E.L.F. Beauty has emerged as a compelling player in the beauty industry, leveraging its affordable pricing, strong brand recognition, and effective social media marketing to achieve robust growth. Its commitment to cruelty-free and vegan products further enhances its appeal to environmentally conscious consumers. However, it must navigate intense competition and adapt to evolving consumer preferences to sustain its momentum, while also focusing on perception as a budget brand, and Reliance on Third-Party Retailers.
Similar Companies
COTY
Coty Inc
COTY
Coty Inc
DG
Dollar General Corporation
DG
Dollar General Corporation
IPAR
Inter Parfums Inc
IPAR
Inter Parfums Inc
ULTA
Ulta Beauty Inc
ULTA
Ulta Beauty Inc
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ELF Beauty Inc
Exchange NYSE | Headquaters Oakland, CA, United States | ||
IPO Launch date 2016-09-22 | Chairman, CEO & President Mr. Tarang P. Amin | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 475 | Website https://www.elfcosmetics.com |
Full time employees 475 | Website https://www.elfcosmetics.com | ||
e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, paw, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States, and internationally primarily in the United Kingdom and Canada. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.
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