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ELF logo ELF
Upturn stock ratingUpturn stock rating
ELF logo

ELF Beauty Inc (ELF)

Upturn stock ratingUpturn stock rating
$64.44
Delayed price
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

03/26/2025: ELF (3-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

ratingratingratingratingrating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

AI Based Fundamental Rating

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Above Average Performance

These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.

Analysis of Past Performance

Type Stock
Historic Profit 448.53%
Avg. Invested days 63
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 5.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 03/26/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 3.66B USD
Price to earnings Ratio 38.82
1Y Target Price 94.24
Price to earnings Ratio 38.82
1Y Target Price 94.24
Volume (30-day avg) 2589170
Beta 1.59
52 Weeks Range 60.35 - 219.77
Updated Date 03/31/2025
52 Weeks Range 60.35 - 219.77
Updated Date 03/31/2025
Dividends yield (FY) -
Basic EPS (TTM) 1.67

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 7.56%
Operating Margin (TTM) 9.87%

Management Effectiveness

Return on Assets (TTM) 6.92%
Return on Equity (TTM) 14.24%

Valuation

Trailing PE 38.82
Forward PE 16.92
Enterprise Value 3892681756
Price to Sales(TTM) 2.81
Enterprise Value 3892681756
Price to Sales(TTM) 2.81
Enterprise Value to Revenue 2.99
Enterprise Value to EBITDA 21.83
Shares Outstanding 56398600
Shares Floating 55231721
Shares Outstanding 56398600
Shares Floating 55231721
Percent Insiders 2.56
Percent Institutions 111.01

Analyst Ratings

Rating 4.32
Target Price 158.48
Buy 3
Strong Buy 11
Buy 3
Strong Buy 11
Hold 5
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

ELF Beauty Inc

stock logo

Company Overview

History and Background

e.l.f. Beauty, Inc. (Eyes Lips Face) was founded in 2004 by Joseph Shamah and Scott Vincent Borba. Initially an online retailer offering affordable makeup, it expanded into retail partnerships and product innovation. The company went public in 2016.

Core Business Areas

  • Cosmetics: This segment involves the development, marketing, and sale of a wide range of color cosmetics, including eyeshadows, lipsticks, foundations, and more. These products are designed for everyday makeup routines and are targeted towards budget-conscious consumers.
  • Skincare: This segment includes a variety of skincare products, like cleansers, moisturizers, serums, and masks. E.L.F. focuses on offering cruelty-free and vegan-friendly skincare options for different skin types and concerns.
  • Tools & Accessories: This segment encompasses makeup brushes, applicators, sponges, and other tools used for applying and blending makeup. E.L.F. provides a range of affordable and accessible tools for makeup enthusiasts and professionals.

Leadership and Structure

Tarang P. Amin is the Chairman and CEO of e.l.f. Beauty. The company has a typical corporate structure with departments like Marketing, Sales, R&D, and Operations.

Top Products and Market Share

Key Offerings

  • Halo Glow Liquid Filter: This is a complexion booster for a radiant, soft-focus look. E.L.F. has gained social media success through TikTok, making it a top-selling product. Competitors include Charlotte Tilbury's Hollywood Flawless Filter and similar products from brands like L'Oreal and Maybelline.
  • Power Grip Primer: A sticky gel face primer with a blurring effect. E.L.F. has gained social media success through TikTok, making it a top-selling product. Competitors include Milk Makeup's Hydro Grip Primer and similar products from brands like NYX and Rare Beauty.
  • Holy Hydration! Face Cream: A nourishing face cream infused with skin-loving ingredients. This is a top product due to its focus on high-quality ingredients at an affordable price. Competitors include CeraVe Moisturizing Cream and Neutrogena Hydro Boost Water Gel.

Market Dynamics

Industry Overview

The beauty industry is highly competitive and dynamic, driven by evolving consumer trends, technological advancements, and increasing emphasis on sustainability and inclusivity. The rise of social media and influencer marketing significantly impacts consumer choices.

Positioning

E.L.F. Beauty is positioned as a value-driven brand focused on providing quality, cruelty-free, and vegan products at affordable prices. It targets a broad demographic, including Gen Z and millennials, leveraging social media and influencer marketing for growth.

Total Addressable Market (TAM)

The global beauty market is expected to reach hundreds of billions of dollars in value. E.L.F. is positioned to capture a significant share by offering affordable products and targeting younger demographics. It has a high growth and high return on invested capital

Upturn SWOT Analysis

Strengths

  • Affordable Pricing
  • Strong Brand Recognition
  • Cruelty-Free and Vegan Products
  • Effective Social Media Marketing
  • Strong Financial Performance

Weaknesses

  • Perception as a Budget Brand
  • Limited High-End Product Offerings
  • Reliance on Third-Party Retailers

Opportunities

  • Expansion into New Product Categories
  • Increased International Presence
  • Strategic Partnerships
  • Direct-to-Consumer (DTC) Growth

Threats

  • Intense Competition
  • Changing Consumer Preferences
  • Economic Downturns
  • Supply Chain Disruptions

Competitors and Market Share

Key Competitors

  • COTY
  • IPAR
  • ULTA

Competitive Landscape

E.L.F. Beauty differentiates itself through affordability, cruelty-free practices, and effective social media marketing. It competes with both mass-market and prestige brands.

Major Acquisitions

Growth Trajectory and Initiatives

Historical Growth: E.L.F. Beauty has demonstrated strong growth over the past few years, driven by product innovation, effective marketing, and expansion into new channels.

Future Projections: Analyst estimates project continued growth for E.L.F. Beauty, fueled by its value proposition and expansion plans.

Recent Initiatives: Recent initiatives include new product launches, partnerships with influencers, and expansion into international markets.

Summary

E.L.F. Beauty has emerged as a compelling player in the beauty industry, leveraging its affordable pricing, strong brand recognition, and effective social media marketing to achieve robust growth. Its commitment to cruelty-free and vegan products further enhances its appeal to environmentally conscious consumers. However, it must navigate intense competition and adapt to evolving consumer preferences to sustain its momentum, while also focusing on perception as a budget brand, and Reliance on Third-Party Retailers.

Similar Companies

  • COTY
  • ULTA
  • IPAR
  • DG

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Analyst Reports
  • Industry Publications

Disclaimers:

This analysis is for informational purposes only and does not constitute financial advice. Market data is subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About ELF Beauty Inc

Exchange NYSE
Headquaters Oakland, CA, United States
IPO Launch date 2016-09-22
Chairman, CEO & President Mr. Tarang P. Amin
Sector Consumer Defensive
Industry Household & Personal Products
Full time employees 475
Full time employees 475

e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, paw, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States, and internationally primarily in the United Kingdom and Canada. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.

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