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ULTA logo ULTA
Upturn stock ratingUpturn stock rating
ULTA logo

Ulta Beauty Inc (ULTA)

Upturn stock ratingUpturn stock rating
$370.34
Delayed price
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

03/27/2025: ULTA (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

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Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

AI Based Fundamental Rating

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Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Analysis of Past Performance

Type Stock
Historic Profit -2.61%
Avg. Invested days 36
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 03/27/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 16.61B USD
Price to earnings Ratio 14.47
1Y Target Price 410.57
Price to earnings Ratio 14.47
1Y Target Price 410.57
Volume (30-day avg) 1216747
Beta 1.34
52 Weeks Range 309.01 - 467.49
Updated Date 03/31/2025
52 Weeks Range 309.01 - 467.49
Updated Date 03/31/2025
Dividends yield (FY) -
Basic EPS (TTM) 25.33

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date 2025-03-12
When After Market
Estimate 7.1468
Actual 8.46

Profitability

Profit Margin 10.63%
Operating Margin (TTM) 14.8%

Management Effectiveness

Return on Assets (TTM) 16.71%
Return on Equity (TTM) 50.39%

Valuation

Trailing PE 14.47
Forward PE 15.82
Enterprise Value 17507434651
Price to Sales(TTM) 1.47
Enterprise Value 17507434651
Price to Sales(TTM) 1.47
Enterprise Value to Revenue 1.55
Enterprise Value to EBITDA 9.49
Shares Outstanding 45309500
Shares Floating 45149546
Shares Outstanding 45309500
Shares Floating 45149546
Percent Insiders 0.25
Percent Institutions 95.63

Analyst Ratings

Rating 3.63
Target Price 455.31
Buy 2
Strong Buy 10
Buy 2
Strong Buy 10
Hold 16
Sell 1
Strong Sell 1
Strong Sell 1

ai summary icon Upturn AI SWOT

Ulta Beauty Inc

stock logo

Company Overview

overview logo History and Background

Ulta Beauty Inc. was founded in 1990 by Richard E. George, former President of Osco Drug, Inc., and Terry Hanson. Originally named Ulta3, it aimed to provide a wide selection of beauty products in one location. Over time, Ulta expanded its product range, added salon services, and grew its store footprint, becoming a leading beauty retailer in the U.S.

business area logo Core Business Areas

  • Retail: Ulta's retail segment offers a broad assortment of cosmetics, fragrance, skincare, haircare, and salon services.
  • E-commerce: Ulta's e-commerce platform provides online shopping for its products and services, expanding its reach beyond physical stores.

leadership logo Leadership and Structure

Dave Kimbell is the current CEO. Ulta's organizational structure consists of departments for merchandising, marketing, store operations, e-commerce, and finance, reporting to executive leadership.

Top Products and Market Share

overview logo Key Offerings

  • Cosmetics: Ulta offers a vast selection of cosmetics from various brands, including its own private label. Competitors include Sephora and department stores. Market share is included in the Market Dynamics section.
  • Skincare: Ulta's skincare category includes products for all skin types and concerns, from cleansers to serums. Competitors include Sephora, drug stores, and department stores. Market share is included in the Market Dynamics section.
  • Haircare: Ulta provides a wide range of haircare products, including shampoos, conditioners, styling tools, and hair color. Competitors include Sephora, drug stores, and salons. Market share is included in the Market Dynamics section.
  • Salon Services: Ulta offers salon services such as haircuts, styling, coloring, and facials. Competitors include independent salons and other salon chains. Revenue and Market Share are intertwined across Ulta's Product Categories.

Market Dynamics

industry overview logo Industry Overview

The beauty industry is highly competitive and dynamic, with constant innovation in products, distribution channels, and marketing strategies. Growth is driven by consumer demand for self-care, personalization, and inclusivity.

Positioning

Ulta positions itself as a one-stop destination for beauty products and services, catering to a wide range of consumers with various price points. Its competitive advantages include its extensive store network, loyalty program, and combination of prestige and mass-market brands.

Total Addressable Market (TAM)

The global beauty market is estimated at several hundred billion USD. Ulta is positioned to capture a significant portion of the US market, estimated at approximately $100 billion, due to its broad product offering and store footprint.

Upturn SWOT Analysis

Strengths

  • Large store footprint
  • Strong loyalty program
  • Wide product selection
  • Salon services
  • Strong brand recognition

Weaknesses

  • Reliance on in-store sales
  • Competition from online retailers
  • Inventory management challenges
  • Potential for margin pressure from promotions

Opportunities

  • Expansion into new markets
  • Growth of e-commerce
  • Personalized beauty services
  • Expansion of private label brands

Threats

  • Economic downturn
  • Increased competition
  • Changing consumer preferences
  • Supply chain disruptions

Competitors and Market Share

competitor logo Key Competitors

  • SEPHORA (LVMUY)
  • Macy's (M)
  • Target (TGT)
  • Walmart (WMT)

Competitive Landscape

Ulta's competitive advantages include its combination of prestige and mass-market brands, extensive store network, and loyalty program. Its disadvantages include competition from online retailers and department stores.

Major Acquisitions

Growth Trajectory and Initiatives

Historical Growth: Ulta has experienced significant growth in revenue and store count over the past decade.

Future Projections: Analyst estimates suggest continued growth for Ulta, driven by e-commerce expansion and new store openings.

Recent Initiatives: Recent initiatives include expanding its digital presence, enhancing its loyalty program, and introducing new beauty brands.

Summary

Ulta Beauty is a strong company with a significant retail presence and a loyal customer base. It benefits from a wide product selection and salon services. However, it faces competition from online retailers and needs to effectively manage inventory and promotions to maintain profitability. The beauty industry is constantly evolving, and Ulta must innovate to stay ahead.

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Sources and Disclaimers

Data Sources:

  • Company Website
  • Financial News Sources
  • Market Research Reports

Disclaimers:

This analysis is based on publicly available information and is for informational purposes only. It should not be considered investment advice.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Ulta Beauty Inc

Exchange NASDAQ
Headquaters Bolingbrook, IL, United States
IPO Launch date 2007-10-25
President, CEO & Director Ms. Kecia L. Steelman
Sector Consumer Cyclical
Industry Specialty Retail
Full time employees 20000
Full time employees 20000

Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States. It offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. The company also offers beauty services, including hair, makeup, brow, and skin services at its stores. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.

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