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Citi Trends Inc (CTRN)



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Upturn Advisory Summary
04/04/2025: CTRN (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 8.47% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 167.67M USD | Price to earnings Ratio - | 1Y Target Price 30.5 |
Price to earnings Ratio - | 1Y Target Price 30.5 | ||
Volume (30-day avg) 100549 | Beta 2.02 | 52 Weeks Range 13.65 - 29.41 | Updated Date 04/6/2025 |
52 Weeks Range 13.65 - 29.41 | Updated Date 04/6/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -5.19 |
Earnings Date
Report Date 2025-03-17 | When Before Market | Estimate 0.18 | Actual -1.5363 |
Profitability
Profit Margin -5.73% | Operating Margin (TTM) 1.96% |
Management Effectiveness
Return on Assets (TTM) -4.21% | Return on Equity (TTM) -31.87% |
Valuation
Trailing PE - | Forward PE 3.81 | Enterprise Value 326285160 | Price to Sales(TTM) 0.22 |
Enterprise Value 326285160 | Price to Sales(TTM) 0.22 | ||
Enterprise Value to Revenue 0.43 | Enterprise Value to EBITDA 56.81 | Shares Outstanding 8710020 | Shares Floating 4132307 |
Shares Outstanding 8710020 | Shares Floating 4132307 | ||
Percent Insiders 13.1 | Percent Institutions 94.06 |
Analyst Ratings
Rating 4.33 | Target Price 28 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Citi Trends Inc

Company Overview
History and Background
Citi Trends, Inc. was founded in 1958 as United Family Lands, Inc. It evolved into a closeout retailer and rebranded as Citi Trends in 2000, focusing on value-priced fashion, accessories, and home goods.
Core Business Areas
- Retail Apparel and Accessories: Offers a wide selection of apparel, footwear, and accessories for the entire family at discounted prices.
- Home Du00e9cor and Fashion: Provides home du00e9cor products, including bedding, bath items, kitchenware, and furniture, along with fashion accessories such as jewelry, handbags, and scarves.
Leadership and Structure
The leadership team includes David Makuen (CEO), Peter Sachse (Board Chair), and Sandra Rose (CFO). The organizational structure consists of departments such as merchandising, operations, marketing, and finance.
Top Products and Market Share
Key Offerings
- Apparel: Clothing for men, women, and children, including casual wear, activewear, and dress apparel. Market share data is not readily available in exact numbers. Competitors include Ross Stores (ROST) and Burlington Stores (BURL).
- Footwear: Shoes, sneakers, and boots for all ages. Market share data is not readily available in exact numbers. Competitors include Shoe Carnival (SCVL) and DSW (DSW).
- Home Du00e9cor: Bedding, bath items, kitchenware, and furniture. Market share data is not readily available in exact numbers. Competitors include Big Lots (BIG) and Dollar General (DG).
Market Dynamics
Industry Overview
The off-price retail industry is characterized by sourcing discounted merchandise from manufacturers and retailers. The sector sees increased demand during economic downturns as consumers seek value.
Positioning
Citi Trends positions itself as a value-oriented retailer targeting urban, moderate-income consumers. Its competitive advantage lies in its ability to offer trend-right merchandise at significantly lower prices.
Total Addressable Market (TAM)
The total off-price retail market in the US is estimated to be worth over $30 billion. Citi Trends, with its focus on urban markets, aims to capture a significant share of this TAM.
Upturn SWOT Analysis
Strengths
- Strong value proposition
- Targeted demographic focus
- Established store network in urban areas
- Flexible merchandising strategy
Weaknesses
- Brand awareness is lower compared to competitors
- Susceptibility to economic downturns impacting target demographic
- Limited online presence
Opportunities
- Expansion into new urban markets
- Enhancement of online sales channels
- Increased focus on private label brands
- Leveraging social media for marketing
Threats
- Increased competition from other off-price retailers
- Changes in consumer spending habits
- Supply chain disruptions
- Inflation and rising operating costs
Competitors and Market Share
Key Competitors
- ROST
- BURL
- TJX
Competitive Landscape
Citi Trends competes with larger off-price retailers and smaller discount stores. Its competitive advantage lies in its focus on the urban market and value pricing. The company is smaller than ROST and BURL.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Citi Trends has experienced moderate growth over the past years, driven by new store openings and same-store sales increases.
Future Projections: Analyst projections suggest continued growth, driven by expansion into new markets and increased brand awareness.
Recent Initiatives: Recent initiatives include store remodels, expansion of private label brands, and improvement of online presence.
Summary
Citi Trends is a value-oriented retailer with a strong presence in urban markets. Its focus on trend-right merchandise at discounted prices appeals to its target demographic. The company faces challenges from larger competitors and economic fluctuations, but has opportunities for growth through expansion and enhanced online presence.
Similar Companies

BIG

Big Lots Inc



BIG

Big Lots Inc

BURL

Burlington Stores Inc



BURL

Burlington Stores Inc

DG

Dollar General Corporation



DG

Dollar General Corporation

ROST

Ross Stores Inc



ROST

Ross Stores Inc

TJX

The TJX Companies Inc



TJX

The TJX Companies Inc
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market data is subject to change and may not be accurate. Financial data is simulated, and users should consult with financial professionals before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Citi Trends Inc
Exchange NASDAQ | Headquaters Savannah, GA, United States | ||
IPO Launch date 2005-05-18 | CEO - | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees - | Website https://cititrends.com |
Full time employees - | Website https://cititrends.com |
Citi Trends, Inc. operates as a value retailer of fashion apparel, accessories, and home goods. The company offers apparel, such as fashion sportswear and footwear for men and ladies, as well as apparel for kids, including newborns, infants, toddlers, boys, and girls; sleepwear, lingerie, and scrubs for ladies; and kids uniforms and accessories. It also provides accessories and beauty products that include handbags, luggage, hats, belts, sunglasses, jewelry, and watches, as well as offers outerwear for men and women. In addition, the company offers home and lifestyle products comprising home products for the bedroom, bathroom, kitchen, and decorative accessories; and food, tech, team sports, health and products, as well as seasonal items, books, and toys. Citi Trends, Inc. provides its products primarily to African American and multicultural families in the United States. The company was formerly known as Allied Fashion, Inc. and changed its name to Citi Trends, Inc. in 2001. Citi Trends, Inc. was founded in 1946 and is headquartered in Savannah, Georgia.
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