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Upturn AI SWOT - About
BYRN 
Byrna Technologies Inc (BYRN)
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Upturn Advisory Summary
04/01/2025: BYRN (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
AI Based Fundamental Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Analysis of Past Performance
Type Stock | Historic Profit 475.93% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 378.43M USD | Price to earnings Ratio 42.85 | 1Y Target Price 35.62 |
Price to earnings Ratio 42.85 | 1Y Target Price 35.62 | ||
Volume (30-day avg) 659354 | Beta 1.63 | 52 Weeks Range 7.79 - 34.78 | Updated Date 04/2/2025 |
52 Weeks Range 7.79 - 34.78 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.39 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-04-03 | When Before Market | Estimate - | Actual - |
Profitability
Profit Margin 14.92% | Operating Margin (TTM) 14.63% |
Management Effectiveness
Return on Assets (TTM) 6.71% | Return on Equity (TTM) 26.46% |
Valuation
Trailing PE 42.85 | Forward PE 46.51 | Enterprise Value 355673496 | Price to Sales(TTM) 4.41 |
Enterprise Value 355673496 | Price to Sales(TTM) 4.41 | ||
Enterprise Value to Revenue 3.73 | Enterprise Value to EBITDA -41.4 | Shares Outstanding 22646900 | Shares Floating 17926401 |
Shares Outstanding 22646900 | Shares Floating 17926401 | ||
Percent Insiders 20.89 | Percent Institutions 52.74 |
Analyst Ratings
Rating 4.75 | Target Price 25.62 | Buy 1 | Strong Buy 3 |
Buy 1 | Strong Buy 3 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Byrna Technologies Inc
Company Overview
History and Background
Byrna Technologies Inc. was founded in 2005. It initially focused on developing less-lethal personal security devices. The company has evolved over time, focusing on innovation and product development in the non-lethal self-defense market. Significant milestones include the release of various Byrna launchers and accessories and expansion into new markets.
Core Business Areas
- Less-Lethal Devices: Develops and sells handheld and shoulder-fired launchers that fire kinetic and chemical irritant projectiles.
- Projectiles: Manufactures and sells a variety of projectiles, including kinetic, irritant, and inert training rounds.
- Accessories: Offers accessories such as magazines, holsters, and compressed air canisters.
- Training and Education: Provides training programs and educational materials on the safe and effective use of Byrna products.
Leadership and Structure
Bryan Ganz serves as the CEO. The organizational structure includes departments for sales, marketing, product development, manufacturing, and finance.
Top Products and Market Share
Key Offerings
- Byrna HD Launcher: A handheld, CO2-powered launcher that fires .68 caliber projectiles. Competitors include PepperBall and Taser (AXON). Market share data is fragmented across less-lethal market.
- Byrna Mission 4 Launcher: A shoulder-fired, air-powered launcher with higher capacity and range. Competitors include PepperBall and FN Herstal (less-lethal options).
- Byrna Projectiles: Various projectiles including kinetic, OC, and CS rounds designed for the Byrna launchers. Competitors: Other less-lethal projectile manufacturers.
Market Dynamics
Industry Overview
The less-lethal weapons industry is growing due to increasing concerns about personal safety and security. The market is driven by demand from civilians, law enforcement, and security professionals.
Positioning
Byrna positions itself as a provider of non-lethal self-defense solutions for civilians, emphasizing safety, effectiveness, and ease of use. Its competitive advantage lies in its proprietary projectile technology and launcher designs.
Total Addressable Market (TAM)
The estimated TAM for the less-lethal weapons market is in the billions of dollars globally. Byrna is positioning itself to capture a significant portion of this market through product innovation, marketing, and distribution partnerships.
Upturn SWOT Analysis
Strengths
- Proprietary technology
- Strong brand recognition in the non-lethal self-defense market
- Expanding distribution network
- Focus on innovation
Weaknesses
- Relatively small market share compared to established players
- Dependence on CO2 cartridges for launcher operation
- Limited product line compared to competitors
- Negative PR surrounding shootings involving Byrna launchers
Opportunities
- Expanding into new markets (international)
- Developing new products and accessories
- Partnering with law enforcement agencies
- Increased awareness of personal safety
Threats
- Competition from established less-lethal weapons manufacturers
- Changing regulations regarding non-lethal weapons
- Product liability lawsuits
- Negative media coverage
Competitors and Market Share
Key Competitors
- AXON
- PEPPER
- SWHC
Competitive Landscape
Byrna is a smaller player competing with larger, more established companies. Its competitive advantage is its innovative product designs and focus on the civilian market, but it faces challenges in terms of market share and resources.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth data not available.
Future Projections: Future growth projections not available.
Recent Initiatives: Recent initiatives include expanding distribution partnerships and launching new products.
Summary
Byrna Technologies Inc. is a growing company in the less-lethal self-defense market with innovative products and a strong brand. It faces competition from larger, more established players and must navigate regulatory challenges. Its growth potential lies in expanding its distribution network, developing new products, and capitalizing on the increasing demand for personal safety devices. Byrna needs to address its weaknesses such as its small market share and reliance on CO2 cartridges.
Similar Companies
AXON
Axon Enterprise Inc.
AXON
Axon Enterprise Inc.
Sources and Disclaimers
Data Sources:
- Company Website
- Press Releases
- Industry Reports
Disclaimers:
This analysis is based on publicly available information and does not constitute financial advice. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Byrna Technologies Inc
Exchange NASDAQ | Headquaters Andover, MA, United States | ||
IPO Launch date 2011-02-23 | CEO, President & Director Mr. Bryan Scott Ganz J.D. | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 167 | Website https://www.byrna.com |
Full time employees 167 | Website https://www.byrna.com | ||
Byrna Technologies Inc., a less-lethal self-defense technology company, develops, manufactures, and sells less-lethal personal security solutions in the United States, South Africa, Europe, South America, Asia, and Canada. The companys products include handheld personal security devices and shoulder-fired launchers designed for use by consumers and professional security customers without the need for a background check or firearms license; projectiles, such as chemical irritant, kinetic, and inert rounds; self-defense aerosol products comprising Byrna Bad Guy Repellent; and accessories and related safety products, such as Byrna Banshee, Byrna Shield, compressed carbon dioxide canisters, sighting systems, holsters, and Byrna-branded apparel. It sells its products to the consumer market through its Byrna e-commerce store and Amazon storefront, Side Hustle dealer program, premier dealers, and a network of outdoor and sporting goods stores either directly or through distributors; and to the professional security market through Train the trainer program. The company was formerly known as Security Devices International, Inc. and changed its name to Byrna Technologies Inc. in March 2020. Byrna Technologies Inc. was incorporated in 2005 and is headquartered in Andover, Massachusetts.
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