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Sturm Ruger & Company Inc (RGR)

Upturn stock ratingUpturn stock rating
$35.65
Delayed price
upturn advisory
PASS
  • BUY Advisory
  • Profitable SELL
  • Loss-Inducing SELL
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Time period over
  • ALL
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Upturn Advisory Summary

01/14/2025: RGR (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

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Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

AI Based Fundamental Rating

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Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Analysis of Past Performance

Type Stock
Historic Profit -38.72%
Avg. Invested days 29
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 01/14/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 598.59M USD
Price to earnings Ratio 20.61
1Y Target Price 46
Price to earnings Ratio 20.61
1Y Target Price 46
Volume (30-day avg) 185197
Beta 0.44
52 Weeks Range 34.11 - 47.67
Updated Date 01/14/2025
52 Weeks Range 34.11 - 47.67
Updated Date 01/14/2025
Dividends yield (FY) 1.23%
Basic EPS (TTM) 1.73

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 21.34%
Operating Margin (TTM) 29.82%

Management Effectiveness

Return on Assets (TTM) 32.12%
Return on Equity (TTM) 49.62%

Valuation

Trailing PE 20.61
Forward PE -
Enterprise Value 505389325
Price to Sales(TTM) 0.82
Enterprise Value 505389325
Price to Sales(TTM) 0.82
Enterprise Value to Revenue 0.97
Enterprise Value to EBITDA 8.93
Shares Outstanding 16790800
Shares Floating 16345306
Shares Outstanding 16790800
Shares Floating 16345306
Percent Insiders 3.02
Percent Institutions 69.01

AI Summary

Company Profile:

Sturm Ruger & Company Inc, commonly known as Ruger, is an American firearm manufacturing company based in Southport, Connecticut. The company was founded in 1949 by William B. Ruger and Alexander McCormick Sturm and has since become one of the leading firearms manufacturers in the United States. Ruger is known for its wide range of firearms, including pistols, revolvers, rifles, and shotguns, catering to both civilian and law enforcement markets.

The company’s core business areas include designing, manufacturing, and distributing firearms for commercial, law enforcement, and military customers. Ruger’s products are known for their quality, reliability, and innovation, with a focus on meeting the needs and preferences of shooters across various segments.

Ruger’s leadership team is led by Christopher J. Killoy, who serves as the President and CEO of the company. The corporate structure of Ruger consists of various divisions and departments responsible for different aspects of the business, including manufacturing, marketing, sales, and finance.

Top Products and Market Share:

Ruger offers a diverse range of products, with some of its top offerings including the Ruger Precision Rifle, Ruger American Pistol, Ruger LC9s, and Ruger 10/22. These products are highly popular among shooters and enthusiasts for their performance, design, and value for money.

In terms of market share, Ruger is a significant player in the US firearms market, competing with other major manufacturers such as Smith & Wesson, Glock, and Sig Sauer. Ruger’s products have garnered a loyal customer base and have been well-received in the market, contributing to the company’s competitive position.

Total Addressable Market:

The firearms industry in the United States is a large and lucrative market, with a wide range of customer segments, including civilians, law enforcement agencies, and military organizations. The total addressable market for Ruger includes both domestic and international markets, with opportunities for growth across various product categories and customer segments.

Financial Performance:

Ruger has demonstrated a strong financial performance in recent years, with consistent revenue growth, healthy profit margins, and solid earnings per share (EPS). The company’s financial statements reflect its stable and profitable business operations, underpinned by efficient cost management and strategic investments in product development and marketing.

In terms of year-over-year financial performance, Ruger has shown resilience and adaptability to market dynamics, with a track record of delivering consistent results even in challenging environments. The company’s cash flow statements and balance sheet health indicate a strong financial position, with sufficient liquidity and capital resources to support its growth initiatives.

Dividends and Shareholder Returns:

Ruger has a history of paying dividends to its shareholders, with a reliable and consistent dividend payout history. The company’s dividend yields and payout ratios are competitive within the industry, providing an attractive return for investors. In terms of shareholder returns, Ruger has delivered positive total returns over various time periods, reflecting the company’s ability to generate value for its stakeholders.

Growth Trajectory:

Over the past decade, Ruger has shown impressive growth trajectory, expanding its product portfolio, entering new markets, and investing in research and development to drive innovation. The company’s future growth prospects are promising, with opportunities for further market expansion, product diversification, and strategic partnerships to enhance its competitive position.

Recent product launches and strategic initiatives have positioned Ruger for continued growth, with a focus on meeting customer demands and staying ahead of industry trends. With a strong brand reputation and a commitment to quality, Ruger is well-positioned to capitalize on emerging opportunities and drive sustainable growth in the coming years.

Market Dynamics:

The firearms industry in the United States is characterized by evolving market dynamics, including changing consumer preferences, regulatory developments, and technological advancements. Ruger operates in a competitive landscape, with a strong focus on meeting customer needs, adapting to market changes, and leveraging innovation to stay ahead of the curve.

Ruger’s position within the industry is bolstered by its reputation for quality, reliability, and customer satisfaction. The company’s adaptability to market dynamics, coupled with its innovative product offerings, gives Ruger a competitive edge in a rapidly changing environment.

Competitors:

Key competitors of Ruger in the firearms industry include Smith & Wesson Brands (SWBI), Glock, and Sig Sauer. These companies are major players in the market, competing with Ruger across various product categories and customer segments. Ruger’s market share percentages relative to its competitors vary by product segment and geographic region, with the company maintaining a solid position in the industry.

Ruger has competitive advantages such as a diverse product portfolio, brand recognition, and a loyal customer base. However, the company also faces challenges such as intense competition, changing market dynamics, and regulatory pressures, which require strategic responses to maintain its competitive position.

Potential Challenges and Opportunities:

Key challenges facing Ruger include regulatory changes, market saturation, and evolving customer preferences, which could impact the company’s growth and profitability. Ruger must navigate these challenges by adapting its business strategies, leveraging innovation, and exploring new opportunities to sustain its competitive position in the industry.

On the other hand, there are significant opportunities for Ruger to capitalize on, including expanding into new markets, introducing innovative products, and forging strategic partnerships. By focusing on these opportunities and addressing potential challenges proactively, Ruger can enhance its market position and drive sustainable growth in the long term.

Recent Acquisitions (last 3 years):

As of the time of this analysis, Ruger has not made any significant acquisitions in the past three years. The company has primarily focused on organic growth, product development, and strategic partnerships to drive its business forward. However, Ruger remains open to opportunities for acquisitions that align with its overall strategic objectives and complement its existing product portfolio.

AI-Based Fundamental Rating:

Based on an AI-based fundamental rating system on a scale of 1 to 10, Ruger’s stock receives a rating of 7. The rating reflects Ruger’s strong financial performance, competitive positioning, and growth prospects within the firearms industry. Ruger has demonstrated resilience and adaptability to market dynamics, supported by its solid fundamentals and strategic initiatives.

Overall, Ruger’s stock is considered a solid investment option for investors seeking exposure to the firearms industry, with potential for long-term growth and shareholder returns. The company’s robust financial health, market position, and future prospects make it an attractive choice for investors looking for a stable and reliable investment opportunity.

Sources and Disclaimers:

The information for this analysis was gathered from various sources, including Ruger’s official website, financial reports, industry publications, and market research data. While every effort has been made to ensure the accuracy and reliability of the information presented in this overview, readers are advised to conduct their own research and due diligence before making any investment decisions based on this analysis. This overview is intended for informational purposes only and should not be construed as financial advice or a recommendation to buy, sell, or hold any securities.

About NVIDIA Corporation

Exchange NYSE
Headquaters Southport, CT, United States
IPO Launch date 1993-05-14
President, CEO & Director Mr. Christopher J. Killoy
Sector Industrials
Industry Aerospace & Defense
Full time employees -
Full time employees -

Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. The company operates through two segments: Firearms and Castings. It provides single-shot, autoloading, bolt-action, and modern sporting rifles; rimfire and centerfire autoloading pistols; single-action and double-action revolvers; and firearms accessories and replacement parts, as well as manufactures lever-action rifles under the Marlin name and trademark. The company offers steel investment castings and metal injection molding parts. It sells its firearm products through independent wholesale distributors to commercial sporting market; and castings and MIM parts directly or through manufacturers' representatives. It exports its firearm products through a network of selected commercial distributors and directly to foreign customers comprising primarily of law enforcement agencies and foreign governments. Sturm, Ruger & Company, Inc. was founded in 1949 and is based in Southport, Connecticut.

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