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Smith & Wesson Brands Inc (SWBI)



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Upturn Advisory Summary
04/01/2025: SWBI (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -61.85% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 410.55M USD | Price to earnings Ratio 14.35 | 1Y Target Price 13.83 |
Price to earnings Ratio 14.35 | 1Y Target Price 13.83 | ||
Volume (30-day avg) 536046 | Beta 1.02 | 52 Weeks Range 9.05 - 17.20 | Updated Date 04/1/2025 |
52 Weeks Range 9.05 - 17.20 | Updated Date 04/1/2025 | ||
Dividends yield (FY) 5.58% | Basic EPS (TTM) 0.65 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-05 | When Before Market | Estimate 0.02 | Actual 0.02 |
Profitability
Profit Margin 6.04% | Operating Margin (TTM) 1.89% |
Management Effectiveness
Return on Assets (TTM) 3.59% | Return on Equity (TTM) 8.05% |
Valuation
Trailing PE 14.35 | Forward PE - | Enterprise Value 528940218 | Price to Sales(TTM) 0.83 |
Enterprise Value 528940218 | Price to Sales(TTM) 0.83 | ||
Enterprise Value to Revenue 1.07 | Enterprise Value to EBITDA 7.22 | Shares Outstanding 44002700 | Shares Floating 40683579 |
Shares Outstanding 44002700 | Shares Floating 40683579 | ||
Percent Insiders 1.3 | Percent Institutions 55.85 |
Analyst Ratings
Rating 3.67 | Target Price 15.33 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Smith & Wesson Brands Inc

Company Overview
History and Background
Founded in 1852, Smith & Wesson is a leading manufacturer of firearms. It has evolved from producing revolvers to a diverse range of handguns, long guns, and firearm-related products. It has gone through numerous ownership changes.
Core Business Areas
- Firearms: Designs, manufactures, and sells a wide variety of handguns (revolvers, pistols), long guns (rifles, shotguns), and firearm-related products for personal defense, law enforcement, military, hunting, and sport shooting.
Leadership and Structure
Mark P. Smith is the President and CEO. The company operates with a functional organizational structure, with departments focusing on sales, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- AR-15 Platform Rifles: Semi-automatic rifles popular for sport shooting and personal defense. Competitors include Ruger AR-556, Daniel Defense rifles. Specific market share data not publicly available; competes in the high-demand modern sporting rifle market. Revenue is not broken out per product line.
- M&P Shield Plus: A popular compact pistol for concealed carry. Competitors include Glock 19, Sig Sauer P365. Specific market share data not publicly available; competes in the high-demand concealed carry market. Revenue is not broken out per product line.
- Revolvers: A traditional offering, including the Model 686 and Model 29. Competitors include Ruger revolvers. Specific market share data not publicly available; competes in the traditional revolver market. Revenue is not broken out per product line.
Market Dynamics
Industry Overview
The firearms industry is influenced by factors such as government regulation, economic conditions, and social trends. Demand fluctuates based on political events and consumer sentiment.
Positioning
Smith & Wesson is a well-established brand with a reputation for quality and reliability. It competes with other major manufacturers in the firearms market. Competitive advantages include brand recognition, product diversification, and distribution network.
Total Addressable Market (TAM)
The global firearms market is expected to reach tens of billions of dollars. Smith & Wesson is positioned to capture a significant share through its diverse product offerings and strong brand presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive product line
- Established distribution network
- Long history in the firearms industry
Weaknesses
- Exposure to regulatory risk
- Dependence on consumer sentiment
- Negative ESG impact due to products
- Cyclical demand patterns
Opportunities
- Expansion into new markets
- Development of innovative products
- Acquisition of complementary businesses
- Capitalize on growing personal defense market
Threats
- Increased government regulation
- Changes in consumer preferences
- Economic downturns
- Competition from other firearms manufacturers
Competitors and Market Share
Key Competitors
- RGR
- OLN
- POWW
Competitive Landscape
Smith & Wesson benefits from a strong brand, but faces intense competition from other established and emerging firearms manufacturers. Ruger is price competitive and has good distribution. Vista Outdoors owns many brands and also competes in the sporting goods markets. Ammo is a newer competitor.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been influenced by both organic growth and external factors like acquisitions and changes in gun control legislation.
Future Projections: Future growth is dependent on product innovation, market conditions, and regulatory landscape. Analyst estimates vary widely.
Recent Initiatives: Recent initiatives include new product launches, strategic partnerships, and investments in manufacturing capacity.
Summary
Smith & Wesson is a well-known firearms manufacturer with a long history and a diversified product line. The company's performance is sensitive to regulatory changes and consumer sentiment. It needs to focus on product innovation and market expansion to maintain its competitive edge. Continued regulation is always a threat and they must ensure they meet requirements.
Similar Companies
OLN

Olin Corporation


OLN

Olin Corporation

POWW

Ammo Inc



POWW

Ammo Inc

RGR

Sturm Ruger & Company Inc



RGR

Sturm Ruger & Company Inc

VSTO

Vista Outdoor Inc



VSTO

Vista Outdoor Inc
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis
- Market research reports
Disclaimers:
This analysis is based on available information and is subject to change. Market share figures are estimates and may not be precise. Investment decisions should be made based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Smith & Wesson Brands Inc
Exchange NASDAQ | Headquaters Springfield, MA, United States | ||
IPO Launch date 1998-11-09 | President, CEO & Director Mr. Mark Peter Smith | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 1501 | Website https://www.smith-wesson.com |
Full time employees 1501 | Website https://www.smith-wesson.com |
Smith & Wesson Brands, Inc. designs, manufactures, and sells firearms worldwide. The company offers handguns, including revolvers and pistols; long guns, such as modern sporting rifles, bolt action rifles; handcuffs; suppressors; and other firearm-related products under the Smith & Wesson, M&P, and Gemtech brands. It also provides manufacturing services comprising forging, heat treating, rapid prototyping, tooling, finishing, plating, machining, and custom plastic injection molding to other businesses under the Smith & Wesson and Smith & Wesson Precision Components brand names; and sells parts purchased through third parties. The company sells its products to firearm enthusiasts, collectors, hunters, sportsmen, competitive shooters, individuals desiring home and personal protection, law enforcement, security agencies and officers, and military agencies. It markets its products through independent dealers, retailers, in-store retails, and direct to consumers; print, broadcast, and digital advertising campaigns; social and electronic media; and in-store retail merchandising strategies. Smith & Wesson Brands, Inc. was founded in 1852 and is based in Springfield, Massachusetts.
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