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Upturn stock ratingUpturn stock rating
SWBI logo

Smith & Wesson Brands Inc (SWBI)

Upturn stock ratingUpturn stock rating
$9.33
Delayed price
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

04/01/2025: SWBI (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

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Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

AI Based Fundamental Rating

ratingratingratingratingrating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Analysis of Past Performance

Type Stock
Historic Profit -61.85%
Avg. Invested days 28
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 04/01/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 410.55M USD
Price to earnings Ratio 14.35
1Y Target Price 13.83
Price to earnings Ratio 14.35
1Y Target Price 13.83
Volume (30-day avg) 536046
Beta 1.02
52 Weeks Range 9.05 - 17.20
Updated Date 04/1/2025
52 Weeks Range 9.05 - 17.20
Updated Date 04/1/2025
Dividends yield (FY) 5.58%
Basic EPS (TTM) 0.65

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-03-05
When Before Market
Estimate 0.02
Actual 0.02

Profitability

Profit Margin 6.04%
Operating Margin (TTM) 1.89%

Management Effectiveness

Return on Assets (TTM) 3.59%
Return on Equity (TTM) 8.05%

Valuation

Trailing PE 14.35
Forward PE -
Enterprise Value 528940218
Price to Sales(TTM) 0.83
Enterprise Value 528940218
Price to Sales(TTM) 0.83
Enterprise Value to Revenue 1.07
Enterprise Value to EBITDA 7.22
Shares Outstanding 44002700
Shares Floating 40683579
Shares Outstanding 44002700
Shares Floating 40683579
Percent Insiders 1.3
Percent Institutions 55.85

Analyst Ratings

Rating 3.67
Target Price 15.33
Buy -
Strong Buy 1
Buy -
Strong Buy 1
Hold 2
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Smith & Wesson Brands Inc

stock logo

Company Overview

overview logo History and Background

Founded in 1852, Smith & Wesson is a leading manufacturer of firearms. It has evolved from producing revolvers to a diverse range of handguns, long guns, and firearm-related products. It has gone through numerous ownership changes.

business area logo Core Business Areas

  • Firearms: Designs, manufactures, and sells a wide variety of handguns (revolvers, pistols), long guns (rifles, shotguns), and firearm-related products for personal defense, law enforcement, military, hunting, and sport shooting.

leadership logo Leadership and Structure

Mark P. Smith is the President and CEO. The company operates with a functional organizational structure, with departments focusing on sales, marketing, operations, and finance.

Top Products and Market Share

overview logo Key Offerings

  • AR-15 Platform Rifles: Semi-automatic rifles popular for sport shooting and personal defense. Competitors include Ruger AR-556, Daniel Defense rifles. Specific market share data not publicly available; competes in the high-demand modern sporting rifle market. Revenue is not broken out per product line.
  • M&P Shield Plus: A popular compact pistol for concealed carry. Competitors include Glock 19, Sig Sauer P365. Specific market share data not publicly available; competes in the high-demand concealed carry market. Revenue is not broken out per product line.
  • Revolvers: A traditional offering, including the Model 686 and Model 29. Competitors include Ruger revolvers. Specific market share data not publicly available; competes in the traditional revolver market. Revenue is not broken out per product line.

Market Dynamics

industry overview logo Industry Overview

The firearms industry is influenced by factors such as government regulation, economic conditions, and social trends. Demand fluctuates based on political events and consumer sentiment.

Positioning

Smith & Wesson is a well-established brand with a reputation for quality and reliability. It competes with other major manufacturers in the firearms market. Competitive advantages include brand recognition, product diversification, and distribution network.

Total Addressable Market (TAM)

The global firearms market is expected to reach tens of billions of dollars. Smith & Wesson is positioned to capture a significant share through its diverse product offerings and strong brand presence.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • Extensive product line
  • Established distribution network
  • Long history in the firearms industry

Weaknesses

  • Exposure to regulatory risk
  • Dependence on consumer sentiment
  • Negative ESG impact due to products
  • Cyclical demand patterns

Opportunities

  • Expansion into new markets
  • Development of innovative products
  • Acquisition of complementary businesses
  • Capitalize on growing personal defense market

Threats

  • Increased government regulation
  • Changes in consumer preferences
  • Economic downturns
  • Competition from other firearms manufacturers

Competitors and Market Share

competitor logo Key Competitors

  • RGR
  • OLN
  • POWW

Competitive Landscape

Smith & Wesson benefits from a strong brand, but faces intense competition from other established and emerging firearms manufacturers. Ruger is price competitive and has good distribution. Vista Outdoors owns many brands and also competes in the sporting goods markets. Ammo is a newer competitor.

Major Acquisitions

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been influenced by both organic growth and external factors like acquisitions and changes in gun control legislation.

Future Projections: Future growth is dependent on product innovation, market conditions, and regulatory landscape. Analyst estimates vary widely.

Recent Initiatives: Recent initiatives include new product launches, strategic partnerships, and investments in manufacturing capacity.

Summary

Smith & Wesson is a well-known firearms manufacturer with a long history and a diversified product line. The company's performance is sensitive to regulatory changes and consumer sentiment. It needs to focus on product innovation and market expansion to maintain its competitive edge. Continued regulation is always a threat and they must ensure they meet requirements.

Similar Companies

OLNratingrating

Olin Corporation

$23.79
Mid-Cap Stock
0%
PASS

OLNratingrating

Olin Corporation

$23.79
Mid-Cap Stock
0%
PASS

POWWratingrating

Ammo Inc

$1.37
Small-Cap Stock
0%
PASS

POWWratingrating

Ammo Inc

$1.37
Small-Cap Stock
0%
PASS

RGRratingrating

Sturm Ruger & Company Inc

$39.44
Small-Cap Stock
0.15%
Consider higher Upturn Star rating
BUY since 28 days

RGRratingrating

Sturm Ruger & Company Inc

$39.44
Small-Cap Stock
BUY since 28 days
0.15%
Consider higher Upturn Star rating

VSTOratingrating

Vista Outdoor Inc

$44.63
Mid-Cap Stock
50.52%
Consider higher Upturn Star rating
BUY since 238 days

VSTOratingrating

Vista Outdoor Inc

$44.63
Mid-Cap Stock
BUY since 238 days
50.52%
Consider higher Upturn Star rating

Sources and Disclaimers

Data Sources:

  • Company reports
  • Industry analysis
  • Market research reports

Disclaimers:

This analysis is based on available information and is subject to change. Market share figures are estimates and may not be precise. Investment decisions should be made based on thorough research and consultation with a financial advisor.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Smith & Wesson Brands Inc

Exchange NASDAQ
Headquaters Springfield, MA, United States
IPO Launch date 1998-11-09
President, CEO & Director Mr. Mark Peter Smith
Sector Industrials
Industry Aerospace & Defense
Full time employees 1501
Full time employees 1501

Smith & Wesson Brands, Inc. designs, manufactures, and sells firearms worldwide. The company offers handguns, including revolvers and pistols; long guns, such as modern sporting rifles, bolt action rifles; handcuffs; suppressors; and other firearm-related products under the Smith & Wesson, M&P, and Gemtech brands. It also provides manufacturing services comprising forging, heat treating, rapid prototyping, tooling, finishing, plating, machining, and custom plastic injection molding to other businesses under the Smith & Wesson and Smith & Wesson Precision Components brand names; and sells parts purchased through third parties. The company sells its products to firearm enthusiasts, collectors, hunters, sportsmen, competitive shooters, individuals desiring home and personal protection, law enforcement, security agencies and officers, and military agencies. It markets its products through independent dealers, retailers, in-store retails, and direct to consumers; print, broadcast, and digital advertising campaigns; social and electronic media; and in-store retail merchandising strategies. Smith & Wesson Brands, Inc. was founded in 1852 and is based in Springfield, Massachusetts.

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