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BQ
Upturn stock ratingUpturn stock rating

Boqii Holding Limited (BQ)

Upturn stock ratingUpturn stock rating
$2.12
Delayed price
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

04/01/2025: BQ (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

ratingratingratingratingrating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

AI Based Fundamental Rating

ratingratingratingratingrating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Analysis of Past Performance

Type Stock
Historic Profit -28.32%
Avg. Invested days 32
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 04/01/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 5.61M USD
Price to earnings Ratio -
1Y Target Price 16.9
Price to earnings Ratio -
1Y Target Price 16.9
Volume (30-day avg) 12451
Beta 1.03
52 Weeks Range 2.01 - 7.40
Updated Date 03/30/2025
52 Weeks Range 2.01 - 7.40
Updated Date 03/30/2025
Dividends yield (FY) -
Basic EPS (TTM) -1.33

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -8.98%
Operating Margin (TTM) -8.89%

Management Effectiveness

Return on Assets (TTM) -8.14%
Return on Equity (TTM) -28.36%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 4231635
Price to Sales(TTM) -
Enterprise Value 4231635
Price to Sales(TTM) -
Enterprise Value to Revenue 0.05
Enterprise Value to EBITDA -0.53
Shares Outstanding 9846120
Shares Floating 55275951
Shares Outstanding 9846120
Shares Floating 55275951
Percent Insiders -
Percent Institutions 2.37

Analyst Ratings

Rating 4
Target Price 6
Buy 1
Strong Buy -
Buy 1
Strong Buy -
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Boqii Holding Limited

stock logo

Company Overview

overview logo History and Background

Boqii Holding Limited was founded in 2008 and is headquartered in Shanghai, China. It started as an online pet community and gradually expanded into an e-commerce platform focused on pet products and services. It went public on the New York Stock Exchange (NYSE) under the ticker symbol BQ in September 2020.

business area logo Core Business Areas

  • E-commerce Platform: Boqii operates an online platform selling a wide range of pet-related products, including food, supplies, and accessories.
  • Proprietary Brands: The company develops and sells its own brands of pet food and supplies.
  • Services: Boqii offers various pet-related services, such as online vet consultation and pet community features.

leadership logo Leadership and Structure

The leadership team includes Lisa Cheng, CEO and Founder. The organizational structure includes departments for e-commerce, marketing, product development, and customer service.

Top Products and Market Share

overview logo Key Offerings

  • Pet Food: Boqii sells a variety of pet food brands, including both international and domestic brands, as well as its own proprietary brands. While specific market share for Boqii's pet food sales is difficult to ascertain, the Chinese pet food market is highly competitive with Nestle Purina PetCare and Mars Petcare being major competitors. Boqii aims to gain market share through its online platform and proprietary brands.
  • Pet Supplies: This category includes pet toys, grooming products, and accessories. Similar to pet food, Boqii faces competition from various brands and retailers. It aims to differentiate itself through a comprehensive online selection and by leveraging its online community to understand customer preferences.

Market Dynamics

industry overview logo Industry Overview

The pet industry in China is experiencing rapid growth due to increasing pet ownership and rising disposable incomes. The e-commerce channel is becoming increasingly important for pet product sales.

Positioning

Boqii positions itself as a leading online platform for pet products and services in China. Its competitive advantages include its established online community, extensive product selection, and proprietary brands.

Total Addressable Market (TAM)

The TAM for the pet market in China is estimated to be in the tens of billions of dollars and is expected to continue growing. Boqii is well-positioned to capture a significant share of this market through its online platform and brand recognition.

Upturn SWOT Analysis

Strengths

  • Established online presence
  • Strong brand recognition in China
  • Proprietary brands
  • Extensive product selection

Weaknesses

  • Reliance on e-commerce platform
  • Limited presence in physical retail
  • Competition from larger e-commerce players

Opportunities

  • Expanding into new product categories
  • Developing new proprietary brands
  • Partnering with offline retailers
  • Increasing penetration in lower-tier cities

Threats

  • Increased competition from other e-commerce platforms
  • Changing consumer preferences
  • Economic downturn in China
  • Regulatory changes

Competitors and Market Share

competitor logo Key Competitors

  • PDD
  • JD
  • BABA

Competitive Landscape

Boqii's competitive advantage lies in its specialized focus on the pet market and its established online community. However, it faces intense competition from larger e-commerce players with greater resources.

Major Acquisitions

Growth Trajectory and Initiatives

Historical Growth: Boqii experienced significant growth in its early years as the pet market in China expanded. Growth rates have moderated in recent years due to increased competition.

Future Projections: Future growth is projected to be driven by the continued expansion of the pet market in China and Boqii's ability to expand its product offerings and services.

Recent Initiatives: Recent initiatives may include expanding proprietary brands, investing in technology, and forging partnerships with other companies.

Summary

Boqii Holding Limited is a leading online platform for pet products and services in China with an established online presence and brand recognition. However, the company faces increasing competition and relies heavily on e-commerce. To sustain growth, Boqii needs to expand its product offerings, strengthen its proprietary brands, and navigate the evolving regulatory landscape.

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Sources and Disclaimers

Data Sources:

  • Company Website
  • Industry Reports
  • Financial News Outlets

Disclaimers:

This analysis is based on publicly available information and is not financial advice. Market conditions can change rapidly.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Boqii Holding Limited

Exchange NYSE MKT
Headquaters -
IPO Launch date 2020-09-30
Founder, Chairman & CEO Mr. Hao Liang
Sector Consumer Cyclical
Industry Specialty Retail
Full time employees 241
Full time employees 241

Boqii Holding Limited operates as a pet-focused online retail business in the People's Republic of China. The company offers food, treats, shampoos, cages, toys, apparel, OTC veterinary drugs, and other pet products to pet parents, and small and medium pet businesses through e-commerce platforms and offline distribution network. It also provides cat litter, liners, bath products, dog food, cat food, canned food, pet clothes, and pet toys under the Yiqin brand name; value-for-money pet food under Youbeizi; freeze-dry cat and dog food under the Mocare brand; and pet snacks and supplies, pet pharmaceuticals, and medical care products under the D-cat brand name. In addition, the company operates Boqii Mall, an online sales platform; and Boqii Community, an interactive content platform. It also provides pet products to offline pet stores and hospitals; and online marketing and information services. The company was founded in 2008 and is headquartered in Shanghai, the People's Republic of China.

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