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Boqii Holding Limited (BQ)



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Upturn Advisory Summary
04/01/2025: BQ (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -28.32% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 5.61M USD | Price to earnings Ratio - | 1Y Target Price 16.9 |
Price to earnings Ratio - | 1Y Target Price 16.9 | ||
Volume (30-day avg) 12451 | Beta 1.03 | 52 Weeks Range 2.01 - 7.40 | Updated Date 03/30/2025 |
52 Weeks Range 2.01 - 7.40 | Updated Date 03/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.33 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -8.98% | Operating Margin (TTM) -8.89% |
Management Effectiveness
Return on Assets (TTM) -8.14% | Return on Equity (TTM) -28.36% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 4231635 | Price to Sales(TTM) - |
Enterprise Value 4231635 | Price to Sales(TTM) - | ||
Enterprise Value to Revenue 0.05 | Enterprise Value to EBITDA -0.53 | Shares Outstanding 9846120 | Shares Floating 55275951 |
Shares Outstanding 9846120 | Shares Floating 55275951 | ||
Percent Insiders - | Percent Institutions 2.37 |
Analyst Ratings
Rating 4 | Target Price 6 | Buy 1 | Strong Buy - |
Buy 1 | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Boqii Holding Limited
Company Overview
History and Background
Boqii Holding Limited was founded in 2008 and is headquartered in Shanghai, China. It started as an online pet community and gradually expanded into an e-commerce platform focused on pet products and services. It went public on the New York Stock Exchange (NYSE) under the ticker symbol BQ in September 2020.
Core Business Areas
- E-commerce Platform: Boqii operates an online platform selling a wide range of pet-related products, including food, supplies, and accessories.
- Proprietary Brands: The company develops and sells its own brands of pet food and supplies.
- Services: Boqii offers various pet-related services, such as online vet consultation and pet community features.
Leadership and Structure
The leadership team includes Lisa Cheng, CEO and Founder. The organizational structure includes departments for e-commerce, marketing, product development, and customer service.
Top Products and Market Share
Key Offerings
- Pet Food: Boqii sells a variety of pet food brands, including both international and domestic brands, as well as its own proprietary brands. While specific market share for Boqii's pet food sales is difficult to ascertain, the Chinese pet food market is highly competitive with Nestle Purina PetCare and Mars Petcare being major competitors. Boqii aims to gain market share through its online platform and proprietary brands.
- Pet Supplies: This category includes pet toys, grooming products, and accessories. Similar to pet food, Boqii faces competition from various brands and retailers. It aims to differentiate itself through a comprehensive online selection and by leveraging its online community to understand customer preferences.
Market Dynamics
Industry Overview
The pet industry in China is experiencing rapid growth due to increasing pet ownership and rising disposable incomes. The e-commerce channel is becoming increasingly important for pet product sales.
Positioning
Boqii positions itself as a leading online platform for pet products and services in China. Its competitive advantages include its established online community, extensive product selection, and proprietary brands.
Total Addressable Market (TAM)
The TAM for the pet market in China is estimated to be in the tens of billions of dollars and is expected to continue growing. Boqii is well-positioned to capture a significant share of this market through its online platform and brand recognition.
Upturn SWOT Analysis
Strengths
- Established online presence
- Strong brand recognition in China
- Proprietary brands
- Extensive product selection
Weaknesses
- Reliance on e-commerce platform
- Limited presence in physical retail
- Competition from larger e-commerce players
Opportunities
- Expanding into new product categories
- Developing new proprietary brands
- Partnering with offline retailers
- Increasing penetration in lower-tier cities
Threats
- Increased competition from other e-commerce platforms
- Changing consumer preferences
- Economic downturn in China
- Regulatory changes
Competitors and Market Share
Key Competitors
- PDD
- JD
- BABA
Competitive Landscape
Boqii's competitive advantage lies in its specialized focus on the pet market and its established online community. However, it faces intense competition from larger e-commerce players with greater resources.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Boqii experienced significant growth in its early years as the pet market in China expanded. Growth rates have moderated in recent years due to increased competition.
Future Projections: Future growth is projected to be driven by the continued expansion of the pet market in China and Boqii's ability to expand its product offerings and services.
Recent Initiatives: Recent initiatives may include expanding proprietary brands, investing in technology, and forging partnerships with other companies.
Summary
Boqii Holding Limited is a leading online platform for pet products and services in China with an established online presence and brand recognition. However, the company faces increasing competition and relies heavily on e-commerce. To sustain growth, Boqii needs to expand its product offerings, strengthen its proprietary brands, and navigate the evolving regulatory landscape.
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Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Boqii Holding Limited
Exchange NYSE MKT | Headquaters - | ||
IPO Launch date 2020-09-30 | Founder, Chairman & CEO Mr. Hao Liang | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 241 | Website https://www.boqii.com |
Full time employees 241 | Website https://www.boqii.com |
Boqii Holding Limited operates as a pet-focused online retail business in the People's Republic of China. The company offers food, treats, shampoos, cages, toys, apparel, OTC veterinary drugs, and other pet products to pet parents, and small and medium pet businesses through e-commerce platforms and offline distribution network. It also provides cat litter, liners, bath products, dog food, cat food, canned food, pet clothes, and pet toys under the Yiqin brand name; value-for-money pet food under Youbeizi; freeze-dry cat and dog food under the Mocare brand; and pet snacks and supplies, pet pharmaceuticals, and medical care products under the D-cat brand name. In addition, the company operates Boqii Mall, an online sales platform; and Boqii Community, an interactive content platform. It also provides pet products to offline pet stores and hospitals; and online marketing and information services. The company was founded in 2008 and is headquartered in Shanghai, the People's Republic of China.
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