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Vipshop Holdings Limited (VIPS)



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Upturn Advisory Summary
04/01/2025: VIPS (2-star) is a SELL. SELL since 1 days. Profits (2.40%). Updated daily EoD!
Analysis of Past Performance
Type Stock | Historic Profit 1.18% | Avg. Invested days 30 | Today’s Advisory SELL |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.92B USD | Price to earnings Ratio 7.75 | 1Y Target Price 16.83 |
Price to earnings Ratio 7.75 | 1Y Target Price 16.83 | ||
Volume (30-day avg) 4078355 | Beta 0.29 | 52 Weeks Range 11.50 - 17.94 | Updated Date 04/2/2025 |
52 Weeks Range 11.50 - 17.94 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.98 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.14% | Operating Margin (TTM) 8.58% |
Management Effectiveness
Return on Assets (TTM) 7.79% | Return on Equity (TTM) 19.57% |
Valuation
Trailing PE 7.75 | Forward PE 6.86 | Enterprise Value 4622787873 | Price to Sales(TTM) 0.07 |
Enterprise Value 4622787873 | Price to Sales(TTM) 0.07 | ||
Enterprise Value to Revenue 0.31 | Enterprise Value to EBITDA 3.34 | Shares Outstanding 438062016 | Shares Floating 64961756 |
Shares Outstanding 438062016 | Shares Floating 64961756 | ||
Percent Insiders 0.44 | Percent Institutions 71.51 |
Analyst Ratings
Rating 3.79 | Target Price 15.46 | Buy 3 | Strong Buy 8 |
Buy 3 | Strong Buy 8 | ||
Hold 13 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Vipshop Holdings Limited

Company Overview
History and Background
Vipshop Holdings Limited was founded in 2008 in Guangzhou, China. It initially focused on flash sales of branded goods and has since evolved into an online discount retailer and marketplace.
Core Business Areas
- Online Discount Retail: Vipshop's core business revolves around offering branded products at discounted prices through flash sales and curated selections. They focus on apparel, footwear, accessories, and home goods.
- Marketplace Platform: Vipshop operates a marketplace that allows third-party vendors to sell their products directly to consumers through the platform.
Leadership and Structure
The key leader is Eric Shen, the Chairman and CEO. Vipshop has a typical corporate structure with departments for merchandising, marketing, technology, finance, and operations.
Top Products and Market Share
Key Offerings
- Apparel and Footwear: Vipshop's primary offering is discounted apparel and footwear from various brands. Market share data specific to individual product categories is not publicly available but apparel and footwear make up the majority of sales. Competitors include Alibaba (BABA), JD.com (JD), and Pinduoduo (PDD).
- Accessories: Vipshop offers a wide range of accessories including handbags, jewelry, and watches. Market share data specific to accessories is not available but they represent a portion of overall sales. Competitors include Alibaba (BABA), JD.com (JD), and Pinduoduo (PDD).
- Home Goods: Vipshop also sells home goods. Market share data specific to home goods is not available but they represent a portion of overall sales. Competitors include Alibaba (BABA), JD.com (JD), and Pinduoduo (PDD).
Market Dynamics
Industry Overview
The Chinese e-commerce market is highly competitive and rapidly growing, with a significant focus on mobile commerce and live streaming. Discount retailing is a popular segment, attracting price-conscious consumers.
Positioning
Vipshop is positioned as a leading online discount retailer in China, focusing on providing value to customers through flash sales and branded offerings. Its competitive advantage lies in its established brand reputation and strong supplier relationships.
Total Addressable Market (TAM)
The TAM for e-commerce in China is estimated to be in the trillions of USD. Vipshop is well-positioned to capture a portion of this TAM through its focus on discount retail and established brand.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Established supplier relationships
- Focus on discount retail
- Large user base
- Extensive logistics network
Weaknesses
- Dependence on discount model
- Competition from larger e-commerce platforms
- Potential for counterfeit products
- Geographic focus primarily on China
Opportunities
- Expansion into new product categories
- Further development of marketplace platform
- International expansion
- Leveraging social commerce
- Increasing penetration in lower-tier cities
Threats
- Intense competition
- Changing consumer preferences
- Economic slowdown in China
- Regulatory changes
- Increase in counterfeit goods
Competitors and Market Share
Key Competitors
- BABA
- JD
- PDD
Competitive Landscape
Vipshop faces intense competition from larger e-commerce platforms like Alibaba and JD.com, which have greater resources and broader product offerings. Vipshop's focus on discount retail provides a niche but requires constant attention to maintaining competitive pricing and supplier relationships.
Major Acquisitions
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- Year: 2017
- Acquisition Price (USD millions): 289
- Strategic Rationale: To increase their apparel product offering and strengthen supply chain relationships.
Growth Trajectory and Initiatives
Historical Growth: Vipshop has experienced significant growth in its early years, fueled by the rapid expansion of e-commerce in China. Growth has since moderated as the market has matured.
Future Projections: Analyst estimates vary, but generally project continued growth for Vipshop, driven by the increasing demand for online retail in China and expansion in lower-tier cities.
Recent Initiatives: Recent initiatives include strengthening supplier relationships, improving logistics efficiency, and enhancing the user experience.
Summary
Vipshop is a player in the competitive Chinese e-commerce market, focusing on discounted branded goods. It has established a strong brand and logistics network but faces challenges from larger competitors with broader ecosystems. Its niche focus can offer advantages but requires careful management of supplier relationships and competitive pricing. Future growth depends on expanding into new markets and maintaining its value proposition.
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Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is based on available information and is not financial advice. Investment decisions should be based on your own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vipshop Holdings Limited
Exchange NYSE | Headquaters - | ||
IPO Launch date 2012-03-23 | Co-Founder, Chairman & CEO Mr. Ya Shen | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees - | Website https://www.vip.com |
Full time employees - | Website https://www.vip.com |
Vipshop Holdings Limited operates online platforms in the People's Republic of China. It operates in Vip.com, Shan Shan Outlets, and Others segments. The company offers womenswear, menswear, sportswear and sporting goods, shoes and bags, accessories, baby and children products, skincare and cosmetics, home goods and other lifestyle products, and supermarket products. It also provides internet finance services, including consumer and supplier financing. In addition, the company engages in warehousing, retail business, product procurement, and software development and information technology support activities. The company provides branded products through its vip.com and vipshop.com online platforms, as well as through retail stores. Vipshop Holdings Limited was founded in 2008 and is headquartered in Guangzhou, the People's Republic of China.
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