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Amer Sports, Inc. (AS)



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Upturn Advisory Summary
03/11/2025: AS (5-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 89.38% | Avg. Invested days 69 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 14.72B USD | Price to earnings Ratio 189.64 | 1Y Target Price 33.7 |
Price to earnings Ratio 189.64 | 1Y Target Price 33.7 | ||
Volume (30-day avg) 3809223 | Beta - | 52 Weeks Range 10.11 - 34.00 | Updated Date 03/30/2025 |
52 Weeks Range 10.11 - 34.00 | Updated Date 03/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.14 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.4% | Operating Margin (TTM) 11.76% |
Management Effectiveness
Return on Assets (TTM) 3.53% | Return on Equity (TTM) 3.23% |
Valuation
Trailing PE 189.64 | Forward PE 38.17 | Enterprise Value 15859835958 | Price to Sales(TTM) 2.84 |
Enterprise Value 15859835958 | Price to Sales(TTM) 2.84 | ||
Enterprise Value to Revenue 3.06 | Enterprise Value to EBITDA 24.26 | Shares Outstanding 554502016 | Shares Floating 25886731 |
Shares Outstanding 554502016 | Shares Floating 25886731 | ||
Percent Insiders 66.96 | Percent Institutions 30.75 |
Analyst Ratings
Rating 4.32 | Target Price 29.5 | Buy 4 | Strong Buy 11 |
Buy 4 | Strong Buy 11 | ||
Hold 3 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Amer Sports, Inc.
Company Overview
History and Background
Amer Sports was founded in 1950 as a tobacco company (Amer-Tupakka Oy). It diversified into other sectors, including sporting goods, in the 1970s. A major shift occurred in 2019 when it was acquired by a consortium led by ANTA Sports of China.
Core Business Areas
- Technical Apparel: Includes brands like Arc'teryx. This segment focuses on high-performance outdoor apparel and equipment.
- Outdoor Performance: Encompasses brands like Salomon and Peak Performance, offering footwear, apparel, and equipment for various outdoor activities.
- Ball and Racquet Sports: Includes Wilson, specializing in tennis, basketball, and other ball sports equipment.
Leadership and Structure
The company is led by a board of directors. As a subsidiary of ANTA Sports, strategic decisions are influenced by the parent company's management. The CEO as of 2023 is James Zheng.
Top Products and Market Share
Key Offerings
- Arc'teryx Outerwear: High-end outdoor apparel. Market share data varies regionally, with a significant presence in the premium outdoor segment. Competitors include Patagonia and The North Face. Revenue is not publicly broken down per product.
- Salomon Footwear: Footwear for trail running, hiking, and skiing. Salomon holds a significant market share in trail running footwear. Competitors include Hoka and Nike Trail. Revenue is not publicly broken down per product.
- Wilson Tennis Rackets: Tennis rackets and equipment. Wilson is a leading brand in tennis equipment. Competitors include Head and Babolat. Revenue is not publicly broken down per product.
Market Dynamics
Industry Overview
The sporting goods industry is driven by participation in sports, outdoor activities, and fitness trends. Growth is influenced by consumer spending, health awareness, and technological advancements in sports equipment and apparel.
Positioning
Amer Sports is positioned as a premium sporting goods company with a focus on innovation and performance. Its brands cater to both professional athletes and recreational enthusiasts.
Total Addressable Market (TAM)
The global sporting goods market is estimated to be in the hundreds of billions of dollars. Amer Sports targets specific segments within this TAM, focusing on high-growth categories and premium brands. Accurate TAM numbers are not released by Amer Sports, Inc. or its parent company Anta Sports.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Focus on innovation and technology
- Global distribution network
- High-quality products
- Premium brand image
Weaknesses
- Dependence on specific sports and outdoor activities
- Exposure to economic cycles
- High price points potentially limit market reach
- Potential for supply chain disruptions
Opportunities
- Expanding into new markets
- Developing sustainable products
- Leveraging e-commerce channels
- Growing participation in outdoor activities
- Technological Advancements (Smart Gear)
Threats
- Intense competition
- Changing consumer preferences
- Counterfeit products
- Fluctuations in currency exchange rates
- Increased raw material costs
Competitors and Market Share
Key Competitors
- NKE
- ADDYY
- UA
Competitive Landscape
Amer Sports has a strong presence in premium outdoor and sports equipment. Its competitive advantage lies in its strong brand portfolio and focus on innovation. However, it faces intense competition from larger players like Nike and Adidas.
Major Acquisitions
ENVE Composites
- Year: 2016
- Acquisition Price (USD millions): 50
- Strategic Rationale: Expanded Amer Sports' presence in the cycling market with high-performance carbon fiber bicycle components.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is unavailable due to the company being privately held after its acquisition by Anta Sports.
Future Projections: Future projections are not publicly available but can be inferred from ANTA Sports' overall growth strategy, which includes expanding Amer Sports' brands globally.
Recent Initiatives: Recent initiatives include expanding the retail footprint of Arc'teryx and Salomon, enhancing e-commerce capabilities, and introducing innovative products in key categories.
Summary
Amer Sports is a strong global sporting goods company. Its premium brand portfolio and focus on innovation are working well. As the company continues to develop and expand its e-commerce capabilities, especially as a privately held company, it should look out for intense competition and changing consumer preferences that can affect sales volume.
Similar Companies
- NKE
- ADDYY
- UA
- LULU
Sources and Disclaimers
Data Sources:
- ANTA Sports Annual Reports
- Industry Reports
- Company Websites
- Market Research Reports
Disclaimers:
Financial data is limited due to the company's private ownership. Market share data is based on estimates and may vary by region and product category.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amer Sports, Inc.
Exchange NYSE | Headquaters - | ||
IPO Launch date 2024-02-01 | CEO & Director Mr. Jie Zheng | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 13400 | Website https://www.amersports.com |
Full time employees 13400 | Website https://www.amersports.com |
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories, which includes climbing gear. The Outdoor Performance segment provides hiking and running footwear, functional apparel, skiing and snowboarding gear, and lifestyle footwear products. The Ball & Racquet Sports segment offers sports equipment for tennis, baseball, American football, basketball, golf, and various other professional and recreational sports, as well as functional athletic apparel. This segment provides custom-fitting protective gear and apparel for baseball, softball, football, and lacrosse; and pitching machines. The company sells its products under the Arc'teryx, PeakPerformance, Salomon, Atomic, Armada, Wilson, Louisville Slugger, DeMarini, EvoShield, and Atec brands. It distributes its products through retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.
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