Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
UA 
Under Armour Inc C (UA)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
04/01/2025: UA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -37.85% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.69B USD | Price to earnings Ratio - | 1Y Target Price 14 |
Price to earnings Ratio - | 1Y Target Price 14 | ||
Volume (30-day avg) 3811670 | Beta 1.64 | 52 Weeks Range 5.85 - 10.62 | Updated Date 04/1/2025 |
52 Weeks Range 5.85 - 10.62 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.39% | Operating Margin (TTM) 4.26% |
Management Effectiveness
Return on Assets (TTM) 3.05% | Return on Equity (TTM) -6.12% |
Valuation
Trailing PE - | Forward PE 21.23 | Enterprise Value 3202896394 | Price to Sales(TTM) 0.51 |
Enterprise Value 3202896394 | Price to Sales(TTM) 0.51 | ||
Enterprise Value to Revenue 0.6 | Enterprise Value to EBITDA 50.99 | Shares Outstanding 206584992 | Shares Floating 321439024 |
Shares Outstanding 206584992 | Shares Floating 321439024 | ||
Percent Insiders 9.12 | Percent Institutions 75.91 |
Analyst Ratings
Rating - | Target Price 14 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Under Armour Inc C
Company Overview
History and Background
Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player. Initially focused on moisture-wicking apparel, it quickly expanded into footwear and accessories, becoming a major player in the athletic apparel industry.
Core Business Areas
- Apparel: Under Armour's core segment, offering performance apparel for various sports and activities. It includes compression shirts, athletic wear, and outerwear.
- Footwear: This segment develops and markets athletic footwear for running, training, basketball, and other sports.
- Accessories: Includes gloves, bags, hats, and other performance-enhancing accessories.
- Direct-to-Consumer (DTC): Sales made directly to consumers through Under Armour's website and retail stores. This segment represents a large portion of Under Armour's sales revenue.
Leadership and Structure
Stephanie Linnartz is the CEO. The organizational structure includes divisions for product development, marketing, sales, finance, and operations. The company also has regional divisions focused on different geographic markets.
Top Products and Market Share
Key Offerings
- HeatGear Apparel: Compression apparel designed to keep athletes cool and dry in hot weather. Competitors include Nike's Dri-FIT and Adidas' ClimaCool. Market share specific to heat gear is not publicly disclosed.
- ColdGear Apparel: Apparel designed to keep athletes warm in cold weather. Competitors include Nike's Therma-FIT and Adidas' ColdReady. Market share specific to cold gear is not publicly disclosed.
- HOVR Running Shoes: Running shoes featuring Under Armour's HOVR cushioning technology. Competitors include Nike's Air Max and Adidas' Boost. HOVR running shoes account for significant percentage of Under Armour's footwear revenue; specific sales data is not publicly disclosed.
- Project Rock Collection: Clothing and footwear collaboration with Dwayne 'The Rock' Johnson. Competitors include brand collaborations by Nike and Adidas. Revenue from the collection is significant but not specifically disclosed.
Market Dynamics
Industry Overview
The athletic apparel industry is highly competitive and driven by innovation, fashion trends, and brand recognition. Demand is influenced by sports participation rates, health and fitness trends, and disposable income levels.
Positioning
Under Armour is positioned as a performance-focused athletic brand, competing with Nike and Adidas for market share. Its competitive advantages include a strong brand reputation, innovative products, and a focus on athlete partnerships.
Total Addressable Market (TAM)
The global athletic apparel market is estimated to be over $350 billion. Under Armour is positioned to capture a portion of this market, but faces stiff competition from larger, more established brands.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Innovative product development
- Focus on performance apparel
- Partnerships with athletes and sports teams
- Growing DTC business
Weaknesses
- Over-reliance on the North American market
- Inconsistent financial performance
- Marketing missteps in the past
- Supply Chain vulnerabilities.
- Higher price point
Opportunities
- Expanding into international markets
- Leveraging digital channels for growth
- Developing new product categories
- Increasing focus on women's apparel
- Partnerships with fitness apps and technology companies
Threats
- Intense competition from Nike and Adidas
- Changing fashion trends
- Economic downturns
- Supply chain disruptions
- Counterfeit products
Competitors and Market Share
Key Competitors
- NKE
- ADDYY
- PUMSY
- LULU
Competitive Landscape
Under Armour faces intense competition from Nike and Adidas, which have greater financial resources and brand recognition. Under Armour's advantages include its focus on performance apparel and innovative products. Disadvantages include a smaller market share and limited international presence compared to its main competitors.
Major Acquisitions
MapMyFitness
- Year: 2013
- Acquisition Price (USD millions): 150
- Strategic Rationale: To expand Under Armour's digital fitness platform and engage with a wider audience.
Endomondo
- Year: 2015
- Acquisition Price (USD millions): 85
- Strategic Rationale: To further strengthen Under Armour's digital fitness offerings and user base.
MyFitnessPal
- Year: 2015
- Acquisition Price (USD millions): 475
- Strategic Rationale: Acquired MyFitnessPal to enhance Under Armour's connected fitness platform by adding nutritional tracking to its suite of offerings.
Growth Trajectory and Initiatives
Historical Growth: Under Armour experienced rapid growth in its early years, but growth has slowed in recent years due to increased competition and market saturation.
Future Projections: Future growth projections vary depending on analyst estimates and economic conditions. Revenue growth is expected to be moderate, driven by international expansion and digital sales.
Recent Initiatives: Recent initiatives include cost-cutting measures, product innovation, and a focus on strengthening the brand's position in key markets.
Summary
Under Armour is a recognizable athletic apparel company with a strong focus on performance gear. While it has innovative products and athlete partnerships, it faces challenges due to intense competition and inconsistent financial performance. Expanding internationally, improving marketing, and managing costs are critical for future growth. Maintaining brand relevance and product quality will also be vital in its strategy.
Similar Companies
DECK
Deckers Outdoor Corporation
DECK
Deckers Outdoor Corporation
LULU
Lululemon Athletica Inc.
LULU
Lululemon Athletica Inc.
NKE
Nike Inc
NKE
Nike Inc
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Under Armour Inc C
Exchange NYSE | Headquaters Baltimore, MD, United States | ||
IPO Launch date 2016-04-07 | Founder, President, CEO & Director Mr. Kevin A. Plank | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 6800 | Website https://www.underarmour.com |
Full time employees 6800 | Website https://www.underarmour.com | ||
Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company provides accessories, which include gloves, bags, headwear, and socks; and engages in brand licensing, digital subscription, advertising, and other digital business activities. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through Brand and Factory House stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.
Upturn is now on iOS and Android!
Experience Upturn on your mobile. Install it now!
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.