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Upturn AI SWOT - About
WIX 
Wix.Com Ltd (WIX)
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Upturn Advisory Summary
04/01/2025: WIX (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -29.59% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 9.13B USD | Price to earnings Ratio 69.79 | 1Y Target Price 242.66 |
Price to earnings Ratio 69.79 | 1Y Target Price 242.66 | ||
Volume (30-day avg) 961340 | Beta 1.64 | 52 Weeks Range 117.58 - 247.11 | Updated Date 04/1/2025 |
52 Weeks Range 117.58 - 247.11 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.35 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.86% | Operating Margin (TTM) 7.82% |
Management Effectiveness
Return on Assets (TTM) 3.37% | Return on Equity (TTM) -753.67% |
Valuation
Trailing PE 69.79 | Forward PE 21.14 | Enterprise Value 8993150536 | Price to Sales(TTM) 5.19 |
Enterprise Value 8993150536 | Price to Sales(TTM) 5.19 | ||
Enterprise Value to Revenue 5.11 | Enterprise Value to EBITDA 48.3 | Shares Outstanding 55668200 | Shares Floating 54156038 |
Shares Outstanding 55668200 | Shares Floating 54156038 | ||
Percent Insiders 3.14 | Percent Institutions 92.68 |
Analyst Ratings
Rating 4.22 | Target Price 233.34 | Buy 7 | Strong Buy 11 |
Buy 7 | Strong Buy 11 | ||
Hold 4 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Wix.Com Ltd
Company Overview
History and Background
Wix.com Ltd. was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Initially, it was a flash-based website builder. Over time, Wix transitioned to HTML5 and expanded its features to include e-commerce, marketing tools, and more. The company went public on the NASDAQ in 2013.
Core Business Areas
- Website Creation Platform: Wix offers a cloud-based platform for creating websites using drag-and-drop tools. It caters to individuals, small businesses, and enterprises. This includes templates, hosting, domains, and SEO tools.
- E-commerce Solutions: Wix provides e-commerce solutions to create and manage online stores, process payments, and handle shipping.
- Marketing Tools: Wix provides a suite of marketing tools for email marketing, social media integration, and SEO optimization.
- Enterprise Solutions: Wix offers enterprise-level solutions with scalability and customization options for larger businesses.
Leadership and Structure
Avishai Abrahami serves as the CEO. The company has a typical hierarchical structure with various departments and teams focusing on product development, marketing, sales, and customer support.
Top Products and Market Share
Key Offerings
- Wix Website Builder: Wix's core website builder is a drag-and-drop platform that allows users to create websites without coding. It features a large template library and app market. Competitors include Squarespace, GoDaddy, and Weebly. Market share is estimated to be around 25%. Revenue is derived from subscriptions.
- Wix Stores: Wix Stores provides e-commerce functionality for businesses to sell products online. It includes features for product management, payment processing, and shipping. Competitors include Shopify, BigCommerce, and Square Online. Market share is estimated to be about 3% of the e-commerce platform market.
- Wix ADI (Artificial Design Intelligence): Wix ADI automatically creates a website based on user input and design preferences. This makes website creation accessible to those with no design experience. Competitors include similar AI-powered builders from Squarespace and others. Adoption rate growing, precise revenue figures are not publicly disclosed.
Market Dynamics
Industry Overview
The website building and e-commerce platform market is competitive and growing. Demand is fueled by the increasing number of businesses establishing an online presence.
Positioning
Wix is positioned as a user-friendly platform catering to a broad range of users, from individuals to small businesses. Its strengths lie in its ease of use and extensive template library.
Total Addressable Market (TAM)
The estimated total addressable market is around $300 billion for e-commerce platforms and website building solutions. Wix is capturing more TAM by expanding product offerings and targeting larger businesses.
Upturn SWOT Analysis
Strengths
- User-Friendly Interface
- Extensive Template Library
- Strong Brand Recognition
- Large App Market
- Comprehensive Marketing Tools
Weaknesses
- Limited Design Flexibility Compared to Code-Based Solutions
- Pricing Can Be High for Advanced Features
- SEO Limitations on Some Templates
- Customer Support Issues Reported
Opportunities
- Expanding Enterprise Solutions
- Growth in E-commerce Market
- Further Development of AI-Powered Tools
- International Expansion
- Partnerships and Integrations
Threats
- Intense Competition
- Changing Customer Preferences
- Economic Downturn Impacting Small Businesses
- Security Vulnerabilities
- New Technologies Disrupting the Market
Competitors and Market Share
Key Competitors
- SQSP
- GDDY
- SHOP
Competitive Landscape
Wix's advantage is its ease of use, but it faces competition from more customizable platforms like Shopify and more design-focused platforms like Squarespace. GoDaddy is a big competitor due to its brand recognition and broad range of services.
Major Acquisitions
Rise.ai
- Year: 2021
- Acquisition Price (USD millions): 123
- Strategic Rationale: To enhance Wix's e-commerce capabilities by adding advanced loyalty and gift card solutions.
Growth Trajectory and Initiatives
Historical Growth: Wix has experienced significant revenue growth in recent years, driven by increased subscriptions and adoption of e-commerce solutions.
Future Projections: Analysts project continued revenue growth, fueled by new product offerings and expansion into new markets.
Recent Initiatives: Recent strategic initiatives include focusing on enterprise solutions, improving AI-powered website creation, and expanding marketing tools.
Summary
Wix is a strong player in the website building and e-commerce platform market, known for its user-friendly interface and extensive template library. Revenue growth is ongoing, though profitability can fluctuate. Key aspects to monitor include increased competition, technological changes, and expansion of enterprise solutions.
Similar Companies
ADBE
Adobe Systems Incorporated
ADBE
Adobe Systems Incorporated
GDDY
Godaddy Inc
GDDY
Godaddy Inc
SHOP
Shopify Inc. Class A Subordinate Voting Shares
SHOP
Shopify Inc. Class A Subordinate Voting Shares
SQSP
Squarespace Inc
SQSP
Squarespace Inc
Sources and Disclaimers
Data Sources:
- SEC Filings
- Analyst Reports
- Company Press Releases
- Industry Reports
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market conditions can change rapidly, and past performance is not indicative of future results. Verify financial data with official SEC filings for accuracy.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wix.Com Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2013-11-06 | Co-Founder, Honorary Chairman & CEO Mr. Avishai Abrahami | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 4399 | Website https://www.wix.com |
Full time employees 4399 | Website https://www.wix.com | ||
Wix.com Ltd., together with its subsidiaries, operates a cloud-based web development platform for registered users and creators worldwide. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform; and Wix Studio a unified website and application development platform for the creation of website. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market that offers its registered users various free and paid web applications for building, growing, and managing their businesses; Wix marketplace that brings users seeking help in creating and managing a website; Wix App which allows users to manage their websites and Wix operating systems on the go and run their businesses, wherever they are, in real time; Spaces by Wix mobile app that serves as an interface between the site owner and their customers; and Wix Customer Care which provides support and guidance to users throughout the Wix platform. In addition, the company offers Payments by Wix enables users to accept payments for goods and services both online and in-person; Wix Logo Maker that generates a logo, including through the use of artificial intelligence; Wix POS, an end-to-end omnichannel solution for online and in-person sales; Stores and Bookings, a native solution to manage gift cards and customer re-engagement activities; Branded App by Wix a native mobile app builder; email marketing packages; paid ad campaigns; domain names; and Google Workspace application, as well as Wix Commerce Solutions, a commerce platform for business owners. The company was formerly known as Wixpress Ltd. The company was incorporated in 2006 and is headquartered in Tel Aviv, Israel.
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