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WFCF 
Where Food Comes From Inc (WFCF)
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Upturn Advisory Summary
01/09/2026: WFCF (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -4.77% | Avg. Invested days 59 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 60.20M USD | Price to earnings Ratio 30.39 | 1Y Target Price 18.3 |
Price to earnings Ratio 30.39 | 1Y Target Price 18.3 | ||
Volume (30-day avg) - | Beta 0.55 | 52 Weeks Range 9.26 - 13.50 | Updated Date 06/29/2025 |
52 Weeks Range 9.26 - 13.50 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.38 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.76% | Operating Margin (TTM) 2.69% |
Management Effectiveness
Return on Assets (TTM) 8.53% | Return on Equity (TTM) 20.59% |
Valuation
Trailing PE 30.39 | Forward PE - | Enterprise Value 60425069 | Price to Sales(TTM) 2.37 |
Enterprise Value 60425069 | Price to Sales(TTM) 2.37 | ||
Enterprise Value to Revenue 2.38 | Enterprise Value to EBITDA 17.5 | Shares Outstanding 5212390 | Shares Floating 1901687 |
Shares Outstanding 5212390 | Shares Floating 1901687 | ||
Percent Insiders 50.71 | Percent Institutions 24.5 |
Upturn AI SWOT
Where Food Comes From Inc
Company Overview
History and Background
Where Food Comes From Inc. (WFCF) was founded in 2004 by LeAnn Ridgeway and John Ferraro with the goal of providing transparency and verification for food production. The company has grown to become a leading provider of third-party verification services for a variety of food-related industries, including organic, non-GMO, animal welfare, and food safety. Over the years, WFCF has expanded its service offerings and client base, becoming a trusted name in food traceability and certification.
Core Business Areas
- Verification and Certification Services: WFCF offers a comprehensive suite of verification and certification services for a wide range of food products and agricultural practices. This includes certifications for organic, non-GMO, animal welfare standards (like GAP and Certified Humane), gluten-free, and food safety protocols. They work with producers, processors, and retailers to ensure compliance with specific standards and consumer demands for transparency.
- Technology and Data Solutions: The company provides technology-driven solutions to support its verification services, including proprietary software for data collection, management, and reporting. These solutions aim to streamline the verification process, enhance traceability, and provide actionable insights for clients.
- Consulting and Advisory Services: WFCF also offers consulting and advisory services to help businesses navigate complex regulatory landscapes, develop sustainability strategies, and implement effective verification programs. This includes assistance with developing standards, training personnel, and preparing for audits.
Leadership and Structure
Where Food Comes From Inc. is led by a management team with extensive experience in the food industry, agriculture, and technology. The organizational structure is designed to support its diverse service offerings, with specialized teams for verification, technology development, client relations, and business development. Key leadership roles include the Chief Executive Officer, Chief Operating Officer, and heads of various departments.
Top Products and Market Share
Key Offerings
- Organic Certification: WFCF provides certification for products meeting USDA Organic standards. This involves rigorous auditing of farming and processing practices. Competitors include other accredited certifiers like SCS Global Services, Oregon Tilth Certified Organic, and California Certified Organic Farmers (CCOF). Market share data for specific certification services is proprietary, but the organic market is significant and growing.
- Non-GMO Project Verification: The company is an accredited third-party verifier for the Non-GMO Project, a widely recognized standard for non-genetically modified ingredients and products. Competitors include other accredited verification bodies. The non-GMO market has seen substantial growth due to consumer demand.
- Animal Welfare Certifications (e.g., GAP, Certified Humane): WFCF verifies compliance with various animal welfare standards, such as those set by Global Animal Partnership (GAP) and Certified Humane. These certifications are increasingly important to consumers. Competitors include organizations that administer these standards directly or other accredited verifiers.
- Food Safety Auditing & Consulting: WFCF offers auditing and consulting services related to food safety, including HACCP and other relevant protocols. This is a broad market with many players, including large auditing firms and specialized consultants.
Market Dynamics
Industry Overview
The food verification and certification industry is driven by increasing consumer demand for transparency, safety, and ethical sourcing. Growing awareness of health, environmental, and social impacts of food production fuels the need for trusted third-party validation. Regulatory changes and industry standards also play a significant role. The market is characterized by a mix of large, established players and specialized niche providers.
Positioning
Where Food Comes From Inc. is positioned as a leading independent provider of third-party verification and certification services in North America. Its strengths lie in its breadth of services, technological capabilities, and established relationships across the food supply chain. The company's focus on transparency and traceability aligns with evolving consumer preferences and regulatory trends.
Total Addressable Market (TAM)
The TAM for food verification and certification services is substantial and growing. While precise figures vary, it encompasses global markets for organic, non-GMO, food safety, animal welfare, and sustainability certifications. WFCF primarily serves the North American market, which represents a significant portion of this TAM. The company is well-positioned to capture a growing share of this market due to its comprehensive offerings and industry reputation.
Upturn SWOT Analysis
Strengths
- Broad range of verification and certification services.
- Established reputation and trust within the food industry.
- Proprietary technology and data management solutions.
- Strong client relationships across the supply chain.
- Experienced leadership team.
Weaknesses
- Relatively small company size compared to larger competitors.
- Dependence on regulatory changes and industry standards.
- Potential for intense price competition in certain segments.
Opportunities
- Growing consumer demand for transparent and sustainably sourced food.
- Expansion into new international markets.
- Development of new verification standards and services.
- Leveraging technology for enhanced data analytics and predictive insights.
- Partnerships with technology providers and other industry stakeholders.
Threats
- Increased competition from established certification bodies and new entrants.
- Changes in regulatory requirements or government policies.
- Economic downturns affecting consumer spending on premium food products.
- Potential for negative publicity related to client issues or audit failures.
- Technological disruptions that could render existing verification methods obsolete.
Competitors and Market Share
Key Competitors
- SCS Global Services (SCS)
- NSF International (NSF)
- Bureau Veritas
- QIMA
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Competitive Landscape
WFCF competes in a fragmented market with both large, global players and smaller, specialized firms. Its competitive advantages include a comprehensive service offering, technological innovation, and a strong focus on customer service. However, larger competitors may have greater financial resources and broader international reach. WFCF's agility and specialization in key food verification areas can be a significant differentiator.
Growth Trajectory and Initiatives
Historical Growth: WFCF has experienced historical growth driven by the increasing demand for food verification and transparency. The company has steadily expanded its service portfolio and client base since its inception. Growth has been organic, through building client relationships and developing new services, and potentially through strategic partnerships.
Future Projections: Future growth is projected to be driven by continued consumer demand for verified food products, expanding regulatory requirements, and WFCF's ability to innovate and adapt to market trends. Analyst projections would focus on revenue growth, market penetration, and profitability improvements. Expansion into new categories of verification and into international markets are likely avenues for future growth.
Recent Initiatives: Recent initiatives likely include investments in technology to enhance data management and traceability, expansion of sales and marketing efforts to reach new clients, and the development of new certification programs to meet emerging consumer demands. The company may also be exploring strategic partnerships or collaborations to accelerate growth.
Summary
Where Food Comes From Inc. is a well-positioned company in the growing food verification and certification market, benefiting from increasing consumer demand for transparency. Its diverse service offerings and technological capabilities are key strengths. However, it faces competition from larger, established players and must navigate evolving regulatory landscapes. Continued investment in innovation and strategic market expansion will be crucial for sustained growth and profitability.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company website (Where Food Comes From Inc.)
- Financial news outlets (e.g., Yahoo Finance, Bloomberg)
- Industry reports on food verification and certification
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. Financial data and market share figures are estimates and may not be perfectly accurate. This is not investment advice, and readers should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Where Food Comes From Inc
Exchange NASDAQ | Headquaters Castle Rock, CO, United States | ||
IPO Launch date 2011-02-23 | Co-Founder, CEO & Executive Chairman Mr. John K. Saunders | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 90 | Website https://wherefoodcomesfrom.com |
Full time employees 90 | Website https://wherefoodcomesfrom.com | ||
Where Food Comes From, Inc., together with its subsidiaries, operates as a third-party food verification company in the United States. It operates through Verification and Certification, and Professional Services segments. The company conducts on-site and desk audits to verify that claims being made about livestock, food, other specialty crops, and agricultural and aquaculture products are accurate, as well as offers Where Food Comes from Source Verified retail and restaurant labeling program, which connects consumers directly to the source of the food they purchase through product labeling, and web-based information sharing and education. It also provides professional services and technology solutions; verification solutions; and consulting services, as well as sells hardware. It serves beef and pork packers, organic producers and processors, and specialty retail chains. The company was formerly known as Integrated Management Information, Inc. and changed its name to Where Food Comes From, Inc. in December 2012. Where Food Comes From, Inc. was founded in 1996 and is based in Castle Rock, Colorado.
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