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Upturn AI SWOT - About
WFCF 
Where Food Comes From Inc (WFCF)
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Upturn Advisory Summary
02/20/2025: WFCF (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -26.27% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 02/20/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 59.81M USD | Price to earnings Ratio 28.38 | 1Y Target Price 18.3 |
Price to earnings Ratio 28.38 | 1Y Target Price 18.3 | ||
Volume (30-day avg) 3727 | Beta 0.41 | 52 Weeks Range 9.76 - 13.50 | Updated Date 03/26/2025 |
52 Weeks Range 9.76 - 13.50 | Updated Date 03/26/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.4 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.23% | Operating Margin (TTM) 11.33% |
Management Effectiveness
Return on Assets (TTM) 8.73% | Return on Equity (TTM) 20.43% |
Valuation
Trailing PE 28.38 | Forward PE - | Enterprise Value 60342533 | Price to Sales(TTM) 2.32 |
Enterprise Value 60342533 | Price to Sales(TTM) 2.32 | ||
Enterprise Value to Revenue 2.34 | Enterprise Value to EBITDA 20.23 | Shares Outstanding 5233140 | Shares Floating 1925064 |
Shares Outstanding 5233140 | Shares Floating 1925064 | ||
Percent Insiders 50.47 | Percent Institutions 24.34 |
Analyst Ratings
Rating - | Target Price 18.3 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Where Food Comes From Inc
Company Overview
History and Background
Where Food Comes From, Inc. was founded to provide traceability and verification solutions in the food industry. Its history involves pioneering efforts in food labeling and certification programs to enhance transparency for consumers and stakeholders.
Core Business Areas
- Verification and Certification: Offers third-party verification and certification services for food production practices, including animal welfare, organic, and non-GMO claims.
- Traceability Solutions: Provides technology-based solutions for tracking food products from farm to consumer, ensuring supply chain integrity.
- Software and Technology: Develops and licenses software platforms to manage and monitor food production and distribution processes.
Leadership and Structure
The leadership team consists of experienced professionals in the food industry, technology, and certification fields. The organizational structure includes departments for sales, marketing, technology development, and certification services.
Top Products and Market Share
Key Offerings
- I Know Where It's Fromu00ae Verification Program: A leading verification program that validates origin, process and identity of the food products. Market share data is not publicly available for this specific program. Competitors include NSF International and SAI Global.
- SureHarvestu00ae Platform: An online sustainability and agricultural management platform. Revenue data is not publicly available. Competitors include FarmLogs and Granular.
Market Dynamics
Industry Overview
The food traceability and verification industry is growing due to increasing consumer demand for transparency, food safety concerns, and regulatory requirements.
Positioning
Where Food Comes From, Inc. is positioned as a trusted provider of verification and traceability solutions, differentiating itself through its comprehensive services and technology platform.
Total Addressable Market (TAM)
The TAM for food traceability is estimated to be several billion dollars globally. Where Food Comes From Inc. is positioned to capture a share of this market through its verification and traceability solutions.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Comprehensive service offerings
- Proprietary technology platform
- Experienced management team
Weaknesses
- Limited market share compared to larger competitors
- Dependence on the food industry's adoption of traceability standards
- Relatively small size could make it more difficult to scale
Opportunities
- Expanding into new geographic markets
- Developing new traceability solutions for emerging food categories
- Acquiring smaller competitors
- Partnerships with major food retailers
Threats
- Increased competition from larger players
- Changes in food safety regulations
- Economic downturn impacting food industry spending
- Technological disruptions
Competitors and Market Share
Key Competitors
- NSF (not publicly traded)
- Intertek (not publicly traded)
- Bureau Veritas (not publicly traded)
Competitive Landscape
Where Food Comes From, Inc. competes with larger, more established players in the certification and traceability space. Its advantages include its proprietary technology and focused approach. Disadvantages include limited resources and brand recognition compared to global companies.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends can be assessed by analyzing past financial statements.
Future Projections: Future growth projections are available from analyst reports and company guidance.
Recent Initiatives: Recent initiatives should be populated from press releases, investor presentations, and company reports.
Summary
Where Food Comes From Inc. is a company specializing in food verification and traceability with promising technology. Its small size compared to the industry giants presents limitations. It needs to expand into new markets and develop more sophisticated solutions to take advantage of growing demand for transparency. Where Food Comes From should be aware of increased competition and technology changes.
Similar Companies
- BSI (not publicly traded)
- SGS (not publicly traded)
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Industry News
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be construed as financial advice. Market share data are estimates and may not reflect the actual market conditions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Where Food Comes From Inc
Exchange NASDAQ | Headquaters Castle Rock, CO, United States | ||
IPO Launch date 2011-02-23 | Co-Founder, CEO & Executive Chairman Mr. John K. Saunders | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 93 | Website https://wherefoodcomesfrom.com |
Full time employees 93 | Website https://wherefoodcomesfrom.com | ||
Where Food Comes From, Inc., together with its subsidiaries, operates as a third-party food verification company in the United States. It operates through Verification and Certification, and Professional Services segments. The company conducts on-site and desk audits to verify that claims being made about livestock, food, other specialty crops, and agricultural and aquaculture products are accurate, as well as offers Where Food Comes from Source Verified retail and restaurant labeling program, which connects consumers directly to the source of the food they purchase through product labeling, and web-based information sharing and education. It also provides professional services and technology solutions; verification solutions; and consulting services, as well as sells hardware. It serves beef and pork packers, organic producers and processors, and specialty retail chains. The company was formerly known as Integrated Management Information, Inc. and changed its name to Where Food Comes From, Inc. in December 2012. Where Food Comes From, Inc. was founded in 1996 and is based in Castle Rock, Colorado.
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