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United States Cellular Corporation (USM)



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Upturn Advisory Summary
04/01/2025: USM (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit 53.48% | Avg. Invested days 34 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.93B USD | Price to earnings Ratio - | 1Y Target Price 73.84 |
Price to earnings Ratio - | 1Y Target Price 73.84 | ||
Volume (30-day avg) 171733 | Beta 0.46 | 52 Weeks Range 33.38 - 70.79 | Updated Date 04/1/2025 |
52 Weeks Range 33.38 - 70.79 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.46 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.03% | Operating Margin (TTM) -0.62% |
Management Effectiveness
Return on Assets (TTM) 0.86% | Return on Equity (TTM) -0.69% |
Valuation
Trailing PE - | Forward PE 35.34 | Enterprise Value 9609907409 | Price to Sales(TTM) 1.57 |
Enterprise Value 9609907409 | Price to Sales(TTM) 1.57 | ||
Enterprise Value to Revenue 2.55 | Enterprise Value to EBITDA 11.63 | Shares Outstanding 52088200 | Shares Floating 13889850 |
Shares Outstanding 52088200 | Shares Floating 13889850 | ||
Percent Insiders 73.43 | Percent Institutions 26.97 |
Analyst Ratings
Rating 3.8 | Target Price 72.44 | Buy 2 | Strong Buy 1 |
Buy 2 | Strong Buy 1 | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
United States Cellular Corporation

Company Overview
History and Background
United States Cellular Corporation, founded in 1951 as Telephone and Data Systems, initially focused on rural telephone services. It entered the cellular market in 1983 and evolved into a major regional wireless carrier, focusing on customer service in mid-sized markets.
Core Business Areas
- Wireless Communications Services: Provides wireless voice, data, and messaging services to retail customers and businesses. Services include access to 5G and 4G LTE networks, data plans, and device sales.
- Tower Operations: Owns and operates a portfolio of cell towers, which are leased to other wireless carriers and used to support its own network infrastructure. This adds to a diversified income stream.
- Internet of Things (IoT): Offers IoT solutions to businesses and other users by way of network infrastucture.
Leadership and Structure
Laurent Therivel is the President and CEO. The organizational structure is hierarchical with functional departments like marketing, finance, operations, and technology reporting to executive leadership.
Top Products and Market Share
Key Offerings
- Wireless Voice and Data Plans: Cellular service plans offering voice, text, and data access on US Cellular's network. Competitors include Verizon, AT&T, and T-Mobile. It is hard to pinpoint revenue of these plans directly. The market is rapidly commoditizing.
- Mobile Devices: Sales of smartphones, tablets, and other mobile devices from various manufacturers, bundled with service plans. Competitors include Best Buy, Apple, and other retailers. Hard to pinpoint revenue of these devices directly.
- Internet of Things Solutions: Specific and tailored IoT service plans for commercial and indutrial customers.
Market Dynamics
Industry Overview
The wireless telecommunications industry is highly competitive and constantly evolving with rapid technological advancements (5G, etc.) and increasing demand for data services. Consolidation and pricing pressures are key factors.
Positioning
US Cellular is a regional player focusing on underserved markets. Its competitive advantages include strong customer service and a reliable network in its target areas.
Total Addressable Market (TAM)
The US wireless telecommunications market is estimated to be several hundred billion dollars. US Cellular aims for a significant share in its regional footprint by offering tailored services and customer-centric solutions.
Upturn SWOT Analysis
Strengths
- Strong regional presence in key markets
- Excellent customer service reputation
- Reliable network performance in its footprint
- Targeted marketing strategy
- High customer loyalty in focused markets
Weaknesses
- Limited geographic coverage compared to national carriers
- Smaller scale leads to higher operating costs
- Capital expenditure requirements for network upgrades
- Brand recognition lower than national competitors
- Reliance on roaming agreements in uncovered areas
Opportunities
- Expansion of 5G network coverage
- Growing demand for data services in rural areas
- Partnerships with local businesses
- Targeted marketing to specific customer segments
- IoT solutions for agricultural and industrial sectors
Threats
- Intense competition from national carriers
- Pricing pressures and margin erosion
- Technological obsolescence
- Regulatory changes
- Economic downturn impacting consumer spending
Competitors and Market Share
Key Competitors
- VZ
- T
- TMUS
Competitive Landscape
US Cellular competes with larger national carriers and focuses on offering superior customer service and network reliability in its regional footprint. Its limited geographic coverage and scale pose challenges in competing on price and nationwide service offerings.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: US Cellular's growth has been steady but slower than national players due to its regional focus.
Future Projections: Analyst estimates are subject to change. Consult financial sources for current projections.
Recent Initiatives: 5G network expansion, customer experience improvements, and IoT solutions.
Summary
US Cellular has a strong regional presence and good customer service, but faces significant competition from national carriers. Its limited scale and geographic coverage present challenges, and it needs to innovate and capitalize on opportunities like 5G to maintain its position. It offers a reasonable and reliable wireless service but may experience challenges in the rapidly evolving market. With increasing costs and limited coverage, US Cellular needs to focus on their customers to not fall behind its competitors.
Similar Companies
- VZ
- T
- TMUS
- DISH
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Financial News Sources
Disclaimers:
The information provided is for general informational purposes only and should not be construed as investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About United States Cellular Corporation
Exchange NYSE | Headquaters Chicago, IL, United States | ||
IPO Launch date 1988-05-04 | President, CEO & Director Mr. Laurent C. Therivel | ||
Sector Communication Services | Industry Telecom Services | Full time employees 4100 | Website https://www.uscellular.com |
Full time employees 4100 | Website https://www.uscellular.com |
United States Cellular Corporation provides wireless telecommunications services in the United States. The company offers wireless services, including voice, messaging, and data services. It also provides wireless devices, such as handsets, tablets, mobile hotspots, home phones, and routers, as well as wireless essentials, including cases, screen protectors, chargers, and memory cards; and consumer electronics comprising Bluetooth audio, wi-fi enabled cameras, and networking products. In addition, it sells wireless devices to agents and other third-party distributors for resale; and offers option for customers to purchase devices and accessories under installment contracts. Further, the company offers wireless roaming, wireless eligible telecommunications carrier, and tower rental services. It serves consumer, business, and government customers. The company provides its products and services through retail sales, direct sales, telesales, ecommerce, resellers, and independent agents, as well as third-party national retailers. United States Cellular Corporation was incorporated in 1983 and is headquartered in Chicago, Illinois. United States Cellular Corporation is a subsidiary of Telephone and Data Systems, Inc.
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