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Urgent.ly Inc. Common Stock (ULY)

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Upturn Advisory Summary
01/09/2026: ULY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $11.5
1 Year Target Price $11.5
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -83% | Avg. Invested days 19 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 6.90M USD | Price to earnings Ratio - | 1Y Target Price 11.5 |
Price to earnings Ratio - | 1Y Target Price 11.5 | ||
Volume (30-day avg) 1 | Beta -1.72 | 52 Weeks Range 1.74 - 17.99 | Updated Date 01/9/2026 |
52 Weeks Range 1.74 - 17.99 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -20.45 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -19.55% | Operating Margin (TTM) -4.1% |
Management Effectiveness
Return on Assets (TTM) -14.11% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 62057476 | Price to Sales(TTM) 0.05 |
Enterprise Value 62057476 | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue 0.49 | Enterprise Value to EBITDA 0.35 | Shares Outstanding 2190945 | Shares Floating 2112882 |
Shares Outstanding 2190945 | Shares Floating 2112882 | ||
Percent Insiders 3.61 | Percent Institutions 13.35 |
Upturn AI SWOT
Urgent.ly Inc. Common Stock

Company Overview
History and Background
Urgent.ly Inc. is a technology company focused on providing roadside assistance services through a digital platform. Founded in 2013, the company has aimed to disrupt the traditional roadside assistance model by leveraging technology to connect users with service providers more efficiently. Significant milestones include the development of its mobile app and expansion of its service network.
Core Business Areas
- On-Demand Roadside Assistance Platform: Urgent.ly operates a mobile-first platform that connects consumers needing roadside assistance (towing, battery jump-starts, tire changes, fuel delivery, lockouts) with a network of independent service providers. The platform handles dispatch, payment, and customer service.
- Partnership Programs: The company partners with automotive manufacturers, insurance providers, and fleet management companies to offer integrated roadside assistance solutions to their customers.
Leadership and Structure
Information regarding Urgent.ly Inc.'s specific leadership team and detailed organizational structure is not publicly available in a readily parsable format for this JSON output.
Top Products and Market Share
Key Offerings
- Roadside Assistance Service: A digital platform offering on-demand roadside assistance services including towing, battery assistance, tire changes, fuel delivery, and lockout services. Market share data for Urgent.ly is not readily available, and direct competitors include AAA, roadside assistance provided by auto clubs, and integrated services offered by car manufacturers and insurance companies.
Market Dynamics
Industry Overview
The roadside assistance industry is a mature market, traditionally dominated by established players like AAA. However, there is a growing trend towards digital-first, on-demand services, driven by smartphone penetration and consumer expectations for faster, more convenient solutions. The market is influenced by automotive sales, vehicle ownership trends, and insurance policies.
Positioning
Urgent.ly positions itself as a modern, technology-driven alternative to traditional roadside assistance providers. Its competitive advantages lie in its digital platform, which aims for faster dispatch and a more transparent user experience, and its ability to integrate with partner ecosystems.
Total Addressable Market (TAM)
The total addressable market for roadside assistance is substantial, encompassing millions of vehicle owners in the US and globally. While precise figures for Urgent.ly's specific TAM are not publicly disclosed, it operates within the broader automotive services and insurance technology sectors. Urgent.ly is positioned to capture a share of this market through its digital-first approach and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Technology-driven platform for efficient dispatch and service.
- Focus on on-demand, user-friendly experience.
- Potential for scalable growth through partnerships.
- Agile business model compared to legacy providers.
Weaknesses
- Brand recognition may be lower than established competitors.
- Reliance on a network of independent service providers.
- Customer acquisition costs in a competitive market.
- Limited publicly available financial data to assess performance.
Opportunities
- Expansion of partnerships with automotive OEMs, insurers, and ride-sharing platforms.
- Leveraging data analytics to improve service efficiency and predict demand.
- Growth in electric vehicle (EV) roadside assistance needs.
- Geographic expansion into new markets.
Threats
- Intense competition from established players and new entrants.
- Regulatory changes impacting gig economy workers or service providers.
- Potential for service disruptions or quality issues with the provider network.
- Economic downturns affecting vehicle usage and disposable income.
Competitors and Market Share
Key Competitors
- AAA (American Automobile Association)
- Allstate Roadside Assistance (ALL)
- State Farm Roadside Assistance (SFIC)
- Geico Roadside Assistance (GEICO)
Competitive Landscape
Urgent.ly's advantage lies in its technology platform and on-demand model. However, it faces challenges in competing with the established brand loyalty and large membership base of AAA, as well as the integrated offerings of major insurance providers who can bundle roadside assistance into their core policies.
Growth Trajectory and Initiatives
Historical Growth: Information on Urgent.ly Inc.'s historical growth trends is not readily available in a structured public format.
Future Projections: Specific future growth projections for Urgent.ly Inc. are not publicly available.
Recent Initiatives: Urgent.ly has focused on expanding its network of service providers and forging partnerships with key players in the automotive and insurance industries.
Summary
Urgent.ly Inc. is a tech-forward roadside assistance provider aiming to modernize a traditional industry. Its strengths lie in its digital platform and partnership potential, but it faces significant competition from established giants like AAA and large insurance companies. The company needs to focus on brand building and expanding its service provider network to gain market share and capitalize on the growing demand for on-demand services.
Similar Stocks
Sources and Disclaimers
Data Sources:
- General industry knowledge of the roadside assistance market.
- Publicly available information regarding Urgent.ly Inc.'s business model and partnerships.
Disclaimers:
This JSON output is based on publicly available information and general industry knowledge. Urgent.ly Inc. is not a publicly traded company, and detailed financial performance, market share, and leadership data are not readily accessible. Market share percentages are estimates based on industry presence and are not official figures. This analysis is for informational purposes only and does not constitute financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Urgent.ly Inc. Common Stock
Exchange NASDAQ | Headquaters Vienna, VA, United States | ||
IPO Launch date 2023-10-19 | President, CEO, Principal Financial Officer & Director Mr. Matthew Booth | ||
Sector Technology | Industry Software - Application | Full time employees 341 | Website https://www.geturgently.com |
Full time employees 341 | Website https://www.geturgently.com | ||
Urgent.ly Inc. operates mobility assistance software platform that matches vehicle owners and operators with service professionals for roadside assistance, proactive maintenance, and repair services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company's services include car lockout, tire changes, towing, stuck in ditch and winch services, motorcycle towing, electric vehicle towing, jump start, and gas delivery. Its software platform combines location-based services, real-time data, AI and machine-to-machine communication to provide roadside assistance solutions. It serves automotive, insurance, telematics, and other transportation-focused verticals. Urgent.ly Inc. was incorporated in 2013 and is headquartered in Vienna, Virginia.

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