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Upturn AI SWOT - About
SOHU 
Sohu.Com Inc (SOHU)
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Upturn Advisory Summary
03/26/2025: SOHU (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -29.93% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 03/26/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 456.07M USD | Price to earnings Ratio - | 1Y Target Price 17.3 |
Price to earnings Ratio - | 1Y Target Price 17.3 | ||
Volume (30-day avg) 67669 | Beta 1.2 | 52 Weeks Range 10.70 - 17.23 | Updated Date 03/30/2025 |
52 Weeks Range 10.70 - 17.23 | Updated Date 03/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.16 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-03-03 | When Before Market | Estimate - | Actual -0.6913 |
Profitability
Profit Margin -9% | Operating Margin (TTM) -25.7% |
Management Effectiveness
Return on Assets (TTM) -3.94% | Return on Equity (TTM) -8.78% |
Valuation
Trailing PE - | Forward PE 9.13 | Enterprise Value -475323568 | Price to Sales(TTM) 0.66 |
Enterprise Value -475323568 | Price to Sales(TTM) 0.66 | ||
Enterprise Value to Revenue 1 | Enterprise Value to EBITDA -22.34 | Shares Outstanding 33048700 | Shares Floating 20977485 |
Shares Outstanding 33048700 | Shares Floating 20977485 | ||
Percent Insiders 34.69 | Percent Institutions 33.11 |
Analyst Ratings
Rating 5 | Target Price 17.3 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Sohu.Com Inc
Company Overview
History and Background
Sohu.com Inc. was founded in 1996 by Charles Zhang. It emerged as one of China's first internet portals and a major player in online media, search, and gaming.
Core Business Areas
- Brand Advertising: Offers advertising services on Sohu's portal, mobile applications, and video platforms.
- Online Games: Develops and operates online games, including PC and mobile games.
- Search and Other: Includes Sogou (search engine), which was later spun off. The remaining segment focuses on other internet services.
Leadership and Structure
Charles Zhang is the Chairman and CEO. The company operates with a standard corporate structure with departments for each business segment.
Top Products and Market Share
Key Offerings
- Sohu News App: A mobile news aggregation platform. Competitors include Tencent News, Toutiao, and Baidu News. Market share data unavailable. Revenue stream comes from Ads.
- Online Games (e.g., TLBB): Develops and operates online games, the revenue stream comes from in-game purchase. Competitors: Tencent Games, NetEase.
- Sohu Video: Video streaming platform. Competitors include iQiyi (IQ), Youku (BABA), and Tencent Video (TCEHY).
Market Dynamics
Industry Overview
The Chinese internet market is dynamic, with strong growth in online advertising, gaming, and video streaming. However, regulations and competition are intense.
Positioning
Sohu is a mature player with a long history but faces increasing competition from larger, more agile companies. Its competitive advantage lies in its established brand and diverse portfolio.
Total Addressable Market (TAM)
The TAM for China's online advertising, gaming, and video streaming sectors is estimated to be in the hundreds of billions of dollars. Sohu's positioning is as a mid-tier player in these markets, competing with larger, well-funded companies.
Upturn SWOT Analysis
Strengths
- Established brand recognition in China
- Diversified portfolio of internet services
- Experienced management team
- Strong technology infrastructure
Weaknesses
- Smaller market share compared to competitors
- Slower growth rate
- Heavier reliance on brand advertising vs. other newer forms of revenue
- Dependence on Chinese market regulations
Opportunities
- Expansion into new online game genres
- Strategic partnerships with other companies
- Development of new video content formats
- Leveraging AI and other emerging technologies
Threats
- Intense competition from larger internet companies
- Changing consumer preferences
- Increasing government regulations
- Economic slowdown in China
Competitors and Market Share
Key Competitors
- BABA
- TCEHY
- BIDU
Competitive Landscape
Sohu faces strong competition from Alibaba (BABA), Tencent (TCEHY) and Baidu (BIDU), which have greater financial and technological resources. It needs to innovate to maintain market share.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Sohu's growth has slowed in recent years due to increased competition and regulatory challenges.
Future Projections: Analyst estimates indicate moderate growth potential, contingent on successful execution of new strategies.
Recent Initiatives: Focus on improving mobile news app features, developing new online games, and optimizing advertising solutions.
Summary
Sohu is a mature Chinese internet company facing strong competition. It possesses established brand recognition, but its growth has been stagnant compared to its bigger competitors. It needs to capitalize on its strengths in its core segments and innovate in order to compete better and to look out for any increasing government regulations.
Similar Companies
BABA
Alibaba Group Holding Ltd
BABA
Alibaba Group Holding Ltd
BIDU
Baidu Inc
BIDU
Baidu Inc
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
Data is based on available information and may be subject to change. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sohu.Com Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2000-07-12 | Founder, Chairman & CEO Dr. Chaoyang Zhang Ph.D. | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 4300 | Website https://www.sohu.com |
Full time employees 4300 | Website https://www.sohu.com | ||
Sohu.com Limited engages in the provision of online media, video, and game products and services on personal computers (PCs) and mobile devices in China. It operates through two segments: Sohu and Changyou. The company offers online news, information, and content services through the mobile phone application Sohu News APP, mobile portal m.sohu.com, and www.sohu.com for PCs; and online video content and services through mobile phone application Sohu Video APP and tv.sohu.com, as well as ifox, a video application for PC. It also operates Focus (www.focus.cn), which provides online real estate information and services; and 17173.com website, which provides news, electronic forums, online videos, and other online game information services to game players, as well as offers mobile game distribution services. In addition, the company offers interactive online games for PCs and mobile devices. Further, it provides paid subscription and interactive broadcasting services. The company was incorporated in 1996 and is headquartered in Beijing, China.
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