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SNBR logo SNBR
Upturn stock ratingUpturn stock rating
SNBR logo

Sleep Number Corp (SNBR)

Upturn stock ratingUpturn stock rating
$7.31
Delayed price
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

03/20/2025: SNBR (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

ratingratingratingratingrating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

AI Based Fundamental Rating

ratingratingratingratingrating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Analysis of Past Performance

Type Stock
Historic Profit -48.84%
Avg. Invested days 36
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 03/20/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 153.59M USD
Price to earnings Ratio -
1Y Target Price 11.67
Price to earnings Ratio -
1Y Target Price 11.67
Volume (30-day avg) 758860
Beta 2.15
52 Weeks Range 5.94 - 20.75
Updated Date 04/1/2025
52 Weeks Range 5.94 - 20.75
Updated Date 04/1/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.9

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -1.21%
Operating Margin (TTM) 1.72%

Management Effectiveness

Return on Assets (TTM) 2.83%
Return on Equity (TTM) -

Valuation

Trailing PE -
Forward PE 63.29
Enterprise Value 1076104260
Price to Sales(TTM) 0.09
Enterprise Value 1076104260
Price to Sales(TTM) 0.09
Enterprise Value to Revenue 0.64
Enterprise Value to EBITDA 12.06
Shares Outstanding 22389000
Shares Floating 18585781
Shares Outstanding 22389000
Shares Floating 18585781
Percent Insiders 6.57
Percent Institutions 89.57

Analyst Ratings

Rating 3
Target Price 12.5
Buy -
Strong Buy -
Buy -
Strong Buy -
Hold 5
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Sleep Number Corp

stock logo

Company Overview

overview logo History and Background

Sleep Number Corp., formerly Select Comfort, was founded in 1987. It is known for its adjustable firmness mattresses and related sleep products. The company initially focused on direct sales and later expanded into retail stores and online channels.

business area logo Core Business Areas

  • Mattresses: Sleep Number's primary segment, focusing on its proprietary adjustable air mattresses.
  • Bedding and Accessories: This segment includes pillows, sheets, and other sleep-related accessories.
  • Smart Beds: Sleep Number beds that track and respond to individual sleep patterns.

leadership logo Leadership and Structure

Shelly Ibach is the current CEO. The company has a traditional corporate structure with departments covering sales, marketing, product development, and operations.

Top Products and Market Share

overview logo Key Offerings

  • Sleep Number 360 Smart Bed: Flagship adjustable firmness mattress with integrated sleep tracking. Estimates suggest Sleep Number holds around 25% of the premium mattress market. Competitors include Tempur-Pedic (TPX), Purple Innovation (PRPL), and Saatva.
  • Sleep Number Bedding and Pillows: A range of complementary products designed to enhance the sleep experience. Revenue from this product is not publicly disaggregated. Competitors include standard bedding brands such as Brooklinen and Casper (CSPR - private).

Market Dynamics

industry overview logo Industry Overview

The mattress industry is moderately fragmented with a mix of established brands and emerging online retailers. The industry is sensitive to economic cycles and consumer spending patterns.

Positioning

Sleep Number is positioned as a premium brand focused on innovation and personalized sleep solutions. Its competitive advantage lies in its patented adjustable firmness technology and smart bed features.

Total Addressable Market (TAM)

The global mattress market is expected to reach $43 billion by 2028. Sleep Number is well positioned to target the premium mattress segment within this TAM.

Upturn SWOT Analysis

Strengths

  • Patented adjustable firmness technology
  • Strong brand recognition
  • Direct-to-consumer sales model
  • Smart bed technology and sleep tracking features

Weaknesses

  • High price point
  • Dependence on discretionary consumer spending
  • Small addressable market focused on premium segment
  • Supply chain vulnerabilities

Opportunities

  • Expansion into international markets
  • Development of new sleep technologies and accessories
  • Partnerships with healthcare providers
  • Increased focus on sleep health and wellness

Threats

  • Economic downturn and reduced consumer spending
  • Increased competition from online mattress retailers
  • Technological advancements by competitors
  • Fluctuations in raw material costs

Competitors and Market Share

competitor logo Key Competitors

  • TPX
  • PRPL
  • ZZZ

Competitive Landscape

Sleep Number's advantage lies in its smart bed technology, but it faces competition from established brands like Tempur-Pedic and emerging online retailers. Purple also presents an advantage in the comfort of the mattress.

Major Acquisitions

Growth Trajectory and Initiatives

Historical Growth: Analyze historical revenue and earnings growth rates.

Future Projections: Based on analyst estimates, assess projected revenue and earnings growth for the next 3-5 years.

Recent Initiatives: Highlight recent strategic initiatives, such as new product launches and marketing campaigns.

Summary

Sleep Number possesses a strong brand and patented technology that drives premium mattress sales. However, its reliance on discretionary spending and competition require vigilance. Expansion into new markets and partnerships could fuel growth. Supply chain issues and economic downturns pose potential risks. The focus on smart beds and sleep tracking is a key differentiator.

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Sources and Disclaimers

Data Sources:

  • Company Filings (SEC)
  • Industry Reports
  • Market Research Reports
  • Analyst Estimates

Disclaimers:

This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market conditions and company performance may change, impacting the accuracy of this analysis.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Sleep Number Corp

Exchange NASDAQ
Headquaters Minneapolis, MN, United States
IPO Launch date 1998-12-04
CEO, President & Chair Ms. Shelly R. Ibach
Sector Consumer Cyclical
Industry Furnishings, Fixtures & Appliances
Full time employees 3580
Full time employees 3580

Sleep Number Corporation, together with its subsidiaries, designs, manufactures, markets, distributes, retails, and services sleep solutions in the United States. It offers smart beds and adjustable bases, pillows, sheets, and other bedding products. The company sells its products direct-to-consumer retail touch points, including stores, online, phone, and chat. The company was formerly known as Select Comfort Corporation and changed its name to Sleep Number Corporation in November 2017. Sleep Number Corporation was incorporated in 1987 and is headquartered in Minneapolis, Minnesota.

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