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Sleep Number Corp (SNBR)



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Upturn Advisory Summary
03/20/2025: SNBR (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -48.84% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 153.59M USD | Price to earnings Ratio - | 1Y Target Price 11.67 |
Price to earnings Ratio - | 1Y Target Price 11.67 | ||
Volume (30-day avg) 758860 | Beta 2.15 | 52 Weeks Range 5.94 - 20.75 | Updated Date 04/1/2025 |
52 Weeks Range 5.94 - 20.75 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.9 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.21% | Operating Margin (TTM) 1.72% |
Management Effectiveness
Return on Assets (TTM) 2.83% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE 63.29 | Enterprise Value 1076104260 | Price to Sales(TTM) 0.09 |
Enterprise Value 1076104260 | Price to Sales(TTM) 0.09 | ||
Enterprise Value to Revenue 0.64 | Enterprise Value to EBITDA 12.06 | Shares Outstanding 22389000 | Shares Floating 18585781 |
Shares Outstanding 22389000 | Shares Floating 18585781 | ||
Percent Insiders 6.57 | Percent Institutions 89.57 |
Analyst Ratings
Rating 3 | Target Price 12.5 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 5 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Sleep Number Corp

Company Overview
History and Background
Sleep Number Corp., formerly Select Comfort, was founded in 1987. It is known for its adjustable firmness mattresses and related sleep products. The company initially focused on direct sales and later expanded into retail stores and online channels.
Core Business Areas
- Mattresses: Sleep Number's primary segment, focusing on its proprietary adjustable air mattresses.
- Bedding and Accessories: This segment includes pillows, sheets, and other sleep-related accessories.
- Smart Beds: Sleep Number beds that track and respond to individual sleep patterns.
Leadership and Structure
Shelly Ibach is the current CEO. The company has a traditional corporate structure with departments covering sales, marketing, product development, and operations.
Top Products and Market Share
Key Offerings
- Sleep Number 360 Smart Bed: Flagship adjustable firmness mattress with integrated sleep tracking. Estimates suggest Sleep Number holds around 25% of the premium mattress market. Competitors include Tempur-Pedic (TPX), Purple Innovation (PRPL), and Saatva.
- Sleep Number Bedding and Pillows: A range of complementary products designed to enhance the sleep experience. Revenue from this product is not publicly disaggregated. Competitors include standard bedding brands such as Brooklinen and Casper (CSPR - private).
Market Dynamics
Industry Overview
The mattress industry is moderately fragmented with a mix of established brands and emerging online retailers. The industry is sensitive to economic cycles and consumer spending patterns.
Positioning
Sleep Number is positioned as a premium brand focused on innovation and personalized sleep solutions. Its competitive advantage lies in its patented adjustable firmness technology and smart bed features.
Total Addressable Market (TAM)
The global mattress market is expected to reach $43 billion by 2028. Sleep Number is well positioned to target the premium mattress segment within this TAM.
Upturn SWOT Analysis
Strengths
- Patented adjustable firmness technology
- Strong brand recognition
- Direct-to-consumer sales model
- Smart bed technology and sleep tracking features
Weaknesses
- High price point
- Dependence on discretionary consumer spending
- Small addressable market focused on premium segment
- Supply chain vulnerabilities
Opportunities
- Expansion into international markets
- Development of new sleep technologies and accessories
- Partnerships with healthcare providers
- Increased focus on sleep health and wellness
Threats
- Economic downturn and reduced consumer spending
- Increased competition from online mattress retailers
- Technological advancements by competitors
- Fluctuations in raw material costs
Competitors and Market Share
Key Competitors
- TPX
- PRPL
- ZZZ
Competitive Landscape
Sleep Number's advantage lies in its smart bed technology, but it faces competition from established brands like Tempur-Pedic and emerging online retailers. Purple also presents an advantage in the comfort of the mattress.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Analyze historical revenue and earnings growth rates.
Future Projections: Based on analyst estimates, assess projected revenue and earnings growth for the next 3-5 years.
Recent Initiatives: Highlight recent strategic initiatives, such as new product launches and marketing campaigns.
Summary
Sleep Number possesses a strong brand and patented technology that drives premium mattress sales. However, its reliance on discretionary spending and competition require vigilance. Expansion into new markets and partnerships could fuel growth. Supply chain issues and economic downturns pose potential risks. The focus on smart beds and sleep tracking is a key differentiator.
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TPX

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ZZZ

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Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Industry Reports
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market conditions and company performance may change, impacting the accuracy of this analysis.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sleep Number Corp
Exchange NASDAQ | Headquaters Minneapolis, MN, United States | ||
IPO Launch date 1998-12-04 | CEO, President & Chair Ms. Shelly R. Ibach | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 3580 | Website https://www.sleepnumber.com |
Full time employees 3580 | Website https://www.sleepnumber.com |
Sleep Number Corporation, together with its subsidiaries, designs, manufactures, markets, distributes, retails, and services sleep solutions in the United States. It offers smart beds and adjustable bases, pillows, sheets, and other bedding products. The company sells its products direct-to-consumer retail touch points, including stores, online, phone, and chat. The company was formerly known as Select Comfort Corporation and changed its name to Sleep Number Corporation in November 2017. Sleep Number Corporation was incorporated in 1987 and is headquartered in Minneapolis, Minnesota.
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