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Upturn AI SWOT - About
PRPL 
Purple Innovation Inc (PRPL)
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Upturn Advisory Summary
04/01/2025: PRPL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -74.18% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 80.47M USD | Price to earnings Ratio - | 1Y Target Price 1.85 |
Price to earnings Ratio - | 1Y Target Price 1.85 | ||
Volume (30-day avg) 1059457 | Beta 2.37 | 52 Weeks Range 0.65 - 2.12 | Updated Date 04/1/2025 |
52 Weeks Range 0.65 - 2.12 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.91 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date 2025-03-10 | When Before Market | Estimate -0.0814 | Actual -0.07 |
Profitability
Profit Margin -20.07% | Operating Margin (TTM) -3.12% |
Management Effectiveness
Return on Assets (TTM) -10.16% | Return on Equity (TTM) -144.46% |
Valuation
Trailing PE - | Forward PE 294.12 | Enterprise Value 210920544 | Price to Sales(TTM) 0.17 |
Enterprise Value 210920544 | Price to Sales(TTM) 0.17 | ||
Enterprise Value to Revenue 0.43 | Enterprise Value to EBITDA -30.56 | Shares Outstanding 107545000 | Shares Floating 59427489 |
Shares Outstanding 107545000 | Shares Floating 59427489 | ||
Percent Insiders 4.42 | Percent Institutions 71.45 |
Analyst Ratings
Rating 3.38 | Target Price 1.98 | Buy 1 | Strong Buy 1 |
Buy 1 | Strong Buy 1 | ||
Hold 6 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Purple Innovation Inc
Company Overview
History and Background
Purple Innovation Inc. was founded in 2015 through the merger of Purple and Intellibed. The company evolved from a technology company focused on comfort solutions to a consumer brand offering mattresses and other comfort products.
Core Business Areas
- Mattresses: Designs, manufactures, and markets mattresses featuring the GelFlex Grid technology.
- Pillows: Designs, manufactures, and markets pillows featuring the GelFlex Grid technology and other comfort technologies.
- Seat Cushions: Designs, manufactures, and markets seat cushions and other comfort products utilizing the GelFlex Grid technology.
- Bedding and Accessories: Sells sheets, mattress protectors, bed frames, and other bedding accessories.
Leadership and Structure
The leadership team includes Rob DeMartini (CEO) and other executives managing finance, operations, and marketing. The company operates with a standard corporate structure, with departments focused on specific business functions.
Top Products and Market Share
Key Offerings
- Purple Mattress: The company's flagship product line, featuring the GelFlex Grid, offering pressure relief and support. Competitors include Tempur-Pedic, Casper, and Sleep Number. Market share information is difficult to obtain precisely but Purple is considered a leader in the gel mattress space. Revenue derived from mattresses is the company's largest revenue stream.
- Purple Pillow: Features the GelFlex Grid and offers adjustable height for personalized comfort. Competitors include Tempur-Pedic and other specialty pillow brands. Market share data is not specifically broken down but it is considered as an important component for the company.
- Seat Cushions and Other Comfort Products: Purple also sells seat cushions designed for office use and comfort solutions. No specific market share or revenue information is publicly available but these products contribute a small portion of overall revenues. Competitors include Tushy and ComfiLife.
Market Dynamics
Industry Overview
The mattress and bedding industry is competitive, with a mix of established brands and direct-to-consumer companies. The industry is driven by innovation in materials and design.
Positioning
Purple Innovation Inc. differentiates itself through its patented GelFlex Grid technology. It appeals to consumers seeking innovative comfort solutions.
Total Addressable Market (TAM)
The global mattress market is estimated to be worth over $40 billion. Purple Innovation Inc. is positioned to capture a portion of this market through its unique product offerings.
Upturn SWOT Analysis
Strengths
- Patented GelFlex Grid Technology
- Strong Brand Recognition
- Direct-to-Consumer Model
- Innovative Product Design
Weaknesses
- High Marketing Expenses
- Supply Chain Vulnerabilities
- Reliance on a Single Core Technology
- Profitability Challenges
Opportunities
- Expansion into New Markets
- Product Line Extensions
- Strategic Partnerships
- Increased E-commerce Adoption
Threats
- Intense Competition
- Changing Consumer Preferences
- Economic Downturns
- Rising Raw Material Costs
Competitors and Market Share
Key Competitors
- TPX
- SSYS
- CASPR
Competitive Landscape
Purple Innovation Inc. competes with established mattress brands and direct-to-consumer companies. Its competitive advantages include its unique GelFlex Grid technology and strong brand recognition. Disadvantages include high marketing expenses and supply chain vulnerabilities.
Major Acquisitions
No recent aquisitions
- Year:
- Acquisition Price (USD millions):
- Strategic Rationale:
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by increased sales and brand awareness.
Future Projections: Future growth projections require analyst estimates and company guidance, which are subject to change.
Recent Initiatives: Recent initiatives include product launches, marketing campaigns, and efforts to optimize the supply chain.
Summary
Purple Innovation Inc. is a company with innovative technology and strong brand recognition but faces profitability challenges due to high marketing costs and supply chain risks. Its patented GelFlex Grid provides a competitive edge, but it must successfully manage costs and navigate the competitive landscape to achieve sustained growth. The company must look to improve profitability. Overall Purple requires careful monitoring and planning.
Similar Companies
SSYS
Stratasys Ltd
SSYS
Stratasys Ltd
TPX
Tempur Sealy International Inc
TPX
Tempur Sealy International Inc
ZZZ
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ZZZ
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Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Market Research Reports
- Industry Publications
- Company Website
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Purple Innovation Inc
Exchange NASDAQ | Headquaters Lehi, UT, United States | ||
IPO Launch date 2015-10-29 | CEO & Director Mr. Robert T. DeMartini | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1200 | Website https://purple.com |
Full time employees 1200 | Website https://purple.com | ||
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
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