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SBGI 
Sinclair Broadcast Group Inc (SBGI)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
12/03/2025: SBGI (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $16.93
1 Year Target Price $16.93
| 2 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -70.06% | Avg. Invested days 18 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.06B USD | Price to earnings Ratio - | 1Y Target Price 16.93 |
Price to earnings Ratio - | 1Y Target Price 16.93 | ||
Volume (30-day avg) 7 | Beta 0.99 | 52 Weeks Range 11.50 - 17.60 | Updated Date 12/3/2025 |
52 Weeks Range 11.50 - 17.60 | Updated Date 12/3/2025 | ||
Dividends yield (FY) 6.67% | Basic EPS (TTM) -0.56 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-06 | When - | Estimate -1.25 | Actual -0.7321 |
Profitability
Profit Margin -1.35% | Operating Margin (TTM) 2.85% |
Management Effectiveness
Return on Assets (TTM) 3.85% | Return on Equity (TTM) -11.52% |
Valuation
Trailing PE - | Forward PE 16.45 | Enterprise Value 4782462044 | Price to Sales(TTM) 0.32 |
Enterprise Value 4782462044 | Price to Sales(TTM) 0.32 | ||
Enterprise Value to Revenue 1.43 | Enterprise Value to EBITDA 8.27 | Shares Outstanding 45908531 | Shares Floating 36993623 |
Shares Outstanding 45908531 | Shares Floating 36993623 | ||
Percent Insiders 16.83 | Percent Institutions 65.19 |
Upturn AI SWOT
Sinclair Broadcast Group Inc
Company Overview
History and Background
Sinclair Broadcast Group was founded in 1971 by Julian Sinclair Smith. It started as a single UHF television station and grew through acquisitions to become one of the largest television broadcast companies in the U.S.
Core Business Areas
- Broadcast: Owns, operates, and provides services to television stations affiliated with various networks. Generates revenue from advertising sales, retransmission fees, and digital media.
- Digital: Operates digital media properties, including websites, mobile apps, and over-the-top (OTT) streaming services.
- Other: Includes investments in various technology and media-related businesses.
Leadership and Structure
David Smith is the Executive Chairman. Chris Ripley is the President and CEO. The organizational structure includes various divisions responsible for broadcast operations, digital media, and corporate functions.
Top Products and Market Share
Key Offerings
- Broadcast Advertising: Sinclair sells advertising slots on its television stations. The market share varies by local market, but Sinclair is a major player in many markets. Competitors include other local broadcasters, cable networks, and digital advertising platforms. Revenue figures are consolidated across broadcast operations.
- Retransmission Fees: Sinclair receives fees from cable and satellite providers for the right to retransmit its broadcast signals. Retransmission fees contribute significantly to Sinclair's revenue. Competitors are other local broadcasters and cable networks. Revenue figures are consolidated across broadcast operations.
- News Content: Sinclair owns news operations, produces local and national news programs for its affiliates. Competitors include local news broadcasts, CNN, Fox News, etc. The market share varies by local market, but Sinclair is a major player in many markets. Revenue figures are consolidated across broadcast operations.
Market Dynamics
Industry Overview
The broadcasting industry is undergoing significant changes due to cord-cutting and the rise of streaming services. Broadcasters are increasingly focused on digital media and retransmission fees to offset declining advertising revenue.
Positioning
Sinclair is one of the largest television broadcast companies in the U.S. It has a strong presence in local markets and is focused on expanding its digital media offerings. Its competitive advantages include its large station portfolio and its ability to negotiate favorable retransmission agreements.
Total Addressable Market (TAM)
The total addressable market includes broadcast advertising, retransmission fees, and digital advertising. The estimated TAM is $70 billion for US Advertising. Sinclair is positioned with 2.4 billion in revenue which makes up 3.4% of the TAM.
Upturn SWOT Analysis
Strengths
- Large station portfolio
- Strong presence in local markets
- Significant retransmission fee revenue
- Expansion into digital media
Weaknesses
- Dependence on advertising revenue
- Exposure to cord-cutting trends
- Controversial political stances can alienate viewers and advertisers.
- High debt load due to acquisitions
Opportunities
- Growth in digital advertising
- Expansion of OTT streaming services
- Acquisition of additional television stations
- Partnerships with technology companies
Threats
- Further decline in advertising revenue
- Increased competition from streaming services
- Changes in government regulations
- Economic downturn
Competitors and Market Share
Key Competitors
- NXST
- TEGNA
- GRAY
Competitive Landscape
Sinclair's advantages include its large station portfolio and its focus on local news. Its disadvantages include its controversial political stances and its high debt load.
Major Acquisitions
Tennis Channel
- Year: 2016
- Acquisition Price (USD millions): 350
- Strategic Rationale: Expansion into sports programming and diversification of revenue streams.
Growth Trajectory and Initiatives
Historical Growth: Sinclair's growth has been driven by acquisitions of television stations. Organic growth has been more challenging due to industry trends.
Future Projections: Future growth is expected to come from digital media and retransmission fees. Analyst estimates vary depending on the company's ability to adapt to the changing media landscape.
Recent Initiatives: Recent initiatives include investments in OTT streaming services and the acquisition of additional television stations (dependent on current year).
Summary
Sinclair Broadcast Group is a large player in the broadcasting industry, but its high debt and dependence on traditional revenue streams are weaknesses. Growth opportunities in digital media exist, but the competitive landscape is challenging. The company's controversial political stances also present a risk. Sinclair must navigate industry changes carefully to maintain its position and shareholder value.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- SEC Filings
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market data is based on best available estimates at the time of analysis.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sinclair Broadcast Group Inc
Exchange NASDAQ | Headquaters Hunt Valley, MD, United States | ||
IPO Launch date 1995-06-06 | President & CEO Mr. Christopher S. Ripley | ||
Sector Communication Services | Industry Broadcasting | Full time employees 7200 | Website https://sbgi.net |
Full time employees 7200 | Website https://sbgi.net | ||
Sinclair, Inc., a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis. The Local Media segment operates broadcast television stations, original networks, and content; provides free over-the-air programming and live local sporting events on its stations; distributes its content to multi-channel video programming distributors in exchange for contractual fees; and produces local and original news programs. This segment operates The Nest, a free over-the-air national broadcast TV network; Comet, a science fiction network; CHARGE!, an adventure and action-based network; TBD, a multiscreen TV network; The National News Desk, a news program; and Full Measure with Sharyl Attkisson, an investigative and political analysis program, as well as podcasts related to soccer and sports programming. Its Tennis segment offers Tennis Channel, a cable network that includes coverage of tennis' top tournaments and original professional sports, and tennis lifestyle shows; Tennis Channel International and Tennis Channel streaming services; T2 FAST, a 24-hours a day free ad-supported streaming television channel; Tennis.com; and FAST Channel Pickleballtv. The company also provides non-broadcast digital and internet solutions; and technical sales and services, including the design and manufacture of broadcast systems. In addition, it owns various investments in non-media related companies. The company distributes its content through its broadcast platform and third-party platforms that consist of programming provided by third-party networks and syndicators, local news, sports, and other original programming. Sinclair, Inc. was founded in 1971 and is headquartered in Hunt Valley, Maryland.
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