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Sinclair Broadcast Group Inc (SBGI)



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Upturn Advisory Summary
04/01/2025: SBGI (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -48.32% | Avg. Invested days 21 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.04B USD | Price to earnings Ratio 3.33 | 1Y Target Price 17.14 |
Price to earnings Ratio 3.33 | 1Y Target Price 17.14 | ||
Volume (30-day avg) 426703 | Beta 1.48 | 52 Weeks Range 10.60 - 18.13 | Updated Date 03/31/2025 |
52 Weeks Range 10.60 - 18.13 | Updated Date 03/31/2025 | ||
Dividends yield (FY) 6.40% | Basic EPS (TTM) 4.78 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.74% | Operating Margin (TTM) 27.49% |
Management Effectiveness
Return on Assets (TTM) 5.74% | Return on Equity (TTM) 86.57% |
Valuation
Trailing PE 3.33 | Forward PE 21.98 | Enterprise Value 4642856426 | Price to Sales(TTM) 0.3 |
Enterprise Value 4642856426 | Price to Sales(TTM) 0.3 | ||
Enterprise Value to Revenue 1.31 | Enterprise Value to EBITDA 4.89 | Shares Outstanding 42694300 | Shares Floating 34344038 |
Shares Outstanding 42694300 | Shares Floating 34344038 | ||
Percent Insiders 16.32 | Percent Institutions 63.85 |
Analyst Ratings
Rating 3.14 | Target Price 18.14 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold 3 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Sinclair Broadcast Group Inc

Company Overview
History and Background
Sinclair Broadcast Group was founded in 1971 by Julian Sinclair Smith. Initially operating a single television station, it has grown through acquisitions to become one of the largest television broadcasting companies in the U.S.
Core Business Areas
- Broadcast: Owns, operates, and provides services to television stations affiliated with various networks.
- Cable Networks: Operates cable networks such as Tennis Channel and Bally Sports regional networks.
- Digital: Operates digital and online platforms associated with its broadcast stations and networks.
Leadership and Structure
David Smith is the Executive Chairman. Chris Ripley is the President and CEO. The organizational structure is hierarchical, with regional and departmental heads reporting to senior management.
Top Products and Market Share
Key Offerings
- Local Television Broadcasting: Sinclair's primary offering is broadcasting local television programming, news, and syndicated content. It has significant reach due to its large number of affiliated stations. Competitors are other local television broadcasters and streaming services. Difficult to estimate revenue directly attributable to this, but it's the largest segment.
- Cable Networks (Tennis Channel, Bally Sports): Sinclair owns and operates several cable networks including Tennis Channel and Bally Sports regional networks. Revenue from these networks contributes significantly to Sinclair's overall financials. Competitors include ESPN, Fox Sports, and other sports networks.
- Digital Media: Sinclair has invested in digital media assets, including websites and online platforms associated with its television stations. These platforms generate revenue through advertising and subscriptions. Competitors include local news websites and other online content providers. Minor portion of overall financials compared to broadcasting.
Market Dynamics
Industry Overview
The broadcasting industry faces challenges from cord-cutting, streaming services, and changing advertising models. It's adapting through digital strategies and alternative content offerings.
Positioning
Sinclair holds a dominant position in local broadcasting due to its large station portfolio. Competitive advantages include local market knowledge and established relationships. They are also attempting to control more sports broadcasting rights.
Total Addressable Market (TAM)
The TAM for local broadcasting and related media is estimated in the tens of billions of dollars annually. Sinclair is well-positioned to capture a substantial share due to its extensive network and strategic investments.
Upturn SWOT Analysis
Strengths
- Large portfolio of television stations
- Established presence in local markets
- Diversified revenue streams (broadcasting, cable networks, digital)
- Strong local news operations
Weaknesses
- High debt levels due to acquisitions
- Dependence on advertising revenue
- Potential negative public perception due to programming choices
- Vulnerability to cord-cutting trends
Opportunities
- Expansion of digital offerings
- Strategic acquisitions of complementary businesses
- Growth in sports broadcasting rights
- Development of new content formats for local markets
Threats
- Continued cord-cutting and declining viewership
- Increased competition from streaming services
- Regulatory changes affecting broadcasting
- Economic downturn impacting advertising revenue
Competitors and Market Share
Key Competitors
- NXST
- TEGNA
- GRAY
Competitive Landscape
Sinclair's strengths include a large station portfolio and diversified revenue streams. Weaknesses include high debt and dependence on advertising revenue.
Major Acquisitions
Tribune Media
- Year: 2019
- Acquisition Price (USD millions): 3900
- Strategic Rationale: Expanded Sinclair's station portfolio and market reach; the deal ultimately restructured due to regulatory concerns and some assets were sold off.
Bally Sports Regional Networks
- Year: 2019
- Acquisition Price (USD millions): 10600
- Strategic Rationale: Expanded Sinclair's sports broadcasting portfolio; brought significant revenue but also high debt.
Growth Trajectory and Initiatives
Historical Growth: Growth has primarily been driven by acquisitions of television stations and cable networks.
Future Projections: Future growth is expected to come from digital initiatives and strategic partnerships. Analyst estimates vary widely depending on the overall economic outlook and industry trends.
Recent Initiatives: Recent initiatives include investments in streaming platforms, sports broadcasting rights, and digital advertising technologies.
Summary
Sinclair Broadcast Group holds a significant position in local broadcasting but faces headwinds from cord-cutting and high debt. Its strengths lie in its large station portfolio and local market presence, while weaknesses stem from its financial structure and reliance on advertising. Digital initiatives and strategic partnerships are crucial for future growth, but the company must navigate a competitive and evolving media landscape. It acquired many stations and networks, which brought about a lot of debt. There are rumors that the company is currently looking to either spin off the Bally Sports or to get out of it entirely.
Similar Companies
- NXST
- TEGNA
- GRAY
- CBS
- FOXA
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Press Releases
- Market Research Reports
- Industry News Articles
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Consult a financial professional before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sinclair Broadcast Group Inc
Exchange NASDAQ | Headquaters Hunt Valley, MD, United States | ||
IPO Launch date 1995-06-06 | President & CEO Mr. Christopher S. Ripley | ||
Sector Communication Services | Industry Broadcasting | Full time employees 7200 | Website https://sbgi.net |
Full time employees 7200 | Website https://sbgi.net |
Sinclair, Inc., a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis. The Local Media segment operates broadcast television stations, original networks, and content; provides free over-the-air programming and live local sporting events on its stations; distributes its content to multi-channel video programming distributors in exchange for contractual fees; and produces local and original news programs. This segment operates The Nest, a free over-the-air national broadcast TV network; Comet, a science fiction network; CHARGE!, an adventure and action-based network; TBD, a multiscreen TV network; The National News Desk, a news program; and Full Measure with Sharyl Attkisson, an investigative and political analysis program, as well as podcasts related to soccer and sports programming. Its Tennis segment offers Tennis Channel, a cable network that includes coverage of tennis' top tournaments and original professional sports, and tennis lifestyle shows; Tennis Channel International and Tennis Channel streaming services; T2 FAST, a 24-hours a day free ad-supported streaming television channel; Tennis.com; and FAST Channel Pickleballtv. The company also provides non-broadcast digital and internet solutions; and technical sales and services, including the design and manufacture of broadcast systems. In addition, it owns various investments in non-media related companies. The company distributes its content through its broadcast platform and third-party platforms that consist of programming provided by third-party networks and syndicators, local news, sports, and other original programming. Sinclair, Inc. was founded in 1971 and is headquartered in Hunt Valley, Maryland.
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