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Upturn AI SWOT - About
SBGI 
Sinclair Broadcast Group Inc (SBGI)
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Upturn Advisory Summary
09/17/2025: SBGI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $16.21
1 Year Target Price $16.21
| 2 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -63.93% | Avg. Invested days 19 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 993.16M USD | Price to earnings Ratio 16.2 | 1Y Target Price 16.21 |
Price to earnings Ratio 16.2 | 1Y Target Price 16.21 | ||
Volume (30-day avg) 7 | Beta 1.29 | 52 Weeks Range 11.69 - 17.51 | Updated Date 09/17/2025 |
52 Weeks Range 11.69 - 17.51 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 7.17% | Basic EPS (TTM) 0.88 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.44% | Operating Margin (TTM) 3.83% |
Management Effectiveness
Return on Assets (TTM) 5.44% | Return on Equity (TTM) 20.78% |
Valuation
Trailing PE 16.2 | Forward PE 2.87 | Enterprise Value 4605877422 | Price to Sales(TTM) 0.29 |
Enterprise Value 4605877422 | Price to Sales(TTM) 0.29 | ||
Enterprise Value to Revenue 1.32 | Enterprise Value to EBITDA 6.61 | Shares Outstanding 45871818 | Shares Floating 36956721 |
Shares Outstanding 45871818 | Shares Floating 36956721 | ||
Percent Insiders 16.85 | Percent Institutions 63.39 |
Upturn AI SWOT
Sinclair Broadcast Group Inc
Company Overview
History and Background
Sinclair Broadcast Group was founded in 1971 by Julian Sinclair Smith as a single television station. It grew through acquisitions, becoming one of the largest television broadcast companies in the U.S.
Core Business Areas
- Broadcast: Owns, operates, and provides services to television stations affiliated with major networks. Generates revenue through advertising sales and retransmission fees from cable and satellite providers.
- Digital: Operates digital media properties, including websites and mobile applications, generating revenue through online advertising.
- Other: Includes investments and emerging technologies.
Leadership and Structure
David Smith serves as Executive Chairman. Chris Ripley is the President and CEO. The company has a traditional corporate structure with various executive vice presidents overseeing different business units.
Top Products and Market Share
Key Offerings
- Broadcast Advertising: Advertising slots across Sinclair's network of television stations. Market share is fragmented across local markets, competing with other broadcasters and digital platforms. Competitors: Nexstar Media Group, Gray Television, TEGNA.
- Retransmission Fees: Fees charged to cable and satellite providers for the right to carry Sinclair's broadcast signals. Market share is dependent on the strength and reach of Sinclair's affiliated networks. Competitors: Large media conglomerates with broadcast networks.
- Digital Media: Online advertising and content across various digital platforms. Revenue from this product is smaller than other segments. Competitors: Google, Facebook, other digital advertising platforms.
Market Dynamics
Industry Overview
The broadcasting industry is evolving, facing competition from streaming services and changing viewing habits. Retransmission revenue is increasingly important. Consolidation continues among broadcasters.
Positioning
Sinclair is a major player in the broadcast television market, known for its large portfolio of stations and focus on local news and sports. Competitive advantages include its scale and retransmission revenue.
Total Addressable Market (TAM)
The TAM for advertising and retransmission fees in the broadcast industry is estimated to be in the tens of billions of dollars. Sinclair is positioned to capture a significant share of this market but faces increasing competition from digital platforms.
Upturn SWOT Analysis
Strengths
- Large portfolio of broadcast stations
- Strong retransmission revenue
- Significant local news presence
- Strategic acquisitions
Weaknesses
- High debt levels
- Reliance on traditional broadcasting
- Controversies surrounding programming
- Exposure to regulatory risks
Opportunities
- Expansion into new digital platforms
- Growth in retransmission revenue
- Strategic partnerships
- Acquisition of smaller broadcasters
Threats
- Cord-cutting and declining viewership
- Competition from streaming services
- Regulatory changes
- Economic downturn affecting advertising revenue
Competitors and Market Share
Key Competitors
- NXST
- TEGNA
- GRAY
Competitive Landscape
Sinclair faces intense competition from other large broadcast groups, streaming services, and digital advertising platforms. Its scale and retransmission revenue provide advantages, but it must adapt to changing media consumption habits.
Growth Trajectory and Initiatives
Historical Growth: Historical Growth unavailable for full summarization
Future Projections: Future Projections unavailable for full summarization
Recent Initiatives: Recent Initiatives unavailable for full summarization
Summary
Sinclair Broadcast Group is a major player in the broadcast industry with a significant portfolio of stations. Their retransmission revenue streams provide a stable source of income but debt and exposure to traditional broadcasting and regulations create risks. Digital expansion and managing costs are keys to future growth. They must adapt to changing viewer behaviors and compete with streaming services.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Industry Reports
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sinclair Broadcast Group Inc
Exchange NASDAQ | Headquaters Hunt Valley, MD, United States | ||
IPO Launch date 1995-06-06 | President & CEO Mr. Christopher S. Ripley | ||
Sector Communication Services | Industry Broadcasting | Full time employees 7200 | Website https://sbgi.net |
Full time employees 7200 | Website https://sbgi.net | ||
Sinclair, Inc., a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis. The Local Media segment operates broadcast television stations, original networks, and content; provides free over-the-air programming and live local sporting events on its stations; distributes its content to multi-channel video programming distributors in exchange for contractual fees; and produces local and original news programs. This segment operates The Nest, a free over-the-air national broadcast TV network; Comet, a science fiction network; CHARGE!, an adventure and action-based network; TBD, a multiscreen TV network; The National News Desk, a news program; and Full Measure with Sharyl Attkisson, an investigative and political analysis program, as well as podcasts related to soccer and sports programming. Its Tennis segment offers Tennis Channel, a cable network that includes coverage of tennis' top tournaments and original professional sports, and tennis lifestyle shows; Tennis Channel International and Tennis Channel streaming services; T2 FAST, a 24-hours a day free ad-supported streaming television channel; Tennis.com; and FAST Channel Pickleballtv. The company also provides non-broadcast digital and internet solutions; and technical sales and services, including the design and manufacture of broadcast systems. In addition, it owns various investments in non-media related companies. The company distributes its content through its broadcast platform and third-party platforms that consist of programming provided by third-party networks and syndicators, local news, sports, and other original programming. Sinclair, Inc. was founded in 1971 and is headquartered in Hunt Valley, Maryland.
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