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Regis Corporation Common Stock(RGS)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for RGS
09/15/2026: RGS (2-star) is currently NOT-A-BUY. Pass it for now.
Regis Corporation is a franchisor of various salon brands, including Supercuts and SmartStyle, having transformed its business model from a direct store operator to an asset-light franchise entity. The company’s primary strength lies in its recognized brand portfolio and the efficiency of its royalty-based income model. Its main growth story centers on optimizing franchise operations through digital tools and improving financial stability following extensive restructuring. However, significant execution risks remain, including high competition and the need to maintain strong franchisee support in a challenging labor market. The stock may suit investors interested in turnaround plays, though the absence of dividends and historical volatility warrant caution.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company is currently in a restructuring and stabilization phase rather than high-growth mode. |
| Momentum investor | Weak fit | The stock lacks the consistent uptrend and volume profile typical of momentum plays. |
| Value investor | Mixed fit | The stock may interest value investors looking for a turnaround play, but the balance sheet remains a concern. |
| Dividend investor | Weak fit | The company does not pay a dividend and has prioritized capital for debt reduction. |
| Low-risk investor | Weak fit | The company's history of financial restructuring and volatility makes it unsuitable for low-risk portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock has experienced significant fluctuations due to restructuring and market sentiment. |
| Valuation risk | Medium / high | Market pricing is sensitive to the success of the ongoing franchise model transition. |
| Competition risk (Salon chains) | High | The company competes with dominant private chains and local independents for market share. |
| Business quality | Medium | The shift to an asset-light model improves potential margins but creates reliance on third-party operators. |
| Dividend income | Low / none | No dividend payments mean this stock does not provide income for shareholders. |
| Execution risk | High | Successfully managing a fragmented franchise base is crucial for future stability. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -49.88% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 67.78M USD | Price to earnings Ratio 11.59 | 1Y Target Price 42 |
Price to earnings Ratio 11.59 | 1Y Target Price 42 | ||
Volume (30-day avg) 8.2K shares | Beta 1.42 | 52 Weeks Range 19.31 - 31.50 | Updated Date 09/15/2026 |
52 Weeks Range 19.31 - 31.50 | Updated Date 09/15/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.41 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Franchise Royalties | Percentage-based fees collected from franchisees based on their monthly gross revenue. | Regis acts as the 'landlord' of the brand, collecting a cut of what every salon makes. |
| Product Sales | Supply chain sales of professional hair care products to franchise salons. | The company makes money by distributing inventory to its network of salons. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-09-01 | When Before Market | Estimate 0.17 | Actual 1.04 |
Profitability
Profit Margin 3.09% | Operating Margin (TTM) 11.9% |
Management Effectiveness
Return on Assets (TTM) 2.67% | Return on Equity (TTM) 3.66% |
Valuation
Trailing PE 11.59 | Forward PE 31.15 | Enterprise Value 346.23M | Price to Sales(TTM) 0.31 |
Enterprise Value 346.23M | Price to Sales(TTM) 0.31 | ||
Enterprise Value to Revenue 1.54 | Enterprise Value to EBITDA 11.29 | Shares Outstanding 2.50M | Shares Floating 2.30M |
Shares Outstanding 2.50M | Shares Floating 2.30M | ||
Percent Insiders 11.02 | Percent Institutions 33.42 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Regis Corporation Common Stock
Exchange NASDAQ | Headquarters Minneapolis, MN, United States | ||
IPO Launch date 1991-06-21 | President, CEO & Director Ms. Susan Lintonsmith | ||
Sector Consumer Cyclical | Industry Personal Services | Full time employees 1611 | Website https://www.regiscorp.com |
Full time employees 1611 | Website https://www.regiscorp.com | ||
Regis Corporation owns and franchises hair care salons primarily in North America. The company operates in two segments: Franchise Salons and Company-Owned Salons. Its salons provide haircutting; styling, including shampooing and conditioning; and hair coloring, as well as sell various hair care and other beauty products. It also offers business performance coaching, stylist training and education, site approval, marketing, loyalty and CRM programs, and technology support. The company operates its salons primarily under Supercuts, SmartStyle, Cost Cutters, First Choice Haircutters, Roosters, Hair Masters, Magicuts, Holiday Hair, and Regis concept names. Regis Corporation was founded in 1922 and is headquartered in Minneapolis, Minnesota.
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