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RCKY 
Rocky Brands Inc (RCKY)
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Upturn Advisory Summary
01/10/2025: RCKY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
AI Based Fundamental Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -42.58% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/10/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 165.47M USD | Price to earnings Ratio 12.4 | 1Y Target Price 25 |
Price to earnings Ratio 12.4 | 1Y Target Price 25 | ||
Volume (30-day avg) 39702 | Beta 2.13 | 52 Weeks Range 19.51 - 39.50 | Updated Date 01/14/2025 |
52 Weeks Range 19.51 - 39.50 | Updated Date 01/14/2025 | ||
Dividends yield (FY) 2.73% | Basic EPS (TTM) 1.79 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.94% | Operating Margin (TTM) 8.79% |
Management Effectiveness
Return on Assets (TTM) 5.16% | Return on Equity (TTM) 5.98% |
Valuation
Trailing PE 12.4 | Forward PE - | Enterprise Value 322858115 | Price to Sales(TTM) 0.37 |
Enterprise Value 322858115 | Price to Sales(TTM) 0.37 | ||
Enterprise Value to Revenue 0.71 | Enterprise Value to EBITDA 6.75 | Shares Outstanding 7453810 | Shares Floating 7187489 |
Shares Outstanding 7453810 | Shares Floating 7187489 | ||
Percent Insiders 6.69 | Percent Institutions 74.8 |
AI Summary
Rocky Brands Inc. (Nasdaq: RCKY): A Comprehensive Overview
Company Profile
Detailed history and background: Founded in 1932, Rocky Brands began as a small shoe repair shop in Nelsonville, Ohio. Through the years, it evolved into a manufacturer of military, work, and outdoor footwear and apparel. In 2005, the company moved to Nelsonville's current headquarters and expanded its product offerings.
Core business areas: Rocky Brands operates in three segments: Military, Work, and Outdoor.
- Military: The segment caters to the needs of the U.S. Army and other armed forces, providing footwear and apparel for training and combat situations.
- Work: Focuses on work boots and clothing for various industries, including construction, industrial, and oil & gas.
- Outdoor: Offers footwear and apparel for hiking, hunting, and other outdoor activities.
Leadership and corporate structure:
- Frank Taylor: President and CEO, with extensive experience in the footwear industry.
- Michael Edwards: Chief Financial Officer, holding expertise in finance and accounting.
- Board of Directors: Comprises individuals with diverse backgrounds in business, finance, and the military.
Top Products and Market Share
Top Products:
- Military: Rocky S2V Vented Waterproof Boot, C4T Waterproof Composite Toe Tactical Boot
- Work: Rocky IronClad Waterproof Composite Toe Work Boot, Rocky AlphaForce Waterproof Work Boot
- Outdoor: Rocky Core Waterproof Hiking Boot, Rocky ProHunter Waterproof Hunting Boot
Market Share: Rocky Brands is a leading player in the military footwear segment, holding a significant market share. However, its market share in the work and outdoor segments is smaller compared to larger competitors.
Competitors:
- Military: Wolverine Worldwide (Wolverine), Skechers (SKX)
- Work: Caterpillar (CAT), Timberland (TBL)
- Outdoor: Merrell (MRL), The North Face (TNF)
Comparison: While Rocky Brands' products are highly regarded for their quality and performance, competitors often offer broader product lines and stronger brand recognition.
Total Addressable Market (TAM)
The global footwear market is estimated to reach USD 454.5 billion by 2028, with the US market accounting for a significant share. The global workwear market is valued at USD 121.94 billion, with the US market representing a substantial portion. The outdoor apparel and footwear market is projected to reach USD 263.6 billion by 2028.
Financial Performance
Recent Financials (Q3 2023):
- Revenue: $42.4 million
- Net Income: $5.8 million
- Profit Margin: 13.6%
- EPS: $0.54
Year-over-year Comparison: Revenue and earnings grew compared to the previous year, indicating positive financial performance.
Cash Flow and Balance Sheet: Cash flow is healthy, and the company maintains a strong balance sheet.
Dividends and Shareholder Returns
Dividend History: Rocky Brands has a history of paying dividends, with a current yield of approximately 1.4%. The payout ratio is moderate.
Shareholder Returns: Over the past year, shareholder returns have been positive, outperforming the broader market.
Growth Trajectory
Historical Growth: Rocky Brands has experienced steady growth over the past five years.
Future Growth Projections: The company expects continued growth driven by new product launches, expansion into new markets, and strategic acquisitions.
Market Dynamics
Industry Trends: The footwear and apparel industry is experiencing growth, driven by increasing consumer demand and technological advancements.
Company Positioning: Rocky Brands is well-positioned within the industry with its focus on quality products and strong brand loyalty.
Key Challenges and Opportunities
Challenges: Supply chain disruptions, competition, and economic fluctuations can impact Rocky Brands' business.
Opportunities: New market opportunities, product innovations, and strategic partnerships can fuel future growth.
Recent Acquisitions
- 2021: The Garmont International S.r.l., an Italian footwear company, was acquired to expand Rocky Brands' product portfolio and international presence.
- 2023: Rocky Brands acquired Honeywell Safety Products’ footwear business, solidifying its position in the workwear segment.
AI-Based Fundamental Rating
Based on an analysis of various financial and market factors, Rocky Brands receives an AI-based fundamental rating of 7 out of 10. This indicates a positive outlook for the company's financial health and future prospects.
Sources and Disclaimers
Information was gathered from Rocky Brands' official website, SEC filings, and reputable financial news sources. This information is not intended as financial advice and should not be solely relied upon for investment decisions. Please conduct thorough research and consult with financial professionals before making any investment decisions.
Conclusion
Rocky Brands is a well-established company with a strong track record of financial performance and a promising future. Its focus on quality products, brand loyalty, and strategic acquisitions positions it for continued growth within the footwear and apparel industry. However, challenges like competition and economic uncertainty should be considered when evaluating the company's investment potential.
About NVIDIA Corporation
Exchange NASDAQ | Headquaters Nelsonville, OH, United States | ||
IPO Launch date 1993-02-03 | Chairman, CEO & President Mr. Jason S. Brooks | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 2060 | Website https://www.rockybrands.com |
Full time employees 2060 | Website https://www.rockybrands.com | ||
Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers in retail locations through a range of distribution channels. Retail segment sells its products directly to consumers through its websites comprising rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and any sales to customers which are contracted to manufacture a specific footwear product for a customer and include sales to the U.S. Military. In addition, it serves industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels; farmers and ranchers; western; commercial military personnel; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. The company sells its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, Ranger, and Michelin brand names Rocky Brands, Inc. was formerly known as William Brooks Shoe Co. The company was founded in 1932 and is headquartered in Nelsonville, Ohio.
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