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Ammo Inc (POWW)



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Upturn Advisory Summary
04/01/2025: POWW (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -31.2% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 163.88M USD | Price to earnings Ratio - | 1Y Target Price 2.38 |
Price to earnings Ratio - | 1Y Target Price 2.38 | ||
Volume (30-day avg) 619740 | Beta 0.51 | 52 Weeks Range 0.95 - 2.86 | Updated Date 04/1/2025 |
52 Weeks Range 0.95 - 2.86 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.21 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -15.89% | Operating Margin (TTM) -11.56% |
Management Effectiveness
Return on Assets (TTM) -1.94% | Return on Equity (TTM) -6% |
Valuation
Trailing PE - | Forward PE 9.93 | Enterprise Value 128901606 | Price to Sales(TTM) 1.21 |
Enterprise Value 128901606 | Price to Sales(TTM) 1.21 | ||
Enterprise Value to Revenue 0.91 | Enterprise Value to EBITDA 78.93 | Shares Outstanding 118757000 | Shares Floating 86634224 |
Shares Outstanding 118757000 | Shares Floating 86634224 | ||
Percent Insiders 26.7 | Percent Institutions 42.12 |
Analyst Ratings
Rating 4 | Target Price 2.25 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Ammo Inc

Company Overview
History and Background
Ammo Inc was founded in 2016. It focuses on manufacturing and selling ammunition and ammunition components, and also provides ammunition reloading equipment and accessories.
Core Business Areas
- Ammunition Manufacturing: Produces a wide range of ammunition for various firearms, including handgun, rifle, and shotgun ammunition. They make rounds for target practice, hunting, and self-defense.
- Components: Sells individual components for ammunition reloading, such as bullets, casings, primers, and powders.
- GunBroker.com: Operates GunBroker.com, an online marketplace for firearms and shooting sports accessories.
Leadership and Structure
Fred Wagenhals serves as the Chairman and CEO. The company has a traditional hierarchical organizational structure.
Top Products and Market Share
Key Offerings
- Signature Ammunition: Premium ammunition line known for its quality and performance. No publicly available specific market share data. Competitors include Federal, CCI, and Hornady.
- Strek Shots: Specialty ammunition designed for pest control and other specialized applications. No publicly available specific market share data. Competitors include CCI and Winchester.
- GunBroker.com: Largest online marketplace for firearms and accessories. Revenue contributes significantly to overall company earnings. Competitors include GunsAmerica and Armslist.
Market Dynamics
Industry Overview
The ammunition industry is driven by factors such as firearm ownership rates, hunting seasons, law enforcement demand, and geopolitical events. It is cyclical and can be affected by regulations.
Positioning
Ammo Inc is positioned as a vertically integrated player, manufacturing ammunition and operating a significant online marketplace in GunBroker.com, trying to capture more of the consumer spending. Its online platform gives it a distinct advantage.
Total Addressable Market (TAM)
The TAM for the ammunition market is estimated to be in the billions of dollars annually. Ammo Inc aims to increase its market share through product innovation, strategic acquisitions, and GunBroker.com.
Upturn SWOT Analysis
Strengths
- Vertically integrated model
- Brand recognition
- GunBroker.com online marketplace
- Diverse product portfolio
- Expanding manufacturing capacity
Weaknesses
- Relatively new company compared to established players
- Dependence on GunBroker.com
- Susceptible to commodity price fluctuations
- High marketing expenses
Opportunities
- Expanding into new ammunition calibers
- Increasing market share through strategic acquisitions
- Capitalizing on growing firearm ownership
- Penetration of international markets
Threats
- Changes in gun control legislation
- Fluctuations in raw material costs
- Intense competition from established players
- Economic downturn impacting consumer spending
Competitors and Market Share
Key Competitors
- Vista Outdoor (VSTO)
- Olin Corporation (OLN)
- Smith & Wesson Brands (SWBI)
Competitive Landscape
Ammo Inc's advantages include its vertically integrated model and GunBroker.com. Disadvantages include its relatively smaller size compared to established players such as Vista Outdoor and Olin Corporation.
Major Acquisitions
Jagemann Stamping Company
- Year: 2021
- Acquisition Price (USD millions): 81.2
- Strategic Rationale: Strengthened brass casing manufacturing capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by increased demand for ammunition and expansion of the GunBroker.com platform.
Future Projections: Future projections rely on analyst estimates and company guidance.
Recent Initiatives: Recent initiatives include capacity expansion, strategic acquisitions, and product line diversification.
Summary
Ammo Inc is a growing player in the ammunition and online firearm marketplace sector. Its vertical integration and the GunBroker.com platform provide competitive advantages. However, it faces challenges from larger, established competitors and the risk of regulatory changes, which requires careful management and strategic planning to sustain growth.
Similar Companies
OLN

Olin Corporation


OLN

Olin Corporation

RGR

Sturm Ruger & Company Inc



RGR

Sturm Ruger & Company Inc

SWBI

Smith & Wesson Brands Inc



SWBI

Smith & Wesson Brands Inc

VSTO

Vista Outdoor Inc



VSTO

Vista Outdoor Inc
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Market Research Reports
- Industry Publications
- Financial News Outlets
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ammo Inc
Exchange NASDAQ | Headquaters Scottsdale, AZ, United States | ||
IPO Launch date 2016-01-07 | CEO & Director Mr. Jared R. Smith | ||
Sector Industrials | Industry Aerospace & Defense | Full time employees 374 | Website https://www.ammoinc.com |
Full time employees 374 | Website https://www.ammoinc.com |
AMMO, Inc. designs, produces, and markets ammunition and ammunition component products for sport and recreational shooters, hunters, individuals desiring home or personal protection, manufacturers, and law enforcement and military agencies. The company's products include STREAK Visual Ammunition that enables shooters to see the path of the bullets fired by them; Stelth Subsonic Ammunition primarily for suppressed firearms; and Jagemann Munition Components offers ammunition casings for pistol and rifle ammunition. It also owns and operates GunBroker E-commerce marketplace, an auction site that supports the lawful sale of firearms, ammunition, and hunting/shooting accessories. The company sells its products through distributors, Big Box retailers, manufacturers, specialty retailers, local ammunition stores, and shooting range operators. AMMO, Inc. is based in Scottsdale, Arizona.
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