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Plby Group Inc (PLBY)



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Upturn Advisory Summary
03/25/2025: PLBY (2-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 35.16% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 103.12M USD | Price to earnings Ratio - | 1Y Target Price 2.05 |
Price to earnings Ratio - | 1Y Target Price 2.05 | ||
Volume (30-day avg) 652045 | Beta 2.25 | 52 Weeks Range 0.52 - 2.44 | Updated Date 04/1/2025 |
52 Weeks Range 0.52 - 2.44 | Updated Date 04/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.08 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-03-25 | When Before Market | Estimate -0.11 | Actual -0.15 |
Profitability
Profit Margin -68.37% | Operating Margin (TTM) -6.23% |
Management Effectiveness
Return on Assets (TTM) -5% | Return on Equity (TTM) -257.75% |
Valuation
Trailing PE - | Forward PE 71.94 | Enterprise Value 274259775 | Price to Sales(TTM) 0.89 |
Enterprise Value 274259775 | Price to Sales(TTM) 0.89 | ||
Enterprise Value to Revenue 2.36 | Enterprise Value to EBITDA -1.06 | Shares Outstanding 93747104 | Shares Floating 38339739 |
Shares Outstanding 93747104 | Shares Floating 38339739 | ||
Percent Insiders 17.99 | Percent Institutions 37.34 |
Analyst Ratings
Rating 3 | Target Price 0.9 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Plby Group Inc
Company Overview
History and Background
PLBY Group, Inc., formerly known as Playboy Enterprises, Inc., was founded in 1953. It began with the launch of Playboy magazine and has evolved into a global media and lifestyle company. It went public via SPAC in 2021.
Core Business Areas
- Licensing: PLBY Group generates revenue through licensing its brand to various products, including apparel, accessories, gaming, and beauty products.
- Direct-to-Consumer: PLBY Group operates a direct-to-consumer business segment that includes e-commerce platforms and retail stores.
- Digital Subscriptions: The company generates revenue through digital subscriptions and content offerings.
Leadership and Structure
Ben Kohn serves as the Chief Executive Officer. The company operates with a typical corporate structure with departments responsible for finance, marketing, operations, and technology.
Top Products and Market Share
Key Offerings
- Playboy Apparel & Accessories: Apparel and accessories licensed under the Playboy brand. The market share is difficult to ascertain, but the company competes with many other apparel brands in various categories.
- Digital Content Subscriptions: Digital subscriptions and content sold directly to consumers. Competitors include other adult entertainment companies, such as Vivid Entertainment.
- Gaming and Lifestyle Products: Playboy-branded products such as gaming and adult lifestyle products. Competitors in this category include LELO and We-Vibe.
Market Dynamics
Industry Overview
The adult entertainment and lifestyle industry is fragmented with various players. Digital content consumption is on the rise. Licensing is a key revenue driver for many brands.
Positioning
PLBY Group aims to reposition its brand as a lifestyle and wellness brand with a focus on sexual health. Its competitive advantages include brand recognition and licensing agreements.
Total Addressable Market (TAM)
The adult entertainment and sexual wellness market is estimated to be worth hundreds of billions of dollars. PLBY Group is positioned to capture a share of this market through its various business segments.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive licensing agreements
- Direct-to-consumer capabilities
Weaknesses
- Brand perception challenges
- Reliance on licensing revenue
- Volatile consumer demand
Opportunities
- Expansion into new markets
- Increased focus on sexual wellness
- Leveraging digital platforms
Threats
- Changing consumer preferences
- Competition from other brands
- Economic downturn
Competitors and Market Share
Key Competitors
- LELO (Private)
- We-Vibe (Private)
- ViacomCBS (PARA)
Competitive Landscape
PLBY Group's advantages include brand recognition, while its disadvantages involve brand perception and changing consumer preferences.
Major Acquisitions
Yandy.com
- Year: 2019
- Acquisition Price (USD millions): 69.1
- Strategic Rationale: Expanded the company's direct-to-consumer capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent, with periods of rapid expansion followed by slowdowns.
Future Projections: Future growth is projected to be driven by expansion into new markets and increased focus on digital channels.
Recent Initiatives: Recent initiatives include strategic acquisitions and partnerships designed to expand the company's product offerings and reach.
Summary
PLBY Group exhibits strong brand recognition but faces challenges related to brand perception and consistent financial performance. Licensing agreements and digital initiatives are key strengths, while adapting to changing consumer preferences and navigating competition are critical. Expansion into the sexual wellness space could provide growth potential. The company needs to improve its brand messaging and stabilize revenue streams.
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Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Investor Relations
- Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Data may be outdated and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Plby Group Inc
Exchange NASDAQ | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2020-08-31 | CEO, President & Director Mr. Ben Kohn | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 249 | Website https://www.plbygroup.com |
Full time employees 249 | Website https://www.plbygroup.com |
PLBY Group, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. It operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. The company offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; style and apparel products for men and women; digital entertainment and lifestyle products; and beauty and grooming products for men and women, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance. It also owns and operates digital commerce retail platforms, such as playboy.com, honeybirdette.com, yandy.com, and loversstores.com; and Honey Birdette and Lovers retail stores. In addition, the company licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. PLBY Group, Inc. is headquartered in Los Angeles, California.
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