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PLBY
Upturn stock ratingUpturn stock rating

Plby Group Inc (PLBY)

Upturn stock ratingUpturn stock rating
$1.1
Delayed price
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

03/25/2025: PLBY (2-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

ratingratingratingratingrating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

AI Based Fundamental Rating

ratingratingratingratingrating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Analysis of Past Performance

Type Stock
Historic Profit 35.16%
Avg. Invested days 28
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 03/25/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 103.12M USD
Price to earnings Ratio -
1Y Target Price 2.05
Price to earnings Ratio -
1Y Target Price 2.05
Volume (30-day avg) 652045
Beta 2.25
52 Weeks Range 0.52 - 2.44
Updated Date 04/1/2025
52 Weeks Range 0.52 - 2.44
Updated Date 04/1/2025
Dividends yield (FY) -
Basic EPS (TTM) -1.08

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-03-25
When Before Market
Estimate -0.11
Actual -0.15

Profitability

Profit Margin -68.37%
Operating Margin (TTM) -6.23%

Management Effectiveness

Return on Assets (TTM) -5%
Return on Equity (TTM) -257.75%

Valuation

Trailing PE -
Forward PE 71.94
Enterprise Value 274259775
Price to Sales(TTM) 0.89
Enterprise Value 274259775
Price to Sales(TTM) 0.89
Enterprise Value to Revenue 2.36
Enterprise Value to EBITDA -1.06
Shares Outstanding 93747104
Shares Floating 38339739
Shares Outstanding 93747104
Shares Floating 38339739
Percent Insiders 17.99
Percent Institutions 37.34

Analyst Ratings

Rating 3
Target Price 0.9
Buy -
Strong Buy -
Buy -
Strong Buy -
Hold 1
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Plby Group Inc

stock logo

Company Overview

overview logo History and Background

PLBY Group, Inc., formerly known as Playboy Enterprises, Inc., was founded in 1953. It began with the launch of Playboy magazine and has evolved into a global media and lifestyle company. It went public via SPAC in 2021.

business area logo Core Business Areas

  • Licensing: PLBY Group generates revenue through licensing its brand to various products, including apparel, accessories, gaming, and beauty products.
  • Direct-to-Consumer: PLBY Group operates a direct-to-consumer business segment that includes e-commerce platforms and retail stores.
  • Digital Subscriptions: The company generates revenue through digital subscriptions and content offerings.

leadership logo Leadership and Structure

Ben Kohn serves as the Chief Executive Officer. The company operates with a typical corporate structure with departments responsible for finance, marketing, operations, and technology.

Top Products and Market Share

overview logo Key Offerings

  • Playboy Apparel & Accessories: Apparel and accessories licensed under the Playboy brand. The market share is difficult to ascertain, but the company competes with many other apparel brands in various categories.
  • Digital Content Subscriptions: Digital subscriptions and content sold directly to consumers. Competitors include other adult entertainment companies, such as Vivid Entertainment.
  • Gaming and Lifestyle Products: Playboy-branded products such as gaming and adult lifestyle products. Competitors in this category include LELO and We-Vibe.

Market Dynamics

industry overview logo Industry Overview

The adult entertainment and lifestyle industry is fragmented with various players. Digital content consumption is on the rise. Licensing is a key revenue driver for many brands.

Positioning

PLBY Group aims to reposition its brand as a lifestyle and wellness brand with a focus on sexual health. Its competitive advantages include brand recognition and licensing agreements.

Total Addressable Market (TAM)

The adult entertainment and sexual wellness market is estimated to be worth hundreds of billions of dollars. PLBY Group is positioned to capture a share of this market through its various business segments.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • Extensive licensing agreements
  • Direct-to-consumer capabilities

Weaknesses

  • Brand perception challenges
  • Reliance on licensing revenue
  • Volatile consumer demand

Opportunities

  • Expansion into new markets
  • Increased focus on sexual wellness
  • Leveraging digital platforms

Threats

  • Changing consumer preferences
  • Competition from other brands
  • Economic downturn

Competitors and Market Share

competitor logo Key Competitors

  • LELO (Private)
  • We-Vibe (Private)
  • ViacomCBS (PARA)

Competitive Landscape

PLBY Group's advantages include brand recognition, while its disadvantages involve brand perception and changing consumer preferences.

Major Acquisitions

Yandy.com

  • Year: 2019
  • Acquisition Price (USD millions): 69.1
  • Strategic Rationale: Expanded the company's direct-to-consumer capabilities.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been inconsistent, with periods of rapid expansion followed by slowdowns.

Future Projections: Future growth is projected to be driven by expansion into new markets and increased focus on digital channels.

Recent Initiatives: Recent initiatives include strategic acquisitions and partnerships designed to expand the company's product offerings and reach.

Summary

PLBY Group exhibits strong brand recognition but faces challenges related to brand perception and consistent financial performance. Licensing agreements and digital initiatives are key strengths, while adapting to changing consumer preferences and navigating competition are critical. Expansion into the sexual wellness space could provide growth potential. The company needs to improve its brand messaging and stabilize revenue streams.

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Sources and Disclaimers

Data Sources:

  • SEC Filings
  • Company Investor Relations
  • Market Research Reports
  • Analyst Reports

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Data may be outdated and subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Plby Group Inc

Exchange NASDAQ
Headquaters Los Angeles, CA, United States
IPO Launch date 2020-08-31
CEO, President & Director Mr. Ben Kohn
Sector Consumer Cyclical
Industry Leisure
Full time employees 249
Full time employees 249

PLBY Group, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. It operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. The company offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; style and apparel products for men and women; digital entertainment and lifestyle products; and beauty and grooming products for men and women, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance. It also owns and operates digital commerce retail platforms, such as playboy.com, honeybirdette.com, yandy.com, and loversstores.com; and Honey Birdette and Lovers retail stores. In addition, the company licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. PLBY Group, Inc. is headquartered in Los Angeles, California.

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