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Victoria\'s Secret & Co (VSCO)



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Upturn Advisory Summary
04/01/2025: VSCO (3-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 16.63% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.45B USD | Price to earnings Ratio 8.96 | 1Y Target Price 27.68 |
Price to earnings Ratio 8.96 | 1Y Target Price 27.68 | ||
Volume (30-day avg) 4848520 | Beta 2.25 | 52 Weeks Range 15.12 - 48.73 | Updated Date 04/2/2025 |
52 Weeks Range 15.12 - 48.73 | Updated Date 04/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.05 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date 2025-03-06 | When - | Estimate 2.2965 | Actual 2.6 |
Profitability
Profit Margin 2.65% | Operating Margin (TTM) 12.01% |
Management Effectiveness
Return on Assets (TTM) 4.48% | Return on Equity (TTM) 30.67% |
Valuation
Trailing PE 8.96 | Forward PE 8.16 | Enterprise Value 3920183379 | Price to Sales(TTM) 0.23 |
Enterprise Value 3920183379 | Price to Sales(TTM) 0.23 | ||
Enterprise Value to Revenue 0.63 | Enterprise Value to EBITDA 6.94 | Shares Outstanding 78888600 | Shares Floating 58830376 |
Shares Outstanding 78888600 | Shares Floating 58830376 | ||
Percent Insiders 12.83 | Percent Institutions 92.6 |
Analyst Ratings
Rating 3.17 | Target Price 44.7 | Buy 2 | Strong Buy 1 |
Buy 2 | Strong Buy 1 | ||
Hold 7 | Sell 2 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Victoria's Secret & Co
Company Overview
History and Background
Victoria's Secret & Co. (VSCO) was founded in 1977 by Roy Raymond. Originally created to offer men a comfortable place to buy lingerie for their wives, it evolved into a dominant retailer of women's lingerie, beauty, and apparel. It was a subsidiary of L Brands until August 2021, when it spun off into an independent publicly traded company.
Core Business Areas
- Lingerie: Victoria's Secret's core business segment, offering a wide variety of bras, panties, sleepwear, and loungewear.
- Beauty Products: A range of fragrances, lotions, body care products, and cosmetics under the Victoria's Secret and PINK brands.
- PINK: A brand targeting younger women, offering a selection of lingerie, apparel, and accessories.
Leadership and Structure
The current CEO of Victoria's Secret & Co. is Gina Cass-Lippa. The company operates under a board of directors and is structured into business segments focused on lingerie, beauty, and PINK brands. The structure also includes divisions for global operations, marketing, and digital commerce.
Top Products and Market Share
Key Offerings
- Bras: Victoria's Secret bras are a core product, known for their wide variety of styles and sizes. Market share data fluctuates, but VS is a dominant player. Competitors include Aerie (ARII), ThirdLove, and Soma (CHS). While specific market share data changes, VS has historically held a significant portion of the U.S. bra market.
- Panties: Victoria's Secret offers a wide selection of panties in various styles and fabrics. Competitors include Aerie (ARII), Parade, and Knix. Victoria's Secret brand have significant market share within the U.S. panty market.
- Fragrances: Victoria's Secret's perfumes, body sprays, and lotions are popular beauty products. Competitors include Bath & Body Works (BBWI), owned by L Brands, and other designer fragrance brands. While specific market share data changes, VS has historically held a significant portion of the U.S. fragrance market.
Market Dynamics
Industry Overview
The lingerie and intimate apparel market is competitive, with increasing demand for inclusive sizing, comfort, and diverse marketing. There's a growing focus on sustainability and ethical sourcing.
Positioning
Victoria's Secret & Co. is positioned as a major player in the lingerie, beauty, and apparel market. Its competitive advantages include strong brand recognition, a vast retail network, and a loyal customer base.
Total Addressable Market (TAM)
The global lingerie market is projected to reach hundreds of billions of dollars. Victoria's Secret & Co. is strategically positioned to capture a significant portion of this market with its established brand and diverse product offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive retail network
- Loyal customer base
- Established supply chain
- Wide product range
Weaknesses
- Brand image issues related to past marketing practices
- Reliance on brick-and-mortar stores
- Inconsistent inventory management
- Supply chain vulnerabilities
- High promotional activity impacting margins
Opportunities
- Expanding into new international markets
- Developing inclusive sizing and product offerings
- Enhancing online and digital capabilities
- Collaborating with influencers and celebrities
- Focusing on sustainability and ethical sourcing
Threats
- Increasing competition from online retailers and direct-to-consumer brands
- Changing consumer preferences and trends
- Economic downturns impacting consumer spending
- Supply chain disruptions
- Negative publicity or brand reputation damage
Competitors and Market Share
Key Competitors
- Aerie (ARII)
- ThirdLove
- Adore Me (Private)
Competitive Landscape
Victoria's Secret & Co. faces competition from established brands and emerging direct-to-consumer players. They must adapt to changing consumer preferences and maintain brand relevance to compete effectively.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is limited due to the recent spin-off. However, growth has been observed through digital expansion and international partnerships.
Future Projections: Future growth projections are based on analyst estimates, which can vary. These estimates can be found on financial news outlets and analyst reports.
Recent Initiatives: Recent strategic initiatives include rebranding efforts, focusing on inclusivity and sustainability, and expanding digital sales channels.
Summary
Victoria's Secret & Co. faces challenges in rebranding and adapting to changing consumer preferences. The company's strengths lie in its strong brand recognition and extensive retail network. The focus on inclusivity, sustainability, and digital expansion are crucial for future growth. Maintaining brand relevance and managing competition are key areas to watch.
Similar Companies
BBWI

Bath & Body Works Inc.


BBWI

Bath & Body Works Inc.
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Financial News Outlets
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Victoria's Secret & Co
Exchange NYSE | Headquaters Reynoldsburg, OH, United States | ||
IPO Launch date 2021-07-21 | CEO & Director Ms. Hillary Super | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 13000 | |
Full time employees 13000 |
Victoria's Secret & Co. operates as a specialty retailer of women's intimate, and other apparel and beauty products worldwide. The company offers bras, panties, lingerie, casual sleepwear, apparel, sport and swim, as well as prestige fragrances and body care; and loungewear, activewear, and accessories and beauty under the Victoria's Secret, PINK, and Adore Me brand names. It provides its products through its retail stores; websites, such as VictoriasSecret.com, PINK.com, AdoreMe.com, and DailyLook.com; and other digital channels. The company also operates stores under the franchise, license, and wholesale arrangements. Victoria's Secret & Co. was incorporated in 2021 and is headquartered in Reynoldsburg, Ohio.
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