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VSCO
Upturn stock ratingUpturn stock rating

Victoria\'s Secret & Co (VSCO)

Upturn stock ratingUpturn stock rating
$18.37
Delayed price
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

04/01/2025: VSCO (3-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

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Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

AI Based Fundamental Rating

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Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Analysis of Past Performance

Type Stock
Historic Profit 16.63%
Avg. Invested days 31
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 04/01/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 1.45B USD
Price to earnings Ratio 8.96
1Y Target Price 27.68
Price to earnings Ratio 8.96
1Y Target Price 27.68
Volume (30-day avg) 4848520
Beta 2.25
52 Weeks Range 15.12 - 48.73
Updated Date 04/2/2025
52 Weeks Range 15.12 - 48.73
Updated Date 04/2/2025
Dividends yield (FY) -
Basic EPS (TTM) 2.05

Analyzing Revenue: Products, Geography and Growth

Revenue by Geography

Earnings Date

Report Date 2025-03-06
When -
Estimate 2.2965
Actual 2.6

Profitability

Profit Margin 2.65%
Operating Margin (TTM) 12.01%

Management Effectiveness

Return on Assets (TTM) 4.48%
Return on Equity (TTM) 30.67%

Valuation

Trailing PE 8.96
Forward PE 8.16
Enterprise Value 3920183379
Price to Sales(TTM) 0.23
Enterprise Value 3920183379
Price to Sales(TTM) 0.23
Enterprise Value to Revenue 0.63
Enterprise Value to EBITDA 6.94
Shares Outstanding 78888600
Shares Floating 58830376
Shares Outstanding 78888600
Shares Floating 58830376
Percent Insiders 12.83
Percent Institutions 92.6

Analyst Ratings

Rating 3.17
Target Price 44.7
Buy 2
Strong Buy 1
Buy 2
Strong Buy 1
Hold 7
Sell 2
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Victoria's Secret & Co

stock logo

Company Overview

overview logo History and Background

Victoria's Secret & Co. (VSCO) was founded in 1977 by Roy Raymond. Originally created to offer men a comfortable place to buy lingerie for their wives, it evolved into a dominant retailer of women's lingerie, beauty, and apparel. It was a subsidiary of L Brands until August 2021, when it spun off into an independent publicly traded company.

business area logo Core Business Areas

  • Lingerie: Victoria's Secret's core business segment, offering a wide variety of bras, panties, sleepwear, and loungewear.
  • Beauty Products: A range of fragrances, lotions, body care products, and cosmetics under the Victoria's Secret and PINK brands.
  • PINK: A brand targeting younger women, offering a selection of lingerie, apparel, and accessories.

leadership logo Leadership and Structure

The current CEO of Victoria's Secret & Co. is Gina Cass-Lippa. The company operates under a board of directors and is structured into business segments focused on lingerie, beauty, and PINK brands. The structure also includes divisions for global operations, marketing, and digital commerce.

Top Products and Market Share

overview logo Key Offerings

  • Bras: Victoria's Secret bras are a core product, known for their wide variety of styles and sizes. Market share data fluctuates, but VS is a dominant player. Competitors include Aerie (ARII), ThirdLove, and Soma (CHS). While specific market share data changes, VS has historically held a significant portion of the U.S. bra market.
  • Panties: Victoria's Secret offers a wide selection of panties in various styles and fabrics. Competitors include Aerie (ARII), Parade, and Knix. Victoria's Secret brand have significant market share within the U.S. panty market.
  • Fragrances: Victoria's Secret's perfumes, body sprays, and lotions are popular beauty products. Competitors include Bath & Body Works (BBWI), owned by L Brands, and other designer fragrance brands. While specific market share data changes, VS has historically held a significant portion of the U.S. fragrance market.

Market Dynamics

industry overview logo Industry Overview

The lingerie and intimate apparel market is competitive, with increasing demand for inclusive sizing, comfort, and diverse marketing. There's a growing focus on sustainability and ethical sourcing.

Positioning

Victoria's Secret & Co. is positioned as a major player in the lingerie, beauty, and apparel market. Its competitive advantages include strong brand recognition, a vast retail network, and a loyal customer base.

Total Addressable Market (TAM)

The global lingerie market is projected to reach hundreds of billions of dollars. Victoria's Secret & Co. is strategically positioned to capture a significant portion of this market with its established brand and diverse product offerings.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • Extensive retail network
  • Loyal customer base
  • Established supply chain
  • Wide product range

Weaknesses

  • Brand image issues related to past marketing practices
  • Reliance on brick-and-mortar stores
  • Inconsistent inventory management
  • Supply chain vulnerabilities
  • High promotional activity impacting margins

Opportunities

  • Expanding into new international markets
  • Developing inclusive sizing and product offerings
  • Enhancing online and digital capabilities
  • Collaborating with influencers and celebrities
  • Focusing on sustainability and ethical sourcing

Threats

  • Increasing competition from online retailers and direct-to-consumer brands
  • Changing consumer preferences and trends
  • Economic downturns impacting consumer spending
  • Supply chain disruptions
  • Negative publicity or brand reputation damage

Competitors and Market Share

competitor logo Key Competitors

  • Aerie (ARII)
  • ThirdLove
  • Adore Me (Private)

Competitive Landscape

Victoria's Secret & Co. faces competition from established brands and emerging direct-to-consumer players. They must adapt to changing consumer preferences and maintain brand relevance to compete effectively.

Major Acquisitions

Growth Trajectory and Initiatives

Historical Growth: Historical growth data is limited due to the recent spin-off. However, growth has been observed through digital expansion and international partnerships.

Future Projections: Future growth projections are based on analyst estimates, which can vary. These estimates can be found on financial news outlets and analyst reports.

Recent Initiatives: Recent strategic initiatives include rebranding efforts, focusing on inclusivity and sustainability, and expanding digital sales channels.

Summary

Victoria's Secret & Co. faces challenges in rebranding and adapting to changing consumer preferences. The company's strengths lie in its strong brand recognition and extensive retail network. The focus on inclusivity, sustainability, and digital expansion are crucial for future growth. Maintaining brand relevance and managing competition are key areas to watch.

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Sources and Disclaimers

Data Sources:

  • Company Filings
  • Industry Reports
  • Financial News Outlets
  • Analyst Reports

Disclaimers:

The information provided is for informational purposes only and does not constitute financial advice. Market data and analyst estimates are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Victoria's Secret & Co

Exchange NYSE
Headquaters Reynoldsburg, OH, United States
IPO Launch date 2021-07-21
CEO & Director Ms. Hillary Super
Sector Consumer Cyclical
Industry Apparel Retail
Full time employees 13000
Full time employees 13000

Victoria's Secret & Co. operates as a specialty retailer of women's intimate, and other apparel and beauty products worldwide. The company offers bras, panties, lingerie, casual sleepwear, apparel, sport and swim, as well as prestige fragrances and body care; and loungewear, activewear, and accessories and beauty under the Victoria's Secret, PINK, and Adore Me brand names. It provides its products through its retail stores; websites, such as VictoriasSecret.com, PINK.com, AdoreMe.com, and DailyLook.com; and other digital channels. The company also operates stores under the franchise, license, and wholesale arrangements. Victoria's Secret & Co. was incorporated in 2021 and is headquartered in Reynoldsburg, Ohio.

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